Amir Efrati on Muck Rack

Amir Efrati Verified

San Francisco
Senior Reporter, The Information

Person at @theinformation. Formerly WSJ. Fan of Internet. Snapchat: efratiamir Read my coverage here: theinformation.com/r...

Reddit’s Ad Push: Two Steps Forward, One Back

theinformation.com — Reddit's ad business is beginning to take off, though not as quickly as some at the company had hoped.The online news aggregator and discussion forum recently projected internally that it would boost revenue to more than $20 million this year, from single-digit millions last year, according to ...

The Information You Missed This Week

theinformation.com — Good morning!We know you're eager to catch the big HBO premiere this weekend-"Silicon Valley" of course! (We're joking. We prefer dragons too.) But before you settle in for Sunday night TV, check out what really happened in Silicon Valley and beyond with this week's stories.

Ex-Reddit Exec Quietly Launches ‘Positive’ Reddit Rival

theinformation.com — The former second-in-command at Reddit who was pushed out of the online news aggregator last year has launched a competing site of his own, with a focus on "healthy, positive communities."Dan McComas, who was known to be critical of Reddit's inflammatory discussion groups related to topics like ...

Twitter Looks to Widen Appeal

wsj.com — Twitter Inc., trying to put recent management changes behind it and build its business, is taking steps to broaden the appeal of the well-known messaging service. The San Francisco company, which lets users broadcast and view short messages, wants to make it easier for new users to navigate the service and help longtime users find interesting content.

Infighting Slows Apple’s Cloud Engineering Efforts

theinformation.com — Political infighting within Apple's engineering ranks are holding back the company's efforts to fix technical problems that have plagued iCloud and iTunes, say people with direct knowledge of the situation. Two engineering teams working on new internal cloud-computing infrastructure to power ...

Facebook and Twitter Pressure Partners Over Snapchat

theinformation.com — Earlier this year, The Huffington Post got a polite but pointed request from Twitter: Stop using The Huffington Post's personalized Snapchat logo as its Twitter profile image, according to a person briefed on the situation.In response, HuffPo reduced how often it used the logo on Twitter-which ...

Facebook's New Front in Google Rivalry

wsj.com — Facebook Inc. ramped up its rivalry with Google Inc. and other Internet companies, as the social-networking giant unveiled a messaging service to compete for the loyalty of millions of Internet users. The new Facebook service, which offers people a "facebook.com" email address among other tools, encroaches onto turf that is already well covered by Google through its Gmail service, Yahoo Inc.

Facebook Struggles to Stop Decline in ‘Original’ Sharing

theinformation.com — Less than a year ago, leaders at Facebook convened to address a serious problem: people using the social network were posting fewer things about their personal lives for their friends to see, according to confidential company data about several types of content sharing that happen on Facebook, ...

Google Sees AR, Not VR, as the Real Goal

theinformation.com — At its developer conference in May, Google is expected to talk a lot about its plans for tailoring Android smartphones to virtual reality. But make no mistake: for Google, VR isn't the ultimate prize-augmented reality is.Google leaders including CEO Sundar Pichai and Clay Bavor, who heads a ...

Appsurd: In Silicon Valley,

wsj.com — SAN FRANCISCO-Last fall, digital designer Alex Cornell had an idea for a spoof on Silicon Valley. While goofing off at work, he made a video to promote an imaginary iPhone app he called Jotly that lets people assign grades to anything they can photograph: tree leaves, messy desks, ice cubes, whatever.
More Articles →
May 01, 2016

Today was the third time I've heard that Whisper was "banned" by a U.S. primary or middle school for bullying or teacher defamation reasons.Today was the third time I've heard that Whisper was "banned" by a U.S. primary or middle school for bullying or teacher defamation reasons.

May 01, 2016

Remarkably, many American teenagers know that WhatsApp, not just Instagram, is owned by Facebook.Remarkably, many American teenagers know that WhatsApp, not just Instagram, is owned by Facebook.

May 01, 2016

From my interview with a 14yo: "If it's 50 degrees out but Snapchat says it's 70 degrees, it's 70 degrees."From my interview with a 14yo: "If it's 50 degrees out but Snapchat says it's 70 degrees, it's 70 degrees."

May 01, 2016

Yahoo billboard on US-101 says, I kid you not, "Send GIFs with Yahoo Mail."Yahoo billboard on US-101 says, I kid you not, "Send GIFs with Yahoo Mail."

May 01, 2016

RT @semil: 3 of the Top 11 largest acquisitions ever of VC-backed companies occurred in 2014: pic.twitter.com/5wy20fY0KU

Apr 30, 2016

👍 piece & comment. "Low margins are a competitive advantage for Amazon relative to Google & Microsoft." @jwdanne@jwdanner//go.theinformation.com/043ded


Are You a Journalist?

Make a Portfolio

Create a free Muck Rack account to customize your profile and upload a portfolio of your best work.