Amir Efrati on Muck Rack

Amir Efrati Verified

San Francisco
Senior Reporter, The Information

Person at @theinformation. Formerly WSJ. Fan of Internet. Read my coverage here: https://www.theinformation.com/reporters/amir-efrati

Cloud Giants Eye Mesosphere

theinformation.com — Software startup Mesosphere has hired investment banking firm Qatalyst Partners to evaluate a buyout bid it recently received from a major cloud computing company and to engage with other potential bidders, according to a person involved in that process and a person who was briefed about it. ...

Tough Climb for Google’s Cloud Revenue

theinformation.com — Urs Hölzle, the man in charge of Google's high-profile cloud-computing business, likes to tell colleagues that five years from now, they'll "laugh about what the cloud was like" in 2015 because it will have evolved so drastically. How much Mr. Hölzle shapes that evolution will determine whether ...
Jul 27, 2015

Google doing $400 million in cloud revenue this year, it’s telling employees. theinformation.com/tough-climb-go…

Jul 27, 2015

Exclusive: Google Cloud Business is 20 Times Smaller Than Amazon's (and other new reveals about @googlecloud): theinformation.com/tough-climb-go… #aws

Jul 27, 2015

RT @amir: Exclusive: Google Cloud Business is 20 Times Smaller Than Amazon's (and other new reveals about @googlecloud): theinformation.com/tough-climb-go… #aws

Jul 27, 2015

Report says Google cloud revenue ~$400 mln this year, about 5% of Amazon's rate theinformation.com/tough-climb-go…

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Qualcomm Braces for Layoffs This Week

theinformation.com — Qualcomm executives are preparing to layoff as many as several thousand employees, according to people inside and outside of the microchip maker. The cuts underscore the continued challenges of being in the high-end smartphone business. Prices are falling, and $50 Android smartphones are a reality in countries like India and China.
Jul 20, 2015

$QCOM preps for major layoffs, possibly more than 10% of co. Smartphone commoditization strikes again! theinformation.com/Qualcomm-Brace… @Qualcomm

Jul 20, 2015

RT @amir: $QCOM preps for major layoffs, possibly more than 10% of co. Smartphone commoditization strikes again! theinformation.com/Qualcomm-Brace… @Qualcomm

Jul 20, 2015

RT @amir: $QCOM preps for major layoffs, possibly more than 10% of co. Smartphone commoditization strikes again! theinformation.com/Qualcomm-Brace… @Qualcomm

Jul 20, 2015

RT @amir: $QCOM preps for major layoffs, possibly more than 10% of co. Smartphone commoditization strikes again! theinformation.com/Qualcomm-Brace… @Qualcomm

Jul 20, 2015

RT @amir: $QCOM preps for major layoffs, possibly more than 10% of co. Smartphone commoditization strikes again! theinformation.com/Qualcomm-Brace… @Qualcomm

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The Trouble with Yahoo’s Mobile User Metric

theinformation.com — Marissa Mayer has touted her transformation of Yahoo into a "mobile first" company, and each quarter she discloses the number of people per month who visit a Yahoo property through a mobile device. As of April, it was 600 million, and next week she could disclose a slightly higher number during ...
Jul 21, 2015

When $YHOO reports earnings today, it will talk a big game re mobile users. Not all mobile users are the same: theinformation.com/the-trouble-wi…

Jul 21, 2015

RT @amir: When $YHOO reports earnings today, it will talk a big game re mobile users. Not all mobile users are the same: theinformation.com/the-trouble-wi…

Jul 21, 2015

Excellent point here about Yahoo's mobile audience vs. Yahoo's data on its mobile audience bit.ly/1M7BxRW @amir

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Facebook Preps “Moneypenny” Assistant

theinformation.com — Facebook is planning to join an intriguing frontier of the Internet: virtual assistants on mobile devices. The company is working on a feature within Facebook Messenger that allows users to ask real people for help researching and ordering products and services, among other tasks. It's being ...
Jul 13, 2015

Facebook looking to add a personal assistant service to Messenger that’ll have real ppl do the assisting theinformation.com/coming-soon-to…

Jul 13, 2015

Not sure Moneypenny is known for being a great assistant, but suit yourself @facebook. theinformation.com/coming-soon-to…

Jul 13, 2015

RT @theinformation: Exclusive: Facebook testing virtual assistant service for Messenger that can help you order stuff + do other things. theinformation.com/coming-soon-to…

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Google’s Best Android Friend

theinformation.com — When Huawei Technologies releases a smartwatch later this year, there's a good chance it won't catch on. Given Huawei's little known brand name in many markets around the world, the prospects for its Android-powered watch appear bleaker than those of earlier ones from companies like Motorola ...

Meet the Man Amazon Fears in India

theinformation.com — The horse race in India's online retail market is a fascinating show of investor faith. Investors have bet more than $5 billion on the notion that, despite fierce competition, a group of Web retailers will ride the growth in India's mobile-Internet users and eventually generate big profits. That ...

For Uber, a Global Race From Behind

theinformation.com — As we pointed out yesterday, Uber's core business won't win every market it enters outside the U.S. Already, the company is trailing home-grown rivals in many parts of the world. New data from Quettra, which looked at what taxi apps are installed on tens of millions of Android phones across ...

Four Questions for Uber

theinformation.com — Earlier this year, when news broke about Google internally testing a ride-sharing service of its own, some tech executives joked at an event that night that Uber had little to fear; one day it would be able to buy Google outright. The rapid growth of Uber is difficult to grasp.

Apple Moves to Block iPhone App-Scanning

theinformation.com — In order to decide what ad to show to a person, Facebook and Twitter have sometimes drawn on data about other apps that are already installed on that person's phone. If that person has downloaded a lot of games, including ones that cost money, they may be shown an ad for a paid game that they ...
Jun 24, 2015

Apple to stop letting companies like Twitter target ads based on apps people have downloaded theinformation.com/Apple-Moves-to…

Jun 24, 2015

Under the banner of privacy, Apple asserts its turf at Facebook's expense. theinformation.com/Apple-Moves-to… by @amir

Jun 24, 2015

Apple stops @Twitter, #AdTech firms from exploiting obscure API. Apple's #iAd team celebrates (probably). theinformation.com/Apple-Moves-to… $aapl

Jun 24, 2015

Mobile ad companies scan which apps you've installed to decide what to show you. Not any more, Apple says, by @amir: theinformation.com/Apple-Moves-to…

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More Articles →
Aug 03, 2015

RT @DelRey: Polyvore did not come cheap for Yahoo. Acquisition price of around $200 million, plus $40mm on top of that possible on.recode.net/1DljuWU

Aug 03, 2015

Apple's no doubt considered MVNO path--who hasn't. But would it really talk to chatty Euro telecoms re service that wouldn't launch for yrs?

Aug 03, 2015

For the record, this is my all time favorite Tweetstorm-turned column.

Aug 03, 2015

Premise: Great art comes from being an outsider. YouTube/Instagram/Vine not compatible with that. theinformation.com/The-Problem-wi… by @cityofthetown

Jul 31, 2015

RT @AlexRubalcava: You’re worried about an AI apocalypse. I’m getting emails from Google+ earnestly asking if I know my own mother.

Jul 30, 2015

Latest help request from a @sensay user. I really want to know if they end up getting the help. pic.twitter.com/Si4PMuuOYD

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