Sara Eisen on Muck Rack

Sara Eisen Verified

New York, NY
Anchor, Squawk on the Street — CNBC

@CNBC @SquawkStreet 10 am. first love: foreign exchange

The year's hottest trade is about to get even hotter — The dollar has been on fire. It's sitting at a seven-year high against the Japanese yen, a two-year high against the euro, and the broader dollar index is at the highest point since March 2009. As the dollar marches higher, it's gaining a lot of fans along the way.

Reebok targets women in UFC apparel deal — Women are driving the trend in training like a fighter, said Reebok Chief Marketing Officer Matt O'Toole.

Stocks soar as hedges underperform — With hedge funds on pace to have as many as 1,000 shut down, CNBC's Lawrence Delevingne, and Todd Cipperman of Cipperman Compliance Services, provide perspective into their performance.

Japan recession means no end in sight for yen drop — "I'd expect another 20 percent drop next year, which would take us north of 140," said Peter Boockvar of the Lindsey Group about the dollar-yen rate. Read More Abenomics' direction uncertain after GDP shock The team at Capital Economics raised their forecast for dollar-yen to finish next year at 140 as well, up from 120 previously.

Wine Spectator's #1 wine of 2014 — After more than 20,000 wines were reviewed, Tom Matthews, Wine Spectator executive editor, reveals the top wine for 2014. Matthews also discusses recent trends in the diverse wine space.

Dollar bandwagon starting to get a little crowded — Scotiabank said euro forecasts against the dollar from major Wall Street firms have fallen from 1.28 in August to 1.20 in November. They've also been upping their predictions for the dollar against the Japanese yen, British pound, Canadian dollar and Australia's dollar.

Dollar Shave's razor strategy — CNBC's Sara Eisen speaks to Michael Dubin, Dollar Shave Club CEO, about the shave club's ad strategy and outlook for the men's shave market.

Supermarket sweep: What could lift Kroger shares — It's not easy to find a sexy supermarket story. In fact, it's not easy to find many sexy retail stories at all these days. But Kroger is defying the odds. After going nowhere for a decade, shares of the stock started to march higher at the end of 2012, and they haven't looked back since.

Japan's yen is about to get pummeled-even more — In other words it added more firepower to its bazooka, at the exact moment the Fed is putting its away. For currency traders, who trade on monetary policy divergences and interest rate differentials, it's an opportunity of a lifetime. "The scale of buying was already unprecedented and the faster pace now means that by the end of 2015 ...

Kroger's $3 billion investment in pricing — Rodney McMullen, The Kroger Co. CEO, discusses competition in the grocery industry up against Wal-Mart and other companies. He says the company has invested over $3 billion in pricing over the last 7 years.
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Dec 12, 2014

@thetailchaser Rosie: strong $ will do tightening for the fed.. Would hurt others too much to raise rates, plus there's little inflation

Dec 12, 2014

Gluskin sheff David Rosenberg: no rate hike next year.

Dec 12, 2014

RT @steveliesman Headline on Barclay's econ report: "Disinflationary pressures intensify"

Dec 12, 2014

yen had its best week in more than a year ahead of elections. Pay attention to Sunday

Dec 12, 2014

as oil falls... Norway's krone at its lowest level vs US dollar in more than a decade.

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