Todd Wasserman on Muck Rack

Todd Wasserman Verified

New York
Freelance Journalist

Played Joe the Policeman in the What's Going Down episode of That's My Mama.

The Death Of The Banner Has Been Greatly Exaggerated

The Tumblr for adults: How Medium is trying to improve branded content

campaignlive.co.uk — Intel is known for microprocessors, not for whimsy, which is why the company's recent post on the history of the Slinky stood out. The post, illustrated by cartoonist Andy Warner, told the story of Richard James, a naval engineer who invented the Slinky and then suddenly decamped to Bolivia without his family to become a missionary.
Jul 27, 2015

The Tumblr for adults: How Medium is trying to improve branded content - lnkd.in/bYBmkMd

Email is Under Attack: That’s a Good Thing

blog.tracx.com — The backlash against email is gaining momentum both in the office and among younger consumers whose preferred mode of communication is other channels such as texting and social media. As a result, email's long dominance may finally start to wane, much to many marketers' chagrin since it has been such an effective communication channel.
Jul 22, 2015

RT @Tracx: Industry expert and guest blogger @ToddWasserman explains how Email is Under Attack, and why That's a Good Thing at.tra.cx/1MorIQI

Jul 24, 2015

RT @Tracx: Industry expert and guest blogger @ToddWasserman explains how Email is Under Attack, and why That's a Good Thing at.tra.cx/1MorIQI

Rest easy, CMOs: Brand fails do little damage

campaignlive.com — Jared Fogle became Subway's pitchman by famously losing 245 pounds in a year eating two of the chain's sandwiches a day. After an FBI raid last week over child pornography, though, it was Subway that shed some weight - about 200 pounds.

Advantages of solar energy: Helping consumers see the light

ibmbigdatahub.com — A few years ago, it was difficult to pinpoint the advantages of solar energy. Roof panels were expensive, their utility was unclear and consumers were considered oddballs if they had them. These days, it's a different story. Prices have come way down over the last decade. According to the U.S.
Jul 08, 2015

Advantages of solar energy: Helping consumers see the light shar.es/1qRXrx via @IBMAnalytics

Jul 08, 2015

Advantages of solar energy: Helping consumers see the light lnkd.in/eVXufmu

Proud at home, silent abroad: US brands avoid LGBT issues overseas

campaignlive.com — Among the heartwarming tweets from brands after the Supreme Court's historic decision last month to legalize same-sex marriage nationwide was MasterCard's pithy, "True love: Priceless. #AcceptanceMatters." True love: Priceless. #AcceptanceMatters #Marriage #Equality https://t.co/qBx6zbudLj - MasterCard (@MasterCard) June 26, 2015 Yet on MasterCard's Turkey Twitter feed, there was no mention of the decision or of the importance of acceptance.
Jul 06, 2015

Are brands that support LGBT issues in the US but not abroad hypocrites? Discuss campaignlive.com/article/proud-…

Jul 06, 2015

US brands trumpet their LGBT support at home. But abroad? Not so much. bit.ly/1IFlQjW via @ToddWasserman

New types of renewable energy: Are utilities struggling to keep up?

ibmbigdatahub.com — Changing weather patterns, new types of renewable energy and evolving consumer expectations have challenged the way that utilities do business, and many have responded by offering more options. The American public's embracing of new types of renewable energy has put utilities on the defensive. According to the U.S.
Jun 30, 2015

New types of renewable energy: Are utilities struggling to keep up? lnkd.in/ewt-HVu

Still Here! Is The Poor Podcast Finally Ready For Prime Time?

cmo.com — About four minutes into a recent episode of Marc Maron's hit podcast "WTF," the host began musing about a new sponsor, home alarm system provider SimpliSafe. Maron told listeners that he had a SimpliSafe system delivered to his home recently, though it was still in the cardboard box, "which I'm realizing now is not the best use of a home security system ...

What I Learned From Playing Scrabble

medium.com — Shocking as it may seem to some of you, I was never a star athlete. I dabbled in wrestling, football and rugby, but was never very good at any of them. I looked at them more as an opportunity to get exercise than a true competitive endeavor, which was probably my major downfall.

These TV ads follow you around your living room

campaignlive.com — Picture this: You're sitting in your living room watching one of your favorite TV shows, when a Land Rover commercial comes in. Instinctively, you shift your attention to your iPad while the ad blares in the background. As you open an app, though, it launches into a video ad - the same Land Rover ad that's playing on your TV at that moment.
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Jul 28, 2015

Got the new Dr. Seuss book. Was saddened to see that the Cat in the Hat is now a racist.

Jul 22, 2015

RT @Tracx: Industry expert and guest blogger @ToddWasserman explains how Email is Under Attack, and why That's a Good Thing at.tra.cx/1MorIQI

Jul 22, 2015

The transcription of an interview I did rendered "ROI" as "ROY," which makes me smile every time I see it pic.twitter.com/Sh7ZRA5kDC

Jul 20, 2015

@RickLiebling A friend of mine in Florida actually used Bing as a verb without irony. It's happening.

Jul 20, 2015

Google search is not working for me today. And Bing ain't half bad.

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