Todd Wasserman on Muck Rack

Todd Wasserman Verified

New York
Freelance Journalist

Played Joe the Policeman in the What's Going Down episode of That's My Mama.

Is The Honeymoon Over For Content Marketing? — A new report from the Content Marketing Institute (CMI) shows some disillusionment with the discipline: Only 30% of the more than 1,500 B2B marketers surveyed said they're effective at content marketing--down from 38% last year--and 55% said they don't know how to measure content marketing success.

September 28, 2015 (Vol 87, Issue 18)

Sep 28, 2015

RT @adage: On this week's cover, Ad Age imagines A World Without Ads. #photography by @nateskid.

ADI: Social Buzz Shows Broadcast TV Content Still Has Star Power — Original series on cable and Netflix may be all the rage, but make no mistake: Broadcast TV content is alive and well, though it helps to have a major star actively hyping their shows on Twitter. Those are some of the key insights from Adobe Digital Index's (ADI) analysis of the upcoming fall TV season premieres.

How Facebook's 'empathy button' could help it compete with Google — Realizing that it's inappropriate to "like" a status update about a death, illness or other sort of tragedy, Facebook CEO Mark Zuckerberg last week floated the idea of a button that would let users express empathy. Initially misunderstood as endorsement for a "dislike" button, the new mechanism is more about empathizing than criticizing.
Sep 21, 2015

But how do you FEEL? How Facebook's 'empathy button' could compete with Google via @campaignliveus #marketing #social

Social TV is Dead. Long Live Social TV — It was only three years ago that the social TV space was booming. Led by GetGlue, a passel of firms including Miso,, Umami, TV Dinner, Dijit, ConnecTV and Viggle, among others, saw a nascent opportunity to become a platform for social media conversations about TV.
Sep 15, 2015

RT @Tracx: Industry expert @ToddWasserman addresses the connection between social media and TV in his latest guest blog post:

Sep 15, 2015

Bcasters still figuring out how best to harness social media to improve performance:…

Lights, Camera, Buy! Is Shoppable Video A Blockbuster Or A Bust? — It's the longstanding dream of every marketing executive: Imagine that consumers could just click on what you're selling in a video ad and buy it right then and there? Despite any clear success until now, the concept has been so compelling that investors have been lining up to put money behind so-called shoppable video.
Sep 14, 2015

Will shoppable video ever live up to the hype? Also: Who invented liquid soap and why?…

ICYMI: What Happened in Social Media in Summer '15 — If you've visited your local stores recently, you'd know that we're now in full-on autumn mode. The Halloween decorations are up and, at Uniqlo the racks are filled with cashmere sweaters. Most ominously, Starbucks' Pumpkin Spice Latte has returned. Before we all get caught up in the season and "Are you gonna buy the iPhone 6S or the 6S Plus?"
Sep 10, 2015

RT @Tracx: Industry expert @ToddWasserman provides a comprehensive wrap up of everything that happened in #social this summer:

New Apple TV Could Spur Wave Of TV Everywhere Growth — TV and video delivered over the Internet has a huge and growing audience, but the lack of a simple, all-in-one solution may be limiting growth. The gap in the market paves the way for a vendor-perhaps Apple-to introduce a simpler solution that will spur a new growth cycle.

Crosswise Snags $3 Million in Funding to Take on Chinese Market — Crosswise, an Israeli company known for cross-device identification mapping, announced Wednesday that it had received $3 million in Series A funding. The funding, led by ZhenFund, Emerge and existing investors Giza Venture Capital, OurCrowd and Horizons Ventures, will help Crosswise expand into the Chinese market. "I see significant potential in the Chinese market for unique...

How to make a retail employee more accessible in store — Brick-and-mortar shops, like their online counterparts, now have access to a wealth of data on consumer tastes and shopping habits inside and outside the walls of their stores. Through a holistic analysis of these data points, retail managers can optimize operations to prosper with a leaner staff that better predicts and reacts to the flow of foot traffic.
More Articles →
Sep 24, 2015

What icon will Facebook use for its empathy button? Bill Clinton's face?

Sep 23, 2015

RT @CNNyourmom: All Your Mom's Features Demonstrated In One Handy Video

Are You a Journalist?

Make a Portfolio

Create a free Muck Rack account to customize your profile and upload a portfolio of your best work.