Magazine Industry Develops Set of Voluntary Guidelines to Drive Growth of Advertising on Tablets April 2, 2012 MAGAZINE INDUSTRY DEVELOPS SET OF VOLUNTARY GUIDELINES TO DRIVE GROWTH OF ADVERTISING ON TABLETS MPA Spearheads Group That Creates Tablet Metrics, Common Vocabulary and Data-Release Time FramesNew York, NY, (April 2, 2012) – The MPA, working with a coalition of senior magazine executives from throughout the industry, has developed a common set of definitions, a consistent position on timing for data release, and guidelines around tablet metrics, it was announced today by Nina Link, President and CEO, MPA, the Association of Magazine Media. These voluntary guidelines are intended to provide enhanced understanding and clarity about the measurement of magazine media audiences on tablets for the advertising community. “The ... Continue reading →
[Media News] Tuesday, April 17, 2012 IJNET By Margaret Looney Reuters journalists Anthony De Rosa and Lauren Young gave their own set of best practices for navigating the stream in a recent webinar. They shared tips for using social media as reporting tools, conversation starters, audience builders and more. IJNet tuned in and found these takeaways: Tailor your message to the platform. De Rosa, social media editor, and Young, wealth editor, both think Facebook is a more appropriate forum than Twitter for having a conversation with readers. De Rosa likens Facebook to a "town square," enabling journalists to ask readers for feedback, find sources or just discuss a recent article. He in turn refers to Twitter as more of a "news feed." "Twitter is not ... Continue reading →
Photos: Elizabeth Lippman There’s no mistaking where Andy Lack feels Bloomberg LP is positioned versus its competitors. “We may be the last man standing,” says Lack, who oversees the news organization’s multimedia operations. A veteran of network television, Lack sits in his small office in Bloomberg’s gleaming New York headquarters, which is stocked with signs of the company’s largesse: expensive artwork, oversized fish tanks, a state-of-the-art TV studio. “Most of the other news organizations I’ve worked at are fighting the delusion factor,” says the former news executive for both CBS and NBC. “There’s enormous pressure of economics on journalism. It’s an expensive, tough game to be in.” Awash in subscriber revenue, Bloomberg and Thomson Reuters are those truly rare things: news organizations that not only ... Continue reading →