Adam Flomenbaum on Muck Rack

Adam Flomenbaum

New York, NY
As seen in:  Adweek, The Drum
Covers:  connected tv, social tv, tv everywhere, participation tv, second screen

Executive Editor @TheDrum's @FoundRemote. Team Lead, Account Strategy (Midwest) @Outbrain. My favorite @sportscenter duo is Neil Everett and Stan Verrett.

Project Blueprint and ESPN's impressive digital and social growth - Lost Remote

Project Blueprint and ESPN's impressive digital and social growth - Lost Remote

3 Predictions for How Facebook's Paper Will Impact Social TV - Lost Remote

3 Predictions for How Facebook's Paper Will Impact Social TV - Lost Remote

Peel data: Super Bowl advertisers reach significantly more viewers when ads appear earlier in games

thedrum.com — Peel - the smart remote technology maker with 140 million users who generate 10 billion commands per month - released data ahead of Super Bowl 50 showing that TV advertisers whose ads show earlier in games are reaching more viewers than advertisers whose ads show in the second half.

Nielsen study: Facebook activity around NFL games is “strong estimator” of tune-in

thedrum.com — Ahead of Super Bowl 50, Facebook today released the findings from a study conducted with Nielsen showing the correlation between social activity on Facebook before, during, and after NFL games and TV tune-in. Nielsen analyzed the data for nine NFL games between October and November 2015.

Data giant Acxiom expands its advanced TV offering; are marketers finally ready?

thedrum.com — Acxiom, the data, analytics and SaaS giant, is expanding its advanced TV advertising capabilities - a move that will help all players wading in the addressable TV advertising waters. Last year, Acxiom acquired Allant's Audience Interconnect TV data platform and the company is combining this platform with its popular LiveRamp and Data Safe Haven products to drive advanced TV campaigns.

Native advertising comes to VR with new Discovery and Toyota partnership

thedrum.com — Discovery and Toyota last week announced a new partnership that will result in "Let's Go Places: Austin," a 10-episode virtual reality series that will take viewers around Austin, Texas. The series marks the first time that Toyota has invested in VR content; for Discovery, it's a big win for the network's recently launched Discovery VR.

Whistle Sports CEO John West on how brands can reach millennials during Super Bowl 50

thedrum.com — Super Bowl viewership numbers continue to increase, but so too does second screen use during the game. MIllennials love sports and they love creative advertising, but they also love their smartphones, tablets and laptops; for brands spending millions of dollars during the game, capturing the attention of millennials is more important than ever.

Inside Nielsen's decision to expand its social TV ratings

thedrum.com — Nielsen last week announced that early this year it would expand its Twitter TV Ratings to include Facebook, and then Instagram; the new ratings system will be called "Nielsen Social Content Ratings." There is really no other way to put it: this is bad news for Twitter.

Videology is now letting advertisers transact on viewability

thedrum.com — Videology, a leading programmatic converged TV and video advertising platform, is making a good impression. The company - which has historically transacted on a traditional CPM model - is introducing "vCPM," or, viewable CPM.

Samsung is opening a studio dedicated to VR production

thedrum.com — At the 2016 Sundance Film Festival last week, Samsung announced the launch of Samsung Studio, a new way in which storytellers, influencers, and filmmakers can continue to build upon the momentum of VR. While a "mobile" version of Samsung Studio debuted at the festival, Marc Mathieu, chief marketing officer of Samsung USA, announced that a permanent location would be launching in New York City.

Winter comes early for Game of Thrones fans on Twitter

thedrum.com — Even with more scripted series to keep track of, Game of Thrones continues to stand out in terms of the sheer rush people get when teasers and spoilers become available. Today, HBO is making use of Twitter's auto-reply feature and rewarding fans with exclusive Season 6 teasers specific to the fan's favorite family.

Univision takes $200m stake in The Onion with goal of reaching younger audiences

thedrum.com — In theory, Fusion was a great concept to reach younger audiences; in actuality, The Onion does this. This is the conclusion that Univision has come to, announcing yesterday that it has taken a 40 per cent stake in The Onion, the leading US comedy and news satire newspaper and website, for $200m.
More Articles →
Feb 05, 2016

RT @Wolfrum: Unemployment is under 5%. Gasoline prices are under $2 a gallon. Dollar is strong. Inflation is low. Dear God, what a hellish nightmare.

Feb 04, 2016

I just entered for a chance to win an out-of-this-world trip! You can enter too: bit.ly/1PaXqlh #AvosInSpace

Feb 04, 2016

"I am the agency!" - A fireside chat with Justin McConney, Donald Trump's director of social media thedrum.com/news/2016/02/0… #politics

Feb 02, 2016

RT @LynneAult: Being the only social guy at trump is tough but it forces you to learn a lot of different things like #slr #drumevent @TheDrum

Feb 02, 2016

Trump's social media lead @JustinMcConney: Periscope/Facebook Live/Twitter Polls - great tools, use sparingly #drumevent

Feb 02, 2016

.@JustinMcConney (Trump's social guy) on advertising: why pay when you can vlog/use Instagram videos -- earned media! #drumevent


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