Adam Flomenbaum on Muck Rack

Adam Flomenbaum

New York, NY
As seen in:  Adweek, The Drum
Covers:  connected tv, social tv, tv everywhere, participation tv, second screen

Co-Executive Editor @TheDrum's @FoundRemote. Senior Account Strategist @Outbrain. My favorite @sportscenter duo is Neil Everett and Stan Verrett.

Project Blueprint and ESPN's impressive digital and social growth - Lost Remote

Project Blueprint and ESPN's impressive digital and social growth - Lost Remote

3 Predictions for How Facebook's Paper Will Impact Social TV - Lost Remote

3 Predictions for How Facebook's Paper Will Impact Social TV - Lost Remote

Study: Why does Netflix continue to dominate among streaming services?

thedrum.com — iModerate, a consumer insights firm, recently released a qualitative study looking at the top three video streaming brands: Netflix, Hulu, and Amazon Prime. Among the three services, only Netflix was singled out as the service that could potentially replace traditional cable and satellite TV services, and more, 20 percent of the 2,500 respondents thought that Netflix has the opportunity to replace all other video entertainment options.

World Surf League catches perfect wave with digital-first strategy

thedrum.com — While other niche sports have focused efforts on securing a TV deal, the World Surf League has done the opposite. Since CEO Paul Speaker took over a little more than two years ago, he has forged partnerships with Samsung, Jeep, Tag Heuer, Oi and GoPro (along with all major surf apparel companies) and his digital-first strategy has led to massive video numbers.

TiVo survey: binge watching is the new norm

thedrum.com — TiVo today released the results from its second annual Binge Viewing Survey. For the purposes of the survey, binge viewing was defined as viewing more than three episodes of a series in a single day. Just two years ago, 53 percent of respondents had negative perceptions of binge viewing - this year, just 30 percent of respondents viewed binge watching unfavorably.

Transparent is key, but the long-term success of Amazon Studios may hinge on children's programming

thedrum.com — For avid Amazon shoppers, $99 per year for Prime pays for itself with free shipping. But in the last two years the service has become so much more, due in large part to the breadth of Amazon's film and TV library, which rivals that of Netflix, and Amazon Studious.

Broadcasters and publishers: It’s really time to put all your eggs in the mobile video basket

thedrum.com — Ooyala, a leading video publishing, analytics, and monetization company, today released its Q1 2015 Global Video Index report, and the findings are clear: mobile video is taking over. As the repot details, mobile video plays, saw a "100% increase since Q1 2014, when mobile video plays accounted for just 21% of all online video plays.

Finally, an awards show that celebrates global TV content

thedrum.com — The last thing we need is another award show; that is, of course, unless it accomplishes something different, which, in this case, is celebrating the best in TV from around the world. Viki, the global TV site powered by fans, is teaming with Variety to create the Global TV Awards, which will take place on September 12, 2015 at The Orpheum Theatre in downtown Los Angeles.

Command and conquer: Peel generates 100 billionth smart remote command

thedrum.com — Peel today announced that it has reached 100 billion commands on its smart remote app, which comes preloaded on Samsung and HTV devices, among others. 500 million of remote commands have come in just the past eight months. The company is evolving beyond TV sets and entering the wider 'smart home' fray.

Do-over: more than half of young people wouldn't join social media again given fresh start

thedrum.com — Ahead of the premiere of Mr. Robot - about a young computer programmer who's a cyber-security engineer during the day and a hacker at night - USA Network conducted a digital security survey featuring 1,000 respondents between 18 and 49.

YuMe opens offices in China to capitalize on country's growing connected TV and over the top market

thedrum.com — YuMe , a multiscreen video advertising company, recently announced its launch in China with offices in Shanghai and Beijing. Earlier this week, it was also revealed that Alibaba would be building a Netflix-like product; both YuMe and Alibaba are attempting to capitalize on an already-huge, and growing, connected TV and over-the-top market in China.

Which media companies will respond to you on Twitter?

thedrum.com — With recent research by Socialbakers showing that four out five questions consumers ask brands on Twitter are unanswered, we looked at how global media companies fared. Unmetric - a company whose technology tracks and analyzes the online and social behavior of over 35,000 brands - provided us with data for media companies with the highest tweet volume from January 1 through March 31.
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