Adam Flomenbaum on Muck Rack

Adam Flomenbaum

New York, NY
As seen in:  Adweek, The Drum
Covers:  connected tv, social tv, tv everywhere, participation tv, second screen

Executive Editor @TheDrum's @FoundRemote. Team Lead, Account Strategy (Midwest) @Outbrain. My favorite @sportscenter duo is Neil Everett and Stan Verrett.

Project Blueprint and ESPN's impressive digital and social growth - Lost Remote

Project Blueprint and ESPN's impressive digital and social growth - Lost Remote

3 Predictions for How Facebook's Paper Will Impact Social TV - Lost Remote

3 Predictions for How Facebook's Paper Will Impact Social TV - Lost Remote

How Allant is helping TV marketers better reach their target audiences

thedrum.com — Allant, a Chicago-based company working on advanced TV targeting, last week released Advanced Advertising Insight (AAI), a product that pulls together CRM and third-party data to allow marketers to better reach their intended audiences via TV ads. The data gathered provides audience counts (say: women 24-45 with a household income of $100,000) across a wide range of cable, satellite, and telecommunications providers.

Among TV reboots in the works, Fuller House is generating the most online consumption

thedrum.com — BuzzFeed may have popularized the phenomenon of 90's nostalgia, but TV networks are also seizing on it for their own benefit. In just the last year we learned that reboots of Full House, The Fresh Prince of Bell Air, the X-Files , and Twin Peaks are in the works.

Teen Choice Awards accounted for 37% of all Twitter reactions last week

thedrum.com — Between the Teen Choice Awards, the PGA Championship, and Bad Girls Club, last week was a busy week for TV on Twitter. Award shows in general are all but guaranteed to drive a large volume of tweets, but even more so when it's geared toward a teen audience.

Among TV reboots in the works, Fuller House is generating the most online consumption

thedrum.com — Buzzfeed may have popularized the phenomenon of 90's nostalgia, but TV networks are also seizing on it for their own benefit. In just the last year we learned that reboots of Full House, The Fresh Prince of Bell Air, the X-Files , and Twin Peaks are in the works.

Nielsen Social: Twitter TV loyalists present big opportunity for networks and marketers

thedrum.com — Lots of people take to Twitter to tweet about TV throughout a show's season, but how many people are talking about multiple episodes? If chatter is limited to certain points in the season, which? Nielsen Social today released its findings from a study looking at these very questions across 113 program seasons, from premiere through finale, from September 2014 - May 2015.
Aug 24, 2015

RT @TheDrum: Nielsen Social: @Twitter TV loyalists present big opportunity for networks and marketers ow.ly/RgLc1 pic.twitter.com/Frw06RnrDj

It’s pilot season, now on Facebook

thedrum.com — With the number of TV shows being produced each year growing exponentially, the success of a show's pilot episode is becoming more important than ever. One way networks are helping their chances is via Facebook.

Three reasons why HBO partnered with Sesame Street

thedrum.com — Last Thursday, HBO announced a five-year partnership with Sesame Workshop that will make new Sesame Street episodes available first on the network and available free of charge on PBS following a nine-month window. The news was surprising and was met with quite a bit of sarcasm on Twitter, however, the partnership was much-needed for HBO, a company that is as ambitious as ever.

Frankie Grande skewers the worst social media posts (ever) in new Oxygen special

thedrum.com — We've reached the point where social media needs its own TV show. Tosh.O does a fantastic job covering the best viral videos trending on the web, but what about those outrageous Instagram selfies, ill-advised tweets, and head-scratching Facebook posts?

Snapchat Live Stories makes its golf major debut at the PGA Championsip

thedrum.com — Last week we wrote about Turner Sports' extensive social and digital coverage for this weekend's 97th PGA Championship. Missing from the planned coverage at the time was Snapchat, however, Turner Sports today announced that users will be able to contribute video and photo snaps for potential inclusion in the official PGA Championship Live Story.

Report: 625,000 households cut the cords in Q2 2015

thedrum.com — In Q2 2015, cord cutting shifted from seeming trend to the new reality. According to SNL Kagan's 2nd-Quarter U.S. Multichannel Subscriber Report, released earlier today, pay TV operators lost 625,000 video subscribers in Q2 alone - bringing the total number of residential and commercial subscribers to 100.4 million.
More Articles →
Aug 26, 2015

Outbrain, Vox, and Spotify hosted a lip sync battle and the incredible @jeffreydalo performed. Here's… instagram.com/p/63mO7tBcGd/

Aug 24, 2015

RT @TheDrum: Nielsen Social: @Twitter TV loyalists present big opportunity for networks and marketers ow.ly/RgLc1 pic.twitter.com/Frw06RnrDj


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