DFJ Entrepreneurial Thought Leaders Seminar: Adam Lashinsky Adam Lashinsky covers Silicon Valley and Wall Street for Fortune and is the author of Inside Apple: How America’s Most Admired – and Secretive – Company Really Works. Lashinsky is a contributor to Fox News and the host of the Fortune.com video series “Connected”. Previously Lashinsky was a columnist for The San Jose Mercury News, TheStreet.com and the Nikkei Weekly. The DFJ Entrepreneurial Thought Leaders Seminar is a weekly lecture series where entrepreneurial leaders share the lessons of their experience with the Stanford community and the general public. When: Wednesday, May 23, 2012. 4:30 PM.Approximate duration of 1.0 hour(s). Where: NVIDIA Auditorium, Huang Engineering Center (Map) Audience: General PublicFaculty/StaffStudentsAlumni/Friends Tags: Lecture / ReadingEngineering Sponsor: Stanford Technology Ventures Program, ... Continue reading →
General Motors Co. has decided it won't advertise in the next Super Bowl, a surprising reversal of strategy that comes as the auto maker overhauls its global marketing operations.Super Bowl advertising is effective but has become too expensive to justify the cost, GM's global marketing chief, Joel Ewanick, said in an interview. Buyers say ads for next year's National Football League championship game—which is being broadcast by CBS—are so far selling for about $3.8 million for a 30-second spot. It's an unexpected move for Mr. Ewanick, who has long been a big believer in the value of Super Bowl spots. GM also said this week it would stop paying for advertising on Facebook, and instead rely on the site's free content, because it felt paid ... Continue reading →
Won over by their logistical know-how and "bias for action," the online retailer is on a military hiring spree. FORTUNE -- In a world where the typical preparation for becoming a junior executive at a Fortune 500 company is to go to college, sign on to some big corporation's management-training program, and perhaps pick up an MBA, Dennis Clancey stands out. The fresh-faced 29-year-old is an operations manager at an Amazon.com warehouse in Phoenix, one of the 34 Amazon runs across the U.S. He oversees scores of workers who make sure products are accurately picked, packaged, and routed for delivery to Amazon's millions of customers. Clancey's training, however, didn't involve earning a degree in the business of logistics management. Instead, the West Point graduate served ... Continue reading →