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Adrianne Jeffries Verified

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Managing Editor, Motherboard — Vice
As seen in:  Vice, New York Observer, The Verge

managing editor @motherboard adrianne@motherboard.tv or open DM

Why Did 'The Dress' Go Viral? We Asked Meme Traffic Expert Neetzan Zimmerman

motherboard.vice.com — The dress. Photo: swiked.tumblr.com On Thursday night, a ​picture of a dress posted to Tumblr went viral. That's "viral" in the old school sense-as opposed to the over-engineered, genetically modified "virality" of BuzzFeed or ​Spartz Inc -meaning it was passed around from person to person through social media and word of mouth until it felt like everyone was talking about the same thing.

Comcast’s Earnings Report May Be a Rorschach Test

motherboard.vice.com — Screengrab: Google News Comcast is the largest cable company in the US as well as the corporate parent of the massive media entertainment conglomerate NBC Universal.

BuzzFeed Scooped CNN Last Night

observer.com — BuzzFeed had arguably one of its first big scoops last night since it hired Politico rockstar Ben Smith earlier this month, beating the major media outlets. " McCain To Endorse Romney Tomorrow," is the headline on the un-bylined post, slipped to the blog by a "well-placed former McCain aide" early this morning.

The Great Erection: Standing Desks Are On the Rise

observer.com — When I decided to write about using a standing desk, I expected to join the ranks of exhilarated converts. I'm not tall, don't weigh much, and have never had back trouble, so I figured I was a prime candidate.

CNN's 'End of the World' Video Was First Revealed in 'Gremlins 2'

motherboard.vice.com — CNN founder Ted Turner commissioned a video for his network to play in case the world ended, we learned today ​via Jalopnik. It's a solemn rendition of "Nearer My God To Thee," apparently intended to be played only once the end of the world is officially confirmed.

Researchers Release Full Data from 2012 Police Body Cam Study

motherboard.vice.com — ​In the debate over police body cameras, there is basically one study that proponents repeatedly reference: a 2012 experiment in Rialto, California, carried out by the local police chief and two academics from the University of Cambridge.

Sumatra, Three Years After the Tsunami

motherboard.vice.com — Man praying at tsunami mass graves. Banda Aceh, 2007. Image: Adrianne Jeffries ​It's the 10th anniversary of the Indian Ocean tsunami that killed more than 230,000 people in 2004.

‘The Interview,’ Spoiled - Medium

medium.com — 'The Interview,' Spoiled The Interview, a Seth Rogen-James Franco comedy about North Korea, was panned by critics and expected to bring in a mediocre box office showing. Until hackers got involved. Sony Pictures Entertainment, which owns the movie, was hit by one of the largest corporate cyber attacks in history.

What Would a Major Studio Video on Demand Release Look Like?

motherboard.vice.com — This morning, Sony Pictures Entertainment confi​rmed that the controversial comedy The Interview will be available to rent online through YouTube and other online platforms in addition to ​around 200 independent theaters. If that happens, this could be the largest experiment yet with a so-called "video on demand" release.

Bitcoin's Long Year

motherboard.vice.com — What a year it's been for Bitcoin. Scandal! Intrigue! Long-awaited acknowledgement by the Internal Revenue Service! Bitcoinworld has never been boring, but 2014 stood out as an especially eventful period in the digital currency's short history.
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Mar 04, 2015

There is reason to believe Mexican drug cartels are kidnapping engineers to build their communications network: motherboard.vice.com/read/radio-sil…

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