Melissa Hoffmann on Muck Rack

Melissa Hoffmann Verified

New York, NY
Senior Editor — Adweek
As seen in:  Adweek, Adweek
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Data cruncher, wordsmith, senior editor @Adweek (212) 493-4323 | melissa.hoffmann@adweek.com

March Madness Case Study Shows How to Get Viewers to Ignore That Second Screen

adweek.com — TLTKKTKKK TKTKTKTKKTK TKKTKTKKTKTKTKTKTKTKTKTK Infographic: Carlos Monteiro

Infographic: A Look Inside Grocery Shoppers' Minds and Baskets

adweek.com — Infographic: Carlos Monteiro

The Week's Best Parties: From New York to Paris

adweek.com — The Week's Best Parties: From New York to Paris | Adweek

The Week's Best Parties: Adweek's Brand Genius and the Clio Awards

adweek.com — The Week's Best Parties: Adweek's Brand Genius and the Clio Awards | Adweek

Infographic: This Is How Brands Can Get More Millennial Love

adweek.com — How can a brand get that coveted millennial nod? It's all about talking to them in their own language. Ever since youth culture became a defined concept, marketers have been using the unique values of youth as an 'in' to young consumers," according to a study from Havas.

How Price Affects a Consumer’s Path to Purchase

adweek.com — Knowing and trusting a brand is a prime consideration for penny buys while good reviews top the list of criteria for expensive purchases. Here's how the buying journey differs for a small purchase of less than $10, compared to a large purchase over $1,000. Infographic: Carlos Monteiro

The Week's Best Parties: Award Shows and Galas Led the Way

adweek.com — The Week's Best Parties: Award Shows and Galas Led the Way | Adweek

The Week's Best Parties: From Central Perk to Central Park [Photos]

adweek.com — The Week's Best Parties: From Central Perk to Central Park [Photos] | Adweek

Infographic: How Local vs. National News Readers Compare on Social Media Sharing

adweek.com — People who read predominately community news were found to be more active sharers of the news on social media sites in a study of more than 2,300 adults by Advance Digital Media Group-but everyone was on the same page in regard to advertising. Infographic: Carlos Monteiro

Instant.ly Shelf Score Ranking of the Top New Supermarket Products Shows Consumers Really Love Carbs

adweek.com — Eating low carb, minimally processed foods may be the diet fad du jour, but clean eating doesn't stand a chance against the likes of Eggo's new blueberry cobbler waffle variety, according to a ranking of the top new grocery products in August, released today. The waffles are in good carb company.
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Oct 13, 2014

If you love going grocery #shopping, you're not alone. This #infographic is chock full of neat supermarket stats adweek.it/ZmHPb4

Sep 30, 2014

@samthielman Possibly we're all dreaming. But definitely one of those.

Sep 29, 2014

People may approach big-ticket purchases differently than buying a can of Coke—but many considerations are the same adweek.it/1BtAAe6

Sep 25, 2014

Interesting chart that tells you whether you drink too much (or not enough?) washingtonpost.com/blogs/wonkblog… #booze

Sep 23, 2014

Check out this GREAT breakdown of the iconic @TiffanyAndCo blue box, by my brilliant colleague @UpperEastRob: adweek.it/1mACLLD

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