Ann Kerwin

http://www.kdd.org/kdd2013 | http://www.kdd.org/kdd2013

kdd.org — The annual ACM SIGKDD conference is the premier international forum for data mining and big data researchers and practitioners from academia, industry, and government to share their ideas, research results and experiences. KDD-2013 will feature keynote presentations, oral paper presentations, poster sessions, workshops, tutorials, panels, exhibits, demonstrations, and the KDD Cup competition.

Winning Research Reports Focus on Social Media, Creativity

adage.com — How does advertising perform in a social-media world? How can you build a cohesive social strategy? And what are the hidden influences that shape your organization's creativity? Ad Age is releasing three papers that address these pressing business concerns. ...

Twitter Launches Ad That Can Collect Personal Information for Marketers

adage.com — The format, an expanded Tweet called the "Lead Generation Card," includes a button that with one click allows the user to provide their name, email address and Twitter handle an advertiser. ...

Amazon Tops Walmart in Ranking of Most Valuable Brands

adage.com — Among the biggest stories in this year's BrandZ ranking of the world's top 100 valuable brands is the rise of the apparel and retail categories, which posted approximately 20% brand value growth over last year. One highlight from this year's retail story includes Amazon's gain over Walmart.

Nutella Day Likely to Survive Unscathed

adage.com — Maxus: Creating Relationships Through Data Audience Buying Guide 2013 Cable Guide 2013 Starcom MediaVest Group on CES Univision: One for All Social Media & Marketing Guide 2012 Cartoon Network Turns 20 The PR Factor 2012 2012 Cannes Lions Journal presented by USA TODAY Guide to Digital Content NewFronts 2012 Cause Marketing Forum Halo Awards 2012 Cable Guide 2012 OMD at 10 In Plain Sight: The Black Consumer Opportunity The Power of Direct Marketing

The New Tech- and Data-Focused CMOs and Their CIO Counterparts

adage.com — In ten years, there will be 50 billion industrial machines connected to the internet, predicts Stephen Liguori, executive director-global innovation and new models at GE.

akerwin: #iwny2013 the very crowded ...

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