Ann Kerwin on Muck Rack

Ann Kerwin Verified

New York
Editor, Advertising Age Insights — Advertising Age
As seen in:  Advertising Age

Editor, Advertising Age Research, Ad Age on Campus

Social-Media Advertising: Paid-Advertising Models Work | News - Advertising Age

adage.com — Social-media content has grabbed the spotlight in the last few years, as marketers figure out how to engage consumers through tweets, posts and viral videos, but what of paid advertising? With Twitter's recent IPO, paid social-media advertising is back in focus.

Social-Media Advertising: Paid-Advertising Models Work | News - Advertising Age

brandedcontent.adage.com — Social-media content has grabbed the spotlight in the last few years, as marketers figure out how to engage consumers through tweets, posts and viral videos, but what of paid advertising? With Twitter's recent IPO, paid social-media advertising is back in focus.
Jan 30, 2015

RT @adage: The @Guardian poaches a Mindshare exec to lead its branded content division in the U.S trib.al/0E248qm

Jan 29, 2015

RT @msebastian: Survey says ... 63% of marketers plan to increase native-ad budgets (but it remains a sliver of overall budgets) adage.com/article/digita…

Jan 29, 2015

RT @LaurynBennett: Guardian overhauls site in anticipation of publishers selling ads based on time thedrum.com/news/2015/01/2…

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