Alexandra Bruell on Muck Rack

Alexandra Bruell Verified

New York
Reporter — Advertising Age

Reporter at Advertising Age

Millennials' Traditional TV Watching Falls Faster Than Ever

adage.com — Elusive Prey for Pay-TV Companies Seeking Growth The iPhone generation is putting more pressure than ever on pay-TV companies like Comcast Corp. and DirecTV, forcing the industry to rethink how to woo young people who prefer their entertainment cheap and online.

Matt Seiler Leaving CEO Role at IPG Mediabrands

adage.com — Follows Years of Leadership and Structural Changes at Media Agency Network IPG Mediabrands' Matt Seiler is stepping down from his post as global CEO at the company, according to people familiar with the matter, the latest in a series of senior leadership changes at Interpublic Group's powerful media agency network.

Q&A: Rob Norman on Viewability and Mobile Buying Issues

adage.com — We Want to Raise the Bar in Terms of Viewability in the Market, he Said More dollars may be moving to digital media, but with every inch of progress comes a new wrinkle.

Why Calvin Klein Tapped a Media Agency of Record

adage.com — 'It's No Longer the Days of Just the Traditional Print Buy' From Brooke Shields' "My Calvins" in the 80s to Justin Bieber's most recent endorsement, Calvin Klein has a history of generating buzzworthy creative with high-profile stars. The same goes for 14-year CK vet and marketing chief Melisa Goldie, who has served in a handful of creative roles at the company.

Publicis Groupe Adds Sapient's Jerry Greenberg to Board

adage.com — Publicis Closed a Deal to Acquire Sapient Last Month Publicis is integrating Sapient into its business at the highest level with the new appointment of Sapient's Jerry Greenberg to its Supervisory Board as an independent director.

Omnicom Places $50 Million Bet on OOH Cinema in Latest Deal

adage.com — In-Theater Advertising Developing Targeting and Retargeting Capabilities Omnicom's media agency network has made a commitment to spend $50 million with National Cinemedia, its largest bet on in-theater advertising yet, as the medium gets a digital facelift and becomes part of the premium video discussion.

Should Adland Join the Communications War on ISIS?

adage.com — Government Has Tread Lightly in Engaging Shops for PR Counterattack Madison Avenue has helped the U.S. government fight everything from wartime foes to teen smoking. But now that Washington is locked in conflict with ISIS, a deadly enemy with sophisticated propaganda skills, adland seems very far from the front.

How Adland Is Replacing Talent Leaving for Greener Pastures

adage.com — With In-Demand Workers Being Plucked, Agencies Struggle to Reseed WANTED: Permanent employee for hot San Francisco agency. Tenure: Six months. This trial-basis employment model being considered by two-year-old creative shop Argonaut is one of many innovative approaches agencies are turning to in the hunt to attract the best and brightest.

Meet Ad Age's 2015 40 Under 40

adage.com — This year's class of achievers have many varied accomplishments, but they all share one trait: They are smart forward-thinkers who will be driving the business for years to come. Lavall Chichester is charged with redefining search as one of the most vital elements of content marketing.

Fiat Chrysler to review its digital agency business, report says

autonews.com — Fiat Chrysler Automobiles has begun a digital agency review, people familiar with the matter told Advertising Age, an affiliate of Automotive News. The former Chrysler Group in May 2010 named Sapient Corp.'s SapientNitro its digital agency of record, overseeing interactive duties for the Chrysler, Dodge, Ram, and Jeep brands.
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Mar 05, 2015

RT @adage: More pics: If the #agencyalist bash was hazy the next day, see rivals partying together here bit.ly/1G2g736 pic.twitter.com/s7ODqwFfay

Mar 05, 2015

RT @adage: You have to see Ad Age 40 Under 40 Lavall Chichester of @LoweProfero in his breakdancing video bit.ly/1Er0vYn pic.twitter.com/ExFFlTLaFO

Feb 26, 2015

RT @TrivWorks: Between #LlamaDrama & #TheDress, aliens monitoring our broadcasts must think we're nuts

Feb 26, 2015

I'd like to know what @CNNTonight @CNN would be covering now if llamas never ran free

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