Alexandra Bruell on Muck Rack

Alexandra Bruell Verified

New York
Reporter — Advertising Age

Reporter at Advertising Age

OKRP, Nomades Take Top Honors at 2015 Small Agency Awards

adage.com — So much for the terrible twos. A couple of two-year-old shops walked away with the top awards at Advertising Age's 2015 Small Agency Awards held in Boston. Chicago-based O'Keefe Reinhard & Paul was named 2015 Agency of the Year.

How Hershey is Using Tech to Drive Shopping Habits at Retail

adage.com — Smiles Earn Consumers Samples And Chocolate Maker Sales "People are really unreliable when it comes to what they like or don't like," said Rana el Kaliouby, chief science and strategy officer for Affectiva at Ad Age's Small Agency Conference in Boston. But luckily, it has a solution for that.
Jul 31, 2015

Unconventional - I like it. Hershey Uses Tech To Get Consumers Down Grocery Aisle adage.com/article/digita… @HersheyCompany

Ad Age Introduces Brand Summit in Los Angeles

adage.com — Reinvent Your Marketing Playbook Ad Age is introducing the Brand Summit in Los Angeles on Nov. 3 and 4. The event will feature top brand builders discussing how they've established a unique place in the market and are navigating the fast-changing media and consumer landscape.

Why the Former Omnicom CFO Invested Millions in MDC Shares

adage.com — Mr. Weisenburger Made Investments Through His Hedge Fund Mile 26 After 16 years as chief financial officer of Omnicom, Randy Weisenburger left the agency services holding company last September to start his hedge fund, Mile 26. But he hasn't completely ditched the ad business.
Jul 29, 2015

Why Ex-Omnicom CFO Randy Weisenburger Invested Millions in MDC Shares adage.com/article/agency…

Jul 30, 2015

Why Ex-Omnicom CFO Randy Weisenburger Invested Millions in MDC Shares adage.com/article/agency…

Timeline of Recent MDC Events In Case You've Been Sleeping

adage.com — At-A-Glance Look At Holding Company's Progression Since SEC Investigation Last week, MDC CEO Miles Nadal and his former Chief Accounting Officer Michael Sabatino stepped down amid an SEC investigation. The announcement came late last Monday evening, but it wasn't out of the blue.

Apple on Agency Hunt to Aid New And Ongoing Retail Efforts

adage.com — Apple Wants to Know if Agencies Have Worked With Samsung, Sony and Google, Among Other Competitors Apple is on the agency hunt as its retail team seeks support for new and existing initiatives, according to a request for information the Cupertino-based tech giant sent to a number of shops.

Comcast Thinks You Can Have Your Cake And Eat it Too

adage.com — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday.

Interpublic Continues to Show Profit Gains

adage.com — Revenue Also Rises, in U.S. and Abroad Interpublic Group's net income grew to $123.8 million in the second quarter, up 1.6% from the quarter a year earlier, the agency holding company said Wednesday morning. Total revenue increased 1.3% to $1.88 billion. Organic revenue, excluding one-time factors such as acquisitions and external forces such as currency fluctuations, increased 6.7%.

What's Next For MDC And Its Departing Founder Miles Nadal

adage.com — Nadal Could Have Qualified For a Golden Parachute Miles Nadal, the founder of MDC Partners and its biggest individual shareholder, suddenly found himself on the outside this week, but his extrication from the company is hardly complete. And the company, whose portfolio includes hot creative agencies such as Anomaly and 72andSunny, still has some T's to cross itself.

More Marketing Tech Consolidation With Sysomos-Expion Deal

adage.com — Social Analytics Company Sysomos Buys Content Software Provider In February 2014, 360i CEO Bryan Wiener relinquished some of his operational control at the digital agency to grow Expion, a content software company in which 360i parent Dentsu owned a minority stake.
Jul 22, 2015

Marketing Tech Consolidation Continues as Dentsu-Backed Expion Sells adage.com/article/agency…

More Articles →
Jul 30, 2015

Big clients are looking for small/midsized agencies because they don't like getting charged for every cup of coffee #AASmallAgency @AARLisa

Jul 30, 2015

We turned down a big piece of biz. Brand said where are your phones? We don't fucking have phones. - Peter Corbett #AASmallAgency

Jul 30, 2015

"No is the single most important word for protecting a culture" - Mark DiMassimo #AASmallAgency

Jul 29, 2015

Why Ex-Omnicom CFO Randy Weisenburger Invested Millions in MDC Shares adage.com/article/agency…

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