Alexandra Bruell on Muck Rack

Alexandra Bruell Verified

New York
Reporter — Advertising Age

Reporter at Advertising Age

Media-Agency Kickbacks. Yes, They're Real.

adage.com — Secret Rebates, Sketchy Services and Offshore Deals. Inside the Murky New World of Ad Buying Kickback payments tied to U.S. media-agency deals are real and on the rise, according to Ad Age interviews with more than a dozen current and former media-agency executives, marketers' auditors, media sellers and ad-tech vendors who said they'd either participated in such arrangements or had seen evidence of them.

Five Ways Agencies Goose Their Media Business

adage.com — The agency receives a benefit for committing to spend a certain amount of money with a media seller or ad-tech vendor. It might be a discount, cash or free access to software. The agency then pockets or reinvests any money or media assets involved without the marketer's knowledge.

Media Buying Market Goes Grey and Clients Left in the Dark

adage.com — There's Evidence of These Things Going on in the U.S. Market, Said Auditing Firm Executive Kickback payments tied to U.S. media-agency deals are real and on the rise, according to Ad Age interviews with more than a dozen current and former media-agency executives, marketers' auditors, media sellers and ad-tech vendors who said they'd either participated in such arrangements or had seen evidence of them.

Google Expands Its Smartwatch Ad: It's the Newest Ads on TV

adage.com — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday.

Government Lets Amazon Test Its Drone Delivery After All

adage.com — Amazon Had Threatened to Take Tests to Other Countries Amazon's effort to expand its research into the viability of delivery drones has gotten a boost from U.S. regulators who granted the company permission to conduct test flights.

Coach Who Fell Off Chair Is a Web Sensation

adage.com — The college basketball coach who fell off his chair after his team's upset win in the NCAA tournament will need another victory in order to cash in on the moment that's become an internet sensation. "No question there's a father/son play here, but you need this thing to extend at least one week," said Brandon Steiner, founder of Steiner Sports Marketing.

How to Build a Family-Owned Agency That Will Last

adage.com — Three PR Shops Count on Next Generation to Bring a Fresh Eye and New Perspective Richard Edelman was headed for a job at Playtex as an assistant product manager when he received a life-changing call from his father, Daniel, who was then leading Edelman--not yet the world's largest independent PR agency.

J.C. Penney Decides Not to Review Media After All

adage.com — Decision Comes as CMO Debra Berman Departs Company J.C. Penney's media business, which is currently at Omnicom's OMD, is no longer in play, the company confirmed. Last fall, the retailer set the wheels in motion for a potential media agency review, according to executives familiar with the matter.

NBA's Recovering Jabari Parker Makes Gatorade Debut

adage.com — It's the Newest Ads on TV; Plus, the Five Most Engaging Spots Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time.

Are Media-Agency Rebates and Kickbacks a Reality?

adage.com — Former Mediacom CEO Jon Mandel set off a firestorm at the Association of National Advertisers Media Leadership Conference two weeks ago when he claimed that undisclosed rebates to media agencies are far more widespread in the U.S. than generally thought. In fact, he said it was one of the things that caused him to leave the agency business.
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Mar 13, 2015

RT @maureenmorrison: Droga5 No Longer Chobani's Lead Agency as Brand Brings Marketing In-House adage.com/article/agency…

Mar 10, 2015

RT @kenwheaton: Fun fact: The NYC Chick-fil-A will be 1.6 miles from the closest Big Gay Ice Cream.

Mar 09, 2015

I want to know who within Bachelor Nation is team Britt and why they exist

Mar 09, 2015

@MikeDuda @maureenmorrison More importantly, what are your thoughts on the shocking @BachelorABC news

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