Alexandra Bruell on Muck Rack

Alexandra Bruell Verified

New York
Reporter — Advertising Age

Reporter at Advertising Age

Pandora to Buy Ticketfly for $450 Million — Deal Moves Pandora Beyond Its Radio Roots Pandora Media agreed to acquire online ticketing business Ticketfly Iin a deal valued at about $450 million, thrusting Pandora into competition with Live Nation Entertainment's Ticketmaster, the industry leader. The transaction includes about $225 million in cash and 11.6 million of Pandora's common shares, the internet radio service, said Wednesday in a regulatory filing.

The Lowdown: Chester Cheetah For Mayor, A-B Eyes Root Beer — The Lowdown is Ad Age's weekly look at news nuggets from across the world of marketing, including trends, campaign tidbits, executive comings and goings and more. The New York Jets got a surprising amount of buzz for the preparations around their trip to London last week, which included bringing 350 rolls of their own toilet paper, according to The New York Times.
Oct 07, 2015

"Chester (Cheetah) is not a person. He cannot actually run for office."

Oct 07, 2015

One company has actually created a title, "Chief Fun Officer" That and more in this week's Lowdown --…

McDonald's Taps Twitter-Phoria for All-Day Breakfast Ads — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday.

Samsung's $13 Billion Day Bolsters Faith in Revival Strategy — Shares Surged As Revamped Smartphone Lineup Gains Traction Investors have punished Samsung Electronics this year for its struggles against Apple and Chinese makers. They just gave it a $13 billion vote of confidence. Shares surged the most in more than six years as a revamped smartphone lineup and a renewed focus on components gains traction.

Google Unveils Project to Load Mobile Web Pages Faster — Long Load Times Have Been Blamed on Ad Tech Google on Wednesday introduced a publishing platform designed to make news articles on smartphones load faster, which will compete with similar services from Facebook and Apple. Google's new project, called the "Accelerated Mobile Pages Project," is aimed at loading mobile web pages instantly instead of requiring consumers to wait several seconds to open a story.

Target's Kristi Argyilan on In-House Programmatic — Ms. Argyilan Will Speak at Ad Age's Brand Summit on Nov. 4 Target hired Kristi Argyilan a little over a year ago from IPG Mediabrands to support its growing, in-house digital buying and integrated marketing efforts. Ms. Argyilan, senior VP of marketing overseeing media and measurement at the company, will be speaking at Ad Age's Brand Summit in Los Angeles on Nov.

The Challenges of Jumping from a Creative Shop to a Digital One — Digital training is critical for the traditional small-to midsize advertising agencies. The strategic partnerships with digital shops have all gone by the wayside, mainly because digital agencies don't need them any longer. To quote Aaron Reitkopf, North American CEO of digital agency Profero, "There's never been a better time to be in advertising, and there's never been a worse time."
Oct 07, 2015

RT @FuelLines: The Challenges of Jumping from a Creative Shop to a Digital One

Water Cooler Group Taps Media Vet Christina Norman as CEO — Ms. Norman's Experience Includes Almost Two Decades at MTV Water Cooler Group has hired former Viacom exec and OWN chief Christina Norman to succeed Antony Young as CEO. "We were aligned in our approach to dealing with brands, to marketing brands, and the strength they have in working for cable networks and doing tune-in work," Ms. Norman said.

T-Mobile's Legere 'Incredibly Angry' About Data Breach — 15 Million May Have Had Personal Information Stolen in Experian Hack T-Mobile US said about 15 million consumers who filled out credit applications with the wireless carrier may have had their personal information stolen by hackers. The breach happened when attackers gained access to a database containing T-Mobile's information that was run by Experian, the credit-tracking firm, the carrier said Thursday.

How Neuroscience Benefits Under Armour — Bill Besselman, vp-integration and digital strategy at Under Armour, discusses how the brand is benefiting from neuroscience. "It's helping us understand what drives consumers," he said. "It helps us think about messaging, about creative."
More Articles →
Oct 02, 2015

Target Reviews Shops as It Expands Internal Programmatic Function…

Sep 28, 2015

Takeaway from @IPG panel with @IHeartMedia and @ABC: John Sykes is probably one of two people who still owns a transistor radio

Sep 28, 2015

Television is not dying. It's just having babies. -- Geri Wang @ABC #AWXII

Sep 25, 2015

Antony Young Leaving Adland to Live on a Farm in New Zealand…

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