Alexandra Bruell on Muck Rack

Alexandra Bruell Verified

New York
Reporter — Advertising Age

Reporter at Advertising Age

Havas Media Group Taps Colin Kinsella, Promotes Lori Hiltz

Havas Media Group Taps Colin Kinsella, Promotes Lori Hiltz
adage.com — Hiltz Named CEO of Global Brands for Havas Media Havas Media Group has hired Colin Kinsella as CEO of Havas North America and promoted Lori Hiltz to CEO of Global Brands for Havas Media. Mr. Kinsella was most recently CEO of WPP's Mindshare North America. He departed amid a recent leadership shakeup at the agency.

How the Agency of the Future Will Be Compensated

How the Agency of the Future Will Be Compensated
adage.com — Ad Age Polls Six Top Execs About Payment Models Ad services holding companies and agencies are in the throes of technology-driven operational changes and restructuring for a client-centric future in which there will be many more competitors from outside the agency world. And with this shift will come new compensation models.

Welcome to the Agency of the Future

Welcome to the Agency of the Future
adage.com — Clients Want One Partner to Simplify the Fragmentation and Data -- and Today's Shops May Not Be Among Them Winter is coming. The old families are preparing their troops and poring over strategies in a race to secure their territory before it is invaded by new and unfamiliar forces.

H&M Taps IPG's UM as Media Agency in the U.S.

H&M Taps IPG's UM as Media Agency in the U.S.
adage.com — Win Continues Momentum for Shop, Which Last Year Won Coca-Cola, Johnson & Johnson and CVS H&M has tapped Interpublic Group's UM as its new media agency in the U.S., according to an internal memo that the agency sent out. The shop, which adds the U.S.

Delta Hires Omnicom's PHD to Handle U.S. Media Business

Delta Hires Omnicom's PHD to Handle U.S. Media Business
adage.com — Airline Spent $53 Million on Domestic Measured Media in 2015 Delta Airlines has tapped Omnicom's PHD as its new media agency in the U.S. following a competitive review, according to people familiar with the matter. Publicis Groupe's Digitas is the incumbent on the U.S. media account.

Omnicom Beats Expectations for the First of Quarter of 2016

Omnicom Beats Expectations for the First of Quarter of 2016
adage.com — Organic Revenue Across Disciplines Led by Advertising, Which Increased 7.9% Omnicom on Tuesday reported earnings for its first quarter of 2016 that beat analyst expectations, as well as an organic revenue increase led by North America and its advertising services category. Net income increased 4.4% during the quarter, to $218.4 million, compared to the same period last year.

Why Media Shops Are Taking Risk With Principal-Based Buying

Why Media Shops Are Taking Risk With Principal-Based Buying
adage.com — Practice Grows as Shops Look to Boost Profit and Client Pressures Grow At last year's Association of National Advertisers financial management conference, GroupM Chairman Irwin Gotlieb publicly acknowledged that the relationship between media agencies and clients had gotten to the point that the term "agent" no longer fits.

Agencies Grow Intellectual Property Assets With Tech

Agencies Grow Intellectual Property Assets With Tech
adage.com — We're Planning on 20% of Our Leads Coming From IP-related Co-investments in 2016, Said Razorfish's Shannon Denton On top of making ads for marketers, agencies have long created products of their own, from Eos lip balm by Anomaly to the HurryCane walking stick from Minneapolis direct-response shop Marketing Architects.

Publicis Media Taps New Leaders Across Starcom, Zenith, MRY

Publicis Media Taps New Leaders Across Starcom, Zenith, MRY
adage.com — Huge's Jason Whiting Becomes CEO of MRY Publicis Media is making more leadership appointments on the heels of the media agency network's recent and massive reorganization. Starcom has named Kathy Ring to U.S. CEO from her current position of chief operating officer and president of the agency's Los Angeles operation.

Kevin Jonas Helps Engine Group Connect Influencers, Brands

Kevin Jonas Helps Engine Group Connect Influencers, Brands
adage.com — 'When the Band Broke up, Kevin Took a Hard Right Into the Business World,' Said Sean Finnegan Brands can pay for Snapchat filters, but, due to the fleeting nature of Snapchat content, they can't necessarily get an influencer to mention them or co-create content with them.
More Articles →
Apr 18, 2016

Risky Business: Why Media Agencies Are Betting on Principal-Based Buying adage.com/article/media/…

Apr 07, 2016

Publicis Media Appoints New Leaders Across Starcom, Zenith, MRY adage.com/article/agency…

Apr 02, 2016

How are there still cafes without wifi in NYC?!

Mar 30, 2016

Zachary Treuhaft Leaving Grey to Join Omnicom's New P&G Media Agency httpadage.com/article/agency…


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