Alexandra Bruell on Muck Rack

Alexandra Bruell Verified

New York
Reporter — Advertising Age

Reporter at Advertising Age

Sony Kicks Off Global Media Agency Review — Company Spent $620.3 million on U.S. Measured Media Last Year If media agencies don't have their hands full with the massive reviews already underway, they will now: Sony is the latest to set the wheels in motion for a global pitch, a spokeswoman confimed Friday morning.

Volkswagen Set to Evaluate Media Agency Business — Company Spent $605 Million on U.S. Measured Media in 2014 Volkswagen Group has reached out to holding companies about an impending global media agency review, according to people familiar with the matter. VW Group, which owns both Audi and Porsche, currently works with WPP's Mediacom in various markets, including the U.S.

Casual Dining Giant Darden Divides Media Agency Business — Olive Garden Spent $155 Million on U.S. Measured Media in 2014; Longhorn Spent $33.5 Million Casual dining giant Darden Restaurants has split its media agency business between incumbent Starcom and newcomer Carat following a review, the company confirmed. Starcom will retain Olive Garden, which is the biggest spender in the portfolio, but lose its LongHorn Steakhouse business to rival Carat.

Daimler AG Reviewing International Media-Agency Business — Review Spans Canada, Australia, New Zealand and South America, Among Other Markets Another day, another media agency review. The latest is Mercedes-Benz parent Daimler AG, which is reviewing its business in various international markets, according to people familiar with the matter. Ebiquity is supporting the search out of Germany.

IPG Mediabrands CMO Liz Ross Leaves Company — Previously Held Senior Roles at Numerous Digital and Creative Shops Mediabrands CMO Liz Ross has left the IPG media agency network, which recently underwent a leadership shakeup. Her departure follows the appointment of Henry Tajer as global CEO of Mediabrands, which houses media shops UM, Initiative and BPN.

21st Century Fox to Review Global Media Agency Business — Publicis' Zenith Is the Incumbent on Top-Spending Film Division Global media company 21st Century Fox is reviewing its worldwide media buying and planning business across its massive film, TV and home entertainment groups, the company said Monday evening. The New York-based film and TV giant spent $767.48 million on U.S.

Viral Video Chart 05.18.15 — Considering the web's fascination with puppies and drones, it's no surprise that a spot featuring puppies delivered by drones has landed on the Viral Video Chart, which tracks views of campaigns in the week ending each Sunday, as compiled by Visible Measures.

Digital Shops Get Boost as Clients Embrace E-commerce — Gap Between Brands' Online Sales and Online Marketing Narrows When Mondelez, the marketer of brands from Chips Ahoy to Trident, asked Razorfish to help revamp its e-commerce strategy and more than double online sales within a couple of years, it was only the latest call along those lines to reach a digital agency.

Special: The Advertising Century - Advertising Age — During his 25-year McCann-Erickson career, the Charleston, S.C., native created some of the most successful ad campaigns in history. Backer's musical training figured in Campbell Soup's "Bring on the Campbell's, Soup is Good Food;" Coca-Cola's 1971 "Hilltop" anthem, "I'd Like to Buy the World a Coke" and Coke's "It's the Real Thing" jingle; and Miller Lite's "Taste's great/less filling" celebrity "feud" series that ran for years and put Lite atop a new beer category.

See Brands and Ad Agencies Live-Tweet the End of 'Mad Men'

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May 22, 2015

Yes, another... J&J Puts $2.6 Billion Global Media Account in Review…

May 22, 2015

Next marketer to review media is personally responsible for sending me over the edge, along with all media agencies…

May 21, 2015

Where the lines blur, via @msebastian: Brands Pay This Instagrammer $15,000 to Include Their Products in a Picture…

May 18, 2015

Mr bonsai healer and Britt hit it off. Awesome. Go raise bonsai plants together #bachelorette

May 18, 2015

RT @usweekly: "That car sucks!" howls Ryan M. Hard for Shawn fight when he is stuck in a car full of water. #thebachelorette

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