Alexandra Bruell on Muck Rack

Alexandra Bruell Verified

New York
Reporter — Advertising Age

Reporter at Advertising Age

Ex-Starcom Mediavest Group president Swinand launches consultancy

Former SMG President Launches Consultancy Called Transparent

adage.com — Pitch to Clients: 'Take Back Control of Data' and 'Have Full Knowledge of Costs' Former Starcom Mediavest Group President Andrew Swinand is launching a media consultancy called Transparent Media Partners at a time when marketers are expressing concern and confusion around media-buying practices.

ANA-4A's Feud Heats Up as ANA Unveils Investigation Hotline

adage.com — Marketer Trade Group Voices Displeasure With Agency Group's Release of Transparency Guidelines Yesterday, the 4A's released its "Transparency Guiding Principles of Conduct" without the ANA's support, once again creating a rift between the agency and advertiser trade groups amid concern around media buying and planning practices.
Jan 29, 2016

RT @alexbruell: And on it goes - ANA-4A's Feud Heats Up as ANA Unveils Investigation Hotline adage.com/article/agency…

IPG Fires Campbell Ewald CEO Jim Palmer

adage.com — Kevin Wertz, the Agency's President, Will Succeed Palmer Interpublic Group of Cos has terminated the employment of Jim Palmer, CEO of Campbell Ewald. "Interpublic Group (NYSE: IPG) announced that it has terminated Jim Palmer, the CEO of Campbell Ewald, effectively immediately," the agency holding company said in a two-sentence statement Friday morning.
Jan 29, 2016

IPG fires Campbell Ewald CEO Jim Palmer. Follows handling of racist memo. adage.com/article/agency… @adage

Jan 29, 2016

IPG fires Campbell Ewald CEO following discovery of employee's racist memo adage.com/article/agency…

Collaboration Between 4A's and ANA Hits Another Snag

adage.com — Agency Group Maintains Prescribing Contract Language Should be Left for Discussion Between Agencies and Clients Collaboration between the 4A's and Association of National Advertisers has once again hit a snag, prompting the 4A's to release its "Transparency Guiding Principles of Conduct" alone.

IBM Makes First Agency Acquisition With Resource/Ammirati

adage.com — Move Indicates Continued Convergence of Consulting and Agency Services IBM Interactive Experience, a digital marketing services group within IBM, is set to acquire digital creative shop Resource/Ammirati. The deal, which will mark IBM's first agency creative acquisition, is projected to close in the first quarter of 2016.
Jan 28, 2016

RT @adage: IBM Makes First Agency Acquisition With Resource/Ammirati bit.ly/1JJiUFu pic.twitter.com/uSB5s3rvL0

Sony Consolidates Parts of its Business After Global Review

adage.com — Japanese Company Spent $620.3 Million on U.S. Measured Media in 2014 Sony has consolidated much of its media agency business, with the bulk landing at MediaCom and UM. The global review spanned Sony Pictures, Sony Electronics, Sony Mobile Communications, Sony Music and Playstation.
Jan 28, 2016

Great breaker by @alexbruell - Sony consolidates much of its media after global review: bit.ly/1JJ3sJD via @adage

IPG's MullenLowe Organizes Around New Network Structure

adage.com — Move Provides a Compatible Home for Shops Like Lowe, Which has Bounced Around Within Holding Company Following the merger of Interpublic Group of Cos.shops Mullen and Lowe to create MullenLowe, the bigger shop is now reorganizing as an integrated agency network.

WPP's Maxus Keeps Church & Dwight After Review

adage.com — Packaged-Goods Giant Spent Just Under $400M on U.S. Measured Media in 2014 Church & Dwight has decided to continue with WPP's Maxus as its media agency in the U.S., Maxus U.S. CEO Steve Williams said, following the marketer's first competitive media agency review in a decade.

Jet.com Taps WPP's Maxus for Media

adage.com — Media Spend Will be Around $80 million Jet.com has tapped Maxus to support its media business as the retailer charts its next phase of growth in the U.S., Jet said in a statement Thursday.
More Articles →
Jan 29, 2016

And on it goes - ANA-4A's Feud Heats Up as ANA Unveils Investigation Hotline t.co/Xt9hghbpyx

Jan 29, 2016

IPG fires Campbell Ewald CEO Jim Palmer. Follows handling of racist memo. adage.com/article/agency… @adage

Jan 27, 2016

@robnorman you need to work on your "poopy" content. @DanaAnderson came to your rescue thank goodness. #wendaroast

Jan 26, 2016

Me: When are you going to sell ads on your live-stream bikes? Peloton co-founder Graham Stanton: Never

Jan 25, 2016

Can someone please tell me what is going on at Laguardia airport right now?

Jan 25, 2016

RT @rupalparekh: been in total nerd mode combing this for the past half hour since it posted. A-List is out everyone! bit.ly/1OREe8q

Jan 19, 2016

@jpoggi @cjenntravel @judy_pollack definitely!! And I'm warming to Ben. He was less cheesy this epi


Are You a Journalist?

Make a Portfolio

Create a free Muck Rack account to customize your profile and upload a portfolio of your best work.