Alexandra Bruell on Muck Rack

Alexandra Bruell Verified

New York
Reporter — Advertising Age

Reporter at Advertising Age

Bewkes Says TV Can Withstand 'Not That Good' Netflix

adage.com — 'Our Industry Will Figure Out How to Take Content and Sell It on Demand' Ask the world's biggest broadcasters what they think of Netflix, and they'll tell you it just isn't that great.

GroupM Inks BuzzFeed Deal for Data, Creative, Media

adage.com — GroupM's Rob Norman Expects to Spend 50% More With BuzzFeed WPP media agency network GroupM and BuzzFeed have signed the latest in a series of deals in which agencies and media companies pool their resources in areas such as creating ads.
Aug 27, 2015

GroupM Inks Year-Long BuzzFeed Deal for Data, Creative and Preferential Rates nzzl.us/0PYZnPz

Aug 27, 2015

GroupM Inks Year-Long BuzzFeed Deal for Data, Creative and Preferential Rates adage.com/article/agency…

Aug 27, 2015

RT @ntjohnston: GroupM Inks Year-Long BuzzFeed Deal for Data, Creative and Preferential Rates adage.com/article/agency…

MediaMath Names Execs, Board Members as It Ponders Next Move

adage.com — Looking at All Options, Including Going Public and Staying Private Hires this year by MediaMath, one of the few large independent ad tech companies that hasn't gone public or sold, suggest that it's gearing up for change, beit an initial public offering or more aggressive growth as a still-private player.

Visa Selects Publicis' Starcom as Media Agency

adage.com — Visa Spent $112 Million on Domestic Measured Media in 2014 This story has been updated to reflect additional details provided by Visa. Visa has selected Publicis Groupe's Starcom as its global media agency of record. It will be supported by Social Code for digital in North America.

Visa Selects Publicis' Starcom as Media Agency

adage.com — Visa Spent $112 Million on Domestic Measured Media in 2014 Visa has selected Publicis Groupe's Starcom to handle a chunk of its global media business, according to people familiar with the matter. The global-payments giant began the review earlier this year and whittled down the list of contenders to finalists OMD, Starcomand smaller independent digital agency Essence.

Linda Kaplan Thaler on Vision: 'Forget About It'

adage.com — Here's Linda Kaplan Thaler's assessment on what it takes to do breakthrough advertising: "If you don't have great clients who are willing to walk the plank with you, then it's a tree that falls in the forest and nobody can hear it."
Aug 24, 2015

RT @adage: Linda Kaplan Thaler on Vision: 'Forget about it; focus on what you can do today.' bit.ly/1MIwDLe

Advertisers Seek New Ad Model -- But Don't Know What It Is

adage.com — Canvas Worldwide Provides Fresh-Slate Approach For Hyundai Industry execs hoping for a clear theme to rise from the Year of the Media Review may be doing so in vain. The only clear thing is that marketers want something different.

Apple Spotlights Apple Pay in iPhone Spot

adage.com — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday.

Salesforce Marketing Cloud Sees 29% Revenue Boost in Q2

adage.com — Marketing Cloud Growth Comes on Heels of Company's More Aggressive Push Into Ad Tech Salesforce's Marketing Cloud doubled the number of large deals it did, year-over-year, in the second quarter of fiscal 2016, the company said on its earnings call after market close on Thursday.

Jeep to Serve as Popemobile for Francis' U.S. Trip

adage.com — Need another example of how good things are going for Jeep right now? Even the pope wants one. The Washington Post reported on Thursday that Pope Francis will use a modified Jeep Wrangler as his official popemobile when he visits the U.S. in September. The Wrangler, which is currently in the hands of the U.S.
More Articles →
Aug 20, 2015

@Benioff solves SF housing shortage for Salesforce's Dreamforce with cruise ship and airstreams that will double as event space and bedroom

Aug 20, 2015

Sean Lyons Leaves Havas to Return to R/GA as U.S. President adage.com/article/agency…

Aug 18, 2015

Publicis Worldwide Names Guillaume Herbette Exec VP of Creative Shop, CEO of MSLGroup adage.com/article/agency…

Aug 16, 2015

RT @adage: Horizon launches new media agency with Innocean, takes Hyundai account bit.ly/1JbZ6rD

Aug 12, 2015

Thanks, @JillNicolini @CBSNewYork! Was fun chatting about the latest online endorsement controversy

Aug 11, 2015

Marketers Gain a Weapon Against Patent Trolls, Growing Scourge in Digital Era adage.com/article/agency…

Aug 08, 2015

RT @DRUDGE_REPORT: 'We're seeing whole list of countries...African countries and Asian countries'... drudge.tw/1OX7YBv

Aug 06, 2015

Just another tiny review nbd - MillerCoors Cuts WPP's Cavalry, Puts Coors Light in Review via @ejschultz3 adage.com/article/agenci…


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