Alexandra Bruell on Muck Rack

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New York
Reporter — Advertising Age

Reporter at Advertising Age

Morgan Stanley to Move Global Media Account Back to Spark — Reversal Comes Year After Banking Giant Appointed Mandell Crawley CMO Morgan Stanley plans to move its global media agency business back from Interpublic's BPN to Spark in 2016, the banking giant confirmed. The reversal follows the appointment of Mandell Crawley to its new marketing lead about a year ago.
Nov 25, 2015

Good story by @alexbruell - Morgan Stanley To Move Global Media Account Back to Spark in 2016:… @adage

Unilever Wraps Up Global Review — Marketer Spends Billions of Dollars on Measured Media Globally Unilever has wrapped up a global media agency review that began early this year, which resulted in only a few international changes to its current roster of shops, including WPP's Mindshare and Omnicom's PHD, according to people familiar with the matter.

Horizon and Innocean Turn to Media to Recruit for Canvas — Agency Aims to Be Fully Staffed By Beginning of Next Year Gone are the days of recruiters and university job fairs as agencies battle it out for talent. Media agency Horizon and creative shop Innocean USA are turning to an ad campaign to woo new recruits for their new joint agency, Canvas Worldwide.

A-B InBev Moves Budget to Working Dollars at Dedicated Shop — PMK-BNC, Weber Shandwick Collaborate Rather Than Compete As with many jump-ball accounts that pit agencies against each other for project work, Interpublic's PMK-BNC and Weber Shandwick typically competed for PR and marketing communications work from Anheuser-Busch InBev's Budweiser and Bud Light brands.

Why Ketchum is Losing Zocalo to Sister Shop Critical Mass — Zocalo CEO Rand: 'Synergies Really Were Not There' Digital shop Zocalo Group will leave parent Ketchum as it finds a new, more suitable home within the Omnicom Group network. "The synergies really were not there in the way I think we all had hoped they would be," said Zocalo Group CEO Paul Rand.
Nov 17, 2015

Ketchum Losing Digital Shop to Sibling Critical Mass…

Ad Age's Best Places to Work 2015 — Happiness does not equal perks. That was one of the key takeaways from a recent panel that included executives from some of Ad Age's 2014 Best Places to Work. Happy employees are empowered and have a sense of purpose-they come to work every day and feel good about the people they're working with and working for.
Nov 16, 2015

We're on the list. Ad Age's Best Places to Work 2015… And we're hiring!

Nov 16, 2015

Woo for @possible on the @adage Best Places to Work list! Not sure about the flip flops but yes to the dogs…

Nov 16, 2015

RT @coynepr: VERY exciting news this morning -- @adage just named Coyne one of the best agencies to work at in the country!… =>BH

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Fallon Founder Pat Fallon Dead at 70 — Pat Fallon, founder of Minneapolis-based ad agency Fallon, has died at the age of 70. "Fallon is deeply saddened to announce the death of its founder and chairman Pat Fallon, who passed away with his family at his side on Friday, November 13," an agency spokeswoman said Saturday.
Nov 14, 2015

Sad news. Fallon Founder Pat Fallon Dead at 70 | Agency News - Advertising Age…

Nov 14, 2015

Ad Age's obit for Pat Fallon lists some of Fallon's best-known ads, including the EDS "Cat Herders" ad.…

Southwest Airlines Conducts Digital Agency Review — Incumbent VML Will Not Defend Account Southwest Airlines is conducting a digital agency review as it expands its business globally. "As we move further into the international space, we're looking for an agency with both consumer and digital experience in international," said a Southwest spokeswoman.

Digital Brand Advertising Fattens Margins for Big E-Tailers — Margins on E-commerce Ad Sales Can Be as High as 70%, Said Triad's Brian Quinn Publishers that rely on advertising have been getting pummeled lately by ad fraud, ad blocking and a storm of competition for marketers' budgets. But there's one growing area of the web finding a big upside in ads: e-commerce sites.

WPP's GroupM Names Xaxis CEO Brian Lesser North American CEO — Rob Norman Adds Role as Chairman for North America As traditional media businesses cede share to new digital ad formats, and technology changes the way those digital ads are bought and sold, WPP's GroupM is suiting itself up with new, technology-savvy leadership and resources.
Nov 05, 2015

WPP's GroupM Names Xaxis CEO Brian Lesser North American CEO…

Nov 09, 2015

for extra points: all hail Chairman @robnorman! WPP's GroupM Names Xaxis CEO Brian Lesser North American CEO…

More Articles →
Nov 17, 2015

Ketchum Losing Digital Shop to Sibling Critical Mass…

Nov 06, 2015

Three days, three scoops for @lindsay_stein @adage - General Motors To Review Global PR Agencies For All Brands…

Nov 05, 2015

WPP's GroupM Names Xaxis CEO Brian Lesser North American CEO…

Nov 04, 2015

A few hours in @adage and @Lindsay_Stein is newsing: FleishmanHillard CEO Dave Senay Steps Down After 32 Year Tenure…

Nov 04, 2015

Why WPP's GroupM Is Buying Media Agency Essence Digital…

Oct 27, 2015

American Airlines Taps CP&B and Mediacom After Global Agency Review…

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