Alexandra Bruell on Muck Rack

Alexandra Bruell Verified

New York
Reporter — Advertising Age

Reporter at Advertising Age

Epsilon Hints at Changes to Conversant Business

adage.com — 'Deliberate' Transformation Prioritizes Rich First-Party Data Epsilon is going through changes as it continues working towards integrating Conversant, the company formerly known as Valueclick, which it purchased it for $2.3 billion in September. That acquisition was in part about Conversant's ability to make cross-channel targeting -- specifically in mobile -- more viable for the data-services company.

Joakim Noah Confuses Children in Latest Foot Locker Ad

adage.com — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday.

Film Studio STX Taps Horizon to Support $400 Million Account

adage.com — STX Recently Added Marketing and Communications Leads Including Former Mindshare Exec Amy Elkins The new film studio STX Entertainment has tapped independent media agency giant Horizon Media to support its $400 million media budget, the company said.

Former Hulu Chief Kilar Raises $58 Million for Vessel Video

adage.com — Trying to Take on YouTube With a Netflix-Like Subscriber Model Vessel, the closely held video startup led by former Hulu chief Jason Kilar, has raised $57.5 million more to fund its new subscription business for short-form video, according to a person with knowledge of the matter.

Visa to Start Global Media Agency Review

adage.com — Visa Spent $128 Million on Domestic Measured Media in 2013 Payment giant Visa has begun a global media agency review for the first time in over seven years, according to people familiar with the matter. Omnicom's OMD retained its U.S. account and added more international business during the last review.

Google Likely to Face EU Charges in for Antitrust Violations

adage.com — Efforts to Reach Settlement Fail to Produce Results as EU Could Levy Fines Google Inc. has been told it will face charges by the European Union that it violated antitrust rules, people with knowledge of the matter said. A decision will probably be announced this week, said the people, who asked not to be identified since the matter isn't public.

IPG CEO Michael Roth on Differentiating Do-All Shops

adage.com — Digital Conference After his Ad Age Digital Conference presentation about driving growth, Interpublic Group of Cos. CEO Michael Roth talked to Ad Age about the evolution of creativity in the digital age, as well as the importance of differentiating between agency brands at a time when different agency types are doing a lot of the same thing.

Schick Sidesteps Subtlety in TrimStyle Razor Spot

adage.com — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday.

#AADigital: Are Attention Metrics the Future?

adage.com — Digital Conference Measuring ad performance against frequency and impressions is so yesterday. "Time spent" is now the hot new metric that buyers, sellers, measurement vendors and marketers are counting on to overcome viewability concerns and cross screens.

Coty Asking for 150-Day Payment Terms in Global Media Review

adage.com — Incumbent OMD Choosing Not to Defend its Business Fragrance manufacturer Coty is conducting a review to consolidate global media, according to people close to the process. As part of the review, the company is asking agencies to agree to 150-day lags in payment.
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Apr 14, 2015

@alexbruell: Beats' CMO Omar Johnson: We're a music company, but we never start an ad concept with music #aadigital

Apr 14, 2015

Coty Asking for 150-Day Payment Terms in Global Media Review adage.com/article/agency…

Apr 10, 2015

@maureenmorrison this reminds me of a certain someone's work sweater

Apr 10, 2015

Yes please "Frédéric Tcheng’s 'Dior and I' unfolds like an episode of 'Project Runway' with better clothes..." @MediaREDEF @aoscott @nytimes

Apr 10, 2015

@holla8283 you would not pass this test. Maybe on the extra credit

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