Amir Efrati on Muck Rack

Amir Efrati Verified

San Francisco
Senior Reporter, The Information

Go-getter @theinformation. Formerly WSJ. Fan of Internet. Read my coverage here: www.theinformation....

Google Developing ‘Brillo’ Software for Internet of Things

theinformation.com — Google wants its software to power any electronic device that connects to the Internet, whether or not it has a digital screen. To that end, Google is working on technology that could run on low-powered devices, possibly with as few as 64 or 32 megabytes of random-access memory, according to ...

Wal-Mart Plans Rival to Amazon Prime

theinformation.com — Wal-Mart Stores is preparing to launch a subscription fast-shipping service similar to Amazon Prime to boost its online business and take on Amazon.com, according to people involved with or briefed about the product. Codenamed "Tahoe," the service follows a painful multi-year software overhaul for the Wal-Mart's e-commerce business and recent executive departures in Silicon Valley, the seat of its tech efforts.

China’s Unicorns Are Coming

theinformation.com — Tech firms in China aren't ready to reinvent existing industries on their own, but they're closing the gap with the U.S., thanks to a stronger work ethic and a greater desire for success. That's the view of Kai-Fu Lee, a Taiwan native and former head of China operations for Microsoft Research ...

On Search Ads, Google Sounding More Like Facebook

theinformation.com — Google's announcement of new search-advertising tools earlier this week must have put a smile on the faces of executives at Facebook. Google's moves bolstered Facebook's campaign to lessen the value advertisers place on search ads. At the same time though, Google took steps to limit the fallout ...

Spotify Is Growing Fast on iPhone, For Now

theinformation.com — Spotify is the fastest growing music-streaming app on the iPhone in the U.S., new data show, highlighting why it is particularly vulnerable to Apple's relaunch of rival Beats Music this summer. Prepared by research firm 7ParkData, the data look at the relative strengths of six key ...

Google Sweetens Android for App Developers

theinformation.com — App stores have hardly been hotbeds of innovation in recent years. But Google is taking some new steps-albeit small ones-to evolve its Android marketplace, Google Play. At the Google I/O conference, scheduled for the end of May in San Francisco, the company is expected to announce several new ...

Next for Comcast: Web Video Outside Cable Footprint

theinformation.com — Now that Comcast has abandoned its takeover of Time Warner Cable, the cable company can proceed with its long-planned move to take on YouTube and others with a national online video service offering short-form programs. The proposed video service would mark a brand new chapter for Comcast, which ...

Has Live Video Arrived in the West?

theinformation.com — Visiting the live-video app or website of YouNow can quickly become a voyeuristic journey into the narcissism of American Millennials, or their counterparts in other parts of the world. At any moment, hundreds or thousands of them are cursing, crying, laughing, rapping, singing, playing guitar, ...

How Apps Get Skinny

theinformation.com — For mobile apps trying to make it big around the world, size matters. Storage space on low-end Android phones that dominate markets like India and China is severely limited. Every megabyte counts. The Information charted some of the smallest apps to see who has mastered the process of keeping it ...

Our Views on On-Demand Food, Internet.org and More

theinformation.com — Subscribers to The Information are curious about all manner of technology-related subjects, judging by questions we get from you. As we did in January, we're publishing our responses to several we thought would be of broad interest to subscribers. These cover everything from the future of ...
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May 22, 2015

Saw a guy riding a segway-type device but had no handle bars, just a wheel and spots for feet on either side. Very agile. Anyone know of it?

May 22, 2015

A biggish shareholder of a tech co writes a post about a comment he made in the past and a comment he'll make in the future—and that's news?

May 21, 2015

Matt Weiner's favorite ad is about buying the world cokes. Mine is about a huge car: youtube.com/watch?v=ql-N3F… What's yours?

May 21, 2015

.@shutterfly stock flat. Questions hover over prospects. So why did CEO pay rise to $15M? @mvpeers on the fight: theinformation.com/Shutterfly-Off…

May 21, 2015

@Hagit definitely seems that way. but recently in the US, it's the display ads overlays on videos that have grown the most.

May 21, 2015

.@Google has plans to control software platform for IoT/low-power connected devices. Wonder what @tfadell thinks! theinformation.com/Google-Develop…

May 21, 2015

I agree. YouTube is wonderful but the ads are really getting in the way. But ads DO make sense on product vids. twitter.com/eric_analytics…

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