Amir Efrati on Muck Rack

Amir Efrati Verified

San Francisco
Senior Reporter, The Information

Go-getter @theinformation. Formerly WSJ. Fan of Internet. Read my coverage here: t.co/FBrrGpnz9e

Facebook Pitching Advertisers on “Anthology” Video Package

theinformation.com — In a significant expansion of its video strategy, Facebook is in discussions with several media firms, including Vice, The Onion and Vox Media, to produce short-form videos for the social network, according to people involved in the project. Known within Facebook as "Anthology," the latest video ...

Uber, Tesla Energize Mapping Sector As Deal Buzz Spreads

theinformation.com — The digital mapping industry is suddenly the scene of intense activity, as new tech powerhouses like Uber and Tesla Motors as well as startups jostle to develop new mapping services to reduce their reliance on industry leader Google Maps. The fervor has fueled poaching of experienced mapping ...

Mobile Ad World Braces for Facebook’s Move Into Measurement

theinformation.com — Facebook next week is expected to announce a tool to help mobile app developers measure whether an ad caused people to download an app, a move designed to help entrench Facebook's tech across the online ad industry. Several people briefed about the technology told The Information about the ...

The Smartphone Giveth and the Smartphone Taketh Away

theinformation.com — Falling prices of smartphones are causing a shakeup in the hardware part of the industry, opening the door to upstart phone brands, component makers and in some cases to also-rans in the mobile chip world, like Intel.

There Are No More Secrets

theinformation.com — There are very few big secrets in Silicon Valley. The major software platform companies of today-Google, Apple, Facebook and Amazon.com-partner and compete with each other in various configurations. When they expand into new businesses, they do so with the same partners. As a result, people who ...

Apple’s Party and the Things I Learned at Mobile World Congress

theinformation.com — BARCELONA-Mobile World Congress makes headlines for announcements by companies like Google, Samsung Electronics and others, but the real action is always behind the scenes. Wireless carriers from developing countries were busy finalizing deals for a new revenue source-extracting money from developers who are seeking to reach the carriers' subscribers.

What’s the Big Deal About Wi-Fi?

theinformation.com — Wi-Fi is a hot topic these days, which is somewhat ironic. For years, we've been trumpeting how cellular can keep us connected everywhere. Now, companies ranging from Google to Comcast want to build wireless services that rely partially on technologies that are tethered to one spot. This could ...

Wireless Carriers’ Next Battles Against Silicon Valley

theinformation.com — Silicon Valley has repeatedly defeated wireless carriers in the high-stakes war over making money from mobile apps. That was highlighted this week by the death of a U.S. carrier-owned smartphone payments app, Softcard, which shut down after selling its tech to Google. But the carriers aren't ...

Google’s Display Business Booms, But It’s Complicated

theinformation.com — Google long ago stopped being a one-trick pony dependent on selling search ads. But having two big advertising businesses-first search, now display-isn't enough to stop the company's growth from slowing. Google's display advertising business is growing much faster than search ads, reaching $10 billion in revenue in 2014, or around 15 percent of total revenue, according to two people briefed on the number, which has not been reported before.

The Hottest Mobile App Startup in the World?

theinformation.com — Few mobile app companies have seen faster or more mysterious growth than China-based Apus Group. The company's "launcher" app for Android phones allows people to customize their phones and search for apps. It received a million users within the first week of its launch last July and had more ...
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Mar 28, 2015

RT @niubi: Periscope broadcasting from beijing not blocked (yet) by GFW but have to have vpn on to share into Twitter stream/upload for replay

Mar 28, 2015

.@Xiaomi embraces when-in-Rome mentality, in India. customstoday.com.pk/xiaomi-teams-u… @GioneeIndia offline model probably more effective, though.

Mar 27, 2015

Google PR team learns GIFs, now wielding them against coverage it don't like. googlepublicpolicy.blogspot.com/2015/03/really… For the record, @cadale started it.

Mar 27, 2015

Anyone periscoping or meerkating the verdict? This is your moment.

Mar 27, 2015

Surprised I haven't yet seen a "But at least Indiana voted for Obama" retort out there.

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