Amir Efrati on Muck Rack

Amir Efrati Verified

San Francisco
Senior Reporter, The Information

Senior reporter @theinformation, formerly @WSJ. Fan of Internet. Read my coverage here:

To Fight Amazon in India, Flipkart Borrows Advertising Playbook — Both Amazon and Alibaba have demonstrated that selling digital ads can be a profitable antidote to the low margins inherent in selling goods online. Now Flipkart, India's e-commerce leader whose backers include Yuri Milner and Tiger Global, is trying to follow suit. Flipkart already sells basic sponsored listings and home page ads to marketers like Vodafone and Renault.

Is Google Playing Fair with Android Developers? — Two very different views about Android are emerging among mobile leaders, and they have big ramifications for the technology industry. On one hand, some see Android as an open platform that lets app makers take advantage of more of a phone's capabilities than on the iPhone.

Google’s Next Telecom Move: Becoming a Wireless Carrier — Google is preparing to sell mobile phone plans directly to customers and manage their calls and mobile data over a cellular network, according to three people with knowledge of the plans, showing how the Internet conglomerate is increasingly wading into new businesses outside of its core in order to spur broader industry change.

An Android App Bubble or Something Else? — Fast-growing caller-ID app TrueCaller, which is starting to attract attention in Silicon Valley, has joined a wave of so-called utility apps that have hooked themselves into hundreds of millions of smartphones by focusing on mundane features like saving battery life, offering wallpaper options or screening for spam calls.

Saved by a Call, True Software Builds Global Phonebook — TrueCaller, a caller-ID app that is among the fastest-growing apps in the world, typifies the reality that most tech startups sit on a razor's edge; the difference between survival and death might be one phone call. For founders Alan Mamedi and Nami Zarringhalam, the fateful call came in April 2013.

Microsoft’s Latest Mobile Game Plan is Apps over OS — Microsoft on Wednesday will unveil the latest strategy to expand its share of the mobile computing market: leveraging its strength in PCs to lift sales of Windows Phone.

More Tech Firms Prove Online Ads Drive Offline Sales — The online ad industry is inching closer toward a longstanding goal: helping retailers determine how online ads drive sales at their physical stores. Retailers such as Neiman Marcus and Williams Sonoma are increasingly using data about their customers to track their "path to purchase" from Web to store, thanks to new ad tech startups and programs launched by Facebook and others.

Google's Marissa Mayer Named Yahoo CEO — Yahoo tapped longtime Google executive Marissa Mayer to be its next chief executive, succeeding interim CEO Ross Levinsohn, as the Internet pioneer tries to reverse its downward course.

Facebook’s Path to China — Facebook CEO Mark Zuckerberg intends to develop a consumer business in China. In 2015, we’ll learn more about how he might do so. For political reasons, the core Facebook service has been blocked by the Chinese government for the past six years or so, and that doesn’t seem likely to end in the near term.

Better Business Models Shift Mood on Ad Tech — Ad tech has had a rough year, with a range of public stocks getting hammered. But the emergence of more efficient business models now appears to be helping some companies stand out, creating a split in the market.
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Jan 30, 2015

There's a method behind @snapchat constraining the time people spend with features of the app. @Jessicalessin knows:…

Jan 30, 2015

RT @sarahfrier: Former Twitter employees are getting notes from hedge funds for intel on Costolo, @karaswisher reports…

Jan 30, 2015

Just saw the news! Amazon's gonna break out #AWS financials in Q1. Perhaps these regs finally caught up with them:…

Jan 29, 2015

RT @lexnfx: Google says Chromecast dongle has amassed 1 billion "cast" taps by users.

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