Amir Efrati on Muck Rack

Amir Efrati Verified

San Francisco
Senior Reporter, The Information

Go-getter @theinformation. Formerly WSJ. Fan of Internet. Read my coverage here: www.theinformation....

Our Views on On-Demand Food, Internet.org and More

theinformation.com — Subscribers to The Information are curious about all manner of technology-related subjects, judging by questions we get from you. As we did in January, we're publishing our responses to several we thought would be of broad interest to subscribers. These cover everything from the future of ...

The EU’s Case Against Google Makes No Sense

theinformation.com — The European Commission's antitrust case against Google is rubbish. I say that even though I was among the first to document the way Google has increasingly pushed Google Search traffic to the company's own "vertical" search services like comparison shopping and local-business results at the ...

Mobile Messaging Wars: Phase Two

theinformation.com — The first mobile-messaging wars are largely over. SMS text-replacement services like WhatsApp and others have solidified their dominance. But as messaging evolves into a service beyond one-on-one communications, more battles are beginning. And the stakes are as big as controlling commerce or search.

Lead Our Online Marketing!

theinformation.com — The Information is seeking a growth and email marketing director to lead our efforts to grow subscribers through email and other online channels. Job description: As the director of growth and email marketing, you will help shape the future of our business and play a key role in our ...

At Yahoo and Tumblr, Organizational Changes Afoot

theinformation.com — A major shake-up is brewing at Yahoo that could end Tumblr's run as a standalone unit and rearrange the upper ranks of the Web firm's product organization, which has struggled under CEO Marissa Mayer. She discussed some of the coming changes last week during an executive off-site meeting.

Which Apps Retain Their Users-And Which Ones Don’t

theinformation.com — The hardest thing about building a mobile company isn't gaining users; it's retaining them. And by this measure most social apps, including Snapchat, Vine and Twitter, are doing badly compared to Facebook and, surprisingly, Blackberry Messenger, particularly in Asia's emerging markets.

The Ascension of Google’s Sridhar Ramaswamy

theinformation.com — In late 2013, Google's top two ad executives, Sridhar Ramaswamy and Susan Wojcicki, were at war. They complained about each other to colleagues and tussled over an important new ad technology initiative. Tensions culminated in a meeting when Mr. Ramaswamy suggested Ms. Wojcicki and her team were ...

Facebook Pitching Advertisers on “Anthology” Video Package

theinformation.com — In a significant expansion of its video strategy, Facebook is in discussions with several media firms, including Vice, The Onion and Vox Media, to produce short-form videos for the social network, according to people involved in the project. Known within Facebook as "Anthology," the latest video ...

Uber, Tesla Energize Mapping Sector As Deal Buzz Spreads

theinformation.com — The digital mapping industry is suddenly the scene of intense activity, as new tech powerhouses like Uber and Tesla Motors as well as startups jostle to develop new mapping services to reduce their reliance on industry leader Google Maps. The fervor has fueled poaching of experienced mapping ...

Mobile Ad World Braces for Facebook’s Move Into Measurement

theinformation.com — Facebook next week is expected to announce a tool to help mobile app developers measure whether an ad caused people to download an app, a move designed to help entrench Facebook's tech across the online ad industry. Several people briefed about the technology told The Information about the ...
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Apr 20, 2015

"We need to be vigilant that competition enforcement does not become a cover for camouflaged protectionism."-@vestager today. Phew, then!

Apr 20, 2015

Yahoo-eBay. Yahoo-Facebook. Facebook-Snapchat. Google-Groupon. Now Google-Tesla. So many almosts and could-have-beens bloomberg.com/news/articles/…

Apr 20, 2015

Remember when @yahoo sued @facebook? That was hilarious. Miss you, Scott Thompson. Makes idea of Hooli v Pied Piper plausible. @SiliconHBO

Apr 19, 2015

Warning: adding alcohol to a verbal debate on #GalaxyS6 vs #iPhone 6 may lead to stabbing. Consult your doctor. ktul.com/story/28827848…

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