Amir Efrati on Muck Rack

Amir Efrati Verified

San Francisco
Senior Reporter, The Information
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Senior reporter @theinformation, formerly @WSJ. Fan of Internet. Read my coverage here:

Google Accelerates Cloud Offensive — Google is getting serious about cloud services. For the past two years, the business of running applications for other customers in Google data centers appeared to be a low-priority hobby for the tech giant. But now, as Microsoft and Amazon race ahead, Google executives are prodding their engineers to make its public clouds as fast and powerful as the data centers that run its own apps.

Google Combats Open-Source Android Smartphones — Google is taking steps to curtail the proliferation of smartphones powered by open-source Android, which left unchecked could threaten Google’s revenue from the mobile operating system. New data show that open-source Android devices, once thought to be prevalent only in China, may represent more than 30% of total Android smartphones in some key developing markets.

Live Blog: Google Antitrust Hearing on Capitol Hill — Is Google serving consumers or threatening competition? Or doing both? That's the topic of today's Senate Judiciary Committee's antitrust hearing on Capitol Hill, where the company's executive chairman, Eric Schmidt, will be on the hot seat.

With Shades of Microsoft, Google’s Android Invites Antitrust Case — As European regulators continue their antitrust review of Google’s search engine, officials there have set their sights on the company’s Android mobile operating system, and it may only be a matter of time before their U.S. counterparts do too. A famous case provides a roadmap for how that might play out.

Google Considers New App Trial Technology For Android — Google spends enormous resources every year to improve the features of its Android mobile operating software. But one of Android’s key services, the Google Play app store, hasn’t kept up. It looks much the same as it did more than a year ago and faces challenges in helping people find the right apps and getting them to spend money on apps and media.

Cyanogen Spurns Google Acquisition Interest, Seeks $1 Billion Valuation — A startup that distributes smartphone software based on Google’s Android mobile operating system recently drew attention from Google’s rivals, including Microsoft, Amazon and Yahoo. Now it’s gotten Google’s attention, too. The Palo Alto- and Seattle-based company, called Cyanogen, is discussing a Series C round of financing with late-stage investors and some major tech firms. It is seeking a valuation close to $1 billion, despite barely generating any revenue.

Evernote Declares War on Microsoft Office, Lends Hand to News — Evernote CEO Phil Libin says his seven-year-old startup is coming out of “stealth mode” Thursday at the company’s fourth annual conference for partners and software developers. The service, which lets people save notes and other digital media to retrieve later, often gets lumped in with file-storage startups Dropbox and Box.

With ‘Fabric,’ Twitter Aims to Win Back Developers — Twitter is preparing a push to mend fences with app developers, with the hopes of embedding itself into more mobile apps and collecting deeper data on mobile users. The company plans to unveil a new app development platform called “Twitter Fabric” that contains tools for developers to help people sign up for their apps more easily, sell ads on them, uncover technical glitches and view other analytics.

Rivals Say Google Plays Favorites — The Internet giant is displaying links to its own services-such as local-business information or its Google Health service-above the links to other, non-Google content found by its search engine. Google, which is developing more content or specialized-search sites in hopes of boosting ad revenue, says that prominently displaying links to them is more useful to Web searchers than just displaying links to sites that rank highly in its search system.

Google’s Confidential Android Contracts Show Rising Requirements — Google for years has tweaked its search engine to promote other revenue-generating Google Web services in the search results, much to the dismay of some rival Web companies. Now, there is new evidence Google is following the same playbook with its Android mobile operating system, which has become a key vehicle to distribute its revenue-generating mobile apps on phones.
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Ballmer doesnt know: $AMZN = creating value for customers, investing in future, not handing its profit to investors…

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Bridget Jones's Diary: Dear diary, I just got back from the doctor...

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RT @NiemanLab: U.S. newspapers make $40 billion less from ads today than they did in 2000

Oct 24, 2014

VCs: this possible? @Hailo claims @Uber forbade potential investors from talking to Hailo/@Lyft. ht @SuB8u @pmarca

Oct 24, 2014

Excellent recruiting pitch: join Google, work there for a decade, jump from stratosphere.

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