Person at @theinformation. Formerly WSJ. Fan of Internet. Snapchat: efratiamir Read my coverage here: theinformation.com/reporters/amir…

Uber Bolsters its Marketing Ranks

Uber Bolsters its Marketing Ranks
theinformation.com — Uber has hired its first vice president of growth marketing, Kellyn Kenny, signaling that it may be stepping up its marketing war against Lyft.Ms. Kenny, whose appointment was confirmed by the company, was most recently a top "brand strategist" at Capital One, the credit card and financial ...

Reddit’s Ad Push: Two Steps Forward, One Back

Reddit’s Ad Push: Two Steps Forward, One Back
theinformation.com — Reddit's ad business is beginning to take off, though not as quickly as some at the company had hoped.The online news aggregator and discussion forum recently projected internally that it would boost revenue to more than $20 million this year, from single-digit millions last year, according to ...

The Information You Missed This Week

The Information You Missed This Week
theinformation.com — Good morning!We know you're eager to catch the big HBO premiere this weekend-"Silicon Valley" of course! (We're joking. We prefer dragons too.) But before you settle in for Sunday night TV, check out what really happened in Silicon Valley and beyond with this week's stories.

Ex-Reddit Exec Quietly Launches ‘Positive’ Reddit Rival

Ex-Reddit Exec Quietly Launches ‘Positive’ Reddit Rival
theinformation.com — The former second-in-command at Reddit who was pushed out of the online news aggregator last year has launched a competing site of his own, with a focus on "healthy, positive communities."Dan McComas, who was known to be critical of Reddit's inflammatory discussion groups related to topics like ...

Twitter Looks to Widen Appeal

Twitter Looks to Widen Appeal
wsj.com — Twitter Inc., trying to put recent management changes behind it and build its business, is taking steps to broaden the appeal of the well-known messaging service. The San Francisco company, which lets users broadcast and view short messages, wants to make it easier for new users to navigate the service and help longtime users find interesting content.

Infighting Slows Apple’s Cloud Engineering Efforts

Infighting Slows Apple’s Cloud Engineering Efforts
theinformation.com — Political infighting within Apple's engineering ranks are holding back the company's efforts to fix technical problems that have plagued iCloud and iTunes, say people with direct knowledge of the situation. Two engineering teams working on new internal cloud-computing infrastructure to power ...

Facebook and Twitter Pressure Partners Over Snapchat

Facebook and Twitter Pressure Partners Over Snapchat
theinformation.com — Earlier this year, The Huffington Post got a polite but pointed request from Twitter: Stop using The Huffington Post's personalized Snapchat logo as its Twitter profile image, according to a person briefed on the situation.In response, HuffPo reduced how often it used the logo on Twitter-which ...

Facebook's New Front in Google Rivalry

Facebook's New Front in Google Rivalry
wsj.com — Facebook Inc. ramped up its rivalry with Google Inc. and other Internet companies, as the social-networking giant unveiled a messaging service to compete for the loyalty of millions of Internet users. The new Facebook service, which offers people a "facebook.com" email address among other tools, encroaches onto turf that is already well covered by Google through its Gmail service, Yahoo Inc.

Facebook Struggles to Stop Decline in ‘Original’ Sharing

Facebook Struggles to Stop Decline in ‘Original’ Sharing
theinformation.com — Less than a year ago, leaders at Facebook convened to address a serious problem: people using the social network were posting fewer things about their personal lives for their friends to see, according to confidential company data about several types of content sharing that happen on Facebook, ...

Google Sees AR, Not VR, as the Real Goal

Google Sees AR, Not VR, as the Real Goal
theinformation.com — At its developer conference in May, Google is expected to talk a lot about its plans for tailoring Android smartphones to virtual reality. But make no mistake: for Google, VR isn't the ultimate prize-augmented reality is.Google leaders including CEO Sundar Pichai and Clay Bavor, who heads a ...
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May 06, 2016

@arampell @FortuneMagazine Don’t know what they deserved. But we know what they got. It wasn’t for nothing.

May 06, 2016

RT @ChrisAstro: Landings: 1st: (CRS-5) [❌] 2nd: (CRS-6) [❌] 3rd: (Jason-3) [❌] 4th: (SES-9) [❌] 5th: (CRS-8) [👍] 6th: (JCSAT-14) [👍] #SpaceX#Falcon9X #Falcon9

May 06, 2016

@arampell @FortuneMagazine Not sure what you mean. Winklevii were jerked around by Mark. It's in black and white.

May 05, 2016

Uber gets into the direct mail marketing game, at least in SF. I appreciate that it included its real corp. address. pic.twitter.com/22xZoMeIZQ

May 05, 2016

Not to take everything away from Jack, but amazing that both of his founding stories are tainted. twitter.com/FortuneMagazin…

May 05, 2016

@ilyasu So Snapchat doesn't count as a social network I take it.


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