Amir Efrati on Muck Rack

Amir Efrati Verified

San Francisco
Senior Reporter, The Information

Senior reporter @theinformation, formerly @WSJ. Fan of Internet. Read my coverage here: www.theinformation....

Wireless Carriers’ Next Battles Against Silicon Valley

theinformation.com — Silicon Valley has repeatedly defeated wireless carriers in the high-stakes war over making money from mobile apps. That was highlighted this week by the death of a U.S. carrier-owned smartphone payments app, Softcard, which shut down after selling its tech to Google. But the carriers aren't ...

Google’s Display Business Booms, But It’s Complicated

theinformation.com — Google long ago stopped being a one-trick pony dependent on selling search ads. But having two big advertising businesses-first search, now display-isn't enough to stop the company's growth from slowing. Google's display advertising business is growing much faster than search ads, reaching $10 billion in revenue in 2014, or around 15 percent of total revenue, according to two people briefed on the number, which has not been reported before.

The Hottest Mobile App Startup in the World?

theinformation.com — Few mobile app companies have seen faster or more mysterious growth than China-based Apus Group. The company's "launcher" app for Android phones allows people to customize their phones and search for apps. It received a million users within the first week of its launch last July and had more ...

Why Xiaomi Worries Google

theinformation.com — Of all the Android smartphone manufacturers with global ambitions, Xiaomi stands out from the pack. Xiaomi's founders say they run an "Internet company" that just happens to produce solid hardware at low prices. Thus the company is a new kind of potential rival to Google. Over the years, the ...

Google’s Next Bid to Lower Mobile Data Costs: Zero Rating

theinformation.com — Global Web companies like Google and Facebook know that most of their future growth will need to come from emerging markets. But as smartphones continue to bring more people online, data-plan costs and other hurdles are preventing those people from using mobile Web services. In response, Google ...

As Apple Payments Strategy Takes Shape, Google and Square Respond

theinformation.com — Apple rattled tech rivals like Google last year when it entered brick-and-mortar retail with Apple Pay, which lets people use their iPhone to pay for goods in stores. Now Google, which has long offered a similar product for Android phones that hasn't become widely used, and Square, which helps ...

At Google, Nick Fox Gets the Message

theinformation.com — Nick Fox, the man in charge of Google's still-unannounced mobile phone service, also has become head of Google's communications products like Google Voice, Hangouts and Messenger, a signal that the company is getting more serious about building mobile messaging products.

The Ad Tech Company Google Pays Attention To

theinformation.com — It's a tall order to compete with Google and Facebook in selling digital ads. That's especially true for the hundreds of advertising technology firms that sell ads on sites or apps owned by other companies. Many know they face slim odds as standalone entities.

Yahoo’s Product Problem

theinformation.com — For Yahoo, there are some daunting things about relinquishing its stake in Alibaba Group Holding, not the least of which is this: In the two and a half years since Marissa Mayer became CEO, the company's product group hasn't been very productive.

Amid Wireless Shake-Up, Comcast Is Elephant In the Room

theinformation.com — Two decades of vacillation within the U.S. pay-TV industry about jumping into wireless telephony is nearing an end, turning up the pressure on traditional carriers like Verizon and AT&T. The latest signal: disclosure on Friday that Dish Network bid $13 billion for extra wireless spectrum in the just-concluded federal auction.
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Feb 28, 2015

Trademark infringement, Espana. cc @google (No worries on @Android logo; Android's just happy to be included.) pic.twitter.com/gmOt6V8X8F

Feb 28, 2015

@qhardy Didn't I say it was dark? Also, not within the first two hours of posting.

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