Amir Efrati on Muck Rack

Amir Efrati Verified

San Francisco
Senior Reporter, The Information
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Senior reporter @theinformation, formerly @WSJ. Fan of Internet. Read my coverage here:

Live Blog: Google Antitrust Hearing on Capitol Hill — Is Google serving consumers or threatening competition? Or doing both? That's the topic of today's Senate Judiciary Committee's antitrust hearing on Capitol Hill, where the company's executive chairman, Eric Schmidt, will be on the hot seat.

With Shades of Microsoft, Google’s Android Invites Antitrust Case — As European regulators continue their antitrust review of Google’s search engine, officials there have set their sights on the company’s Android mobile operating system, and it may only be a matter of time before their U.S. counterparts do too. A famous case provides a roadmap for how that might play out.

Google Considers New App Trial Technology For Android — Google spends enormous resources every year to improve the features of its Android mobile operating software. But one of Android’s key services, the Google Play app store, hasn’t kept up. It looks much the same as it did more than a year ago and faces challenges in helping people find the right apps and getting them to spend money on apps and media.

Cyanogen Spurns Google Acquisition Interest, Seeks $1 Billion Valuation — A startup that distributes smartphone software based on Google’s Android mobile operating system recently drew attention from Google’s rivals, including Microsoft, Amazon and Yahoo. Now it’s gotten Google’s attention, too. The Palo Alto- and Seattle-based company, called Cyanogen, is discussing a Series C round of financing with late-stage investors and some major tech firms. It is seeking a valuation close to $1 billion, despite barely generating any revenue.

Evernote Declares War on Microsoft Office, Lends Hand to News — Evernote CEO Phil Libin says his seven-year-old startup is coming out of “stealth mode” Thursday at the company’s fourth annual conference for partners and software developers. The service, which lets people save notes and other digital media to retrieve later, often gets lumped in with file-storage startups Dropbox and Box.

With ‘Fabric,’ Twitter Aims to Win Back Developers — Twitter is preparing a push to mend fences with app developers, with the hopes of embedding itself into more mobile apps and collecting deeper data on mobile users. The company plans to unveil a new app development platform called “Twitter Fabric” that contains tools for developers to help people sign up for their apps more easily, sell ads on them, uncover technical glitches and view other analytics.

Rivals Say Google Plays Favorites — The Internet giant is displaying links to its own services-such as local-business information or its Google Health service-above the links to other, non-Google content found by its search engine. Google, which is developing more content or specialized-search sites in hopes of boosting ad revenue, says that prominently displaying links to them is more useful to Web searchers than just displaying links to sites that rank highly in its search system.

Google’s Confidential Android Contracts Show Rising Requirements — Google for years has tweaked its search engine to promote other revenue-generating Google Web services in the search results, much to the dismay of some rival Web companies. Now, there is new evidence Google is following the same playbook with its Android mobile operating system, which has become a key vehicle to distribute its revenue-generating mobile apps on phones.

At Google, Larry Page’s Dreams Keep Getting Bigger — A little over a year ago, Google CEO Larry Page convened his direct reports, the company’s dozen or so senior vice presidents, for a project that would take up two days a week for a couple of months. About 100 other employees below the SVP rank also participated in the effort, dubbed Google 2.0.

Google’s Android Silver Program on Ice — Google’s expensive plan to turn its Android mobile software into a high end consumer brand on par with Apple’s iPhone is on hold. The program, which is called Android Silver and was reported on in detail by The Information in April, stalled amid the July departure of Nikesh Arora, one its chief architects, according to people familiar with its status.
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Oct 20, 2014

@yoreekoh Great story! Would love it if you could include a link to our piece. (We link to other pubs.)

Oct 20, 2014

RT @StephenNellis: Says @satyanadella : 80 percent of the Fortune 500 are using MSFT cloud, $4.4b annual run rate revs.

Oct 20, 2014

RT @StephenNellis: .@microsoft has 19 regional data centers, 2x more regions as @awscloud and 6x more than @googlecloud, says cloud exec Scott Guthrie.

Oct 20, 2014

Realizing now, with some sadness, that it isn't possible to screenshot the notifications tray on Android.

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