Abbey Klaassen

About

Ad Age editor, baseball fanatic, travel addict, Fort Greene resident. I eat & drink my way through wherever I am.

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I can't believe I got five wrong! Pop Quiz: What Liquor Brands Do CeeLo, Dr. J and Clooney Rep? adage.com/u/uc8fba

What Liquor Brands Do CeeLo, Dr. J and Clooney Rep?

adage.com — Like gin and tonic, celebrities and booze have been mixing for decades. Who can forget Billy Dee Williams for Colt 45, Bob Uecker for Miller Lite or Frank Sinatra for Michelob? Even Orson Welles did it for Paul Masson Champagne, after more than a few (inebriated?) takes.

Twitter / amklaassen: Wow

twitter.com — Wow - @adage & @mediacat #womentowatch2013 in Turkey are super smart... and super stylish! pic.twitter.com/w8RPR5k9Cf

amklaassen: @adage and @mediacat ...

twitter.com — @adage and @mediacat #womentowatch2013 gets underway in Turkey... pic.twitter.com/WObIPKXGwV
I've gone from Europe to Asia and back again. What have YOU done today? pic.twitter.com/1qarpkrWq6

amklaassen: I've gone from Europe to Asia ...

twitter.com — I've gone from Europe to Asia and back again. What have YOU done today? pic.twitter.com/1qarpkrWq6

Minnesota becomes 12th state to legalize gay marriage

startribune.com — Amid roaring chants from supporters and tears from opponents, the state Senate took a historic, final step Monday to legalize same-sex marriage in Minnesota. The 37-30 vote came after a failed, last-ditch attempt by opponents to scuttle the measure. "I'm going to be a married man in Minnesota!" DFL Sen.
A pre Women to Watch visit to the Istanbul office of our Turkish licensee @mediacat pic.twitter.com/pOIWzSJeUf

amklaassen: A pre Women to Watch visit ...

twitter.com — A pre Women to Watch visit to the Istanbul office of our Turkish licensee @mediacat pic.twitter.com/pOIWzSJeUf
"MIT" = Marketing and IT... Eduardo Conrado Talks About Motorola's Move To Marry Marketing-IT adage.com/u/BG9aga

Eduardo Conrado Talks About Motorola's Move To Marry Marketing-IT

adage.com — Is Eduardo Conrado a harbinger of things to come? He's Motorola's senior VP-marketing and IT, a role he was appointed to in January after serving as chief marketing officer. In his current job, both marketing and all of its traditional responsibilities -- product marketing, brand, website, internal and external communications, and more -- fall under his purview.
Today's tech tie-ups: Target-Facebook for sharable deals adage.com/u/huCaFa & Sbux-Buzzfeed for reaction cam adage.com/u/f9TFtb

Starbucks, BuzzFeed Introduce Reaction-Cam GIF Generator

adage.com — If you've ever been so moved by a roundup of cat images on BuzzFeed that you wanted to create an animated GIF of your reaction, now is your chance. BuzzFeed has introduced a "reaction cam" button at the bottom of posts sponsored by Starbucks and non-sponsored posts deemed "safe for work" that will create and share a three-second animated GIF of visitors' faces as they react.

Target Teams Up With Facebook For Deals You Can Share

adage.com — Target is looking to Facebook to drive more foot-traffic in stores. The retailer is launching 700 new offers this week with a social twist: claiming them generates automatic Newsfeed posts on Facebook, unless the user turns them off. The deals, eventually expected to balloon to about 1,000, are part of the retailer's new digital savings program, built with Facebook and dubbed Cartwheel.
RT @adage: A deep dive into the science behind conference room naming bit.ly/12dFuLZ

The Conference-Room Naming Conundrum

adage.com — "Fake Apple Store," "Tater Tot" and "Barnacle." All are contenders in the naming of Victors & Spoils' new conference room, the latest crowdsourced project launched by the Havas-owned agency.
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