Ann-Christine Diaz on Muck Rack

Ann-Christine Diaz Verified

New York
Creativity Editor — Advertising Age

Editor of Creativity

Scrabble and Crossword Fans May Love Hands.WTF, a Totally Pointless Game

creativity-online.com — Scrabble or crossword lovers -- or perhaps anyone with way too much time on their hands -- are likely to love Hands.wtf, a new game from Stinkdigital, the company behind more sophisticated digital ideas such as Honda's "The Other Side" and Lionsgate's Mad Men retrospective.

The New York Lottery Has an Amazing Idea for Taming That Cord Monster

creativity-online.com — The mundane world of office life becomes so much more colorful in McCann New York's latest for the New York lottery. In one ad, a couple of white collars take a break by the water cooler and contemplate whether a carpet stain looks more like Australia or a western omelet, until their boss comes along with a more brilliant observation.

Turkish Airlines Now 'Flies' to Gotham and Metropolis

creativity-online.com — During the Super Bowl, amidst the slew of movie marketing pushes, viewers may have seen that somehow, the upcoming film "Batman V. Superman: Dawn of Justice" found its way into a spot for Turkish Airlines.

A Tearjerker About a Hard-Working Mom and Her Boy Shows What's Really Important for Chinese New Year

creativity-online.com — While Thailand may be the home of sadvertising, Malaysia has also posed some serious competition, including this new film celebrating Chinese New Year 2016, from Leo Burnett Kuala Lumpur for Malaysian oil and gas company Petronas. The story centers on one unlucky lad, who's bullied by his peers for being poor.

Deadpool Takes Over Five Viacom Channels Ahead of His Movie Premier

creativity-online.com — Marvel's Deadpool, aka the "Merc With a Mouth," is known for his nasty talk and rogue stunts, and such has been the case even in the marketing leading up to his eponymous flick, set to hit theaters this Friday.

Everything This Guys Sees Reminds Him He Can't Do #2 in Astrazeneca's Super Bowl Ad

creativity-online.com — Aside from everyone else, it seems like this guy was clearly not having fun at the Super Bowl. AstraZeneca debuted a sad tale of stopped-upness during the big game, featuring a man who's reminded -- by everything from a clogged salt shaker to a snail on a wall -- that he just can't go.

A Guy in a Tux Pitches for Persil in Super Bowl 50 Ad

creativity-online.com — Laundry detergent brand Persil went very simple for its big game ad out of TBWA/Chiat/Day, which featured a guy in a tux pimping the benefits of the detergent over leading brands. With a premise so basic and almost retro, it would have been nice to have seen the brand play up the old school thinking with some cool styling to match.

Butterfinger Goes Bolder Than Bolder Than Bolder Than Bold for the Super Bowl

creativity-online.com — For Super Bowl 50, Nestle's Butterfinger and agency Santo attempted to go "bolder than bolder than bolder than bold" by placing its $5 million bet on a bullrider riding a bull who jumps out of a plane while eating the candy bar -- only to be later scolded by his mother.

Jublia's Funky Toe Head Crashes an NFL Mani-Pedi Party

creativity-online.com — Last year, toenail fungus medication Jublia put a helmet on a toe for the Super Bowl, and this year the brand introduced another silly scenario set. The ad begins with a dude who mysteriously gets transported from his local pub into the cushy world of NFL vets, cloaked in lux bathrobes and soaking their footsies at a spa.

Bai's Ridiculous Super Bowl Ad Starring an Unlikely Horse Whisperer Isn't Supposed to Make Sense

creativity-online.com — In Bai's Super Bowl 50 ad, a white stallion pulls some pretty slick equine dance moves, thanks to an unlikely horse whisperer who looks more gangsta than animal trainer. The ridiculous scenario doesn't make sense, but either does the drink, which happens to taste good and be good for you.
More Articles →
Jan 11, 2016

RT @Nullsleep: Seems more fitting than ever that @BarbarianGroup conference rooms are named after Bowie albums. Meetings today in: pic.twitter.com/nS4IpV9YBj

Jan 05, 2016

RT @zharmer: @marcmaron congrats on being named one of the most creative people of 2015 via @adage @creativitymag goo.gl/KwvdzA

Dec 18, 2015

Such a blast-looking forward to more magic from you in 2016 @mur_fee @fabiocostinha @bjw77 &Todd Riddle @deutschinc twitter.com/mur_fee/status…


Are You a Journalist?

Make a Portfolio

Create a free Muck Rack account to customize your profile and upload a portfolio of your best work.