Ann-Christine Diaz on Muck Rack

Ann-Christine Diaz Verified

New York
Creativity Editor — Advertising Age

Editor of Creativity

Is Apple Watch Advertising Taking a Page Out of Fashion Retailers' Playbook? — As tech advertising of late has started to blur together into one big emotional marshmallow, Apple appears to be taking a different tack in its latest ads for the Apple Watch. Steering clear of the zeitgeist of product as emotional connector, the series of spots seems to take a page out of playbooks of fashion brands and retailers such as the Gap or Target.

Stirring Ad for Jordan Brand's 30th Anniversary Highlights the Moment Winning Happens — That winning game moment isn't what you suspect in this stirring 30th anniversary film for Nike's Jordan Brand for the Chinese market. Created by Wieden & Kennedy Shanghai and directed by Smuggler's Brian Beletic, the spot rewinds from the joyful, tearful finale of a high school basketball game, capturing the fall of confetti after a point guard makes what appears to be the winning shot of the day.

'Eyescare' Campaign Scares the Crap Out of You to Keep Your Eyes Healthy — It seems eye care is a hot creative muse these days. Recently, Georgetown Opticians debuted this fabulous film about an eyeglass-crazy family who seems straight out of Wes Anderson's universe. United Healthcare also hooked a cute love story around a contagious eye condition.

Lex Luthor's 'LexCorp' and Warner Brothers Take Native Advertising to a Whole New Level — Warner Brothers' Batman V. Superman doesn't release until March of next year. In the meantime, the company, under the guise of the film's fictional LexCorp, has been taking native advertising to a whole new level.

Gillette Wants to Bring Out the 007 in You in Action-Packed 'Spectre' Ad — The "Spectre" tie-ins continue in the run up to the latest James Bond film's release next month. Previously, Heineken debuted a lively thriller starring Mr. Bond himself, Daniel Craig. Now, Gillette and Grey New York deliver another high-octane actioner, this time "resurrecting" Bond creator Ian Fleming to add to the intrigue.

Amazon Said to Weigh Creating a Live Online-TV Service — Yet Another Challenge Looms for Traditional TV Amazon is exploring the creation of a live online pay-TV service to complement its existing video offerings and has reached out to major media companies including CBS Corp. and Comcast Corp.'s NBC Universal about carrying their channels, according to people familiar with the matter.

Droga5 Names David Kolbusz Chief Creative Officer of London — News Follows Announcement of His Departure from Wieden & Kennedy New York Following Wieden & Kennedy New York's announcement yesterday that its top creatives, ECDs David Kolbusz and Jaime Robinson would be leaving, Droga5 has announced that Mr. Kolbusz has been named chief creative officer of Droga 5 London.

Vimeo Invests in Slate of Three More Original Programs — Trying to Differentiate Itself From YouTube, Netflix and the Growing Streaming Swarm IAC/InterActiveCorp.'s Vimeo will fund its first slate of programming to lure customers to its fledgling on-demand video service and build on the success of "High Maintenance," its first original show.
Oct 08, 2015

Vimeo, home of 'High Maintenance,' invests in slate of three more original shows - via @adage

Slim's Big TV Plans Still on Hold — Mr. Slim Can Finally Apply for TV License, but it Doesn't Mean He Will Get It Anytime Soon Mexican telecom billionaire Carlos Slim, who's been preparing to offer TV services for nine years, can finally apply for a license. It doesn't mean he will get one anytime soon.

Extra's Sweet Love Story Will Have You Bawling In Your Hankies — Back in 2013, Wrigley's Extra released a heartstring-tugging ad that followed a father-and-daughter relationship over the years, through the lens of gum and gum-wrapper origami. In it, a dad nurtures his baby girl over the years, giving her a stick of gum and folding its wrapper into an origami crane whenever they enjoyed fun moments together.
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Sep 11, 2015

RT @DDB_Worldwide: Why was @aandeddb's "Monty the Penguin" campaign so successful? The agency will discuss at @adage's Brand Summit:

Aug 04, 2015

Muppet horror! New unboxing ad for Three Mobile is worth the (long) watch.

Aug 03, 2015

@yogmoney You're the best. Thanks for being a part of #AASmallAgency. I think you've inspired many.

Jul 28, 2015

RT @MarcusThomasCle: Thanks @CreativityMag for "editor's pick" nod. Condoms So Thin You'll Have to Think About Grandma to Have a Good Time…

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