Aparna Mukherjee

Contributor, Wall Street Journal

About

#McKDisrupt social ed | MSM past @AP @NYTimes @CNBC @bloombergnews @WSJ | @Columbia/Knight #Bagehot + @BrynMawrCollege alum | heart born, left & found in NYC

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@mbelinsky: claro on #BYOC! Meantime, pls don't look at Instagrams w my original tag; will make you sad for humanity + cats @caro @moorehn

Word's final telegram will be sent in India on July 14

cir.ca — The service became popular in India for urgent messages to bypass an unreliable postal system. So-called "death telegrams" still cost 1/5 the regular price. By 1985, some 60 million telegrams were being sent in India from 45,000 offices and the industry employed 12,500 people. In 2013, there were 75 offices with 998 employees.
You try to avoid #Yeezus hype; then you turn on @NPR to hear @marketplaceapm make a biz case for caring about #magnacartaholygrail: @Samsung
To be reminded of gratitude for sunshine + hot summer days in months TK vine.co/v/hB0D7B3W5lv

Aparna Mukherjee

vine.co — To be reminded of gratitude for sunshine + hot summer days in months TK

Social: An essential component of pervasive B2B marketing

cmsoforum.mckinsey.com — Authors What did you talk about at the conference? "There were three main parts of my presentation: Marketing is changing rapidly because of the importance of customer experience, the proliferation of touchpoints, the constant disruptions in the marketplace, and Big Data. That means that marketing now needs to be an important function beyond its normal boundaries throughout the organization.
RT @dcthmpsn: Social is Dead. Long Live Social. slidesha.re/14GUx3T | Slides from my Pecha Kucha presentation @WMConferences #WMSocial @…

Social is Dead. Long Live Social.

slideshare.net — A presentation I made at the FutureWork Institute "Emerging Majorities: Workplace & Marketplace Innovations" meeting in New York City, on June 11th 2013
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