Beats

As a communications pro, time is always of the essence!

View Pro Plans

Find Journalists By The Topics They Cover

When you are looking to pitch a story, you want to target the journalists who are writing about the topics that matter most to you and your clients. The Beats search feature allows you to do exactly that.

SEE THE BIGGEST INFLUENCERS

Learning a new beat? Muck Rack lets you quickly figure out which journalists and bloggers you need to pay attention to.

WHO IS MOST ACTIVE

Every beat section shows you who the most active journalist are so you can join in the conversation.

WHAT ARE THE TOP STOREIS

You can see what stories journalists are talking about in real-time.

Whether it’s politics, business, technology, education or any one of over 25 other beats, you’ll be able to hone in on exactly the journalists you need to tell your stories. Armed with these searches, you can pitch with precision. What used to take hours of monitoring and research can now be performed virtually instantaneously.

Sandy Pell
Sandy Pell
PR MANAGER, HOOTSUITE
“
Iʼll turn to Muck Rack to search out what journalists are talking about related to a specific beat, phrase, news item, or event. From there, Iʼll turn back to Muck Rack to deliver a daily email alert that summarizes what journalists are saying about the particular topic.
Michael Cooper
Michael Cooper
ACCESS COMMUNICATIONS
“
Muck Rack has been a great one stop shop for finding reporters that would be interested in our client’s news. The reporter database gives us the opportunity to craft relevant and thoughtful pitches targeted at the right influencer in efforts to avoid spamming their inbox.
Jon Gelberg
Jon Gelberg
GELBERG COMMUNICATIONS
“
Beats on Muck Rack proved to be an incredibly useful tool. It allowed me to hone in on the journalists who were dealing with issues relating to e-commerce, social media, content marketing and web design. More importantly, it allowed me to see what was on their mind in real time and make pitches that were valuable to the reporter while gaining earned media for my agency.
Bert Herman
Bert Herman
STORIFY
“
When we think of journalists and social media, one of the first places we look is Muck Rack, which has the most definitive directory of media staff and their various online personas around.