There's never been more potential to tell your story to the public, yet most tools haven't
fundamentally changed since the first journalist directory was published in 1952. Press releases
are aimlessly blasted out. Journalists are spammed because of antiquated media databases. PR
pros get little response and can't measure the effectiveness of their work.
Muck Rack is the solution to these problems; trusted by top-tier journalists, global PR agencies and Fortune 500 companies, in addition to many boutique agencies and entrepreneurs.
Muck Rack has helped my team and I meet new people, avert potential crises, strengthen relationships, and understand how journalists are responding to our news. I credit many of HootSuiteʼs PR wins back to my success using Muck Rack to connect with journalists.
Finding journalists that are interested in your campaigns has never been easier. A journalist's beat only tells you so much about the topics they cover. Muck Rack’s advanced search helps you search by beat and far beyond to discover what journalists are sharing on social media and the most recent articles they’ve written.
Timing is a key in discovering PR opportunities, potential crises and engaging with journalists through social media. Muck Rack Alerts notify you anytime a journalist is looking for a source, sharing relevant information on social media and when a story is published that needs your attention in minutes. Track your company and competitors in real time and identify which journalists are already interested in topics and companies related to your campaigns.
Create custom media lists of journalists, based on any campaign, topic, location and
Rack’s media lists automatically update when a journalist changes outlet and/or beat. Use your
media lists to organize journalists, quickly find social media profiles and discover their
preferred contact information.
Export media lists to Excel and PDFs to share with clients and colleagues. Ready to pitch? Reaching out to journalists on Muck Rack is simple. Find a journalist’s profile, click send pitch and your targeted, concise message is instantly sent to their email inbox.
PR can now be quantified and justified more than ever before and social media has opened a whole new world of data. Muck Rack makes it easy to calculate the impact of your articles. Identify the specific journalists who are helping your story reach more people, faster. Muck Rack’s reports are designed to make your PR campaign’s data easy to digest and ready to present. Export presentation-ready PDF reports or use the CSV export option to access the raw data.