Bobbie Gossage on Muck Rack

Bobbie Gossage Verified

New York City
Senior Editor — Inc.
As seen in:  Inc.

Seller Editorial Content Manager at Etsy. Reality television connoisseur. Opinions are my own, yada yada.

What Really Makes Startups Grow (Infographic)

inc.com — Thinking about naming your startup after yourself? You may want to reconsider. A recent MIT study found that companies named after the founder were less likely to grow. The study's authors, Scott Stern, a professor at MIT's Sloan School of Management, and Jorge Guzman, a doctoral candidate there, set out to dissect startup success.

7 Social Media Trends Marketers Can't Ignore

inc.com — A social media maven explains what's hot, and why your company can't ignore any of it. Advertisement When Shama Kabani Hyder published her book The Zen of Social Media Marketing in 2010, she got an email from a potential customer. "Is it available on the iPad?" he asked.

Oakley Founder Jim Jannard Steps Back from Red

inc.com — Entrepreneur Jim Jannard says he's getting out of the spotlight. On Monday, he announced he was stepping back from Red, his company that makes the digital high-resolution movie cameras used to film The Hobbit, The Great Gatsby, and other pictures. Before launching Red in 2005, Jannard previously founded sunglasses-maker Oakley, which he sold for $2.1 billion.

Contest: What's Your Best Solution?

inc.com — Getty Entrepreneurs are great problem solvers. Countless successful companies have been created to alleviate (and cash in on) the woes of a particular market. So--with the help of marketing extraordinaire Cal McAllister, CEO of Wexley School for Girls--we thought we'd challenge you, the Inc.
May 28, 2015

Cherry limeades for all! “@patkiernan: Very important burger news. NYC's first @SonicDriveIn coming in July. #picks ht.ly/Nxj7n

May 25, 2015

If @Royals can just score 13 runs in the 9th inning, we should be OK...

May 15, 2015

RT @Etsy: You're invited! Take part in a celebration of meeting and making at a #CraftParty near you etsy.me/1HkTD2e pic.twitter.com/1u3C5t0X3s

May 14, 2015

Why some of America's greatest artists do their work at tiny lithography workshop in Kansas @LeighEBuchanan inc.com/leigh-buchanan…

May 14, 2015

A new study examines what high-growth startups have in common inc.com/magazine/20150…

May 12, 2015

This is one of the coolest home offices I've ever seen. Inspiring Workspaces: Maboue etsy.me/1Hf53nY via @Etsy

May 08, 2015

I feel like I need a zombie apocalypse charm bracelet... 20 Zombie Crafts on Etsy pastemagazine.com/articles/2015/… via @pastemagazine

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