Senior TV Editor @Variety. Past stops @adage, @wsj. Talk to me about TV biz, advertising, music....and the comics: https://variety.com/author/brian-steinberg/

Fox Upfront: Network To Close With Lower Volume

variety.com — Fox Broadcasting will close its upfront sales having secured fewer advance advertising commitments from marketers, according to a person familiar with the matter, the result of ratings declines at the network due to a maturing "American Idol" and some programming misfires in recent seasons.

Late Night Advertiser Rush to Catch Colbert, Fallon, Kimmel

variety.com — Madison Avenue is rushing to stay up late. Advertiser interest in latenight television is more intense than it has been in years, media buyers say - so much so that sponsors are willing to pay bigger price increases to advertise on latenight TV shows than they are in primetime.

Lester Holt Bests ABC’s David Muir In First Week As NBC Anchor

variety.com — In his first week as the official anchor of " NBC Nightly News," Lester Holt attracted more viewers - and more of the viewers that advertisers crave - than ABC's " World News Tonight," a signal that the ongoing push and pull between the two newscasts, and the networks behind them, is likely to continue.

Upfront 2015: CBS Seen Closing With Lower Volume

variety.com — CBS is seen closing "upfront" sales with lower volume, according media buyers and other executives, who describe a marketplace in which Madison Avenue is earmarking fewer dollars for TV advertising and also placing more money against new forms of digital media.

Fox News Channel To Launch Real Estate Series

variety.com — Fox News Channel will launch a weekend show centered on real estate. "Bob Massi is the Property Man" will debut Saturday, July 11, at 12 p.m. eastern, and will be hosted by Las Vegas real estate attorney Bob Massi, who also serves as a legal analyst for Fox News.

ABC News To Launch Boston Medical Documentaries

variety.com — ABC News is getting ready for a new set of medical documentaries - stat. The ABC unit has in recent years unveiled summer documentary series that offer provocative, inside looks at some of the busiest emergency-room operations in the nation.

Bugs Bunny, Scooby Doo Return To Boost Boomerang

variety.com — Time Warner is banking on some of its oldest stars to breathe new life into a cable network that has aired only reruns over the course of its 15-year history.

Madison Avenue Recognizes Same-Sex Couples as Key Market Sector

TV Upfront: ABC Bids To Lead Market Pricing

variety.com — CBS is the most watched TV network in the U.S., while NBC nabs the biggest crowd of viewers favored by advertisers, but in the annual haggle for TV advertising known as the "upfront," it's ABC that is gaining new sway with Madison Avenue.

Upfront 2015: CW Notches Volume Gains

variety.com — The CW has wrapped its "upfront" sales, notching gains in the amount of advertising commitments it secured for the coming season, according to a person familiar with the matter. The network, jointly owned by CBS Corp.
More Articles →
Jun 30, 2015

RT @N4TVM: Brian Steinberg reports Lester Holt won the evening news ratings battle in his first permanent week on NBC's desk. variety.com/2015/tv/news/l…

Jun 30, 2015

Fox upfront volume seen falling to $1.43B-$1.56B in 2015 from $1.51B-$1.61B in 2014, per @Variety estimates variety.com/2015/tv/news/f…

Jun 30, 2015

Upfront 2015: Fox Broadcasting To Close With Lower Volume; Fox Networks Volume Is Flat variety.com/2015/tv/news/f… via @Variety

Jun 30, 2015

The hottest fall TV shows for advertisers won't come on until around midnight.... variety.com/2015/tv/news/l… via @Variety

Jun 30, 2015

Upfront 2015: Advertisers Rush To Latenight To Catch Colbert, Fallon, Kimmel variety.com/2015/tv/news/l… via @Variety

Jun 30, 2015

Lester Holt Wins Ratings Battle In First Week As Official NBC Anchor variety.com/2015/tv/news/l… via @Variety



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