Senior TV Editor @Variety. Past stops @adage, @wsj, @dowjones. Talk to me about TV biz, advertising, music....and the comics: t.co/WZkyiR85aF

MTV Sets Jacqueline Parkes As CMO, Names Eli Lehrer To Oversee MTV2

MTV Sets Jacqueline Parkes As CMO, Names Eli Lehrer To Oversee MTV2
variety.com — Viacom's MTV named Jacqueline Parkes, the former chief marketing officer for Major League Baseball, as executive vice president of marketing and creative, and Eli Lehrer, formerly senior vice president and head of non-fiction programming at Lifetime, to oversee MTV2 as executive vice president, the network's latest moves in its quest to turn around its TV ratings and become more relevant to a new and harder-to-reach generation of young viewers.

2016 TV Upfront: ESPN Ads Tackle Netflix, Twitter, Facebook

2016 TV Upfront: ESPN Ads Tackle Netflix, Twitter, Facebook
variety.com — ESPN 's next match-up will pit the Walt Disney-owned sports-media juggernaut against some of its newest and fiercest rivals. A new series of ads from ESPN aims to prod viewers to choose watching ESPN live rather than streaming a movie, scanning a social-media site for friends' birthdays or sharing pictures of food.

Discovery Q1 Profit Rises On U.S. Cable Performance

Discovery Q1 Profit Rises On U.S. Cable Performance
variety.com — Discovery Communications said first quarter profit rose owing to performance at the company's U.S. cable networks, which saw revenue increases in both advertising and distribution fees The Silver Spring, Md. owner of Discovery Channel, TLC and Investigation Discovery said revenues increased 2% to $1,561 million. More to come...

Natalie Morales Will Join ‘Access Hollywood’

Natalie Morales Will Join ‘Access Hollywood’
variety.com — Natalie Morales, the popular news reader who has held forth on NBC's "Today" since 2006, is taking up anchoring duties at " Access Hollywood," part of a morning scramble at the Peacock as it moves to make its A.M. franchise more competitive in mid-morning.

CMT Pairs Billy Ray Cyrus, Waffle House To Boost ‘Still The King’

CMT Pairs Billy Ray Cyrus, Waffle House To Boost ‘Still The King’
variety.com — It's a good bet that Billy Ray Cyrus doesn't stay in shape by eating waffles. And yet, the crisp batter confection is likely to play a significant role in his life - at least for a few episodes.

Upfronts Market Is a Chance to Take Temperature of the Business

Upfronts Market Is a Chance to Take Temperature of the Business
variety.com — With billions of dollars at stake, TV's annual upfront selling season amounts to a referendum on the health of the U.S. economy in general, and the television business in particular. In 2016, both sides of the buyer-seller divide are preparing for a welcome jolt.

Digital Ad Guru Joe Marchese Disrupts Traditional Business Models

Digital Ad Guru Joe Marchese Disrupts Traditional Business Models
variety.com — The Internet has been around for decades, but the digital advertising that supports still resembles the Wild West. Joe Marchese might be the new sheriff in town who can tame it. Marchese is fast becoming a force in the media industry by preaching the value of using new forms of video advertising to support the long-form content that is the bedrock of the TV business.

NFL’s Thursday Night Football Deal Explained By Brian Rolapp

NFL’s Thursday Night Football Deal Explained By Brian Rolapp
variety.com — The next time you settle down on a Sunday to watch NFL football for free on Fox, CBS or NBC, you might want to offer thanks to Brian Rolapp. As the National Football League's executive vice president of media, Rolapp has a great deal of influence over where those games are seen.

Upfronts 2016: Pepsi’s ‘Empire’ Pact Reflects Changing Advertising Market

Upfronts 2016: Pepsi’s ‘Empire’ Pact Reflects Changing Advertising Market
variety.com — Pepsi sank what must have been hundreds of thousands - maybe even millions - of dollars into a TV commercial, and then decided to hide it in plain sight. The beverage giant paid Fox last year to weave its flagship beverage into a three-episode storyline in "Empire," the network's smash music biz drama in which the average 30-second spot costs more than $500,000.

At CBS News, The Future May Not Be TV

At CBS News, The Future May Not Be TV
variety.com — If Josh Elliott is anchoring the news broadcast, it must be a substantial one. Each day he is on duty, Elliott gets up just after 4 a.m. and readies himself for a tough task: several hours of live delivery of the news of the day - as it happens - on a video feed known as CBSN.
More Articles →
May 05, 2016

If you follow Katie over many years you see a lot of these stories as her camp tries to line up a new gig twitter.com/mikeduda/statu…

May 05, 2016

.@greatbigstory taps @willienelson in short form advice show for millennials "Hey Willie"

May 05, 2016

@TimMcNultyPgh a little known secret: one of Apple's favorite meals? "Two bacon double cheeseburgers"

May 05, 2016

I envision a line of "From the recipe files of R.W. Apple....."! twitter.com/gerryfsmith/st…

May 05, 2016

$DISCA chief Zaslav loves to tell analysts its networks account for "12% of viewership on cable"!

May 05, 2016

$DISCA says benefits of cost cuts will be "2x plus" the $40M to $60M in restructuring costs, bulk realized in 2017


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