Senior TV Editor @Variety. Past stops @adage, @wsj. Talk to me about TV biz, advertising, music....and the comics: variety.com/author/...

NBC Makes Last-Minute Changes To Super Bowl Ad Lineup

variety.com — NBC continues to tinker with the advertising schedule of its broadcast for Super Bowl XLIX in the hours leading up to the game. A spokesman for the Lexus division of Toyota said Saturday evening that the automaker would now have two 30-second ads in the game, as opposed to the one originally scheduled.

Super Bowl: from NBC to NFL, who's under most pressure on game day?

bostonherald.com — The New England Patriots and Seattle Seahawks aren't the only entities under pressure to deliver when Super Bowl XLIX kicks off this Sunday from Phoenix. With 30-second spots in NBC's broadcast of the game going for around $4.5 million (and the bargain price of $4.4 million for those who bought multiple spots), the stakes are high for everyone and anyone associated with the contest.

Super Bowl: From NBC To NFL, Who’s Under Most Pressure On Game Day?

variety.com — The New England Patriots and Seattle Seahawks aren't the only entities under pressure to deliver when Super Bowl XLIX kicks off this Sunday from Phoenix. With 30-second spots in NBC's broadcast of the game going for around $4.5 million (and the bargain price of $4.4 million for those who bought multiple spots), the stakes are high for everyone and anyone associated with the contest.

Analyst Admits ‘Massive Error’ to Fox, Viacom Ad Math

variety.com — An analyst who thought he had discovered many big U.S. TV networks stuffing more commercials on to their schedules said one day after issuing a report on the subject that some of his findings were based on erroneous data.

Morning-News Scramble: CNN Uses Ad To Hurl Spitball At ‘Morning Joe’

variety.com — CNN's " New Day" and MSNBC's " Morning Joe " are sparring - again - in what seems to be developing into a months-long feud over which program lures the smartest and most influential viewers. CNN ran an ad in the first section of Thursday's New York Times that directly addresses MSNBC anchor Joe Scarborough.

‘Nightly Show’ Keeping Young Viewers Tuning Into Comedy Central

variety.com — The upside-down map of the world and backwards-running clocks on the set on Larry Wilmore's new " Nightly Show" aren't the only things askew at Comedy Central. But on Wilmore's program, that's intentional. SEE MORE: From the January 28, 2015 issue of Variety "Nightly Show" is the noisiest in a series of recent launches on the Viacom-owned network - programs that send ripples across the popular culture.

Disney Junior Readies ‘Sofia The First’ Spin-Off

variety.com — " Sofia The First " is getting a second - sort of. Disney Junior is preparing to launch "Elena of Avalor," featuring a teenaged Latina princess who has been trapped for decades in the signature jeweled amulet that is one of best-known elements of the current kiddie series.

Dissecting the Hoopla Around Super Bowl Ad Sales

variety.com — The Super Bowl is TV's biggest draw, pulling in hundreds of millions of viewers - along with hundreds of millions of dollars in advertising. So why wasn't NBC been able to sell out its commercial inventory for the game as fast as Fox did last year?

Bloomberg’s New Business-News Site A Signal of Company’s Ambitions

variety.com — Bloomberg LP has launched what it hopes will be a simple solution to an intriguing challenge: How to take all the information, analysis and reporting it produces every day for a proprietary news service, weekly magazine, group of radio stations and a cable-TV network and get it in front of a broader crowd for which business news is just as important as news about the latest cultural trends or political shifts.

Univision Extends Randy Falco’s Term As CEO To Early 2018

variety.com — Spanish-language broadcaster Univision Communications said it would extend CEO Randy Falco's term through January, 2018, a nod to the growth the company has enjoyed since the former AOL and NBCUniversal executive came on board in 2011. More to come... Want Entertainment News First? Sign up for Variety Alerts and Newsletters!
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Feb 01, 2015

#SuperBowl ads in review so far; @CarnivalCruise's JFK speech, not so stirring. @SNICKERS ad a winner and Chevy's pre-game slot innovative

Feb 01, 2015

.@Budweiser should give @Godaddy lessons on how to treat dogs in ads #SuperBowl

Feb 01, 2015

@JoeLeydon I didnt object to it, but not sure my four year old needed to see it

Feb 01, 2015

Kim Kardashian ought to put a full shirt on when appearing in first quarter of #SuperBowl, no?

Feb 01, 2015

Should a cruise-ship line dig up a JFK speech in an ad while not mentioning all of the industry's woes? #SuperBowl

Feb 01, 2015

Question on @SNICKERS #SuperBowl spot - how'd they match up Florence Henderson's voice w new dialogue? @ATOGuy can you answer for BBDO?

Feb 01, 2015

Snickers ad is fun. I thought I might not like it on second go-round but I stand corrected. Could it be Buscemi's arm flourish at end?

Feb 01, 2015

RT @jackneff: I'm reminded of Kevin Roberts' copy test: Would you like to see this ad again? Answer for BMW ad and me: no.



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