Marketing Reporter, USA Today
USA TODAY Money reporter keen on marketing, food & restaurant biz, new products and gee-whizers. Super Bowl & Olympic marketing trends w/twist. Exclusives only.
usatoday.com — You don't have to wait for your birthday to dig in to birthday cake anymore. The flavor is showing up in all kinds of products. Pinnacle Cake Vodka was introduced in 2011. The brand has new flavors in the works.
usatoday.com — Target's Batman snack cup (Photo: Target) Every summer, like capitalistic clockwork, superhero movies hit the big screen, and their merchandise fills store shelves faster than a speeding bullet. This summer, however, a funny thing is happening at Target stores nationally: Gobs of summer-themed superhero merchandise will show up beginning Monday -- from beach towels that double as capes to sand toys that form Metropolis shapes -- but without the slick movie tie-ins.
usatoday.com — In this year's Mother's Day promotion, Hooters is attempting to bring in more women by offering free entrees for mothers who bring a kid along. (Photo: Hooters) Hooters may have finally figured out a way to lure Mom in the door: Give her the grub. For one day, at least.
usatoday.com — Taco Bell is currently offering a dollar cravings menu in limited test markets. (Photo: Taco Bell) Consumers are giving the restaurant industry no choice but to let them eat cheap. Late Thursday, value kingpin Taco Bell announced that it's close to rolling out a national "$1 Cravings" menu -- which it recently began to test in Sacramento and Kansas City.
usatoday.com — Cans of Kickstart during the filming of a commercial for the new PepsiCo product. (Photo: Reed Saxon, AP) Story Highlights 60-second spot featuring Tyler, The Creator said to portray racial stereotypes TV ad also criticized for making light of violence toward women PepsiCo apologized after pulling ad, said it understand why ad was offensive NEW YORK (AP) - PepsiCo is pulling an online ad for Mountain Dew that was criticized for portraying racial stereotypes and making light of violence toward women.
usatoday.com — Savvy marketers are jumping onto the prom bandwagon via social media giveaways targeting Millennials. Men's Wearhouse is featuring a "Prom Nation" contest with prizes such as $500 toward limousine rentals. (Photo: Men's Wearhouse) Prom has turned on a dime from an event once pegged to social etiquette to one now pegged to social media.
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