Bruce Horovitz

Now selling happily: Birthday-cake flavored everything

usatoday.com — You don't have to wait for your birthday to dig in to birthday cake anymore. The flavor is showing up in all kinds of products. Pinnacle Cake Vodka was introduced in 2011. The brand has new flavors in the works.

Taco Bell testing breakfast Waffle Taco

usatoday.com — Hoping to boost breakfast sales, Taco Bell tests so-called Waffle Taco in southern California locations. Taco Bell testing Waffle Taco. (Photo: Taco Bell) Taco Bell has figured out yet another weird way to make a taco: squish it in a waffle.

Burger King rolls out McRib-buster

usatoday.com — Burger King said Jan. 24, 2013, that it has stopped buying beef from an Irish meat processor whose patties were found to contain traces of horse DNA. (Photo: LM Otero, AP) McRib's got a new McRival.

Superhero worship comes to Target this summer

usatoday.com — Target's Batman snack cup (Photo: Target) Every summer, like capitalistic clockwork, superhero movies hit the big screen, and their merchandise fills store shelves faster than a speeding bullet. This summer, however, a funny thing is happening at Target stores nationally: Gobs of summer-themed superhero merchandise will show up beginning Monday -- from beach towels that double as capes to sand toys that form Metropolis shapes -- but without the slick movie tie-ins.

Hooters targets women with free food on Mother's Day

usatoday.com — In this year's Mother's Day promotion, Hooters is attempting to bring in more women by offering free entrees for mothers who bring a kid along. (Photo: Hooters) Hooters may have finally figured out a way to lure Mom in the door: Give her the grub. For one day, at least.

McDonald's Ohio kidnap tweet raises eyebrows

usatoday.com — Public relations gurus have mixed opinions on the McDonald's tweet that said the burger giant will "be in touch" with the Cleveland kidnap hero.

Consumers push restaurants for cheaper food

usatoday.com — Taco Bell is currently offering a dollar cravings menu in limited test markets. (Photo: Taco Bell) Consumers are giving the restaurant industry no choice but to let them eat cheap. Late Thursday, value kingpin Taco Bell announced that it's close to rolling out a national "$1 Cravings" menu -- which it recently began to test in Sacramento and Kansas City.

PepsiCo pulls Mountain Dew ad after criticism

usatoday.com — Cans of Kickstart during the filming of a commercial for the new PepsiCo product. (Photo: Reed Saxon, AP) Story Highlights 60-second spot featuring Tyler, The Creator said to portray racial stereotypes TV ad also criticized for making light of violence toward women PepsiCo apologized after pulling ad, said it understand why ad was offensive NEW YORK (AP) - PepsiCo is pulling an online ad for Mountain Dew that was criticized for portraying racial stereotypes and making light of violence toward women.

Prom marketers use social media to push deals

usatoday.com — Savvy marketers are jumping onto the prom bandwagon via social media giveaways targeting Millennials. Men's Wearhouse is featuring a "Prom Nation" contest with prizes such as $500 toward limousine rentals. (Photo: Men's Wearhouse) Prom has turned on a dime from an event once pegged to social etiquette to one now pegged to social media.

H&M - YouTube

youtube.com — Watch global superstar and performer Beyoncé in the 2013 H&M Summer Collection campaign film directed by Jonas Åkerlund. The film, that was shot in the beaut...