Hockey writer for USA TODAY since 1986.

The Tricks to Creating the Perfect Social-Media Post (Infographic) — Does the perfect social media post exist? If it did, this hypothetical post would publish at exactly the right moment to optimize organic reach and engagement. It would be written in the precise tone and voice that would garner positive audience response.

Sprint and T-Mobile CEOs battle on Twitter | Articles | Social Media — It wasn't quite Muhammad Ali vs. Joe Frazier or Godzilla vs. King Kong, but two mobile heavyweights went a few rounds over Twitter last week. In the pink corner was T-Mobile's CEO, John Legere, who started the whole shebang with some sweet sass: I give credit to @sprint for swinging the bat when they do - but #allin is a swing and a miss, guys!!

29 essential content marketing metrics | Articles | Home — If you've ventured into the realm of content marketing, chances are you've had someone up the chain ask you, "How do we know this is working?" It's the classic ROI question that every content marketing pro will face at some point, and it's an important question.

Five NHL free agents teams should consider signing — By: Kevin Allen | July 3, 2015 12:24 pm Friday is Day 3 of the NHL free agent signing period and many of the available players have already found new homes. But some intriguing players are still available, including a former 40-goal scorer, a key member of the Chicago Blackhawks' championship team and a potential No.

PR rep to reporter: 'No no no no' | Articles | Home — You can bet that this tactic is probably not part of any public relations textbook. St. Louis reporter Elliot Davis tried to score an interview with the city's comptroller, Darlene Green. The request was denied via email, so Davis went to City Hall to speak with her about the city-owned car she drives, which costs taxpayers $26,000.
Jul 02, 2015

Ha. What one might call Good TV. Politician's spokesperson to local reporter: 'No no no no'…

Jul 02, 2015

Brutal job of public relations:… Public officials DO have to answer for how $ spent. No ?'s ahead of time necessary.

Jul 03, 2015

Sometimes the way that people handle reporters' questions turns it into an even bigger story…

Jul 03, 2015

Every day, people who work for taxpayers need to be reminded they work for taxpayers, including this press secretary…

Show 4 more tweets from Aaron Kessler, Aaron Kunz and others...

The winners, losers and strange moments from Day 1 of the NHL draft — SUNRISE, Fla. - As is the often the case, the most exciting events of the NHL draft day happen before the draft began. The Boston Bruins created a major buzz heading into the draft when they traded blue chip defenseman Dougie Hamilton to the Calgary Flames for a first-round pick and two seconds.

Expectations high for Michigan recruit Kyle Connor in NHL — Youngstown Phantoms forward Kyle Connor's star potential may be the worst-kept secret of the 2015 NHL draft. He is rated 13th among North American skaters by the NHL's Central Scouting and yet no one expects him to still be on the board at No. 13.

NHL mock draft: Predicting the first round picks — The first two picks in the NHL draft are all but a certainty, but who will the Coyotes take at No. 3? USA TODAY Sports' Kevin Allen sizes up who could go in Friday's first round in Sunrise, Fla.: 1. Edmonton Oilers: Center Connor McDavid (Erie Otters, Ontario Hockey League).

List of 10 NHL players on trade market includes Maple Leafs’ Phil Kessell, Dion Phaneuf — With less than two weeks before the June 26-27 NHL draft, the trade market is already starting to fill with chatter. It's expected that several trades will be made at the draft in Sunrise, Fla.

Brand Managers Ignore 80 Percent of Complaints on Twitter — Twitter can be a very effective tool for addressing questions about a brand's product or services, but it's not being used effectively, according to a new study. Socialbakers reports that 80 percent of questions posed to United States companies are ignored.
Jun 16, 2015

Wait, did you say something? -- Brand Managers Ignore 80 Percent of Complaints on Twitter

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Sep 04, 2015

Kings' Slava Voynov taken into custody by U.S. Immigration and Customs Enforcement:

Sep 01, 2015

Our latest Top Shelf podcast: Talking Arbour, Blues w/o Berglund & the Cup hopes for several teams around the NHL:

Sep 01, 2015

Eastern Conference: Why your team can win the Stanley Cup:

Aug 31, 2015

RT @jhascup22: ICYMI -- Why your favorite Western Conference team will win the Cup: (@kristen_shilton & @ByPeterBarz…

Aug 31, 2015

Why your favorite West team will win the Cup: Reasons for hope in 2015-16: (@ByPeterBarzilai & @kristen_shilton)

Aug 28, 2015

Remembering Hall of Fame Islanders coach Al Arbour, who died at 82:

Aug 27, 2015

ICYMI -- Why your team won't win the Cup. East: -- West: -- Podcast:

Aug 27, 2015

RT @USATODAYsports: Ex-Kings forward Mike Richards charged with possession of controlled substance:

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