Anthony Crupi on Muck Rack

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New York, NY
Freelance Writer

Untouchable Boy Genius.

Peyton's Place: No Ratings Record for Super Bowl 50

adage.com — Super Bowl 50 was not exactly the glorious golden anniversary celebration for which the NFL had been hoping, but despite the sheer sloppy joylessness of the game -- even the Levi's Stadium turf was an unholy mess -- CBS came close to delivering yet another record crowd.
Feb 08, 2016

Super Bowl was uglier than a freshly shaved PuppyMonkeyBaby wielding a meat cleaver at an incontinent Coldplay. Yet… adage.com/article/specia…

Feb 08, 2016

…Eros, Thanatos & Mammon intersect violently on a 64" screen & your only job is to drink & sit still for the ads: adage.com/article/specia…

Trump vs. Fox: Who's Winning?

adage.com — Does the Billionaire Candidate Actually Need the Net's Blessing? What use does a billionaire have for a kingmaker? It's a question media watchers and political junkies are gnawing on like a terrier worrying a rat, as Donald Trump continues his churlish and improbable bid for the Republican nomination.

Lights, Camera, Activation: Super Bowl Studio Spending Soars

adage.com — Superheroes, Aliens, Ninja Turtles Take Center Stage A year after Universal Pictures sucked all the air out of the category with an audacious six-spot buy, rival studios are reasserting themselves with more aggressive investments in Super Bowl 50. Walt Disney Pictures will be the most visible studio in CBS' Feb.
Feb 07, 2016

Lights, Camera, Activation: Hollywood's #SuperBowl Spending Soars adage.com/article/media/…

Feb 07, 2016

Disney making its biggest #SuperBowl ad buy in more than a decade with #SB50. adage.com/article/media/…

ESPN Deportes Sells Out Super Bowl 50 Simulcast

adage.com — Beer, Auto, Wireless Dollars Pour Into 'el Gran Juego' ESPN Deportes may have had just six weeks in which to line up advertisers for its Spanish-language simulcast of Super Bowl 50, but with the Panthers and Broncos set to kick off in Santa Clara on Sunday, buyers say el Gran Juego is sold out.
Feb 03, 2016

ESPN only had 6 weeks to sell its Super Bowl simulcast, but advertisers looking for a national spot may be SOL: adage.com/article/specia…

Why NFL Fans Will Never Be Free of the Pro Bowl

adage.com — Despite a 10-Year Ratings Low, Pro Bowl Still Pack a Punch The superfluous nature of the Pro Bowl ensures that there's no fixing it, but no matter how dull or inherently goofy the NFL's pseudo All-Star Game becomes, it will always be with us. Blame the usual suspects: ratings and revenue.
Feb 02, 2016

Sure, Pro Bowl is a Human Centipede field trip to Chipotle, but it still out-rated all but 5 eps of new scripted TV: adage.com/article/media/…

CBS, NBC to Share 'Thursday Night Football' Rights

adage.com — Split 10-Game Package Valued at $425 Million CBS is close to re-upping with the NFL for another season of "Thursday Night Football," but in a sign that the league has leveraged its ratings might to the hilt, the network will have to share the two-year broadcast package with NBC.

'Grease' Is the Word ... and That Word Is 'Awesome'

adage.com — Fox's First Live Musical Production Is a Hit Fox's first foray into the live musical craze that's been sweeping the airwaves was an unqualified success, as the three-hour broadcast of "Grease: Live" put up some of the network's strongest ratings numbers this season.

No 'Disaster' for Fox News as Trump-Free Debate Still Rates

adage.com — The ratings for Thursday night's Republican presidential debate may not have been anywhere near as robust as those generated by last August's record-setting first showdown, but they also were not the "total disaster" predicted by absentee frontrunner Donald Trump.

X Marks the iSpot: Ad-Tracker Measures Real-Time Impressions

adage.com — As Data Heats Up, a New Method of Counting Commercial Views Emerges TV ad-tracking firm iSpot.tv is adding a new wrinkle to its proprietary service, introducing a feature set that allows marketers to track how their commercials are faring in real time.

Fox Wants to Believe: 'The X-Files' is a Hit

adage.com — Mulder and Scully Help Scare Up Fox's Biggest Monday in 2 Years The return of one of Fox's most iconic franchises has given the network new signs of life, as ratings for the new "X-Files" event series were, um, out of this world.
More Articles →
Feb 08, 2016

…Eros, Thanatos & Mammon intersect violently on a 64" screen & your only job is to drink & sit still for the ads: adage.com/article/specia…

Feb 08, 2016

Super Bowl was uglier than a freshly shaved PuppyMonkeyBaby wielding a meat cleaver at an incontinent Coldplay. Yet… adage.com/article/specia…

Feb 08, 2016

@hardROClife Like something out of an early David Cronenburgh movie. If William S Burroughs were still alive he'd Rough Up the Suspect to it

Feb 08, 2016

111.9 million viewers is REAAALLLLY great for a game that was so bad the high point was an ambulatory claymation lower-GI tract.

Feb 08, 2016

Super Bowl L—fuck it, let's go back to Roman numerals—is now the #3 most-viewed TV broadcast of all time, trailing only SB XLIX & XLVIII.

Feb 08, 2016

Close, but no etc. Super Bowl 50 fails to set another new ratings record, drawing "only" 111.9 million viewers, down from last year's 114.4M

Feb 08, 2016

@RMDomal I can only imagine how the widespread adoption of programmatic/ad exchanges will only accelerate the decline of that lost art.

Feb 08, 2016

@RMDomal I think that's why Joe shared that story. He took care of his clients, & they in turn remained loyal, even long after he'd moved on

Feb 08, 2016

Congratulations @Mobute on being named the new head coach of the New York Knicks.


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