Dana Severson on Muck Rack

Dana Severson

Minneapolis & SF
As seen in:  Inc.

Marketing @Promoter_io Cofounder @StartupsSpeak. Founder @NotDickinaBox. Former CEO of Wahooly. AngelPad '13. Writer @Inc and @PandoDaily

The Worst Pitch I Ever Received (And It Kind of Worked)

inc.com — As the founder of a gourmet beef jerky subscription box, Stick in a Box, I tend to get a lot of inbound requests for free samples. Most often, these requests come from "subscription box bloggers" looking to do a review.

The 5 Tricks Experts Use to Get a Ton of Press Attention

inc.com — While you can't necessarily build a sustainable marketing strategy on PR alone, media attention can go a long ways in substantiating your business and personal brand. At the end of the day, it all comes down to customers and sales.

How One Simple Question Can Drive Massive Growth

inc.com — Most people think the NPS (Net Promoter Score) is a single-use tool for measuring customer loyalty. Most people are wrong. If that's what you think of NPS, you are not getting the ROI that you could be.

24 Signs That it’s Time to Quit Your Job

inc.com — Nearly everyone, at some point in their career, has had a job that, well ... makes them miserable. The kind of job that makes you yearn for the weekend and dread Monday mornings. The kind where you mentally check-out before you arrive each day.

Two Things You Must Do To Live a Life that Doesn’t Suck

inc.com — That time for me was roughly two months ago. For the past many months I've been working on a variety of projects--building an anonymous startup forum, running a subscription business, developing a collaboration tool for investors, working on ad hoc marketing projects, speaking, and writing ... a ton.

The Power of Partnering Up … Instead of Down

inc.com — If you want to improve as a human being, most people would advise you to surround yourself with human beings that are better than you. Basically, if you want to improve at any human skill, the same advice applies.Entrepreneur, author and motivational speaker, Jim Rohn, once stated that, "you are the average of the 5 people you spend the most time with."

9 Reasons Why it Sucks Working for a Startup

inc.com — Between free gourmet lunches, relaxed dress code and the chance to become rich and famous at a very young age, startups have a certain sexiness that drives a massive amount of interest in working for one. Startup founders have become the new age rock stars. They've become fashionable and idolized by the outside world.

The Power of Being Vulnerable: 24 Things Nobody Knows About Me

inc.com — Over the past six months, there hasn't been much that I haven't shared about myself: My anxiety. My reservations on religion. My lack of money. My struggle with getting older. My failures. My weight gain ... Really, nothing has been "off the table". This was a conscience decision.

When Founders Fall Off Their Unicorn

inc.com — It's been almost two years since I confessed, " We didn't leave enough money in the bank to pay off our debt, so now we need to tell people we can't pay. Are they going to come after me, or my house and my car? I'm broke and I'm scared."

Google, Now Brought To You By The Letters, WTF

inc.com — That silence you hear is the from tech journalists across the world wondering, "WTF just happened?" In case you haven't heard, Google just announced a massive corporate restructuring which will mean that, Google and assumptively, every company within, now belongs to a bigger Google named after the sign in our Kindergarten room, Alphabet.
More Articles →

Are You a Journalist?

Make a Portfolio

Create a free Muck Rack account to customize your profile and upload a portfolio of your best work.