Dana Severson on Muck Rack

Dana Severson

Minneapolis & SF
As seen in:  Inc., LinkedIn

Marketing @Promoter_io Cofounder @StartupsSpeak. Founder @NotDickinaBox. Former CEO of Wahooly (acquired). AngelPad '13. Writer @Inc and previously @PandoDailyMarketing @Promoter_io Cofounder @StartupsSpeak. Founder @NotDickinaBox. Former CEO of Wahooly (

The 5 Best and Worst Terms We Use to Describe Each Presidential Candidate, According to a New Study

inc.com — This presidential election is unlike anything we've ever seen before. Some are baffled that out of 322 million US citizens, we can't come up with a least one good candidate. And, on the other end of the spectrum, we have people who are so passionate about their candidate of choice, that they're voting for the very first time in their life.

Why the Godfather of SaaS Admitted He Was Wrong About Net Promoter

inc.com — Last week, Jason Lemkin, founder, investor and considered by many to be the Godfather of SaaS, said the following: "I was wrong. Track NPS as a core, monthly metric. Share it with everyone. And importantly -- use it for a cross-functional discussion across Sales, Support, Customer Success, Marketing, Engineering, and Product.

Behind the Curtain: How We Use NPS to Grow Promoter

promoter.io — If it weren't already obvious, Net Promoter is making a major resurgence. Every company, big and small, are now seeing that NPS is one of the most important measurements for their business. In just the past two years, organic search for NPS related terms has increased by over 100%.

The Anatomy of a Promoter

promoter.io — According to research by McKinsey and Company, anywhere between 20% to 50% of a company's revenue is driven by referrals and/or word of mouth. In some industries it may even be as high as 80%, according to Jason Lemkin of SaaStr fame. Yep, you read that correctly, upwards of 50-80% of every penny you make ...

When Marketing Automation

inc.com — I was at an event the other night with one of my kids. The organization that hosted the event had hired a magician to perform for a room full of 8- 10 year olds. The guy was kind of a hack, but did well by a child's standards.

How Promoter.io Uses Net Promoter for Massive Growth

inc.com — If it weren't already obvious, Net Promoter (NPS) is making a major resurgence. Every company, big and small, are now seeing that NPS is one of the most important measurements for their business. In just the past two years, organic search for NPS related terms has increased by over 100%.

What a Real Brand Advocate Looks Like

inc.com — According to research by McKinsey and Company, anywhere between 20% to 50% of a company's revenue is driven by referrals and/or word of mouth. In some industries it may even be as high as 80%, according to Jason Lemkin of SaaStr fame.

How to Profit from NPS

inc.com — Managing cash-flow in today's world can be a difficult thing to do. It seems like there are a thousand products/platforms/services that everybody "needs" to be using and the budget for these tools is getting increasingly squeezed. You might be using Buffer and BuzzSumo for social, Intercom and Groove for support, Attribution and KISSmetrics for analytics, LeadPages and VWO for marketing.

The 5 Best (And Worst) Things You Can Do With NPS

inc.com — The worst thing you can do with Net Promoter Score (the best measurement of customer sentiment out there) is also the most common thing that most people do. Before I tell you the mistakes, let me paint you a picture... You hear about NPS from somewhere, most likely from seeing another company running a campaign, so you get curious.

This Startup May Have Just Growth Hacked the Powerball

inc.com — By definition, all startups are scrappy. The good ones are scrappy and clever. The great ones are scrappy, clever and successful. Take Airbnb, the short-term peer-to-peer lodging site, for example. Many people today see Airbnb as somewhat of an overnight success.
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