Danny Sullivan on Muck Rack

Danny Sullivan Verified

Newport Beach, Orange County
Founding Editor, SearchEngineLand.com
As seen in:  CNET

Founding Editor, @MarketingLand & @SEngineLand, covering Google, Facebook, Twitter, SEO, SEM & all things digital marketing, search marketing and search.

Danny Sullivan's Biography

Widely considered a leading "search engine guru," Danny Sullivan has been helping webmasters, marketers and everyday web users understand how search engines work for nearly two decades.

Danny's expertise about search engines is often sought by the media, and he has been quoted in places like The Wall St. Journal, USA Today, The Los Angeles Times, Forbes, The New Yorker and Newsweek and ABC's Nightline.

Danny began covering ...

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What was your first job as a journalist?

Cub reporter on my campus paper.

Have you ever used a typewriter?

Oh, yes!

How is social media changing news?

It's providing even faster access to the news and sources, with pros and cons for accuracy, along the way.

How Google Became A Santa Tracker Tradition To Rival NORAD

marketingland.com — Tracking Santa's location on Christmas Eve has been synonymous with NORAD for decades. It's a tradition. But for future generations, I think there's an excellent chance they'll think of Google first, when it comes to knowing the whereabouts of Jolly St. Nick. Such a change would have seemed inconceivable a few years ago.

Belgian Papers Back In Google; Begin Using Standards For Blocking

searchengineland.com — Belgian newspapers that sued Google to be removed from its index are now back in, having agreed to use the commonly-accepted blocking standards that they initially rejected as not being legal. Google and the group representing the papers, Copiepresse, have issued a joint statement.

What Would A Google Antitrust Breakup Look Like?

searchengineland.com — How might Google be broken up into various companies? The story below explores the idea, in the guise of a chapter from a fictional book about how a Google break-up might have come about and the results from it.

Free Ride? In Europe, Google Will Remain Firefox Search Default Despite No Deal

searchengineland.com — How much does it cost to be Mozilla's Firefox search provider in Europe? Perhaps nothing - because Google will continue to be the provider there despite not having any formal deal with Mozilla come this December. Yesterday, it was big news that Mozilla announced new deals making Yahoo the default search provider for Firefox in the US, Yandex for Russia and Baidu for China.

It Wasn't Money -- Yahoo Was The Better Strategic Partner For Firefox

marketingland.com — It wasn't more money that helped Yahoo win its Firefox deal away from Google. According to Mozilla CEO Chris Beard, whose organization oversees Firefox, Yahoo was simply the better strategic partner. In an interview today with Marketing Land, Beard said that the deals it was looking at had "equivalent economics" but Yahoo had the edge as being more aligned strategically with Firefox.

Firefox Deal Will Help Grow Search Share; Some Mobile Ads Won't Come From Bing

marketingland.com — Will Yahoo's new deal with Firefox help the company grow search traffic. Yahoo CEO Marissa Mayer said she hopes so - and that the Yahoo-Microsoft alliance will grow along with it. In an interview today, Mayer declined to reveal any specific growth estimates that Yahoo expects from the deal.

Google Is Experimenting With Special Ranking For Mobile-Friendly Sites

searchengineland.com — Google already penalizes sites that provide a bad experience to mobile searchers. Now the company has confirmed that it's testing with what seems like a boost for those providing a great experience. Google said today that it is experimenting with giving sites that have earned its new mobile-friendly label some type of special treatment within its ranking algorithm.

Twitter: Renewed Focus On SEO Generated 10 Times More Visitors

searchengineland.com — Think social media has killed search as a traffic driver? Think again, given that social media giant Twitter shared today that SEO has helped it generate a 10-times increase in logged-out visitors to its web site. The news came during the Twitter Analyst Day event today.

Three Years After Breaking Up, Twitter Wants Back The Google Search Love It Once Had

marketingland.com — Twitter is having its Twitter Analyst Day today for investment analysts, designed to reassure them about the company's future. Analysts got told one of the growth strategies Twitter has is to gain more Google traffic. That's ironic, given how three years ago, Twitter didn't renew a deal that gave it unprecedented Google visibility.

Twitter Promoted Tweets Come To Google

searchengineland.com — In a first ever move, Google is now carrying ads from someone else's ad network - Twitter's, as Google integrates Twitter's new Promoted Tweets into Google Realtime Search. It's quite a coup for Twitter.
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Dec 22, 2014

Next Sony will ask Twitter to suspend accounts of @nytimes & @google since both made use of info from stolen docs pic.twitter.com/kMSkNyN6Vk

Dec 22, 2014

Can we stop pretending to work now and just call it Christmas already?

Dec 22, 2014

Official: Google confirms to @sengineland that song lyrics added to results, that they've been licensed for us searchengineland.com/google-adds-so…

Dec 22, 2014

@noradnorthcom but the story is more focused on the rise of Google's own tracker

Dec 22, 2014

@noradnorthcom i know :) it says that in the article. and i love NORAD. but this a bit commercial pic.twitter.com/L7tmoorGrw

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