Danny Sullivan on Muck Rack

Danny Sullivan Verified

Newport Beach, Orange County
Founding Editor, SearchEngineLand.com

Founding Editor, @MarketingLand & @SEngineLand, covering Google, Facebook, Twitter, SEO, SEM & all things digital marketing, search marketing and search.

Danny Sullivan's Biography

Widely considered a leading "search engine guru," Danny Sullivan has been helping webmasters, marketers and everyday web users understand how search engines work for nearly two decades.

Danny's expertise about search engines is often sought by the media, and he has been quoted in places like The Wall St. Journal, USA Today, The Los Angeles Times, Forbes, The New Yorker and Newsweek and ABC's Nightline.

Danny began covering ...

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What was your first job as a journalist?

Cub reporter on my campus paper.

Have you ever used a typewriter?

Oh, yes!

How is social media changing news?

It's providing even faster access to the news and sources, with pros and cons for accuracy, along the way.

Official: Instagram App Supports Switching Between Accounts

marketingland.com — The test has become reality. Instagram has announced that starting this week, you can switch between multiple accounts using its app. Instagram shared the news on Twitter: The tweet leads to a help page with all the details. You can add and switch between up to five accounts, on iOS and Android.
Feb 08, 2016

RT @Marketingland: .@Instagram's iOS & Android apps now let you switch among up to five different accounts: mklnd.com/1nTJJg5 #woohoo

Hashtags In Super Bowl Ads Slightly Dropped To 45% For 2016

marketingland.com — Hashtags were in 45% of Super Bowl 50 ads, down 45% last year and the lowest percentage since Marketing Land has been tracking their usage with Super Bowl ads over the past five years. Still, it was a pretty healthy percentage. Twitter and Facebook tied the most mentioned social networks though neither was explicitly mentioned much.
Feb 07, 2016

RT @Marketingland: Hashtags In Super Bowl Ads Slightly Dropped To 45% For 2016 by @dannysullivan mklnd.com/1RgKHPt

Feb 07, 2016

While hashtags in #SB50 ads down over last year & lowest since we’ve tracked, still healthy at 45% marketingland.com/hashtags-super… tip @techmeme

Show 8 more tweets from Chris Ciaccia, Martin Beck and others...

Twitter CEO @Jack Dorsey Reassures #RIPTwitter Worries: Live Timeline Will Remain

marketingland.com — Finally, Twitter has responded to the concerns that its live timeline might be replaced by one where an algorithm chooses what to show. CEO Jack Dorsey has tweeted that the live timeline will remain, topped by a "While You Were Away" section. From Dorsey's series of tweets: Hello Twitter!
Feb 06, 2016

I'm wondering if While You Were Away will expand to show on Twitter more often, maybe gaining ads there? marketingland.com/jack-says-dont… #RIPTwitter

Feb 06, 2016

Weird thing about @Jack post on #RIPTwitter is that the "While You Were Away" feature has existed for a year now marketingland.com/jack-says-dont…

Celebrities Tweeting #RIPTwitter Against Twitter Timeline Change

marketingland.com — It's not just rank-and-file Twitter users that are concerned that Twitter might change its timeline from a live chronological view to a algorithmic one. Celebrities on Twitter are raising their voices, too.

#RIPTwitter Trends Over Worries Twitter Will Drop Live Timeline

marketingland.com — It didn't take long for many on Twitter to express in the most Twitter way possible that they don't like the idea that Twitter's live timeline might change. They tweeted using the #RIPTwitter hashtag to express disapproval, causing it to trend a few hours after the rumor emerged.
Feb 06, 2016

My write-up on #RIPTwitter -- including my take on how "swipe right" for algo & image timelines could work nicely marketingland.com/riptwitter-tre…

Feb 06, 2016

#Marketing #RIPTwitter Trends Over Worries Twitter Will Drop Live Timeline: Twitter will probably add a new al... mklnd.com/1RcnRbE

Feb 06, 2016

My story on why #RIPTwitter is trending over worries timeline will change even though likely to be optional marketingland.com/riptwitter-tre…

Feb 06, 2016

My #RIPTwitter story also suggests how live, algorithmic and image timeline could live side-by-side, a swipe away marketingland.com/riptwitter-tre…

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What's Next, As Google's Head Of Search Leaves & Its Machine Learning Chief Takes Over?

marketingland.com — After 15 years, the head of Google Search - Amit Singhal - has announced he's leaving Google. In his place, John Giannandrea, who has headed Google's artificial intelligence and machine learning efforts, is taking over. Good, bad or no change for Google? The end of humans shaping search results?
Feb 03, 2016

RT @Marketingland: What’s Next, As Google’s Head Of Search Leaves & Its Machine Learning Chief Takes Over? by @dannysullivan https://t.co/V…

Feb 03, 2016

What should we expect after the exit of Google's search chief? @DannySullivan has some ideas mklnd.com/1PAQ3Ug

Feb 04, 2016

What’s Next, As Google’s Head Of Search Leaves & Its Machine Learning Chief Takes Over? marketingland.com/google-machine… via @marketingland

Reviewing Some Bad Google Search Results With Sergey Brin

searchengineland.com — After today's Google search press briefing, where I raised the issue of some poor quality search results in Google at one point, Sergey Brin asked me to demonstrate a few. My pleasure! Below, what we reviewed and comments from Google's cofounder.

New "Candidate Cards" Let Fiorina Walk All Over Others & Google's Search Quality In #GOPDebate

searchengineland.com — Google's new experiment in giving US presidential candidates "cards" where they have a guaranteed position are, so far, a disaster in their debut as part of the Republican debate. Earlier this week, Google said that it would be allowing US presidential candidates to post content directly to Google that, in turn, would appear in a "card" format in a guaranteed place atop its search results.
Jan 28, 2016

RT @sengineland: New “Candidate Cards” Let Fiorina Walk All Over Others & Google’s Search Quality In #GOPDebate by @dannysullivan https://t…

Jan 28, 2016

New US Presidential "Candidate Cards" Are A Disaster For Google's Search Quality searchengineland.com/new-us-preside… updated my story @gopdebate

Jan 28, 2016

RT @dannysullivan: New US Presidential "Candidate Cards" Are A Disaster For Google's Search Quality searchengineland.com/new-us-preside… updated my story @gopdebate

How Google's Search Chief Has Been Living The "Mobile First" Life For Over A Year

searchengineland.com — You'll often hear the mantra of "mobile first" with technology companies, but the head of Google search isn't just saying it. He's been living it, doing almost all of his searches for more than a year on mobile devices.
Jan 14, 2016

RT @sengineland: How Google’s Search Chief Has Been Living The “Mobile First” Life For Over A Year by @dannysullivan selnd.com/1TYboXI

Jan 14, 2016

How Google’s Search chief (@theamitsinghal) has been living the “mobile first” life for over a year searchengineland.com/google-search-…

Jan 14, 2016

RT @sengineland: How Google’s Search Chief Has Been Living The “Mobile First” Life For Over A Year by @dannysullivan selnd.com/1TYboXI

Jan 14, 2016

Could you live for a year mostly on smartphones. Google search chief @theamitsinghal amazingly has. My story: searchengineland.com/google-search-…

Jan 15, 2016

How Google’s Search Chief Has Been Living The “Mobile First” Life For Over A Year searchengineland.com/google-search-… via @sengineland

Show 6 more tweets from Danny Sullivan, Andy Clayton and others...

The Google Dance Is Back For Our SMX West Search Conference

searchengineland.com — The Google Dance is back. Don't know what the Google Dance is? Sure, it's the nickname given to when Google's search results dance around after an algorithm update. But it's also the name of an annual gathering for search marketers that Google hosted at its Googleplex headquarters from 2002 through 2008.
Jan 14, 2016

RT @sengineland: The Google Dance Is Back For Search Engine Land’s SMX West Search Conference by @dannysullivan selnd.com/1TXDt14

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Feb 10, 2016

RT @sengineland: What To Expect When You Attend Our @SMX Search Marketing Event by @cjsherman selnd.com/20pfRV6

Feb 10, 2016

Good bye Balboa Peninsula landmark. This bank wasn't too big to fail. pic.twitter.com/BHPz5C8oZS

Feb 10, 2016

RT @Marketingland: Facebook Releases New Video Ad Features, Including Automated Captions by @ginnymarvin mklnd.com/20oIFx4

Feb 10, 2016

RT @Marketingland: What Twitter’s New Timeline Means For Brands And Advertisers by @ginnymarvin mklnd.com/1Rpmcj2

Feb 10, 2016

RT @Marketingland: FAQ: All About How Twitter’s “New Improved” Timeline Works by @ginnymarvin mklnd.com/1RplHpc


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