Danny Sullivan on Muck Rack

Danny Sullivan Verified

Newport Beach, Orange County
Founding Editor, SearchEngineLand.com
As seen in:  CNET

Founding Editor, @MarketingLand & @SEngineLand, covering Google, Facebook, Twitter, SEO, SEM & all things digital marketing, search marketing and search.

Danny Sullivan's Biography

Widely considered a leading "search engine guru," Danny Sullivan has been helping webmasters, marketers and everyday web users understand how search engines work for nearly two decades.

Danny's expertise about search engines is often sought by the media, and he has been quoted in places like The Wall St. Journal, USA Today, The Los Angeles Times, Forbes, The New Yorker and Newsweek and ABC's Nightline.

Danny began covering ...

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What was your first job as a journalist?

Cub reporter on my campus paper.

Have you ever used a typewriter?

Oh, yes!

How is social media changing news?

It's providing even faster access to the news and sources, with pros and cons for accuracy, along the way.

Are These The Winners & Losers Of Google Mobilegeddon?

searchengineland.com — On Tuesday, Google altered the ranking of its mobile search results to favor sites that were mobile friendly. Since then, we've been waiting to see if "Mobilegeddon" really would have a big impact. For many, it appears not. But we do now have a preliminary list of "winners and losers" from the change.

How Twitter & Instagram Work On The Apple Watch; Facebook Is MIA

marketingland.com — The long-anticipated Apple Watch is finally in the hands - or on the wrists - of the general public. With it comes social media apps for Twitter and Instagram. Here's how they look. Plus, what happened to Facebook's promised app? Of all the third-party Apple Watch apps out there, Twitter is the most favored.

IAB: Search Was 50% Of Digital Ad Spend In 2014, Desktop Still Bigger Than Mobile

searchengineland.com — The figures are in, and once again, search marketing is a powerhouse. According to the IAB, search made up 50% of all digital ad spend last year. Over on Marketing Land, we have the full-breakdown of the figures: Digital Ad Spend Hits New $49.5 Billion High In 2014; Mobile & Social See Greatest Growth.

Digital Ad Spend Hits New $49.5 Billion High In 2014; Mobile & Social See Greatest Growth

marketingland.com — Digital advertising spend set a new record in 2014, according to the latest figures from the Internet Ad Bureau, rising to $49.5 billion in spend. The greatest segments of growth were in mobile and social, though search remained the biggest overall ad spend segment.

Google: Now Likely Using Online Merchant Reviews As Ranking Signal

searchengineland.com — Earlier this week, the New York Times spotlighted how a merchant with bad reviews nonetheless was ranked well in Google. Today, Google has announced that changes to its ranking system are in place to prevent such things from happening again. Google aggregates reviews about merchants from across the web, as well as through its own Google Checkout system.

With Chrome Notifications, Google Lets Anyone Turn Web Sites More Into Apps

marketingland.com — One of the advantages for both publishers and their readers to apps is the ability to send notifications, alerts about important stories or events. But not every publisher has an app. Now Google has launched a way to send notifications, no-app required. "Chrome Notifications" allows publishers to send notifications to those who use Chrome, Google's own web browser.

Playing Drone Tourist -

medium.com — Earlier this month, I spent a great week on vacation in Iceland. Like many tourists, I took pictures. Unlike many tourists, one of my cameras was a drone. Drone photography definitely added a uniqueness to my experience. However, it also exposed first-hand many of the issues that drones are likely to bring to tourism as they drop in price and become more accessible.

Getting Better, But Google Still Has Work On Piracy: The Game Of Thrones Story

searchengineland.com — Last October, Google promised that it was stepping up efforts to fight online piracy of TV and movie content. A new ranking algorithm would downrank illegitimate sources. New ad and "Knowledge Graph" units would direct people to legitimate sources.

FAQ: The New Yahoo-Microsoft Deal, Explained

marketingland.com — Yahoo and Microsoft have renewed their vows to partner in search? What's changed? What's staying the same? Here's the rundown. The core of the old deal was that Yahoo had to run Microsoft's Bing ads for desktop searches. It didn't have to for mobile searches but largely did until last year.

Analyzing The EU's Antitrust Charges Against Google Over Shopping Search

searchengineland.com — After years of investigation, we finally have a formal EU antitrust complaint against Google in search. It's narrow - all about shopping search. Here's a look at the specific allegations and what they might mean for the search engine.
More Articles →
Apr 26, 2015

Prediction: hipsters will embrace wearing smartwatch on one wrist, analog on another. Or just me, as I look at my old watches.

Apr 26, 2015

How To Use Twitter & Instagram On The Apple Watch; Facebook Is MIA marketingland.com/twitter-instag… -- my story on how they work

Apr 25, 2015

The son who said the Apple Watch was stupid now won't let go of my wrist as he plays a game pic.twitter.com/LirrPAAPYG

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