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NYC & Bristol, CT
ESPN Sports Business Reporter and ABC News Business Correspondent — ABC News, ESPN

ESPN Sports Business Reporter & Business Correspondent, ABC News

Joe Paterno beer selling quickly as brewer tries 'to keep up with d..

espn.go.com — Darren Rovell, ESPN.com Sports Business reporter Close ESPN.com's sports business reporter since 2012; previously at ESPN from 2000-06 Appears on SportsCenter, ESPN Radio, ESPN.com and with ABC News Formerly worked as analyst at CNBC Sales of beer with Joe Paterno's name on it are so brisk that the company that makes it, Duquesne Brewing, is gearing up for a second run after just a week on the shelves.

Rovell: Earning street cred the hard way

a.espncdn.com — In May, Nike signed an unproven 18-year old prospect named LeBron James to a seven-year, $90 million contract. A month later, the shoe giant signed Los Angeles Lakers guard Kobe Bryant -- a three-time NBA champion in the nation's second-largest television market -- to a five-year deal reportedly worth $5 million less per year than James.

Odell Beckham Jr. replaces Troy Polamalu as Head & Shoulders pitchman

espn.go.com — Darren Rovell, ESPN.com Sports Business reporter Close ESPN.com's sports business reporter since 2012; previously at ESPN from 2000-06 Appears on SportsCenter, ESPN Radio, ESPN.com and with ABC News Formerly worked as analyst at CNBC The lucrative offseason for Odell Beckham Jr.

Serena Williams' Grand Slam quest sees women's final sell out first

espn.go.com — Darren Rovell, ESPN.com Sports Business reporter Close ESPN.com's sports business reporter since 2012; previously at ESPN from 2000-06 Appears on SportsCenter, ESPN Radio, ESPN.com and with ABC News Formerly worked as analyst at CNBC Serena Williams going for the single season Grand Slam has tennis fans so excited that, for what is believed to be the first time in US Open history, the women's singles final sold out before the men's single final.

Under Armour launches first major brand campaign

espn.go.com — Darren Rovell, ESPN.com Sports Business reporter Close ESPN.com's sports business reporter since 2012; previously at ESPN from 2000-06 Appears on SportsCenter, ESPN Radio, ESPN.com and with ABC News Formerly worked as analyst at CNBC Tom Brady won another Super Bowl. Stephen Curry won an MVP and an NBA title.

Supermarket chain must pay Michael Jordan $8.9 million for use of name

abcnews.go.com — The owner of a supermarket chain must pay Michael Jordan $8.9 million for using his name and promoting a product in an ad without his permission. A jury handed down the verdict Friday night in Chicago.

Supermarket chain must pay Michael Jordan $8.9 million for use of name

espn.go.com — The owner of a supermarket chain will be forced to pay Michael Jordan $8.9 million for using his name and promoting a product in an ad without his permission.

Signed photos of Mets shortstop Wilmer Flores crying sold out

espn.go.com — Signed photos of New York shortstop Wilmer Flores crying from the night he thought he was being traded have sold out, according to memorabilia firm Steiner Sports.

UFC champion Ronda Rousey files to trademark catchphrase

espn.go.com — Darren Rovell, ESPN.com Sports Business reporter Close ESPN.com's sports business reporter since 2012; previously at ESPN from 2000-06 Appears on SportsCenter, ESPN Radio, ESPN.com and with ABC News Formerly worked as analyst at CNBC Ronda Rousey has owned opponents in the Octagon, now the UFC women's bantamweight champion is looking to own some intellectual property.

LeBron James sponsored tweets valued at $140K, or $1K per character

abcnews.go.com — Want to pay LeBron James to tweet out your product? Expect to pay at about $140,000 and even then, the Cleveland Cavaliers forward is not likely to say yes. Opendorse, a company that specializes in executing and monetizing digital and social media campaigns for athletes, says a tweet from James, who has 23.2 million followers, has the highest value of any U.S.
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