Email This Post May 23, 2012 – 5:17 pm TweetDespite AOL's efforts to build up its owned & operated sites, including the Huffington Post Media Group its local content offering Patch, the portal’s real growth has always come from its Advertising.com ad network. So it wasn’t too much of a surprise when AOL announced a few executive shifts that are designed to highlight the importance of that business. First, Ned Brody, who was given oversight over all advertising as chief revenue officer in December, will now concentrate strictly on Advertising.com as CEO of that group. In addition, AOL’s SVP and head of ad sales, Jim Norton will remain in that role, however, instead of reporting to Brody, he will report directly to AOL CEO Tim ... Continue reading →
Twitter uses the t.co domain as part of a service to protect users from harmful activity, to provide value for the developer ecosystem, and as a quality signal for surfacing relevant, interesting Tweets. Back to Twitter Learn more Continue reading →
Email This Post May 14, 2012 – 8:31 pm TweetThe $270 million purchase of data management platform interclick last November was considered one of Yahoo’s sharpest moves during period between the ouster of Carol Bartz as CEO and the replacement with Scott Thompson, whose reign was ended after less than six months this weekend. Given the turmoil that has surrounded Yahoo’s executive ranks the last few years, it was no surprise that the when members of the advertising team opened Internet Week New York with a collective “business as usual” mien to herald the completion of the integration of Yahoo’s data stack into the interclick system, which collects data from third party sites, into a tool called Genome. Aside from the CEO debacles, the introduction ... Continue reading →
Email This Post May 14, 2012 – 8:31 pm TweetThe $270 million purchase of data management platform interclick last November was considered one of Yahoo’s sharpest moves during period between the ouster of Carol Bartz as CEO and the replacement with Scott Thompson, whose reign was ended after less than six months this weekend. Given the turmoil that has surrounded Yahoo’s executive ranks the last few years, it was no surprise that the when members of the advertising team opened Internet Week New York with a collective “business as usual” mien to herald the completion of the integration of Yahoo’s data stack into the interclick system, which collects data from third party sites, into a tool called Genome. Aside from the CEO debacles, the introduction ... Continue reading →