David Kaplan

Video and Publishing Editor, AdExchanger.com

About

I am the Video and Publishing editor for AdExchanger.com (previously, I was a reporter for paidContent.org) tell me everything.

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RT @VideoNuze: Could be another revenue source: "YouTube Rolls Out Shoppable Videos Through Tresemme" tubefilter.com/2013/05/17/you… via @tubefilter

YouTube Rolls Out Shoppable Videos Through Tresemme

tubefilter.com — is now offering a new tool for brands. On the channel, videos showing off various hair products are accompanied by links where viewers can buy each featured item.
David Bell: " The industry has done a sh*t job of explaining the value of third party cookies and how… instagram.com/p/ZVe4rrRUHc/

Photo by davidakaplan • Instagram

instagram.com — davidakaplan's photo on Instagram
Here, here. I usually agree w/a caveat that I'll be paying even less attention “@rafat: I would do anything not to do a Webex call.”

AOL’s Barbell Strategy Shows Uneven Lift For Display Dollars

adexchanger.com — AOL was able to maintain its hard-won profitability and ad sales gains Q1. But just as AOL finally was able to turn US display around with some decent growth of 6%, the usual powerhouse that is the third party network revenues showed signs of slowing down. Read the earnings release.

Condé Nast Aims Chute Ads At ‘Creative Fatigue’

adexchanger.com — A collaboration between Condé Nast and social images aggregator Chute has led the startup to create its first advertising product designed to use consumers' photos as a backgrounds for marketers' messages. Chute Ads will make their first appearance on Condé Nast Traveler's site next month with an as-yet-unidentified marketer.

Condé Nast Aims Chute Ads At ‘Creative Fatigue’

adexchanger.com — A collaboration between Condé Nast and social images aggregator Chute has led the startup to create its first advertising product designed to use consumers' photos as a backgrounds for marketers' messages. Chute Ads will make their first appearance on Condé Nast Traveler's site next month with an as-yet-unidentified marketer.

Mr. Brainwash’s Brain-dead Copyright Defense

hyperallergic.com — Warhol settled three times, and then played by the rules. Jeff Koons settled four times and then won. Sherrie Levine avoids intellectual property pitfalls by agreeing not to sell. The Shep lost a big one to AP, but has otherwise ducked controversy.

xpangler: Conde Nast holding an upfront? ...

twitter.com — Conde Nast holding an upfront? No, a #newfronts preso pic.twitter.com/ENLcjFCLmm

At AOL’s Newfront, Lines Between TV And Video Disappear

adexchanger.com — For all the glitz and glamour that surrounded AOL's Newfront programming preview on Tuesday, perhaps the most relevant news for advertisers came at the end of the showcase with a mention of the most unsexy of topics: back-office operations designed to support the thousands of hours of digital video, along with analytics.
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