David Taintor

Publishers Love Responsive Design, But There Are Growing Pains

adweek.com — Publishers are in love with responsive design. But every new relationship has its challenges. That was evident on Tuesday at an Internet Week panel focused on how design impacts the newsroom, as a collection of forward-thinking Web publishers debated the power of video in mobile, the value of old school text articles and whether the home page even matters anymore.

Introducing Beardvertising: Tiny Billboards That Clip on to Your Beard

adweek.com — I'm not sure which is more disturbing-the hirsute images that adorn the Beardvertising site from Kentucky ad agency Cornett-IMS, or creative Whit Hiler's use of the work "mancessory" to describe such facial hair.

The Guardian's post on Vine

vine.co — Historical journey through The Guardian in print to 1M followers on Twitter #1Msides

The New York Times Is Applying the Same Cool Interactive Technology of Its Editorial Content to Ads Courtesy of its Idea Lab

adweek.com — An obscure piece on The New York Times' website about Picasso repurposing his canvases by painting over older, abandoned projects was fascinating, at least insofar as stories about master artists and their recycling habits go. But let's face it-it wasn't exactly click bait.

Smosh Video for Sun Drop Soda Racks Up 2 Million Views

adweek.com — Sun Drop believes its soda tastes " surprisingly good." And to drive its marketing campaign home, the brand has tapped the hugely popular YouTube duo Smosh to make a video that highlights other things that are, well, surprisingly good. The video, titled "Good VS Surprisingly Good," went live on Friday and has already attracted more than 2.3 million views on YouTube.

67% of Smartphone Would Rather See Ads Than Pay for Premium Content

adweek.com — Fully 67 percent of smartphone users are willing to view ads to gain in-app premium content rather than pay for it, according to a Yankee Group study that was commissioned by Tapjoy. The study further finds that the number jumps to 73 percent when it comes to tablet users.