Staff Writer, Adweek
adweek.com — Publishers are in love with responsive design. But every new relationship has its challenges. That was evident on Tuesday at an Internet Week panel focused on how design impacts the newsroom, as a collection of forward-thinking Web publishers debated the power of video in mobile, the value of old school text articles and whether the home page even matters anymore.
adweek.com — I'm not sure which is more disturbing-the hirsute images that adorn the Beardvertising site from Kentucky ad agency Cornett-IMS, or creative Whit Hiler's use of the work "mancessory" to describe such facial hair.
The New York Times Is Applying the Same Cool Interactive Technology of Its Editorial Content to Ads Courtesy of its Idea Labadweek.com — An obscure piece on The New York Times' website about Picasso repurposing his canvases by painting over older, abandoned projects was fascinating, at least insofar as stories about master artists and their recycling habits go. But let's face it-it wasn't exactly click bait.
adweek.com — Sun Drop believes its soda tastes " surprisingly good." And to drive its marketing campaign home, the brand has tapped the hugely popular YouTube duo Smosh to make a video that highlights other things that are, well, surprisingly good. The video, titled "Good VS Surprisingly Good," went live on Friday and has already attracted more than 2.3 million views on YouTube.
adweek.com — Fully 67 percent of smartphone users are willing to view ads to gain in-app premium content rather than pay for it, according to a Yankee Group study that was commissioned by Tapjoy. The study further finds that the number jumps to 73 percent when it comes to tablet users.
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