Advertising Age

m.adage.com — Google+ a Ghost Town as Brands Decamp for Pinterest Sun, 20 May 2012 00:00:00 -0400 cdelo@adage.com(Cotton Delo) Google+ launched brand pages six months ago, introducing new social lingo, including "hangouts," "circles" and "+1s." But strike up a conversation with a digital marketer these days, and talk of "+1s" has been replaced by that of "pins."

adage.com — Google+ launched brand pages six months ago, introducing new social lingo, including "hangouts," "circles" and "+1s." But strike up a conversation with a digital marketer these days, and talk of "+1s" has been replaced by that of "pins."

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adage.com — Register here for free. Register so that you can sign up for our free e-mails, participate in our polls, comment on stories, share stories and generally keep connected to the leading source of marketing and media news, analysis and data. To get subscriber-only access, click here to view our subscription options and subscribe.

adage.com — Since few shoppers can wait for Amazon to ship their gallon of milk, smartphone usage in grocery stores is an entirely different beast than in big-box and electronic retailers, where the "scan and scram" phenomenon of price comparing runs rampant. Consumers aren't price checking against the Piggly Wiggly down the street the way they compare the values at Target vs.

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