Most talked about Advertising Age stories

Project Worldwide Acquires Los Angeles Shop Pitch

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Aug 01, 2014

RT @adage: Project Worldwide acquires Los Angeles shop Pitch, continuing the agency holding company's expansion bit.ly/1nYMlHJ

Remember When Every Brand's Video Strategy Was to Go Viral?

adage.com — Why That Didn't Last and How Brands Can Take Advantage of Programmatic Buying When YouTube first gained popularity around 2006, it seemed like the dawn of a new creative age in advertising. Every brand flocked to YouTube, and everyone wanted to "go viral."
Aug 01, 2014

RT @adage: Remember when every brand's video strategy was to go viral? bit.ly/1zAvM7t

Twitter's Data Revenue Grows

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Jul 31, 2014

oops...i meant here's a "peek" under the twitter data hood (not peak!) adage.com/article/datadr…

Jul 31, 2014

Expect Twitter to begin diversifying its #data products into more digestible morsels for smaller clients adage.com/article/datadr…

Jul 31, 2014

A little peak under the hood at Twitter's #data revenue and how it's categorized: adage.com/article/datadr…

Mondelez CMO Mary Beth West to Exit

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