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The Future of Media, as Seen at Internet Week

adage.com — Big media and new media both came out in force at Internet Week this week Check out video from three sessions. Tomorrow's Media Landscape: Observer Media Group President Mike Albanese moderates a discussion with Joe Ruffolo, senior VP at ABC News Digital; Kevin Kearney, CEO and co-founder at Hard Candy Shell; Matt de Ganon, VP-mobile product and operations at Gannett; Callie Schweitzer Director of Marketing and Communications at Vox Media; and Stacy Martinet, chief marketing officer at Mashable.

Google Said to Consider Buying Map Provider Waze

adage.com — Google, maker of the Android operating system, is considering buying map-software provider Waze, setting up a possible bidding war with Facebook, people familiar with the matter said. Waze is fielding expressions of interest from multiple parties and is seeking more than $1 billion, said one of the people, who asked not to be identified because the talks are private.
In which Waze VP talks about power of Local/Mobile Discovery adage.com/u/NmZsKb

Twitter Deepens Ties to TV With Media Deals, Ad Targeting

adage.com — Twitter is attempting to deepen its links to TV -- as well as skim TV ad budgets -- with a series of new media deals and technology to target ads at TV viewers. Twitter's ad pitch has been consistent over the past year: advertising on Twitter in conjunction with TV makes TV ads more effective.