Most talked about Adweek stories

IHOP's Funny Tweets Capture Youthful Culture and Customers

adweek.com — Who knew IHOP was so hip? The pancake chain has found its voice on Twitter, and it sounds an awful lot like a teenage hip-hop fan. That's why most adults might not have any idea what the food company is saying in its messages, but the kids do.

McDonalds and Coca-Cola Try to Adapt to Changing Consumer Tastes

adweek.com — Americans are losing their appetites for Big Macs chased down by Cokes, forcing two megabrands to re-think how to gain market share.
Oct 23, 2014

Decent food, simple menu=revolution??@McDonald's, @Coca-Cola's Earnings Drop, American Taste Buds Change adweek.it/1pEDeZ5 #Chipotle

NBA Player Sleds Down Great Wall of China on Instagram

adweek.com — If you ever go to the Great Wall of China and enjoy either rollercoasters or bobsledding, the Sacramento Kings' Ryan Hollins has a pro travel tip: Take the luge down the mountain. That's what Hollins and his teammates did on Oct.