Most talked about Adweek stories

WFAA Aired a Show Shot Entirely on an iPhone

adweek.com — WFAA's Mike Castellucci shot an entire show called "Mike Castellucci's Phoning it In" on an iPhone. During the show, Castellucci made the joke that he's putting his photog, with his $50K HD camera and various accessories, out of work. But the show does look great.

CNN’s Rachel Nichols Irritates Roger Goodell with Tough Question

adweek.com — The annual "State of the NFL" news conference this afternoon was, for the most part, predictably, a snooze fest. The majority of questions to commissioner Roger Goodell were soft balls about expansion possibilities, new stadiums and other big-business issues. For some reason, reporters stayed away from hot-button issues such as the Aaron Hernandez murder trial.
Jan 30, 2015

Allez Rachel! @jaketapper: CNN’s Rachel Nichols Irritates Roger Goodell with Tough Question | TVNewser adweek.com/tvnewser/cnns-…

Jan 30, 2015

CNN’s Rachel Nichols Irritates Roger Goodell with Tough Question. #SB49 adweek.it/1LrMSeJ

Jan 30, 2015

RT @DVNJr: Rachel is a total pro. RT @jaketapper: CNN’s Rachel Nichols Irritates Roger Goodell with Tough Question | TVNewser adweek.com/tvnewser/cnns-…

Jan 30, 2015

CNN’s Rachel Nichols Irritates Roger Goodell with Tough Question adweek.com/tvnewser/cnns-…

Show 4 more tweets from Don Van Natta, Jake Tapper and others...

CNN, ESPN on Snapchat: Like on TV, Only Different

adweek.com — Eleven media organizations, including CNN, ESPN and Fusion, have launched on Snapchat's "Discover" platform, where they hope to reach the elusive millennials who have other things to do than sit down for scheduled newscasts. NPR's David Folkenflik opened the app to see what CNN was offering in the discover feature.

Nearly 15,000 People Are Upset That Nascar Super Bowl Ad Makes Fun of Being Gluten Free

Jan 31, 2015

Nearly 15,000 People Are Upset NASCAR's Super Bowl Ad Makes Fun of Being Gluten-Free - adweek.com/news/advertisi… (Via @kristinamonllos/@adweek)

Jan 30, 2015

Nearly 15,000 People Are Upset That Nascar's Super Bowl Ad Makes Fun of Being Gluten-Free adweek.it/1Hu2nmM

Lowe's Releases First Instagram Video Ad to Run During the Super Bowl

adweek.com — Instagram video ads are new for Super Bowl marketers this year, and Lowe's is buying two spots focusing on how to play host for Sunday's Big Game. The 15-second clips were shot with Hyperlapse, a feature developed by Instagram last year that uses fast motion to stylish effect.
Jan 31, 2015

The first super bowl commercial on Instagram from Lowes, brands will be very active there come game time adweek.com/news/technolog…

Jan 30, 2015

RT @GarettSloane: Lowe's releases the first Instagram video ad timed to the Super Bowl, and other top brands will be posting game day adweek.it/1yfN2gd

Jan 30, 2015

Lowe's releases the first Instagram video ad timed to the Super Bowl, and other top brands will be posting game day adweek.it/1yfN2gd

Priceline Knows You Can't Keep William Shatner Away From Super Bowl Sunday

adweek.com — These are the voyages of Priceline's Negotiator. His 17-year mission: To seek out the best travel deals, and boldly pitch like no man has pitched before. William Shatner returns Sunday during NBC's Super Bowl pregame coverage in his long-running role as spokesman for the online travel site.

Consultant: Target Viewer ‘Self-Centered, Myopic and Terrified’

adweek.com — Remember " Michelle," the cardboard cutout "viewer" on display in the lobby of WSPA? The idea, to serve as a daily reminder of the person "you want watching your newscasts, your stories," turns out to be well known to some of you.
Jan 30, 2015

RT @TVinsonTV: Good read by @standupkid. Are there not better, more substantive contributions consultants could make than *this*? adweek.com/tvspy/consulta…

Jan 30, 2015

Good read by @standupkid. Are there not better, more substantive contributions consultants could make than *this*? adweek.com/tvspy/consulta…

AP Wins Twitter | FishbowlNY

George RR Martin’s New Book is Not Coming This Year

adweek.com — George Martin's latest volume in the Song of Ice and Fire series, The Winds of Winter, will not be published this year. HarperCollins revealed the news this week. However, they do have plans for an illustrated edition of three previously anthologized novellas coming out in 2015.
Jan 30, 2015

George RR Martin’s New Book is Not Coming This Year | GalleyCat adweek.it/1yfw7dI

The 10 Best Digital Marketing Stats of the Week

adweek.com — Here are the 10 most fascinating digital marketing statistics from Jan. 25 through 30, including Big Game data, eyebrow-raising earnings figures from Google and Facebook, as well as the curious, Portlandia-ish case of an airport rug. 1. Location-based dating apps don't creep out chilled-out millennials, right? Think again.
Jan 30, 2015

RT @ilkecarkci: Facebook video views have hit 3 billion daily. Wow it is almost the monthly stats for youtube in Turkey adweek.com/news/technolog…

Jan 30, 2015

RT @KrisSedgwick: 31K pics of @flyPDX carpet?Farewell friend! RT @Adweek: 10 best digital mkting stats of week: adweek.it/1yffTRV pic.twitter.com/fqoKUfmMNp

Mondelez Brands Oreo and Ritz Featured in First Programmatic Super Bowl Ads

adweek.com — Oreo is back to its old savvy marketing self with a plan for the Super Bowl that's sure to excite ad geeks. Its parent company, Mondelez, is the first to buy Super Bowl ads with programmatic technology, albeit regionally.
Jan 30, 2015

Oreo's programmatic #SB49 spot: I suspect ne'er has there been more hand-holding, but it's still historic/intersting: adweek.it/1A6diiL

Jan 30, 2015

.@Oreo and Ritz Mark First Super Bowl Ads to Be Purchased Programmatically adweek.com/news/technolog… via @GarettSloane

You Don't Need to Buy a Super Bowl Spot to Advertise During the Big Game

adweek.com — When it comes to advertising, New England-based Nutri Ninja, which makes professional blenders, is mostly known for its infomercials. But after finding out that New England Patriots wide receiver Julian Edelman is a fan of its products ( and has had viral success on YouTube himself), it tapped him to create a digital video in which he whips up a smoothie.

Charlie Ebersol Teams up with Michelle Obama for ‘6 Certified’

adweek.com — First Lady Michelle Obama and industry executives launched 6 Certified in Washington, D.C., this morning. It's an effort to integrate accurate portrayals of veterans into film and television shows. The program is part of the Got Your 6 campaign, a military term that means "I've got your back," which was launched in 2012 as a response to a call to action by the First Lady and her Joining Forces initiative.
Jan 30, 2015

RT @FishbowlDC: Charlie Ebersol Teams up with Michelle Obama for ‘6 Certified' adweek.com/fishbowldc/pro…

Jan 30, 2015

Excited to share my q&a w/ @CharlieEbersol New standards in entertainment = accurate portrayals of #vets. #6Certified bit.ly/1znasD3

Dairy Queen Parodies Jared Jewelers in Valentine's Day Ad

adweek.com — Dairy Queen's first 60-second commercial, a parody of Jared The Galleria of Jewelry's syrupy, romantic ads, will break this Sunday during the Puppy Bowl.
Jan 30, 2015

Dairy Queen Humorously Parodies Jared Jewelers in Its Valentine's Day Ad adweek.it/1LsgXeb

How 5 Major Publishers Plan to Use Snapchat Discover for Content and Sponsors

adweek.com — With Snapchat Discover launching earlier this week, publishers now have a new way to tease their content on social media and find backing from brands. The new offering allows marketers to directly sponsor stories on the platform, getting their names in front of a younger audience.

Nationwide Will Have 2 Ads on the 2015 Super Bowl

adweek.com — As it turns out, Nationwide's appearance during the Super Bowl will be a double feature. Not only will the insurance company air this fun ad featuring Mindy Kaling, from McKinney, it will also run a spot from Ogilvy & Mather that centers around a social cause, according to sources.

5 Questions on Startups for Obama Campaign Manager Stephanie Cutter

adweek.com — In last week's agencies of record post, we mentioned a partnership between Washington, D.C. startup incubator/seed fund 1776 and Precision Strategies , a firm founded by veterans of President Obama's 2012 campaign. Today, we had the good fortune to speak with Stephanie Cutter, the Precision partner/co-founder who served as Obama's Deputy Campaign Manager, about the project - and related trends in PR for startups.
Jan 30, 2015

Obama's 2012 deputy campaign manager @stefcutter answered 5 questions about PR and startups adweek.com/prnewser/5-que…

What $4.5 Million Could Buy If Spent on Social Ads Instead of Super Bowl Spots

adweek.com — With NBC charging a record-setting $4.5 million for 30-second ads, it's no wonder brands are using digital media to either complement or replace a Super Bowl spot this year. But how far does $4.5 million go in buying digital Big Game ads?
Jan 30, 2015

What else can you buy for $4.5M besides a Super Bowl TV ad? Six days of Snapchat ads or 5 YouTube mastheads: adweek.it/1Cj2fU7

Jan 30, 2015

What $4.5 Million Could Buy If Spent on Social Ads Instead of Super Bowl Spots adweek.it/1Cj2fU7

Social Media Usage in the Asia Pacific: Statistics & Trends [INFOGRAPHIC]

adweek.com — Did you know that the Asia Pacific region accounts for more than half of all social media users worldwide? Indeed, Asia has become critical to Facebook's growth, boasting more than 426 million monthly active users. Additionally, around one-third of all Twitter users can be found in countries within the Asia Pacific.
Jan 31, 2015

Social media usage in the Asia Pacific: statistics & trends. bit.ly/1yeMcQX pic.twitter.com/VI937sizqR

Jan 31, 2015

Social media usage in the Asia Pacific: statistics & trends. bit.ly/1yeMcQX pic.twitter.com/e4YNCYa0Eb