Most talked about Adweek stories

Huffpost India Is Launching Thanksgiving Week — It's official: HuffPost India-a partnership between the Huffington Post Media Group and The Times of India Group- will launch on November 25. With the number of Indian Internet users next year expected to reach 370 million-200 million of which are middle-income citizens- Huffington Post editor-in-chief Arianna Huffington said it's positioning the company for potentially huge gains.
Aug 21, 2014

HuffPost reveals India launch details, calling it a 'critical market' for growth

Aug 21, 2014

RT @satyangajwani: Huffpost India Is Launching on Thanksgiving, in partnership with Times of India

Show 7 more tweets from Shareen Pathak, Sid Verma and others...

I Ate Taco Bell's Entire New Dollar Menu in One Sitting, and Here's What I Learned — For the record, I don't recommend this. When Adweek reported yesterday that Taco Bell had rolled out a new dollar menu with nary a TV ad, I felt it was AdFreak's responsibility to bring you vital information about exactly what you can expect from this cornucopia of consumer value.
Aug 21, 2014

FYI the Taco Bell bean and cheese burrito (no rice, no onions) is one of my all-time favorite foods @griner…

Aug 21, 2014

RT @griner: I ate @TacoBell's entire dollar menu in one sitting: Not RT'ing. Literally me.

Aug 21, 2014

Genius, @griner. RT @AdFreak: I just ate @TacoBell's entire new dollar menu, and here's what I learned:

Aug 21, 2014

.@Adfreak/@Adweek's David Griner (@griner) bravely scouted the entire @TacoBell $1 menu in one sitting:…

Everything You Should Know About This Year's Fantasy Football Apps [Video] — With fantasy football players increasingly going mobile, league hosts are updating their apps to meet player demands. Adweek reviewed the top four in the game-ESPN, NFL, CBS Sports and Yahoo-to figure out which one was best. While all made marked improvements, overall we were most impressed by the detailed research provided by CBS Sports' new Draft Kit.


This Gen Z Infographic Can Help Marketers Get Wise to the Future — We've all heard plenty about millenials (or Generation Y), those born from 1976-1994, but as that generation continues to age, marketers are starting to shift their attention to the next generation-Generation Z, those born in 1995 or later.
Aug 21, 2014

Forget digital natives, marketers, the social natives ("Gen Z," anyone?) are, like, way here:…

Parents are doing their back-to-school shopping earlier, and using mobile — For decades, back-to-school shopping used to mean heading off to the mall (or, increasingly, Walmart) to fill the cart with the usual haul of spiral notebooks and backpacks. The digital age has changed that process, of course, but two just-released studies indicate just how dramatic that change really is.

'Got Milk?' Isn't Dead. In Fact, It Just Made Two Curious New Ads — There was major media hubbub earlier this year about the death of the "Got milk?" campaign. But while it's no longer being used nationally by the Milk Processor Education Program (MilkPEP), it's still very much alive in California, where it originated with the California Milk Processor Board.

5 Key Considerations From Archana Kumar About Crafting a Media Plan for the U.S. vs. Other Markets — Few professionals are better positioned to observe the ongoing paradigm shifts in the media business than planners and buyers. In recognition of this, Adweek's Media Plan of the Year Award for 2014 has widened the pool for global entries.
Aug 21, 2014

RT @GroupMWorldwide: MT @MediaComUS's Archana Kumar spoke to @Adweek on differences when crafting media plans for the US vs other markets

Condé Nast Names VF Publisher Menicheschi President of Media Group — It's been a busy month for Condé Nast. In the past few weeks alone, the company announced that it would be spinning off Lucky magazine, reorganizing its food properties and selling WWD owner Fairchild Fashion Media.

Kia's Hamsters Are Back, and Getting Lucky With Sexy Lady-Hamster Girlfriends — Kia's oddly endearing and enduring hamsters have returned, this time dabbling in experiments that make Weird Science look scientifically responsible by comparison. The new ad from David&Goliath for the plug-in 2015 Kia Soul EV takes us into a laboratory, where everyone's favorite human-sized hamsters are performing tests on the electric vehicle-and, inadvertently, their normal-sized pet hamster.
Aug 21, 2014

This is y u have bad rep ad folk MT @Adweek Kia's hamsters are back & getting lucky w/ sexy lady-hamster girlfriends

Sonic Launches Digital-Only Effort For Mystery Slushy Campaign — When it comes to social media marketing, few industries are quite as aggressive as fast food chains in testing new platforms. McDonald's, Wendy's, Sonic Drive-In, Taco Bell and Burger King all use a rotating set of social platforms to build awareness and quick sales for constantly-changing menus.

Nike and AKQA Create an LED Basketball Court to Help Kids Learn Kobe's Moves — Global design firm AKQA and ubiquitous shoe manufacturer Nike have collaborated on a full-sized LED basketball court for Nike Rise, a program designed to train Chinese youth based on the techniques and practice drills of Kobe Bryant.

Vine Just Got Much Better for Marketers — Vine has been updated today to allow users to upload videos onto the platform. The move should entice traditional creatives and digital shops, which, like consumers, had been limited to shooting their six-second spots on the mobile app.
Aug 21, 2014

Vine has been updated today to allow users to upload videos onto the platform… via @wsjCMO

Aug 20, 2014

.@Vineapp adds ability to import video (agencies/creatives shld be happy):