Most talked about Adweek stories

Wearing a Fake Ebola Hazmat Suit for Halloween? Donate a Real One Instead

adweek.com — Planning to dress up in fake ebola hazmat gear for Halloween? That's awfully douchey, don't you think? Nonprofit humanitarian group Doctors of the World has an idea, though. Why not join the "More Than a Costume" campaign and help pay for real protective equipment used by medical professionals battling ebola in West Africa?

Ad of the Day: Sofia Coppola Directs 4 Oddly Charming Holiday Ads for Gap

adweek.com — Gap's new tagline, introduced a few months back, is "Dress normal." But the retailer knows your family is anything but-particularly at the holidays. Having launched the new positioning with David Fincher this fall, Gap moves on to another Hollywood director-Sofia Coppola-for a stylish and quirky holiday campaign from Wieden + Kennedy in New York.

And Here's What Happens When a White Guy Walks the Streets of NYC for 10 Hours

adweek.com — If you haven't seen the video of the woman walking down the street getting harassed by gawking dudes in New York City, you should probably check it out. It's truly a dispicable display of shameful behavior.
Oct 30, 2014

"This doesn't include the countless bud light limes, fist bumps, and small business loans that were offered." adweek.it/1tlOrS3

Instagram's First Video Ads Appear From Disney, Activision, Lancome, CW, Banana Republic

adweek.com — After six months of testing, Instagram's video ads are officially here. Representing the Facebook-owned platform's next big step in generating revenue, it launched 15-second autoplay spots from Disney, Activision, Lancome, Banana Republic and CW during the wee hours of Thursday morning.
Oct 30, 2014

They're heeere… @Instagram Video Ads Are Finally Live, and Here Are 4 From Major Brands adweek.it/13hJlxR @Garettsloane

Oct 30, 2014

Instagram's fiest video ads, pretty cool from Disney, The Flash, Call of Duty adweek.it/13hJlxR

Lena Dunham Gets Her Famous Friends to Model Her Planned Parenthood T-Shirt

adweek.com — If you're one of the nearly 1.2 million people who follow Lena Dunham on Instagram, you might have noticed her posts flooding your feed this morning-shot after shot of her celebrity pals wearing a new T-shirt she designed for the Planned Parenthood Action Fund.
Oct 30, 2014

.@lenadunham Gets Her Famous Friends to Model Her Planned Parenthood T-Shirt adweek.it/1yJAJdq(for a good cause) pic.twitter.com/qMk2UcXJYm

This Is Hands Down the Most Messed-Up Halloween Ad You'll See This Year

adweek.com — You remember Vytautas Mineral Water. The Lithuanian water brand was the subject of the single craziest commercial of 2012 -a spec ad from director Tadas Vidmantas that the client ended up loving and tacitly endorsing. (It ended up hiring Vidmantas to do ads in a similar lunatic style.)
Oct 30, 2014

I'll have whatever this lot have been drinking: "Hands Down the Most Messed-Up Halloween Ad You'll See This Year bit.ly/1FVw4tS"

Oct 29, 2014

Classic beyond-the-pale silly Halloween ad, file under so bad it's good: bit.ly/1FVw4tS pic.twitter.com/Wfm2mSvDZa

Oct 29, 2014

Agreed RT @Adweek: Easily the most messed-up Halloween ad of the year. (Yes, it's real.) bit.ly/1FVw4tS pic.twitter.com/zDuKbiyH3K

Experts Weigh in on the Duck Tape Versus Duct Tape Imbroglio

adweek.com — If you happen to be working on a Halloween costume this week, remember two things: Nothing beats duck tape when you need to fashion a quick coffin or a knight's shield, and if you do a really good job of it, you can enter the annual Stick or Treat contest (first prize: a thousand bucks), which crowns the most innovative use of duck tape.
Oct 29, 2014

RT @UpperEastRob: Is the name DUCK tape or DUCT tape? A journalistic inquiry into a vexing question (with help from the @cartalk guys) bit.ly/1wESGZf

Oct 29, 2014

RT @UpperEastRob: Is the name DUCK tape or DUCT tape? A journalistic inquiry into a vexing question (with help from the @cartalk guys) bit.ly/1wESGZf

Oct 29, 2014

RT @UpperEastRob: Is the name DUCK tape or DUCT tape? A journalistic inquiry into a vexing question (with help from the @cartalk guys) bit.ly/1wESGZf

One Woman and Her GoPro Reveal the True Nature of Street Harassment

adweek.com — If you're a woman, this video is not going to be that enlightening. It documents some of the creepier instances of verbal harassment-from more than 100 total-that a woman received during 10 hours of silent walking around New York City. You know, the typical stuff that happens to you as a women when you decide to go anywhere alone.
Oct 29, 2014

One Woman and Her GoPro Reveal the True Nature of Street Harassment in NY bit.ly/1pYW1OU

Lysol Buys Ebola Search Keywords; Touts Products as Disease Fighters

adweek.com — Lysol capitalized on the recent Ebola scare by purchasing a sponsored placement on Google searches for "Ebola," Motherboard reported. The publication noted Tuesday that Lysol's paid ad appeared at the top of the search page with this copy: "What Is Ebola - Lysol.com. Learn the Facts About Ebola Virus From Lysol.

NFL Players Say 'No More' to Domestic Violence and Sexual Assault in Powerful PSAs

adweek.com — Nearly two dozen current and former National Football League stars appear in powerful new PSAs condemning domestic violence and sexual abuse. They look straight into the camera as they say "No more" to excuses and rationalizations that perpetuate the problem. These include "Boys will be boys," "He just has a temper," "Why doesn't she just leave?"
Oct 29, 2014

NFL Players Say 'No More' to Domestic Violence and Sexual Assault in Powerful PSAs | Adweek adweek.com/adfreak/nfl-pl…

Oct 29, 2014

Better late than never: The NFL speaks out against domestic violence in a high-impact video bit.ly/1E1Jwuf

Brand of the Day: Dunkin' Donuts Is Making a Croissant Donut, but Don't Call It a Cronut

adweek.com — Next Monday, Dunkin' Donuts will roll out a croissant-donut hybrid across the U.S. But if you think they're copying the now-infamous cronut from New York-based bakery Dominque Ansel, think again. "Are we copying a specific bakery in New York?
Oct 29, 2014

RT @Adweek: Dunkin' Donuts is making a Croissant Donut, but don't call it a cronut. bit.ly/1rArrL8 pic.twitter.com/CXoIE2nvnO

Ad of the Day: Crest Gets Kids All Jacked Up on Candy in Cute and Crazy Halloween Ad

adweek.com — We're approaching the holiday where little kids dressed as Marvel superheroes and the cast of Frozen will descend upon neighborhoods across the U.S., amped up on sugar, requiring that adults fork over "good candy" (read: any candy bar found in a checkout line) lest they be deemed cheap for buying "bad candy" (DumDums?
Oct 29, 2014

To lighten the mood ... Ad of the Day: Crest Gets Kids All Jacked Up on Candy in Cute and Crazy Halloween Ad bit.ly/1thZ6gs

Which Fears Hold Back Your Agency, Brand or Career? Exorcise Your Demons at #AdweekChat

adweek.com — With Halloween nearly upon us, it's time to confront our fears. But since this is #AdweekChat, we're going to set aside our nightmares of ax-wielding murderers in favor of more topical terrors: weak-willed clients, crappy supervisors and tense salary negotiations.

14 Instagram Data Findings That Every Marketer Needs to Know

adweek.com — Instagram's well-documented rise as a mobile-social platform has intrigued marketers for the last few years, but data showing what content works versus what doesn't has been scant-until now, that is.