Most talked about Adweek stories

MTV, ESPN and Hyundai Show Real-Time Marketing Extends Beyond Twitter

adweek.com — When MTV announced the nominees for next month's Video Music Awards, it leaned on social media, of course, to create buzz. But the channel it selected for the big reveal underscores how real-time marketing is suddenly becoming a fragmented affair. MTV used neither Facebook, where it counts 50 million fans, nor Twitter, with its 11 million followers.

The Truth About Mobile Advertising? It’s a House of Cards

adweek.com — Like last year and the year before that, 2014 has been dubbed the "Year of Mobile" when ad dollars would start to catch up to smartphone usage. With major players like Facebook, Twitter and Google all pivoting to a mobile-first strategy, pundits claim this accelerated monetization as imminent.

5 CMO-Exec Pairs at GE, Taco Bell, Walmart, Dell and Levi's Who Are Nailing Digital Marketing

adweek.com — 5 CMO-Exec Pairs at GE, Taco Bell, Walmart, Dell and Levi's Who Are Nailing Digital Marketing | Adweek

Key & Peele Look Back on the Magic Mix That Made

adweek.com — Jokesters Keegan-Michael Key and Jordan Peele-best known for their Comedy Central sketch comedy show Key & Peele -have created several hilarious, over-the-top characters, including super enthusiastic action movie fans The Valets. In February, the Valets turned their attention to airplane thriller Non-Stop, creating a clever piece of sponsored content that became viral gold, generating more than 1.9 million views on YouTube.

BuzzFeed Video Is Trying to Change the Definition of Branded Content

adweek.com — With hits like Purina's Dear Kitten (approaching 14.7 million views), Purina's A Cat's Guide To Taking Care of Your Human (5.8 million views and counting) and Clean & Clear's Awkward Things We All Do In Our Teens But Would Never Admit (almost at 1.8 million views), BuzzFeed Video is arguably one of the biggest names that produce
Jul 28, 2014

RT @McCollumAshley: So excited Matt Baxter has joined us at BuzzFeed to ramp up our branded video team!!! adweek.com/news/technolog…

ESPN Uses Golden Girls Theme Song to Salute the SEC's Animal Mascots

adweek.com — Do you enjoy looking at adorable animals and singing along to "Thank You for Being a Friend," the Andrew Gold song whose cover by Cynthia Fee rightfully belongs to Blanche, Rose, Sophia and Dorothy from The Golden Girls? Then ESPN's new spot by McKinney is for you.
Jul 28, 2014

FYI: ESPN Uses Golden Girls Theme Song to Salute the SEC's Animal Mascots adweek.it/1kjvrmw #thankyouforbeingafriend

Key & Peele Still Pumped About 'Liam Neesons' Ad

adweek.com — Jokesters Keegan-Michael Key and Jordan Peele-best known for their Comedy Central sketch comedy show Key & Peele-have created several hilarious, over-the-top characters, including super enthusiastic action movie fans The Valets. Adweek responsive video player used on /video.

Startups Vie to Become the Starbucks of Pot

adweek.com — During a typical Fourth of July weekend, 1500 Esperanza St., a whitewashed deco warehouse in the Boyle Heights district of East Los Angeles, is deserted. But this year, a line snakes down the broken sidewalk out front and wraps around the bend of Union Pacific Avenue, as 4,000 people suffer the searing heat for an event called the California Heritage Market.