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Most Talked About Adweek Stories

Aereo Launches Consumer Website Explaining Supreme Court Defense

adweek.com — Aereo is trying some last-minute moves to rally consumers behind its streaming TV technology just days before it defends its system before the Supreme Court next week. The pay TV upstart today launched protectmyantenna.org, an education and advocacy site where Aereo's subscribers and consumers can learn about Aereo's legal defense and access all its legal briefs.
Better than fiction.....Aereo's Last Minute Moves Before the Legal Fight of Its Life adweek.it/1lbJlCK #media #tv
Last minute moves: @Aereo launches web site & Diller blasts b'casters in @WSJ @adweek adweek.com/news/technolog…

Data Is Transforming Experiential Marketing Agency All Terrain

adweek.com — Specs Who Co-founders Brook Jay (l.), CMO, and Sarah Eck-Thompson, COO What Experiential marketing agency Where Chicago Proponents of experiential marketing argue that it's the original real-time marketing discipline where brands get directly in front of consumers and acquire immediate feedback.
#ADWEEK Portrait: Data is transforming @_AllTerrain, which argues experiential is original real-time marketing. bit.ly/P8z6Ek

Ford's Mustang Atop Empire State Building Riffs on Old World’s Fair Ride

adweek.com — New Yorkers who gazed up in the sky yesterday and noticed that Ford had plopped a new Mustang on the 86th floor observation deck of the Empire State Building were (justifiably) awed.
A Ford Mustang atop the Empire State Building? Cool. But 50 years ago, you could DRIVE the car through the skies: bit.ly/1teBcmB

Starbucks Shows that Instagram Videos Don't Need to Be Thrillers

adweek.com — If the first two weekly editions of the VideoWatch/Shareablee Top 10 branded Instagram videos chart are any measure, people who use the social-mobile app love action above all else. High-flying 15-second videos from the NBA and GoPro once again reigned supreme from April 7 through April 14.
Starbucks shows @Instagram videos don't need to be thrillers in wk 2 of the new VideoWatch/@shareablee Top 10 chart: adweek.it/1gKJKfD

Here's Another Freaky Brand App That Shows How Much of Your Private Life Is Online

adweek.com — If you're anything like me, you might get a little freaked out by the Internet. Whatever you put out there exists, in some capacity, forever!
MT Oh cool, here's a freaky brand app that shows how much of your private life is online. adweek.it/1isCtBw pic.twitter.com/ZIJvaay1Mn

Publicis Organic Growth Up 3.3% in Frirst Quarter

adweek.com — Revenue at Publicis Groupe, driven largely by digital operations, rose more than 3 percent organically in the first quarter, a "marked improvement" from the fourth quarter when it was flat, the French holding company said today. Revenue from digital activities, which now account for nearly 41 percent of all revenue, climbed 10 percent.
In an interview, @PublicisGroupe 's Lévy responds adweek.it/1jN9tUU to the suggestion that the merger with @Omnicom may not happen.

Coca-Cola Serves World Cup Trivia on QuizUp

adweek.com — Coca-Cola is now sponsoring World Cup trivia on QuizUp, the fast-growing mobile app out of Iceland. The app from Plain Vanilla Games has been testing branded quizzes as its advertising model. Coca-Cola is the second big brand to try marketing there, following Google's collaboration that started last month.

How One Guy Wooed 2,000 Women on Tinder

adweek.com — Blake Jamieson is trying to digitally play his way into women's hearts, and it might actually be working. The aspiring content marketer applied a little branding to his profile on Tinder, the hot-or-not-style dating app, and said he's now matched with more than 2,000 women.

Octogenarian Salsa Dancer Slays YouTube

adweek.com — Despite being posted to YouTube on Friday, the salsa-dancing combination of Paddy Jones, who turns 80 this year, and the much-younger Nico Espinosa rapidly vaulted to the top of the VideoWatch/ VidIQ's Web Series chart for last week. The duo appeared on Britain's Got Talent in the United Kingdom and quickly captured the imaginations of online Americans across the pond.
Check out how an octogenarian salsa dancer slayed YouTube in this week's VideoWatch/@vidIQ Top 10 chart: adweek.com/videowatch/oct…

Google's Mobile 'Problem' Squeezes Pricing in First Quarter

adweek.com — Google topped $15 billion in first quarter revenue but still reported lower costs per click while the industry shifts to less expensive mobile ads. Google's quarterly results also fell short of Wall Street estimates, sending the newly split stock down about 2.6 percent to $542 a share in after-hours trading.
Google’s got mobile problems just like a lot of companies, says Colin Gillis (@TheStreetDoR). @GarettSloane reports: adweek.com/news/technolog…

Amazing Data From Ian McKellen and Patrick Stewart's Run of Social Hijinks

adweek.com — If anyone has had more fun promoting a Broadway production than Ian McKellen and Patrick Stewart, it must have included a hearty diet of adult beverages and illegal drugs. The pair of legendary actors wowed social media users while pushing their No Man's Land/Waiting for Godot twinbill, which ran from Oct.

Lawmakers Call for Examination of Hate Speech in Media

adweek.com — Reacting to Sunday's hate crime at two Jewish centers in Kansas City, Sen. Ed Markey (D-Mass.) and Rep. Hakeem Jeffries (D-N.Y.) introduced today a bill to update the government's 20-year-old report on hate speech in the media.
"Lawmakers Call for Examination of Hate Speech in Media" adweek.com/news/technolog…
In wake of Kansas City hate crime, lawmakers call for exam of hate speech in media @adweek adweek.com/news/technolog…