Most talked about Adweek stories

Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos

adweek.com — Brands generally understand the most engaging lengths for billboard headlines, print copy and TV spots. But what about tweets, Facebook posts and online videos? The infographic below crunches some data to suggest the ideal length of everything online. Rules are made to be broken, of course, and this isn't to say other lengths can't work.
Oct 24, 2014

RT @jcoopernyc: Infographic: From Tweets to YouTube videos, the ideal length of everything online adweek.it/1DHDb7d pic.twitter.com/4kM9tINcXW

Oct 24, 2014

Infographic: From Tweets to YouTube videos, the ideal length of everything online adweek.it/1DHDb7d pic.twitter.com/4kM9tINcXW

The 9 Best Responses to the Queen's First Tweet

adweek.com — Early this morning (for us here in the western Colonies, at least), Queen Elizabeth II made royal waves by posting what's reported to be her first tweet. Delivered from her own gloveless hand, the tweet via @BritishMonarchy was created to celebrate the launch of a new exhibit at London's Science Museum.

Buffalo Bills Combine Social Media and Fantasy Football to Find New Fans

adweek.com — In early October, the Buffalo Bills and Independent Health issued a six-week competitive diet and exercise challenge for the football team's fans. Housed on a custom Spark People website, the contest home lets people monitor their results, connects them with others online who were participating and helps them get information with experts.

Here Are 6 Popular CEOs on Twitter

adweek.com — Sure, you would probably suspect for some of the world's biggest brands to have a mass following on Twitter, but what about the chief executive officers behind those companies? While some CEOs leverage social media to tackle customer service head-on, most use it to simply tweet out relevant news about their respectable industries while putting a face on their brands.
Oct 24, 2014

heh: 6 CEOs Who Have More Twitter Followers Than Their Companies adweek.it/1tiO11m via @LaurenJohnson

Oct 24, 2014

Funny but cool info-- 6 CEOs Who Have More Twitter Followers Than Their Companies @richardbranson tops list adweek.it/1tiO11m

Here Comes Honey Boo Boo Is Cancelled Due to 'Mama' Controversy

adweek.com — Here Comes Honey Boo Boo is going off the air for a really appalling reason: the hit TLC reality show about the misadventures of an Arkansas family has been canceled in the wake of reports that "Mama" June Thompson got back together with former boyfriend Mark McDaniel, who was convicted in 2004 of forcing himself on an 8-year-old child.
Oct 24, 2014

RT @Adweek: Honey Boo Boo show canceled over mom's reported relationship with sex offender: adweek.it/1oC8mgZ pic.twitter.com/l8hQpkK4AM

Tiffany Selects MEC to Handle Its Global Media Account

adweek.com — Fresh off the hunt for a new creative shop, Tiffany now has a new agency for media, as well. The luxury brand has hired MEC to handle its global media business, eight months after tapping Ogilvy & Mather as its lead creative agency, according to sources. Global media spending approaches $100 million annually.

Agency Gives You Free Beer for Filling Out Your Timesheets, Because Nothing Else Ever Works

adweek.com — The industry is rapidly changing, but one thing remains the same: Literally the only thing that gets agency people to fill out their timesheets consistently is free beer. The latest example comes from Minneapolis, where Colle+McVoy has built a wondrous machine called the TapServer -a "multi-keg beer deployment system" that uses RFID and custom-written software to verify whether you've stopped being a lazy git, finished your timesheets and earned your free pint.
Oct 24, 2014

Ad Agency Gives Free Beer for Filling Out Timesheets, Because Nothing Else Ever Works adweek.it/12kv42Y Internal #marketing

Oct 24, 2014

RT @PaulLetourneau: Genius idea. Agency Gives You Free Beer for Filling Out Your Timesheets, Because Nothing Else Ever Works adweek.it/12kv42Y

IHOP's Funny Tweets Capture Youthful Culture and Customers

adweek.com — Who knew IHOP was so hip? The pancake chain has found its voice on Twitter, and it sounds an awful lot like a teenage hip-hop fan. That's why most adults might not have any idea what the food company is saying in its messages, but the kids do.

McDonalds and Coca-Cola Try to Adapt to Changing Consumer Tastes

adweek.com — Americans are losing their appetites for Big Macs chased down by Cokes, forcing two megabrands to re-think how to gain market share.
Oct 23, 2014

Decent food, simple menu=revolution??@McDonald's, @Coca-Cola's Earnings Drop, American Taste Buds Change adweek.it/1pEDeZ5 #Chipotle

NBA Player Sleds Down Great Wall of China on Instagram

adweek.com — If you ever go to the Great Wall of China and enjoy either rollercoasters or bobsledding, the Sacramento Kings' Ryan Hollins has a pro travel tip: Take the luge down the mountain. That's what Hollins and his teammates did on Oct.