Most talked about Adweek stories

The New Yorker Hires SS+K — The New Yorker has a redesigned website, a new paywall system in the works and now an ad agency to promote it all. SS+K in New York has landed the assignment after a review, outstripping a handful of other, undisclosed shops. The New Yorker's media spending approached $20 million last year, according to Kantar Media.

Twitter Ad Sales Surge as It Surpasses 270 Million Users — Twitter is hauling in users and ad dollars, giving the company a new of air of confidence. The tech notable announced its second-quarter performance today, including a 129 percent year-over-year jump in ad revenue to $277 million. Twitter now has 271 million users a month, up from 257 million last quarter.
Jul 29, 2014

Twitter CEO Dick Costolo's ad sales jump 129% and monthly user base hits 270 million:

Jul 29, 2014

Twitter sells $277 million in ads, that's about $1 a user

Malaysia Airlines Might Rebrand in Wake of Tragedies — Malaysia Airlines will seek to rebrand in the wake of two events-the disappearance of flight MH370 in March and the downing of flight MH17 in July-that have made the carrier a symbol for international tragedy, the International Business Times reports.

How Are Social Networks Evolving? Join Us for #AdweekChat to Weigh in With Experts — Sometimes it can feel like the world of social media marketing has grown stagnant, with Facebook holding the throne since 2008 and Twitter long dominating real-time discussion.

Mountain Dew Pushes Baja Blast in Click-to-Call Twitter Campaign — Mountain Dew may not be one of the first names associated with direct response marketing, but that's not stopping the Pepsi-owned brand in testing a Twitter click-to-call feature that's akin to the tactics employed by practitioners attempting to reel in sales leads.
Jul 29, 2014

@mountaindew these are Twitter leads. They're gold. #alwaysbeclosing Tweets are for closers

Teenage Mutant Ninja Turtles Poster Upsets Fans With 9/11 Imagery — A poster for the Australian release of the Michael Bay produced Teenage Mutant Ninja Turtles reboot-showing the half-shell heroes leaping from an exploding skyscraper and advertising a Sept.

The Truth About Mobile Advertising? It’s a House of Cards — Like last year and the year before that, 2014 has been dubbed the "Year of Mobile" when ad dollars would start to catch up to smartphone usage. With major players like Facebook, Twitter and Google all pivoting to a mobile-first strategy, pundits claim this accelerated monetization as imminent.

Facebook's Bolt Teaser on Instagram Shows the Potential for App-Install Ads — Facebook's teasing of Bolt, a new app on Instagram, could mean that a new photo-sharing app is in the works, a new ad product is coming to Instagram or both. When Instagram users got the promotion for Bolt, the message looked like an ad that could easily be used by other app developers.
Jul 28, 2014

Facebook's Bolt Teaser on Instagram Shows the Potential for App-Install Ads | Adweek…