Most talked about Adweek stories

Ad of the Day: Gatorade's Epic Farewell to Derek Jeter Will Be Tough to Beat — Gatorade hits it out of the park with this epic 90-second salute to New York Yankees superstar Derek Jeter, breaking today. If the retiring Jeter is looking for a new career, he can get a job on Madison Avenue, since he wrote some of the copy here and even suggested the Frank Sinatra song that serves as soundtrack for the ad, by TBWA\Chiat\Day in Los Angeles.
Sep 18, 2014

May like better than the Jordan ad --> Ad of the Day: Gatorade's Epic Farewell to Derek Jeter Will Be Tough to Beat

Sep 18, 2014

Great job @Gatorade in Derek Jeter's goodbye + thank you! Both TV spot + print are wonderful.…

Sep 18, 2014

Doesn't matter if you're a Jeter fan or not, his way was an one-of-a-kind way! Well done! (Thx @knbrmurph!)

Sep 18, 2014

For the win @Gatorade for the win. Epic Farewell to Derek Jeter Will Be Tough to Beat. Way to keep it real.

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Facebook Earns 10% of Digital Ad Dollars, More Than Any Other Online Platform — Adults in the United States will spend an average of 6 percent of their total digital media time on Facebook-or 21 minutes every day-and the social media giant captures 10 percent of all U.S. digital ad spending, according to a new study from eMarketer.

As Scotland Counts Votes, Groundskeeper Willie Offers Himself Up as the Nation's Leader — Should today's vote lead to an independent Scotland, the country will need a fearless leader to represent it on the world stage. Obviously, Groundskeeper Willie of The Simpsons is that man. It's the latest bit of genius from the Fox show, and expect a lot more of it very soon.

Brand of the Day: Meet the U.S. Market Leader in E-Cigarettes — Electronic cigarettes may be relatively young product category, but that doesn't mean various brands aren't battling for top spot of a $2 billion market. Beyond the litany of debates over the products-the laws, regulations, whether or not they're safe, even disposable vs. Shelf Score Ranking of the Top New Supermarket Products Shows Consumers Really Love Carbs — Eating low carb, minimally processed foods may be the diet fad du jour, but clean eating doesn't stand a chance against the likes of Eggo's new blueberry cobbler waffle variety, according to a ranking of the top new grocery products in August, released today. The waffles are in good carb company.

Are These YouTube Stars Coming to a Movie Theater Near You? — Lionsgate is betting big on YouTubers and will help distribute the upcoming film, The Smosh Movie, giving a dirt world boost to some popular online stars.

Boston Red Sox React To Gatorade's New York Yankees Spot — Not even die-hard Boston Red Sox fans can stop watching Gatorade's buzzy commercial with the New York Yankee's Derek Jeter today. The 90-second spot, which launched today and has been viewed more than 194,000 times on YouTube, salutes the player's upcoming retirement as he surprises fans in New York.

Adweek Highlights 8 Ice Bucket Videos From Creative Agencies — With ice bucket challenge videos from creative agencies slowing to a trickle on YouTube, here's a look back at eight of the most memorable ones-a truly global mix that includes shops in Ireland, Germany, Romania, Japan and, of course, the U.S. Some feature large groups, while others have just single face.
Sep 18, 2014

The Chicago office of @havasww was among 8 of the best creative agency ice bucket videos @Adweek featured.

Sep 18, 2014

The dad of @TBWA 's Tom Carroll died of ALS in 1972, at the age of 42.

Awesome Beer Cans Show the Pantone Color of the Brew That's Inside — If you always suspected that a pale ale would rate a shimmering, golden 604C on the Pantone color system, have a pint on me. Spanish agency Txaber matches brew types with their Pantone hues in this stylish package design exercise.
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