Most talked about Adweek stories

Major Executive Shakeup at Condé Nast

adweek.com — Condé Nast is in the midst of a major shakeup in its executive ranks that has president Bob Sauerberg greatly expanding his role and two major figures-COO and CFO John Bellando and editorial director Tom Wallace-departing the company.

Punchtab Study Finds 50% of Consumers Don't Want Location-Based Marketing

adweek.com — Attention retailers, shoppers are not as interested with beacons and in-store tracking as you think they are, according to a new report from digital marketing platform Punchtab. The findings come at an interesting time as marketers are beginning to share new case studies and launch location-based programs.
Jul 23, 2014

#ADWEEK Half of smart phone owners don't want their locations tracked. bit.ly/1sRLgTJ Study says mobile marketers should cool it.

Jul 23, 2014

Yup...Half of Smartphone Owners Don't Want Their Locations Tracked adweek.it/1z1YPRk #marketing #mobile

Jul 23, 2014

.@punchtab study suggests marketers might want to chill out on location-based marketing adweek.it/1z1YPRk pic.twitter.com/f2HwShBFrE

Starbucks Comes to Williamsburg, Brooklyn. There Goes the Neighborhood? [Video]

adweek.com — Well, it was inevitable. Perhaps it's Brooklyn's final surrender to consumerism or to complete gentrification, but Williamsburg now has a Starbucks. It remains to be seen what impact its presence will have on the local economy and (sub)culture, but we wanted to get a sampling of opinions on the matter.
Jul 23, 2014

RT @Adweek: There goes the neighborhood? How Williamsburg feels about its new Starbucks. [Video] adweek.it/WDcrVp pic.twitter.com/JZRnpi4E0X

Jul 23, 2014

‘Weird’ per our story Mon. dnainfo.com/new-york/20140… MRT @Adweek: There goes the hood? How Wburg feels about new Sbux adweek.com/video/advertis…

Put Away the Duff Beer and Pour Yourself a Glass of Simpsons Wine

adweek.com — Looking to stock up on beverages for FXX's 12-day, 25-season Simpsons marathon? Simpsons wine would do the trick-if only it were real. Russian designers Constantin Bolimond and Dmitry Patsukevich did some fun concept packaging for what wine might look like if it were inspired by the famed cartoon series.

Do You Have to Go Overseas or Buy a Competitor to Get New Video Subscribers?

adweek.com — Netflix executives practically had party hats on during their earnings call on Monday. The reason? The company topped 50 million subscribers for the first time. Comcast, meanwhile, was similarly pleased to report that it had expanded, but not by convincing new subscribers to sign on-by moving forward with its deal to acquire Time Warner Cable.
Jul 23, 2014

Do You Have to Go Overseas or Buy a Competitor to Get New Video Subscribers? | Adweek adweek.com/news/televisio…

Jul 23, 2014

RT @Adweek: For subscriber growth, Netflix and Comcast are looking at 2 different paths: adweek.it/WCw3Zu pic.twitter.com/pqZRtEDftl

Sex in the City Supercut Shows How Much It Loved Name-Dropping Brands

adweek.com — Sex in the City's leading ladies-Carrie, Samantha, Miranda and Charlotte-turned everything from Manolo heels to sex swings into household names during the series' run on HBO. To show the womens' love affair with consumer culture, artist Pierre Buttin clipped every single brand mention throughout the six seasons, alphabetized them and then presented them in the nearly 10-minute clip below.
Jul 23, 2014

Surprising? No. Hypnotic? Yes. MT @AdFreak Supercut shows how much Sex in the City loved name-dropping brands: adweek.it/1rBampO

Goodby Silverstein & Partners Launches Northern California Child's Vocabulary Initiative

adweek.com — This week, Goodby Silverstein & Partners launches a new program in Oakland, Calif., aimed at helping parents boost their young children's vocabulary.
Jul 23, 2014

#ADWEEK The Clinton Foundation wants to expand Goodby Silverstein's Bay Area kids' vocabulary initiative nationally. bit.ly/1ufh9Hr

Applebee’s Turns Its Instagram Over to Foodies for the Next Year

adweek.com — In case you haven't been seeing enough pictures of food in your Instagram feed, expect to see a lot more of them for the next 12 months thanks to Applebee's.

World's Greatest Dad Shows You How It's Done in Ad for Peanut Butter Cheerios

adweek.com — Fathers have been making a comeback in ads lately-they're no longer just sniveling idiots with no parenting skills whatsoever. Now, General Mills helps dads in their revival with this Canadian campaign for Peanut Butter Cheerios.
Jul 23, 2014

#ADFREAK World's greatest dad shows how it's done in ad for peanut butter Cheerios. bit.ly/1kavIIi Learn from a cereal lover.

Ad of the Day: Apple Feels the Love for the MacBook Air in Joyful 'Stickers' Spot

adweek.com — There's a lot to love about TBWA\Media Arts Lab's new Apple ad, a delightfully frenetic 30-second set piece-done in a stop-motion-like style-that sees MacBook Airs festooned by stickers reflecting their users' tastes, personalities and purposes. The tagline is, "The notebook people love."