Most talked about Adweek stories

Ad of the Day: Leica Recreates 35 Famous Photos to Celebrate a Century of Photography

adweek.com — Not every famous photograph was taken with a Leica. But they were all taken thanks to Leica. The German camera brand on Wednesday unveiled this incredible new ad from Brazilian agency F/Nazca Saatchi & Saatchi celebrating the 100th anniversary of the first Leica camera and the opening of Leica Gallery São Paulo in November.
Oct 01, 2014

RT @AdFreak: Ad of the Day: Leica stunningly recreates famous photos to celebrate a century of photography. adweek.it/1rva3gi pic.twitter.com/pjX7LH9TIL

Brand of the Day: How Target Deftly Handles Complaints on Facebook

adweek.com — Target may be the No. 2 general merchandise retailer in the U.S., behind Walmart, but that doesn't mean it's too busy to reply to your Facebook posts. They will.
Oct 01, 2014

Brand of the Day: How @Target deftly handles complaints on Facebook. adweek.it/1pGdnij

Samsung Concludes Its Global Review of Its Creative and Media Business

adweek.com — Publicis Groupe can breathe a huge sigh of relief. The holding company's agencies were the most exposed in Samsung's global marketing services review, yet beat the typical poor odds of incumbents.
Oct 01, 2014

Sources tell @Adweek that the digital winners in Samsung's global review adweek.it/1rveIiv include @RosettaMktg , @RGA and @SidLee

Oct 01, 2014

As part of its global review, Samsung adweek.it/1rveIiv added @WiedenKennedy , Bartle Bogle Hegarty to its roster.

Oct 01, 2014

@PublicisGroupe shops retain, pick up the bulk adweek.it/1rveIiv of Samsung 's global marketing services business.

Marketers Disagree Whether Tablets Should be Considered 'Mobile'

adweek.com — Nearly three years ago, Facebook CEO Mark Zuckerberg proclaimed that the "iPad's not mobile....It's a computer. That's a different thing." Since then, Apple's iPad and competitors such as the Amazon Kindle, Samsung Galaxy Tab and Microsoft Surface have sold millions of units while making the experience of seeing a tablet in public routine.
Oct 01, 2014

Are Tablets Just as "Mobile" as Smartphones? Market researchers say yes, but ad players think it's controversial bit.ly/YOZgkN

Oct 01, 2014

Zuck sez No....Are Tablets Just as 'Mobile' as #Smartphones? adweek.it/1rGsY6L Consumers say Yes. What are u using?

'Eat Like You Give a F*ck,' Says This Hilariously Profane Ad for a Cookbook

adweek.com — It's hard to eat healthy. If you're the type of person who's looking for inspiration to start putting better things in your mouth, you're not alone. Sometimes we just need a little nudge in the right direction. The Thug Kitchen Cookbook might just be that shining beacon of motivation to get you going in your quest for wholesome living.

Snapchat Discusses Users at SM2 Innovation Summit in New York

adweek.com — Some may think that Snapchat could be a gold mine of revenue for millennial-focused marketing, but Emily White, chief operating officer at the mobile messaging app, acknowleged today that monetization efforts aren't coming soon.
Oct 01, 2014

Snapchat Discusses Users at SM2 Innovation Summit in New York bit.ly/1nN83PV Monetization not expected soon.

Oct 01, 2014

Less Than Half of Snapchat’s Users Are in the U.S. adweek.it/1qSLbJb

2014's Most Popular Halloween Costumes Are (Surprise) Inspired By Movies

adweek.com — When you answer the door this Halloween, there's an extremely high likelihood that you'll be dropping candy into the bags of Elsa, Olaf, Raphael or Donatello. Wait a sec. Those aren't the names of your neighbors' kids.
Sep 30, 2014

RT @MishCastillo: Cowabunga dude! Most Popular Halloween Costumes Are Based on Movie Characters adweek.com/news/advertisi… … via @UpperEastRob

Sep 30, 2014

Cowabunga dude! Most Popular Halloween Costumes Are Based on Movie Characters adweek.com/news/advertisi… … via @UpperEastRob