Most talked about Adweek stories

World Series Game 1 Ads from Chevy and MasterCard

adweek.com — The upstart Kansas City Royals are one of the great underdog stories in recent sports history. During Game 1 of tonight's 2014 World Series between the Royals and San Francisco Giants, Chevrolet and Spike DDB will salute another underdog who captured America's imagination: Little League World Series pitcher Mo'ne Davis.
Oct 22, 2014

.@SpikeLee Captures the Passion and Personality of Mo'ne Davis in This Stirring World Series Ad adweek.it/1w91qdm

Oct 22, 2014

Love the 'that's throwing like a girl' line in @SpikeDDB 's new ad adweek.it/1w91qdm 4 @chevrolet featuring Little Leaguer Mo'ne Davis

Oct 22, 2014

Here’s controversial Mo’ne Davis spot 4 @chevrolet by @SpikeLee that’s got folks in uproar over eligibility. Please. bit.ly/1rqqCo9

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A Guide to Tumblr Advertising and Marketing

adweek.com — On Tuesday, Yahoo chief Marissa Mayer told investors that Tumblr would likely make more than $100 million in 2015. In our series this week, we learned that the social platform's millennial-leaning user base has grown 33 percent since Mayer and her team purchased it for $1.1 billion.
Oct 22, 2014

#ADWEEK A guide to big-spending advertisers proving Tumblr could make $100 million in 2015 bit.ly/1tcCK2o BMW, Gatorade, Aeropostale

Oct 22, 2014

10 Big-Spending Advertisers That Prove Tumblr Could Make $100M in 2015 adweek.it/ZGHPmo

Interpublic Group Reports Its Numbers for the Third Quarter and First Nine Months of 2014

adweek.com — Interpublic Group's net income nearly doubled in the third quarter, as revenue grew by 8 percent. The holding company ended the quarter with $1.84 billion in revenue and net income of more than $89 million, up from $45 million in the same period last year. On an organic basis, revenue rose more than 6 percent.

What Is Snoop Dogg Going to Do With Reddit?

adweek.com — In early October, it was revealed that Snoop Dogg-alongside other investors such as Andreessen Horowitz, Sequoia Capital, Peter Thiel, Ron Conway and Jared Leto-purchased a portion of Reddit through a $50 million funding round.

Barton F. Graf Has a Clever Idea for Getting More Men to Become Mentors

adweek.com — Esquire recently asked three ad agencies to help with its male mentoring initiative. Today, Barton F. Graf 9000 unveiled its campaign: a political initiative to establish mentorship of children as a legal excusal from jury duty. The idea is that more mentors would mean better guidance for at-risk youth, and eventually, reduced crime rates and the need for fewer jurors in the first place.
Oct 22, 2014

8 yrs after @Esquiremag elicited @droga5 's Tap Project, the pub asks @BartonFGraf9000 , others to tackle adweek.it/12cC3Li mentoring

Holy Crap, Someone Is Actually Making a Working Hoverboard for Real This Time

adweek.com — Marty McFly and Tony Hawk both drove demand for hoverboards-but alas, supply has been nonexistent, as both of them had to rely on camera trickery and special effects. But now, finally, we're getting a glimpse of the first prototype of a functioning hoverboard.

Brand of the Day: What Is Madeleine Albright Doing on the Wheaties Box?

adweek.com — In case you missed it, Wheaties made a commemorative box with former Secretary of State Madeleine Albright on it. For the General Mills cereal, known as the "breakfast of champions," a one-shot box with Albright is part of an effort to redefine what kind of champions the brand will be touting.
Oct 22, 2014

Brand of the Day: What Is Madeleine Albright Doing on the Wheaties Box? adweek.it/1woN0Tl

Snickers Gives You an Early Halloween Treat With This Truly Twisted Ad

adweek.com — Halloween is like Christmas for candy brands, and Snickers usually swoops in, batlike, with some fun and spooky advertising (most notably, perhaps, BBDO's truly odd "Grocery Store Lady" spot from 2010). And this year, it's Spanish-language Snickers spot that's giving people chills.

Join Today's #AdweekChat for a Discussion of Cable, Streaming Video and Cutting the Cord

adweek.com — The TV dominance of cable and satellite seems to be eroding quickly this year, as more and more content becomes available on streaming services or for purchase a la carte. Some observers said traditional TV packages were doomed the day HBO announced it would soon offer its streaming service to viewers without a cable package.
Oct 22, 2014

Join us for a Twitter discussion at 2 pm today about cable, streaming video and cutting the chord. #AdweekChat bit.ly/1woDyiP

David Beckham Might Be the Most Striking Guy in the History of Ads

adweek.com — We've been gawking at him since he first stepped onto the pitch 22 years ago. Not much has changed since. The footballer turned international star has commanded our attention with his athletic performances as well as his looks. And that doesn't seem to be changing anytime soon.
Oct 22, 2014

David Beckham Has a Really Difficult Time Keeping His Clothes on in Ads [Video] adweek.it/ZNNzLK

Influential Instagrammers Part of New Underground Luxury Barter Economy

adweek.com — Instagram is quietly becoming a platform for an underground barter economy where posts are swapped for goods and services from high-end brands hoping to attract millennials and cashed-up consumers.
Oct 22, 2014

Dom Pérignon gave a man a first-class ticket to Iceland, $15,000 spending money for four photos on his Instagram feed bit.ly/1zkQJXm

Yahoo Finally Reveals How Much Money Tumblr Can Bring In Ads

adweek.com — We finally have a look at Tumblr's ad sales: $100 million in 2015, according to Yahoo CEO Marissa Mayer, under pressure to show some results from her $1 billion acquisition.
Oct 21, 2014

Yahoo Finally Reveals How Much Money Tumblr Can Bring In Ads: $100 million adweek.it/1s4Cjki

Wish Old Navy a Happy 20th Birthday, and It Will Make a Giant Balloon Portrait of Your Selfie

adweek.com — Everyone knows that if you tell people what you wish for when you blow out the candles on your birthday cake, it's not going to come true. Unless, of course, you wish that you could eat a giant piece of cake in two minutes.

Will Say Media’s CMS Tempest Make a Splash?

adweek.com — The decision to develop a brand new content management system (CMS) wasn't hard for SAY Media chief technology officer Dave Lerman and his team. Unhappy that existing platforms limited design and ad options, the online publisher decided to delve into a four-year project, dropping upward of $50 million on the cause.
Oct 21, 2014

.@SayMedia New Content Management System Helped Boost xoVain Traffic 162%: Can it catapult other publications?adweek.com/news/technolog…