Most talked about Adweek stories

Ad of the Day: Patagonia

adweek.com — With Black Friday shoppers getting pepper-sprayed at Walmart, it seemed like a good time for advertising to take stock of consumerism gone wild-and perhaps suggest a less selfish approach to holiday shopping. Enter Patagonia.

Seahawks Richard Sherman, Doug Baldwin Blast NFL Media, Sponsor Policies

adweek.com — Seattle Seahawks running back Marshawn Lynch may not have much to say to the press, but his teammates Richard Sherman and Doug Baldwin sure do. They held a bizarre press conference Tuesday night to make fun of the NFL's media policies, which have hurt Lynch and gotten other players in trouble, especially when they talk about brands other than league sponsors.
Nov 26, 2014

RT @Adweek: Richard Sherman protested NFL media policies w/ a bizarre press conference: adweek.it/1rv5X3o pic.twitter.com/qAonLNDbDY

Nov 26, 2014

Whether you agree with them or not, you have to admit @RSherman_25 @DougBaldwinJr know how to get their point across adweek.com/news/advertisi…

Weedmaps Makes Weed Snobs Parody to Get Around Ad Bans Against Pot Companies

adweek.com — Weedmaps, a Yelp-like service focused on pot, wants to show that marijuana can be just as sophisticated as alcohol. But it's hard for a company named Weedmaps to buy ad space, and it had to get a little creative with its marketing.
Nov 26, 2014

Weedmaps caters to the marijuana connoisseurs with its latest Web series adweek.com/news/technolog… via @GarettSloane

Nov 26, 2014

These weed snobs show why pot can be just as snooty as wine adweek.it/1pmP538

Emmitt Smith Printed and Signed 400 Fan Tweets, Including a Marriage Proposal

adweek.com — Most tweets have a shelf life shorter than a fourth down on the goal line, but a few hundred Emmitt Smith fans will be keeping their tweets around for a good long time.

Macy's Tries Facebook Video Ads for Its Black Friday Marketing

adweek.com — Macy's plans to run video ads on Facebook to round out its extensive Thanksgiving and Black Friday marketing.

Sabra Dipping Company Hires The Martin Agency

adweek.com — Two weeks after Kraft moved to shift its Stove Top brand out of The Martin Agency, the shop replaced the hole in its cupboard with Sabra dips and spreads. Martin, a unit of Interpublic Group, is now lead creative agency for the Sabra Dipping Co., succeeding StrawberryFrog in New York.

Adweek's Top 5 Commercials of the Week: Nov. 17-26

adweek.com — Due to the holiday, we've got an early installment of the week best commercials, dating back into last week. Among the contenders: Christmas commercials that were gorgeous (Tiffany), hilarious (Poo-Pourri) and heartwarming (Dick's Sporting Goods). Throw in a fun new Nike spot and a sequel to a classic Old Spice ad, and you've got quite the group of commercials.

BitTorrent Goes Legit With Its First Original Web Series

adweek.com — Peer-to-peer file sharing platform BitTorrent wants to change what the public thinks it does. Instead of being associated with all the illegal TV shows, movies and illicit content it can store, the tech company wants to be seen as a provider of premium legal content.
Nov 26, 2014

BitTorrent is going legit with its first original Web series Children of the Machine, out in fall 2015 adweek.com/news/technolog…

Totino's Pizza Made 50 Ridiculous Ads Using the World's Worst Stock Photos

adweek.com — This week's "Uh, what? No, seriously, what?" comes to us from those perpetuators of pizza propaganda, Totino's Pizza. It was just a few weeks ago that Tim & Eric gave us probably the oddest pizza ad ever, and now Totino's is back to inject more weird into the Internet.
Nov 26, 2014

Totino's is killing it. I just might have to try some. 50 Ridiculous Ads Made Using the World's Worst Stock Photos adweek.it/1vaXHta

Nov 26, 2014

Ha. @totinos turns some head-scratching stock photos into adweek.it/1vaXHta twisted ads.

Nov 26, 2014

Totino's Pizza made 50 ridiculous ads using a Buzzfeed list of terrible stock photos. Nice! buff.ly/1zXUChE pic.twitter.com/FNopyqUF5p

News Sites Top List of Slowest Loading Web Pages

adweek.com — Our fragmented attention spans are so fickle that if something doesn't grab us in the first few seconds, we're likely to turn away. Research by Web performance monitoring company Catchpoint Systems suggests that news sites may be in trouble because publishers are putting too many assets on the pages, forcing the content and the advertisements to load too slowly.
Nov 25, 2014

RT @jimbradysp: News sites top list of slowest-loading web pages: bit.ly/1Fq4TEy. Thank god web consumers are sooooo patient.

Nov 25, 2014

News sites top list of slowest-loading web pages: bit.ly/1Fq4TEy. Thank god web consumers are sooooo patient.

Nov 25, 2014

Thanks to ads, making this an ironic post RT @Stittr: News Sites Top List of Slowest-Loading Web Pages | Adweek lnkd.in/eYB99v4

Nov 25, 2014

RT @NiemanLab: "Overall, news sites tend to load the slowest." nie.mn/1uBMnCI

Show 13 more tweets from Paul Monies, Christina Kristofic and others...

CarMax Hires McKinney as Lead Creative Agency

adweek.com — CarMax has selected McKinney as its new lead creative agency, according to sources. The used-car retailer spends about $60 million in media annually. The selection came after a review in which there were two other finalists: BBDO in Atlanta and The Martin Agency in Richmond, Va.
Nov 25, 2014

That was quick. @CarMax picks a lead agency adweek.it/11SVUiH one day after the last presentation.

Ad of the Day: The Potty-Mouthed Princesses Are Back to Fight Domestic Violence

adweek.com — What's more shocking than adorable in princess dresses swearing? How about adorable girls in princess dresses swearing with black eyes and bruised lips? The Potty-Mouth Princess Posse is back with another spot for activist T-shirt company FCKH8.
Nov 25, 2014

They're baaaaack: Potty Mouth Princesses curse against domestic violence adweek.com/news/advertisi…

USamp's Instantly Shelf Score Index Ranks New Food Flavors

adweek.com — Food marketers are constantly experimenting with crazy flavors to get consumers to try new products. Those gimmicks are successfully piquing shoppers' interest (regardless of how something actually tastes), according to new findings from uSamp.
Nov 26, 2014

Yes, Shoppers Actually Do Like Those Adventurous New Food Flavors adweek.it/1xY5oXl #food #marketing

Agency Wants Its Next Art Director to Be Cool, So the Interview Will Be Over Two Days in Vegas

adweek.com — TDA_Boulder is looking for a new art director, but the interview process will be unique. In fact, if all goes well, it might end up looking like outtakes from The Hangover. Yes, the agency plans to interview the top candidate over two days in Las Vegas.

Cheil Worldwide Takes Stake in Iris

adweek.com — Cheil Worldwide's investment in retail marketing specialist Iris further rounds out the portfolio of agencies that Cheil has amassed in the past five years. Since 2008, the South Korean company has invested in regional ad agencies like Beattie McGuinness Bungay, McKinney and Bravo Asia, and digital technology player The Barbarian Group.

Twitter Offers Gives Brands a New Way to Tweet Deals

adweek.com — Twitter is rolling out a new feature that allow brands to tweet deals, which users can claim online and redeem in stores. Twitter Offers is the messaging network's second step into e-commerce, after trotting out a buy button for tweets over the summer.
Nov 25, 2014

Twitter now lets brands tweet deals to users with a new offer button adweek.it/1vbTAwQ

Amazon Launches Digital Out-of-Home Ads in New York Subway

adweek.com — Earlier this year, design firm Control Group partnered with New York's Metropolitan Transportation Authority to roll out large digital kiosks underground that display maps of the city's transit systems. Today, Amazon is the first advertiser to use those kiosks as digital pop-up stores to drive sales of holiday gifts.

Coke's Chuck Fruit Dies at 61

adweek.com — NEW YORK Charles B. "Chuck" Fruit, the former chief marketing officer at Coca-Cola, has died, the company confirmed today. Fruit, 61, joined Coke in 1991 as head of global media services after holding titles at Anheuser-Busch and various advertising agencies. The company promoted him to CMO in June 2004 to replace Daniel Palumbo.