Most talked about Adweek stories

WPP Reports Q3 Revenue Growth of 3%

adweek.com — London-based WPP Group, battling strong foreign exchange headwinds, reported revenue growth of 3.1 percent in the third quarter. Meanwhile, like-for-like growth, which removes the impact of currency swings, jumped 7.6 percent. WPP said net sales growth dropped 1 percent, with like-for-like growth up 3 percent.
Oct 31, 2014

Strong pound hurt WPP's Q3 results but the holding company beat other competitors' organic growth, per @NoreenOLeary: bit.ly/1pb8Smn

Oct 31, 2014

RT @NoreenOLeary: #ADWEEK Strong pound hurt WPP Group's reported results but holding company beat other competitors' organic growth. bit.ly/1pb8Smn

Oct 31, 2014

#ADWEEK Strong pound hurt WPP Group's reported results but holding company beat other competitors' organic growth. bit.ly/1pb8Smn

9Lives' Morris the Cat Breaks Long Silence in an Exclusive Interview

adweek.com — As any celebrity will admit, if you've been out of the public spotlight for a few years, it can be pretty tough to get back on your feet. Especially if you have four of them. Just ask Morris-Morris the Cat, for those of you too young to remember the plump, orange tabby who pitched 9Lives cat food on TV.
Oct 31, 2014

RT @NoreenOLeary: #ADWEEK @UpperEastRob scores interview w/ 9Lives' Morris, original celebricat. bit.ly/1wNw8qd Talks endorsements, naps, Grumpy Cat.

Oct 31, 2014

#ADWEEK @UpperEastRob scores interview w/ 9Lives' Morris, original celebricat. bit.ly/1wNw8qd Talks endorsements, naps, Grumpy Cat.

Web Video Takes Brutally Honest Look at X-Men: Days of Future Past Goes Viral

adweek.com — If there's one thing that the folks at Honest Trailers do best, they know exactly how to skewer the basic truth out of movies-and they don't spare critically acclaimed ones such as X-Men: Days of Future Past.
Oct 31, 2014

RT @MishCastillo: X-Men: Days of Future Past is really Terminator 2 and other insights from @screenjunkies adweek.com/news/technolog…

Oct 31, 2014

X-Men: Days of Future Past is really Terminator 2 and other insights from @screenjunkies adweek.com/news/technolog…

1960s Adman Makes a Hilarious and Obscene Visit to a Modern Agency (NSFW)

adweek.com — We've already seen how Joan Harris (aka, Christina Hendricks) might adjust to life at a modern ad agency. Well, this guy is way more of a train wreck. Canadian ad agency Zulu Alpha Kilo put together this crazy video for Wednesday's Agency of the Year event in Toronto.
Oct 31, 2014

Awesomely offensive -> 1960s adman makes a hilarious and obscene visit to a modern agency. adweek.it/1paQsSR pic.twitter.com/SguyMclhZ2

Jerome Jarre Shows YouTube How He Almost Got Arrested on His Flight to Miami

adweek.com — Jerome Jarre posted video of his in-flight Speedo fiasco on YouTube today showing why he was detained in Miami after a flight this week. Jarre, who became "social media famous" on Vine and translated that popularity to Snapchat and now YouTube, has been having a brilliantly public-if not orchestrated-meltdown of sorts.

Instagram's First Video Ads Appear From Disney, Activision, Lancome, CW, Banana Republic

adweek.com — After six months of testing, Instagram's video ads are officially here. Representing the Facebook-owned platform's next big step in generating revenue, it launched 15-second autoplay spots from Disney, Activision, Lancome, Banana Republic and CW during the wee hours of Thursday morning.
Oct 31, 2014

Instagram’s new auto-play video ads are here. Here they are from 4 major brands: bit.ly/109WkPT

Oct 30, 2014

RT @BradGerick: Instagram's First Video Ads Appear From Disney, Activision, Lancome, CW, Banana Republic bit.ly/1wK7d6X

Oct 30, 2014

Instagram's First Video Ads Appear From Disney, Activision, Lancome, CW, Banana Republic bit.ly/1wK7d6X

Oct 30, 2014

IG not material yet but - Instagram's First Video Ads Appear From Disney, Activision, Lancome, CW, Banana Republic adweek.com/news/technolog…

Show 6 more tweets from Garett Sloane, Matt Lynley and others...

Wearing a Fake Ebola Hazmat Suit for Halloween? Donate a Real One Instead

adweek.com — Planning to dress up in fake ebola hazmat gear for Halloween? That's awfully douchey, don't you think? Nonprofit humanitarian group Doctors of the World has an idea, though. Why not join the "More Than a Costume" campaign and help pay for real protective equipment used by medical professionals battling ebola in West Africa?

OppenheimerFunds Is Expected to Hire MRM as Its New Lead Agency

adweek.com — A funny thing happened on the way to final presentations in OppenheimerFunds' creative review: the pitches were called off, according to sources. Why? Because three weeks ago Oppenheimer executives saw something they liked in one of the contenders, MRM, and wanted to hire the agency straight-away, sources said.
Oct 30, 2014

#ADWEEK OppenheimerFunds' agency search takes an unusual turn.bit.ly/1wOlMsH Marketer calls off pitch to focus on a single finalist.

Oct 30, 2014

OppenheimerFunds' Search for an Agency Takes an Unusual Turn adweek.it/106DQzN via @NoreenOLeary

Ad of the Day: Sofia Coppola Directs 4 Oddly Charming Holiday Ads for Gap

adweek.com — Gap's new tagline, introduced a few months back, is "Dress normal." But the retailer knows your family is anything but-particularly at the holidays. Having launched the new positioning with David Fincher this fall, Gap moves on to another Hollywood director-Sofia Coppola-for a stylish and quirky holiday campaign from Wieden + Kennedy in New York.

Taco Bell CMO Explains Social Blackout Mobile Promotion

adweek.com — One day after launching a mobile payment and ordering app, Taco Bell says its stunt to shut down social media had some initial success. On Tuesday, 90 percent of the chain's 6,000 U.S. stores began accepting mobile orders and payments through an iPhone and Android app.
Oct 30, 2014

TacoBell's social media blackout def created awareness around mobile orders: 75% of stores already accepted payment: adweek.it/1wJcACC

Oct 30, 2014

Taco Bell Explains Its Social Media Blackout and How It Lit Up Mobile Orders Within Hours adweek.it/1wOdaCA

The Top 10 Halloween Candy Brands on Twitter

adweek.com — The time is upon us for trick-or-treating, as Halloween looms tomorrow. So Crimson Hexagon mined Twitter for all mentions of candies on the social platform. And a quick note to marketers in this category: the Boston-based social media vendor reports that few brands are including the #Halloween hashtag in their tweets, which seems like a mistake.
Oct 31, 2014

#ADWEEK The top ten Halloween candy brands on Twitter. bit.ly/1wQ7GY2 Marketers, you need to use hashtag #Halloween in Tweets.

Oct 30, 2014

RT @Adweek: Correction: There are 4 (not 3) Hershey's brands in the "Top 10 #Halloween candies on Twitter:" adweek.it/1tVLtqf

Netflix's Fun Outdoor Ads Use 100 Awesome GIFs From Shows and Movies

adweek.com — GIFs have left the nest! The digital video files first made a jump to TV a while back, thanks to Fiat. And now they've ventured all the way outside in a fascinating Netflix campaign from Ogilvy Paris.
Oct 30, 2014

Netflix's Fun Outdoor Ads Use 100 Awesome GIFs From Shows and Movies adweek.it/1wKzxqJ

Oct 30, 2014

GIFFFFFFFFFFS Netflix's Fun Outdoor Ads Use 100 Awesome GIFs From Shows and Movies adweek.it/1wKzxqJ via @nudd

And Here Is Nike's Grand, Gritty Salute to LeBron James and His Return to Cleveland

adweek.com — LeBron James can go home again. And again. And again. The NBA star's return to Cleveland from Miami was always going to be fodder for numerous ad campaigns. And indeed, we've already seen spots from Beats by Dre and Sprite this week.

20 Years Before It Was Cool to Cast Gay Couples, Ikea Made This Pioneering Ad

adweek.com — The mini-wave of brands casting gay couples in TV ads this year continues to rise, with the likes of Honey Maid, Cheerios, and DirecTV all diving in. More power to them. But Ikea was the first marketer to feature a gay couple in a mainstream commercial. Twenty years ago.
Oct 31, 2014

#ADWEEK 20 years before it was cool to cast gay couples, Ikea made this pioneering ad. bit.ly/1s0zUII #PatrickONeill

Oct 30, 2014

Two decades before @HoneyMaidSnacks ' superb This is Wholesome, @IKEAUSA featured a gay couple adweek.it/1xFAa3o in a mainstream ad.

NatGeo's Instagram Video Shows Us Why Sherpas Climb Mount Everest

adweek.com — National Geographic has been doing fantastic work on Instagram for months, but its recent social video can show marketers of all stripes just how to tease a larger effort.
Oct 30, 2014

.@NatGeo's 7-sec Instagram vid is cool, but I'm surprised how well curt clips do on that platform. Vine affirmation? adweek.com/news/technolog…

And Here's What Happens When a White Guy Walks the Streets of NYC for 10 Hours

adweek.com — If you haven't seen the video of the woman walking down the street getting harassed by gawking dudes in New York City, you should probably check it out. It's truly a dispicable display of shameful behavior.
Oct 30, 2014

"This doesn't include the countless bud light limes, fist bumps, and small business loans that were offered." adweek.it/1tlOrS3

State Street Global Advisors Names McCann Erickson, New York, New Creative Agency

adweek.com — McCann Erickson continued its new-business streak with the agency's New York office appointment as the new creative lead for State Street Global Advisors.
Oct 30, 2014

McCann Erickson NY (@McCann_WW) nabs another creative account w/ State Street Global Advisors, per @NoreenOLeary: adweek.it/106YtMr

Why Silicon Valley Can't Sell

adweek.com — Drive up and down the 101 Freeway in Silicon Valley, or cast your gaze north toward Seattle, and media companies, which expect to book over $20 billion in advertising in 2011, appear to be everywhere.

Brand of the Day: Petco Picks the Year's Cutest Pet Costume for Halloween

adweek.com — After poring over roughly 5,000 entries in the chain's third annual Halloween pet costume contest, Petco found a winner in a Yorkie named Jack. You see, Jack's owner June Harper created a Mork costume (of Mork & Mindy) in honor of the late Robin Williams. "I'd like to think Robin Williams would laugh if he could see the photo of Jack in the iconic red suit," Harper said in a statement.