Adweek

adweek.com — If you can ship your pants skillfully and creatively, you have a good chance of working at Kmart's ad agency, Draftfcb. The agency said today that it has brought in a new intern in large part because of his pants-shipping abilities. Al Zapata shipped his actual pants and résumé to Draftfcb's recruiting department.

adweek.com — IDEA: PETA's new ad manages an uncanny trick. It frames a harrowing problem, and at the same time literally embodies the solution. The problem is the use of chimpanzees and other apes in ads and movies. "You're always assured that no animals were harmed, so you feel good about it," said Toygar Bazarkaya, executive creative director at BBDO New York.

adweek.com — In trying to gauge the health of the TV ad sales market, one can opt to discard macroeconomic data on the GDP and spreadsheets on scatter rates. In fact, look no further than the nearest hors d'oeuvres tray. If at any point during an upfront party a waiter bearing a silver tray offers you a jumbo shrimp cocktail, things are looking up.

adweek.com — Less than a week after divesting itself of Parenting and Babytalk magazines, Bonnier is moving ahead with its new testosterone-fueled game plan. Today, the company announced that it had acquired nine motorcycle titles from Source Interlink Media-Motorcyclist, Sport Rider, Dirt Rider, Motorcycle Cruiser, Hot Bike, Baggers, Super Streetbike, Street Chopper and ATV Rider-which will become part of the newly formed Bonnier Motorcycle Group.

adweek.com — A little more than a week after word began circulating that ITV News editor Deborah Turness was on the verge of being named president of NBC News, Pat Fili-Krushel made it official. The NBC News chair announced this morning that Turness will take the reins in August.

adweek.com — Mignon Clyburn (D) makes history today as the first woman to head up the Federal Communications Commission. That history, however, will be short-lived. Clyburn is only keeping the seat warm until the Senate approves President Obama's nominee of Tom Wheeler as chairman. Clyburn's first meeting as Acting Chairwoman will be June 27.

adweek.com — Like most sentient Americans, NBC is a huge Michael J. Fox fan, and the network demonstrated as much last summer when it outmaneuvered its broadcast competition by way of a risky and unprecedented leap of faith. If the actor would agree to bring his new comedy series to NBC, the network suits would rubber-stamp a binding order of 22 episodes, sight unseen.

adweek.com — Starbucks opened up shop in Ho Chi Minh in February, and Starbucks CEO Howard Schultz said that sales have exceeded expectations so far. Still, Vietnam may prove a challenge for the hegemonic coffee company because of the country's rich coffee culture that dates back at least a century.

adweek.com — Today, everyone does everything. You have actor-writer-rappers (Donald Glover, Jamie Foxx), dancers turned actors (Jennifer Lopez, Channing Tatum), pro athletes attempting to rap (Shaq, Allen Iverson), and so on. So, when Rafael A. Perez, a San Diego realtor, decided to produce a rap video to "express the state of real estate" there, who was going to stop him?

adweek.com — With more smartphone users than ever, brands are preparing for what could be a break-through quarter in mobile advertising as consumers spend more time outdoors while constantly checking their iPhone or Samsung. Mobile ad firm UberAds aims to be a part of the mix, launching a new ad product that targets app users based on their social media data and location.