Most talked about Digiday stories

Publishers give the movie review a refresh

digiday.com — Digital technology has brought wholesale change to the way people watch TV and movies, from viewing on demand to skipping ads to on their own schedule, skip through ads and fast forward. Against that backdrop, publishers are modernizing the review. Take Time.com.
Oct 01, 2014

Cool: @TIME's movie reviews let you choose whether you want spoilers. bit.ly/1prgGKY How publishers are switching them up.

Oct 01, 2014

>@efelsenthal tells @lmoses how Time is serving readers both before AND after they see a movie—with the same review: digiday.com/publishers/pub…

Oct 01, 2014

Talked to @lmoses about how @time is using tech to blow up the traditional movie review. digiday.com/publishers/pub…

Oct 01, 2014

Brilliant: @Time is letting users choose to consume certain entertainment reviews with or without spoilers digiday.com/publishers/pub…

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Why Thrillist brought its Facebook ad buying in-house

digiday.com — Programmatic advertising, by all accounts, is not going away anytime soon. The question now is whether the shift to automation will cause some marketers to take more control of their media buying. That's exactly what happened earlier this year when male-focused media/e-commerce play Thrillist decided to bring its Facebook buying in-house.
Oct 01, 2014

"Thrilist’s number of repeat customers has increased 9 percent since the change." bit.ly/ZsQlq5 (Bringing FB ad-buying in-house.)