Most talked about Digiday stories

How readers feel about sponsored content in 4 charts

digiday.com — Publishers may be having a love affair with sponsored content, but what about their readers? Three recent studies provide new insights into how readers perceive the native ads that publishers are so enamored of. Turns out, it's a bit of a mixed bag. Here are four charts that describe reader sentiment about sponsored content.
Jul 25, 2014

Interesting -- native ads performs better on smartphone and tablets than desktop, study says digiday.com/publishers/rea… via @Digiday

Can Foursquare kick the the check-in habit?

digiday.com — In order to grow as a platform, Foursquare is abandoning the feature central to its brand: the check-in. The company is in the midst of a rebrand that repositions Foursquare as a local search and discovery app. This, in itself, is not necessarily new; Foursquare has long allowed users to search for nearby bars, restaurants and merchants.
Jul 25, 2014

RT @JeffGlueck: @mcdermott good analysis of @foursquare transition to local discovery and the advantages and challenges before us digiday.com/platforms/can-…

Jul 25, 2014

Always interesting to see how a platform balances what it wants itself to be and what users view it to be: digiday.com/platforms/can-…

Jul 25, 2014

RT @Digiday: In order to grow as a platform, Foursquare is abandoning the feature central to its brand: the check-in. trib.al/jN3rSzo

General Mills hacks portrayal of fathers with #HowToDad

digiday.com — Dads have not seen themselves portrayed positively in advertising for quite some time. To this day, companies like Lowe's (and LG, and many others) insist on portraying fathers as hapless buffoons, giant adolescents who cannot manage children efficiently. As with any stereotype, these caricatures may have a grain of truth to them somewhere in their murky origins.
Jul 25, 2014

RT @MartinBeck: Attn dads: General Mills hacks portrayal of fathers with #HowToDad Cheerios campaign bit.ly/1mKAt5Z Great post by @cebsilver

Jul 25, 2014

Attn dads: General Mills hacks portrayal of fathers with #HowToDad Cheerios campaign bit.ly/1mKAt5Z Great post by @cebsilver

Jul 24, 2014

I kind of love the #howtodad commercial for Peanut Butter Cheerios. Geeky cool dads are where it’s at. digiday.com/brands/general…

Jul 24, 2014

i have mixed feelings about this Cheerios "how to dad" campaign, but on balance i guess it's a positive development digiday.com/brands/general…

NowThis News pivots for the Vine and Instagram era

digiday.com — Creating news for the mobile, social and video-viewing audience is no easy feat. When former Huffington Post execs Ken Lerer and Eric Hippeau launched the made-for-mobile video news service NowThis News two years ago, its typical clip was a one- to two-minute burst, with an anchor hosting it.
Jul 25, 2014

NowThis News has literally dropped the "News" to broaden its coverage while moving to 15-second videos bit.ly/1umqNIx

Jul 25, 2014

#media - @NowThisNews pivots for the Vine and Instagram era - Digiday shar.es/LHdQw h/t @raju

Jul 25, 2014

NowThis News pivots for the Vine and Instagram era - Digiday shar.es/L3Nvq via @digiday

Jul 24, 2014

RT @Justin_B_Smith: NowThis News pivots for the Vine and Instagram era - Digiday shar.es/L3GZm via @digiday

Jul 24, 2014

RT @jayrosen_nyu: For @nowthisnews what works is not news production but made-to-platform video 'content,' stuff that trends on social. digiday.com/publishers/now…

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