Most talked about Digiday stories

What the cost of a Super Bowl ad can buy online

digiday.com — This year's Super Bowl will likely attract the largest audience and the most ad revenue in NFL history. NBC sold out all of its Super Bowl ad slots, which cost $4.5 million for 30 seconds of airtime (a record).
Jan 30, 2015

wow... What the price of a Super Bowl TV ad could buy online shar.es/1o0QUZ

Jan 30, 2015

WTF this article is not a THINKPIECE. It's just pure, simple math. digiday.com/platforms/cost…

Jan 30, 2015

I wrote what I thought was the most innocuous story imaginable, and it has people PISSED: digiday.com/platforms/cost…

Jan 30, 2015

50 million FB video views: MT @slarkpope: A Super Bowl ad costs $4.5 million. Here's what that could buy online digiday.com/platforms/cost…

Jan 30, 2015

RT @shannonpareil: $4.5m for 30sec #SuperBowl TV ad buys 1 wk on Snapchat, 1 yr of Daily Mail branded content, 50m Facebook video views bit.ly/1uJ0uHT

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BBC, Guardian and Metro's responsive makeovers: Who did it best?

digiday.com — British publishers are trying to make their sites more readable on mobile devices, but doing so can be a long and disruptive process. Few of the top U.K. news sites have yet to take the plunge into a fully responsive site redesign. That said, the BBC, Guardian and Metro are among the early adopters.
Jan 30, 2015

BBC, Guardian and Metro's responsive makeovers: Who did it best? - Digiday digiday.com/publishers/bbc…

Jan 30, 2015

RT @StKonrath: BBC, Guardian and Metro’s responsive makeovers: Who did it best? By @Chris2Smith cc @wblau digiday.com/publishers/bbc… pic.twitter.com/LA0zc3cSBR

Do agencies even want journalists to write ads?

digiday.com — When Condé Nast announced it would use its editorial staff to produce content for brands, journalistic purists were predictably aghast. Involving editorial people in selling ads goes against the traditional separation of the two sides of the business, after all. But what do agencies think?
Jan 30, 2015

But I thought it was content, not advertising...? Do agencies even want journalists to write ad copy? shar.es/1omBaL via @digiday

Jan 30, 2015

@ischafer says having journalists write native ads can lead to confusion and “way more tension than you might think” shar.es/1omGf6

Jan 30, 2015

The view from an ad buyer: readers aren't "screaming for purity, they want to be entertained." shar.es/1om0yX

How Salon tamed the trolls and saved its online comments

digiday.com — Online comments sections are a double-edged sword for publishers. For those trying to increase loyalty and engagement with readers, comments should be an essential part of an audience strategy. But all too often, they becomes a haven for trolls and spam. Meanwhile, Facebook and Twitter are becoming the new comments sections as people shift their online conversations there.
Jan 30, 2015

Hooray for not giving up! How Salon tamed the trolls and saved its online comments digiday.com/publishers/sal…

Jan 29, 2015

Smart strategies by @travelinganna >> How Salon tamed the trolls and saved its online comments bit.ly/1DdEY2D

Jan 29, 2015

A Sisyphean task. Onward! RT @digiday: How @Salon learned to stop worrying and love its comments sections trib.al/KQufGnt #engage

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Digiday Podcast: 'Whassup' creator Vinny Warren on the enduring appeal of Super Bowl ads

digiday.com — This week on the Digiday Podcast we talk with Vinny Warren, the creative director behind Budweiser's famous "Whassup?" campaign, about the changing face of Super Bowl advertising. Warren weighs in on whether YouTube has changed the format he had such success with. Also: Was the GoDaddy ad really that bad?
Jan 30, 2015

check out the digiday podcast's special super bowl edition w 'whassup' creator @vinnywarren: digiday.com/publishers/dig…

Imma let you finish, but this French designer-Kanye collab is not a good look

digiday.com — A French luxury retailer has learned the hard way that just because Kanye West thinks you're cool, it doesn't mean anyone else does. French designer Jean Touitou issued an apology Thursday for having recently named a line of his clothing after a song West recorded with Jay-Z. The problem?
Jan 29, 2015

A French designer learns the hard way that just because Kanye thinks you’re cool, it doesn’t mean anyone else does. digiday.com/brands/imma-le…

From Web 1.0 pioneer to governor?

digiday.com — The Web may have burnt out 12-year blogging veteran Andrew Sullivan, but Fark founder Drew Curtis is as invested in it as he's ever been. It's been 16 years since the then-26 year-old Curtis launched Fark, a Web 1.0 community-based aggregator that predates the likes of Digg, reddit and even MySpace.
Jan 30, 2015

Fark's Drew Curtis: If you hand your engagement channel over to a third party, that's dangerous digiday.com/publishers/far…

How Bevel thinks like a publisher and CPG

digiday.com — Content and commerce is hot again. But for new package goods company Walker and Co. the answer isn't to combine them, at least not just yet Speaking at the Digiday Retail Summit in Half Moon Bay, California, earlier this week, Walker and Co. CEO Tristan Walker said the company basically operates two businesses.
Jan 29, 2015

Why @bevel separates content and commerce with two different sites. bit.ly/1Eskib5

How the Guardian uses attention data to goose traffic

digiday.com — As New York City commuters braced themselves for the winter's first big storm on Monday, the Guardian U.S. was on it. The blizzard story had been one of the weekend's top reads, a fact that pleased Katharine Viner, editor-in-chief of the Guardian U.S.
Jan 29, 2015

How the Guardian uses attention data to increase traffic - Digiday shar.es/1bNIJY via @digiday

Jan 29, 2015

Why 'Blizzard' gets clicks: How the Guardian uses attention data to increase traffic digiday.com/publishers/gua…

Jan 28, 2015

RT @GENN4DY: A look inside the @guardian's in-house analytics tool, and how we're improving on attention data. shar.es/1bVIpo

Jan 28, 2015

I've often thought of my job as being the many-eyed wheels of God’s chariot. This confirms it. shar.es/1bMGKU via @digiday

Jan 28, 2015

RT @GENN4DY: ICYMI: A look inside the @guardian's in-house analytics tool, and how we're improving on attention data. shar.es/1bVIpo

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How platforms are competing for Super Bowl traffic

digiday.com — NBC may have exclusive rights to air the big game on Sunday, but that's not stopping platforms - from Facebook to YouTube to Tumblr - from gunning for your attention. Here is how each platform is preparing for Super Bowl Sunday, either in a bid for brand dollars, publisher clout or fan eyeballs.
Jan 29, 2015

RT @Digiday: From Facebook's Super Bowl page to YouTube's halftime show: how platforms are capitalizing on the big game trib.al/bRFB3vo

Bloomberg aims for broader audience with new site

digiday.com — Bloomberg Media Group unwrapped its long-awaited flagship website today, one of the most visible efforts by the company to jumpstart its revenue growth. The new Bloomberg.com is home for the company's various media properties, including Bloomberg TV, Bloomberg News and Businessweek.
Jan 28, 2015

RT @Justin_B_Smith: Bloomberg aims for broader audience with new site - Digiday shar.es/1bPjLn via @digiday

Jan 28, 2015

Bloomberg aims for broader audience with new site - Digiday shar.es/1bPkNL via @digiday

Jan 28, 2015

RT @Justin_B_Smith: Bloomberg aims for broader audience with new site - Digiday shar.es/1bPjLn via @digiday

Jan 28, 2015

RT @Justin_B_Smith: Bloomberg aims for broader audience with new site - Digiday shar.es/1bPjLn via @digiday

The splintering TV consumption landscape, in 5 charts

digiday.com — Consumers today have a broader array of video entertainment options than ever before - and they're embracing all of them. That wealth of video sources comes at the expense of linear, or live, television, which now reaches less than half of U.S.
Jan 30, 2015

Forrester says only 40 percent of US millennials are watching live TV each month. digiday.com/platforms/spli…

5 (more) things we learned about Snapchat Discover

digiday.com — Snapchat unveiled its long-awaited, once-delayed, original media feature, Discover, Tuesday, and while the feature was largely in line with what Digiday had previously reported, the official release delivered some intriguing insights about Snapchat, the publishers it partnered with for the launch and its burgeoning ads business.
Jan 30, 2015

'Snapchat is beginning to look like a BuzzFeed competitor.' I mean, sure. digiday.com/platforms/5-th…

Jan 28, 2015

Things we learned about Snapchat Discover: The ads cost less, no BuzzFeed, and Spiegel hates Facebook's algorithm. digiday.com/platforms/5-th…

Jan 28, 2015

Digiday goes under the hood with Snapchat Discover--sounds promising... shar.es/1bV5zc

Condé Nast to enlist its journalists to create ads

digiday.com — Condé Nast, publisher of famous glossies like Vogue and GQ, said it would use its editorial staff to write the ad copy as part of the creation of a new branded content arm, inciting a predictably visceral reaction from journalistic corners. Media critic Jack Shafer said Condé Nast is endangering its brand.
Jan 30, 2015

RT @annfriedman: Conde Nast enlists journos to write ad copy bit.ly/1LrUe1Q; BuzzFeed outlines new editorial standards bit.ly/1LrU4rg.

Jan 30, 2015

RT @annfriedman: Conde Nast enlists journos to write ad copy bit.ly/1LrUe1Q; BuzzFeed outlines new editorial standards bit.ly/1LrU4rg.

Jan 30, 2015

Conde Nast enlists journos to write ad copy bit.ly/1LrUe1Q; BuzzFeed outlines new editorial standards bit.ly/1LrU4rg.

Jan 29, 2015

The journalist's job continues to evolve. I get it. Is the journo also to blame when content quality suffers? #racetlnkd.in/bEUhFXk

Jan 28, 2015

RT @chuckhemann: Condé Nast to enlist its journalists to create ads shar.es/1bVvZX via @digiday

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9 brands running Super Bowl ads for the first time

digiday.com — The stage is set, the battle scheduled and the players are prepared for combat. And no, we aren't talking about the Seattle Seahawks or the New England Patriots. As the Super Bowl looms, a number of brands are preparing to air their first-ever ads during the Big Game.

How The Economist uses programmatic to drive subscriptions

digiday.com — The Economist can't live on ad revenue alone. Over 50 percent of its overall revenue, £167 million ($251 million), is tied to subscriptions. Increasingly, doing so means mastering the mechanics of programmatic advertising and the art of slicing and dicing data to put specific offers in front of different groups of people.
Jan 30, 2015

RT @Digiday: The Economist can’t live on ad revenue alone. Enter: programmatic trib.al/Iqx7BfF

Jan 28, 2015

RT @opentopic: How @TheEconomist uses programmatic to drive subscriptions: goo.gl/B4LcfY http://t.co/J9x9v4lk3i

Jan 28, 2015

Huh. @nytimes is serving ads against keyboard searches for “Economist digital subscription" digiday.com/publishers/eco…

Jan 28, 2015

How The Economist uses programmatic to drive subscriptions… part in-house, part agency digiday.com/publishers/eco…

What retailers worry about: attribution, platforms and data

digiday.com — Retailers from both sides of the channel - online and offline - are gathered in Half Moon Bay, California, for the Digiday Retail Summit. On Day one, during a town hall, retail execs from Target, eBay and more shared their big challenges Many retailers cited internal problems, such as executives in other parts of the company not being incentivized to grow e-commerce.

How Facebook, Netflix and Amazon compete with YouTube

digiday.com — YouTube may be the current king of digital video, but a slew of big competitors are gradually chipping away at YouTube's dominance. With over a billion unique visitors every month, Google's video-streaming platform has single-handedly captured 19 percent of the U.S. digital video ad market.