Most talked about Digiday stories

Inside the BBC's visual journalism unit

digiday.com — The lines between digital video and TV are blurring to the point of going away at the BBC The BBC's two-year-old visual journalism unit services its online and TV output with graphics and data visualizations for its TV and digital news channels.

The mistakes publishers make with mobile apps

digiday.com — In case you haven't heard, the Web is dying and apps won. Of course, that's not the case, but such alarmist headlines point to how apps are pulling ahead of the mobile Web.
Nov 27, 2014

The mistakes publishers make with mobile apps - Digiday shar.es/1XzIbG via @digiday

Nov 26, 2014

.@EricBlattberg says readers didn’t want alert that ferg decision was coming. i disagree. others? bit.ly/1vj5rcI

Nov 26, 2014

"Most news apps are like casinos: They never want you to leave.” I think this trend is ending tho digiday.com/publishers/nie…

Ferguson makes Twitter native ads a liability

digiday.com — Twitter has built a multibillion dollar business out of obscuring the line between advertising and content, allowing brands to more naturally interject themselves in a rolling social media conversation. But the blurring of that line can make for some unfortunate, tone deaf or insensitive brand messaging when controversy strikes, such as last night, when a St.

The short story mobile app that wants people to pay

digiday.com — Received wisdom tells us that the Web has shortened our attention spans, at the expense of long-form reading. In an attempt to counter the trend, one new U.K.-based venture hopes to use mobile apps to help carve out time for illustrated novels and longer narratives.
Nov 26, 2014

Short story startup Cracked Eye has gone app-only. It hopes it’ll fare better in Newsstand that its predecessors digiday.com/publishers/can…

Nov 26, 2014

RT @Digiday: Meet Cracked Eye, the graphic storytelling app that's betting on a pay model. trib.al/wDJ5IeG

Reasons for agencies to give thanks, in 5 charts

digiday.com — The ad agency business may have its share of challenges, from consulting companies eating their lunches to an ongoing talent squeeze, but it's the season to be grateful. So agency folk, spend some time at your Thanksgiving dinner table giving thanks for these stunning figures. Ad spending is up.
Nov 26, 2014

It's not all doom-and-gloom: here are five reasons for agencies to give thanks tomorrow. bit.ly/1CgepxA

Inside Mic's millennial native ads pitch to brands

digiday.com — Every brand today wants to get in front of millennial eyeballs, and Mic says it's the best site to help them - in part because it's skipping the much-maligned banner ad. Mic CEO and c0-founder Christopher Altchek bluntly puts the company's anti-banner stance as a necessity, not a choice: "Display advertising just isn't an effective strategy as we build a media company for this generation."
Nov 25, 2014

RT @Digiday: “Display advertising just isn’t an effective strategy as we build a media company for this generation.” trib.al/Kjt0Oxg

Nov 25, 2014

RT @Digiday: Why Mic's saying no to banners and going all-in on native ads. trib.al/Oi9BdRA

Nov 25, 2014

.@micnews leading native ads: "as compelling or more compelling than regular editorial content" via @Digiday digiday.com/publishers/ins…

Why Ruffles moved its entire ad budget to digital

digiday.com — Many brands talk about being digital-first, but Ruffles lives it. PepsiCo potato chip brand Ruffles went from in 2013 spending nearly two-thirds of its advertising budget on television and 29 percent on digital, to spending nearly 100 percent of it on digital. (A small portion of Ruffle's budget goes toward its in-store displays.)
Nov 25, 2014

Ruffles' entire ad budget is now digital. "I could see a day where you charge more for online video than for TV." shar.es/1XxpM7

Nov 25, 2014

Why Ruffles moved its entire ad budget to digital - Digiday shar.es/1XwwW8 via @digiday #pepsico #marketing CPG's future?

Platforms court journalists, but will the romance last?

digiday.com — Traditional media outlets may be continuing to lay people off, but journalists are in demand at tech platforms - for now, at least. Google recently put a call out for a "data trends journalist" who will be part of a new group of "data curators."
Nov 26, 2014

Google is looking for “data curators," and other ways platforms are courting journalists shar.es/1XkUG7

Nov 24, 2014

RT @lgonzales: Platforms court journalists, but will the romance last? - Digiday shar.es/1XJRBW via @Digiday

Nov 24, 2014

Platforms court journalists, but will the romance last? - Digiday shar.es/1Xl1qx

Nov 24, 2014

RT @elanazak: Facebook, Google and LinkedIn are wooing journalists away from newsrooms. But will the romance last? digiday.com/platforms/plat…

Nov 24, 2014

IDK about this metaphor MT @jeffjarvis: Digiday: LinkedIn's the rare platform to digest journalists without burping digiday.com/platforms/plat…

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The sorry recent history of sexist video game ads

digiday.com — The Internet outrage machine got a quick workout yesterday, when The Verge reported on a new Sony ad, created to promote the "Remote Play"features of the PS Vita console. The ad was decried as deeply sexist, and features a hot female doctor apparently talking to a patient about masturbating too much.
Nov 25, 2014

Video games have a long, sorry history of sexist advertising. bit.ly/1y8VzTO

5 charts that tell the state of people's Internet IQ

digiday.com — Technology is a part of everyday life, but how well do we really understand it? Eighty-four percent of U.S. adults may use the Internet, but their awareness and understanding of how it works varies widely.
Nov 25, 2014

Only 44 pct of us understand how company privacy policies work, and more on our digital IQ shar.es/1XxX4P

GamerGate's new approach: Attack Gawker's ad tech

digiday.com — GamerGate, the Internet outrage phenomenon that refuses to go gently into the Web's good night, has entered phase two. It's again trying to hurt Gawker Media's ad revenue, but this time it's going after the media company's web of ad tech vendors instead of complaining to Gawker advertisers.
Nov 26, 2014

Comments on my GamerGate goes after @gawker's ad tech piece are unsurprisingly lively: digiday.com/publishers/gam…

Nov 24, 2014

RT @aripap: The GamerGate guys trying to take out ad tech to hurt Gawker. Not gonna happen. digiday.com/publishers/gam…

Nov 24, 2014

RT @Brie: GamerGate's new approach: Attack Gawker's ad tech. AKA Ops worst nightmare. - Digiday shar.es/1XJo78 via @digiday

Nov 24, 2014

GamerGate refuses to go away, now protesting Gawker's ad tech vendors: digiday.com/publishers/gam…

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How US publishers write for UK audiences

digiday.com — Irish dramatist George Bernard Shaw famously characterized England and America as "two countries separated by a common language." Nowhere is that clearer than in the expansion of a number of leading U.S. publications to the U.K.
Nov 26, 2014

RT @SarahMarshall: Bob’s your uncle: How US publishers write for UK audiences shar.es/1XwEDH by @chris2smith on @digiday

Nov 26, 2014

.@BuzzFeedUK monitors levels of social shares for stories about different localities. Yorkshire folk most passionate bit.ly/1zXGAws

Nov 25, 2014

Bob’s your uncle: How US publishers write for UK audiences shar.es/1XwEDH by @chris2smith on @digiday

Nov 24, 2014

RT @Digiday: Bob's your uncle: How US publishers localize (localise?) for UK readers trib.al/xFPgSCj

Nov 22, 2014

RT @StKonrath: How Buzzfeed, Mashable and Quartz are adjusting their style for the British market/ @Chris2Smith digiday.com/publishers/bob…

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