Most talked about Digiday stories

Facebook starts building ad links to Instagram

digiday.com — Like a brand's ad on Instagram? Don't be surprised to see more of its ads on Facebook some day. Instagram is conducting a test with Mercedes-Benz that allows the luxury car brand to effectively target Facebook users who previously saw one of its Instagram ads, according to executives familiar with the campaign.
Jul 31, 2014

Data from Instagram is now being used to target ads on Facebook: shar.es/LhMbK by @mcdermott via @digiday

Jul 31, 2014

Tip @Techmeme Facebook is testing letting brands use Instagram user data to target ads on Facebook: digiday.com/platforms/merc…

Brands glom onto 'Sharknado 2' buzz with awkward tweets

digiday.com — It was the biggest social TV moment of last year, with Twitter reporting that a peak of 5,000 tweets per minute, and 600,000 tweets after it premiered the first time. So it was no surprise that Wednesday night's Syfy premiere of "Sharknado 2: The Second One" (same plot, different city) brought out plenty of brands that tried to get in on the communal conversation.

The Daily Dot goes long and slow with relaunch of The Kernel

digiday.com — Count The Daily Dot as the latest digital publisher getting into the "magazine" business - not just the moniker, but the weekly schedule. The site is putting the final touches on the relaunch of The Kernel, the British site that it acquired and shuttered earlier this year.
Jul 31, 2014

We don’t really talk about “digital newspapers” anymore; not sure why in 2014 people are starting “digital magazines” digiday.com/publishers/dai…

Here comes Gen Z: What marketers need to know in 5 charts

digiday.com — They make up a quarter of the American population. They're impulsive, unpredictable and tough to relate to. They can barely speak English and yet marketers ignore them at their own peril. No we're not talking about millennials, though it is tempting to make the joke.
Jul 30, 2014

putting @mcdermott in charge of gen z issues. RT @Digiday: Here comes Gen Z: What marketers need to know in 5 charts trib.al/DwiS6sn