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Why publishers want attention to replace the impression

digiday.com — Publishers have long lamented being held to ad success standards that don't correlate to quality. Whether it's clicks or impressions, publishers are often put in the position of having business incentives that don't match up with serving their audiences. Now, more publishers are trying to opt out of the pageview rat race.
Sep 21, 2014

RT @JRBuckley68: Why publishers want attention to replace the impression Digiday ow.ly/BGdLq #BDAI via @chris2smith 4 @theng3010

Sep 18, 2014

I wholeheartedly agree with attention replacing impressions. shar.es/1af8Te via @digiday #journalism

Sep 18, 2014

Good stuff: "attention, in theory, is finite, whereas pageviews are infinite" bit.ly/1wsELG3

Sep 18, 2014

RT @StKonrath: Economist Group joins FT in announcing ways to buy ads based on time spent, attention. What's behind these moves? digiday.com/publishers/pub…

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