Most talked about Entrepreneur Magazine stories

Iced Coffee Too Cold to Hold? Dunkin' Franchisees Have Final Say on 'Double Cupping.'

entrepreneur.com — Ready to stop sipping iced coffee when the temperature drops below 40 degrees? New Englanders don't. They just "double cup." The search for a more environmentally-friendly cup at Dunkin' Donuts has led to questions on how to deal with "double cupping" this winter - the practice of putting a plastic cup of iced coffee inside a foam cup.
Oct 22, 2014

Intrepid reporter @Kate_H_Taylor takes on the hot button issue of double cupping. Yep. I said it. entrepreneur.com/article/238852

Oct 22, 2014

RT @Kate_H_Taylor: As a year-round iced coffee lover, I'd say Massachusetts-based Dunkin' gets the addiction more than Starbucks. entm.ag/1tckxlF

Oct 22, 2014

Lived in Boston for 5 years, had no idea "double cupping" was a thing: entrepreneur.com/article/238852

How to List Your Business on Apple's New 'Maps Connect' Portal

entrepreneur.com — In an open apology letter two years ago, Tim Cook vowed that Apple would work "nonstop" to rehab its disappointing Maps app. His promise turned out to be mostly hot air. Apple's wonky navigation app is still largely lost. But hopefully not for much longer.
Oct 22, 2014

RT @LaShandrow: SMB owners: Apple wants u to make its disappointing Maps app better, but it's good for u, too: entm.ag/1tLldiM pic.twitter.com/sSHmy7P8bi

Oct 22, 2014

SMB owners: Apple wants u to make its disappointing Maps app better, but it's good for u, too: entm.ag/1tLldiM pic.twitter.com/sSHmy7P8bi

Are Your Stretch Goals Really a Stretch?

entrepreneur.com — Successful people feel deeply driven to reach their goals. The most successful people set goals meticulously, diligently track them and relentlessly pursue them. Related: Chart Goals to Create a Road Map to Your Success And here's an extra secret for success: many successful people keep two sets of goals -- business-plan goals and stretch goals.
Oct 22, 2014

"Stretch goals fuel remarkable success. But they come with some inherent dangers." How to find balance: entrepreneur.com/article/238756 by @jeffshore

Oct 22, 2014

Always insightful @JeffShore says the best leaders make stretch goals. The way you set those goals makes a difference entrepreneur.com/article/238756

4 Types of Apps That Never Succeed

entrepreneur.com — The truth hurts: most apps fail to become a sustainable business. Imagine what it would take for you to build an app that becomes one of those four to 10 apps that a customer uses on a weekly or monthly basis.
Oct 22, 2014

"While building a successful mobile startup is hard, there are 4 types that will never make it." entrepreneur.com/article/238711 by @rahulvarshneya

The 3 Most Important Characteristics When Hiring at a Startup

entrepreneur.com — As if the workforce talent shortage wasn't enough, startups face some of the most formidable hiring odds in all of business. New companies are often vying against billion-dollar corporations for quality talent. The salaries that behemoths offer can far outpace those of young firms. Yet today there are more billion-dollar private startups than ever before, built by lower paid and less experienced people.
Oct 22, 2014

"Here are the three most important characteristics to look for when hiring employees for a startup:" entrepreneur.com/article/238757 by Jay Gould

To Keep Your Startup Alive, Keep Creating Value

entrepreneur.com — Have you ever wondered why seemingly successful companies perish? It seems like they're doing fine on the surface. But many of them fail -- at first slowly. And later, they abruptly collapse. I have been thinking about this problem for decades ever since the first startup that I worked with, Applied Expert Systems, shut down.

Flash Mobs Have More to Teach About Managing Teams Than Any Textbook

entrepreneur.com — The groups materialize in a moment's notice - from busy Times Square in New York to supermarkets, public streets and even prisons. The resulting YouTube videos have captivated millions of viewers, who can't get enough of "Frozen Grand Central" and the "No Pants Light Rail Ride."

It's No Longer a Question Whether to Use Social Media for Customer Service

entrepreneur.com — It was just a year or two ago that customer-facing businesses thought they could do without social media if they weren't looking to serve younger or tech-savvy customers. That wasn't true then and it certainly isn't true now.
Oct 22, 2014

"Social is the new customer-service platform and biz owners must have a plan in place to react." entrepreneur.com/article/238398 by @LFPRGlobal