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Matt Cartmell

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Jeremy Hunt 'broadly supportive' of BSkyB bid, says NewsCorp's Frederic Michel

prweek.com — Matt Cartmell, prweek.com, Thursday, 24 May 2012, 1:32pm, A top News Corporation lobbyist has admitted that he believed that the Culture Secretary was 'broadly supportive' of the BSkyB takeover bid. Speaking before the Leveson Inquiry in this morning's session, NewsCorp senior vice-president of government affairs and public policy for Europe Frederic Michel revealed that 'my view is that Jeremy Hunt was broadly supportive on some of the arguments'.

Ikea mattresses campaign calls on princess and radio presenters

prweek.com — Daniel Farey-Jones, campaignlive.co.uk, Monday, 12 March 2012, 10:03am, Ikea is pushing its mattress range with press ads featuring a real-life princess and radio activity around a renewal of its sponsorship of Absolute Radio's evening shows. Mother created the campaign, which was based on the insight of helping everyone sleep like a princess, and Vizeum handled media planning.
Dear @Ikea if I were a violent man your princess ad campaign would make me want to hit you http://t.co/MxkZ8OW6

Alastair Campbell returns to PR with Tim Allan's Portland

prweek.com — Danny Rogers, prweek.com, Wednesday, 23 May 2012, 7:46am, Alastair Campbell is taking his first permanent job in PR since leaving Downing Street in 2003, by joining Portland as a consultant. He will work for CEO Tim Allan, his former deputy in Tony Blair's office, and will concentrate on strategic corporate comms, crisis management work and mentoring the Portland team.