Melissa Hoffmann on Muck Rack

Melissa Hoffmann Verified

New York, NY
Digital Editor, New York Law Journal
As seen in:  Adweek

Digital Editor @NYLawJournal | (212) 457-9569 | mhoffmann(at)alm(dot)com

Infographic: What Consumers Want From New Tech and 4 Startups That Are Tapping Those Desires

adweek.com — What needs and priorities define the contemporary American consumer? The Future Foundation took a look as at some key trends shaping modern life, and using its findings, selected four startups the research firm feels will appeal to these consumer needs and desires.

Infographic: Perception vs. Reality in Digital Evolution

adweek.com — CMOs are leading the way in steering their companies in a digital-first direction, but while most believe they're deeply involved in the transformation, only a quarter actually have a clear understanding of what this means and/or have mapped the digital customer journey. Infographic: Carlos Monteiro

Why Mobile Payments Are a Millennial Must

adweek.com — With the arrival of Apple Pay and Facebook reportedly mulling peer-to-peer payments, the established system of exchanging currency for goods and services is experiencing disruption.

Infographic: Getting Consumers to Intentionally Click on Your Mobile Ad

adweek.com — Data usage on smartphones continues to outpace voice usage, according to the latest installment of the Consumer Intelligence Series from PricewaterhouseCoopers, which looks at consumer desires and concerns about mobile marketing.

March Madness Case Study Shows How to Get Viewers to Ignore That Second Screen

Infographic: A Look Inside Grocery Shoppers' Minds and Baskets

The Week's Best Parties: From New York to Paris

The Week's Best Parties: Adweek's Brand Genius and the Clio Awards

Infographic: This Is How Brands Can Get More Millennial Love

adweek.com — How can a brand get that coveted millennial nod? It's all about talking to them in their own language. Ever since youth culture became a defined concept, marketers have been using the unique values of youth as an 'in' to young consumers," according to a study from Havas.

How Price Affects a Consumer’s Path to Purchase

adweek.com — Knowing and trusting a brand is a prime consideration for penny buys while good reviews top the list of criteria for expensive purchases. Here's how the buying journey differs for a small purchase of less than $10, compared to a large purchase over $1,000. Infographic: Carlos Monteiro
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Dec 10, 2014

RT @McManusNYLJ: Is this case SCOTUS bound? New York and Conn. Defend Curbs on Rapid-Fire Firearms at.law.com/B7o9hn via @NYLawJournal

Dec 08, 2014

How is 6 years since the Madoff scam was revealed during my @nysscpa days? Investment director finally sentenced: at.law.com/mwBmPL

Dec 08, 2014

RT @NYLawJournal: NYC couldn't convince a judge that an inmate's waiver in a minor civil rights action covered a larger abuse claim at.law.com/inmate

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