Melissa Hoffmann on Muck Rack

Melissa Hoffmann Verified

New York, NY
Digital Editor, New York Law Journal
As seen in:  Adweek

Digital Editor @NYLawJournal | (212) 457-9569 | mhoffmann(at)alm(dot)com

Infographic: Getting Consumers to Intentionally Click on Your Mobile Ad

adweek.com — Data usage on smartphones continues to outpace voice usage, according to the latest installment of the Consumer Intelligence Series from PricewaterhouseCoopers, which looks at consumer desires and concerns about mobile marketing.

March Madness Case Study Shows How to Get Viewers to Ignore That Second Screen

adweek.com — TLTKKTKKK TKTKTKTKKTK TKKTKTKKTKTKTKTKTKTKTKTK Infographic: Carlos Monteiro

Infographic: A Look Inside Grocery Shoppers' Minds and Baskets

adweek.com — Infographic: Carlos Monteiro

The Week's Best Parties: From New York to Paris

adweek.com — The Week's Best Parties: From New York to Paris | Adweek

The Week's Best Parties: Adweek's Brand Genius and the Clio Awards

adweek.com — The Week's Best Parties: Adweek's Brand Genius and the Clio Awards | Adweek

Infographic: This Is How Brands Can Get More Millennial Love

adweek.com — How can a brand get that coveted millennial nod? It's all about talking to them in their own language. Ever since youth culture became a defined concept, marketers have been using the unique values of youth as an 'in' to young consumers," according to a study from Havas.

How Price Affects a Consumer’s Path to Purchase

adweek.com — Knowing and trusting a brand is a prime consideration for penny buys while good reviews top the list of criteria for expensive purchases. Here's how the buying journey differs for a small purchase of less than $10, compared to a large purchase over $1,000. Infographic: Carlos Monteiro

The Week's Best Parties: Award Shows and Galas Led the Way

adweek.com — The Week's Best Parties: Award Shows and Galas Led the Way | Adweek

The Week's Best Parties: From Central Perk to Central Park [Photos]

adweek.com — The Week's Best Parties: From Central Perk to Central Park [Photos] | Adweek

Infographic: How Local vs. National News Readers Compare on Social Media Sharing

adweek.com — People who read predominately community news were found to be more active sharers of the news on social media sites in a study of more than 2,300 adults by Advance Digital Media Group-but everyone was on the same page in regard to advertising. Infographic: Carlos Monteiro
More Articles →
Oct 30, 2014

Re the other kind of #NYC rat: Judge says union use of inflatable rat #FirstAmendmentright, declines injunction at.law.com/tQfDS3

Oct 29, 2014

Speakers of rare languages suffer when courts can't provide an interpreter. Great story by @chlsimmons @NYLawJournal at.law.com/ktBoh8

Oct 13, 2014

If you love going grocery #shopping, you're not alone. This #infographic is chock full of neat supermarket stats adweek.it/ZmHPb4

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