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As seen in:  Advertising Age

I cover food and beverage marketing for Advertising Age. Send tips to eschultz@adage.com.

Budweiser Signs Rihanna for New Global Campaign

adage.com — Rihanna is joining Anheuser-Busch InBev's stable of music stars, which already includes Jay-Z and Justin Timberlake. The pop star will take center stage in a campaign for Budweiser that will also include Jay-Z and reach more than 85 countries starting next week.
Jul 10, 2013

Budweiser Signs Rihanna For 85-Country Campaign bit.ly/15ehIAD

Jul 10, 2013

Budweiser Signs Rihanna For 85-Country Campaign adage.com/u/IFCZCb

Jul 10, 2013

RT @LisaWeser: Check out our new Rhianna and Jay-Z global Budweiser spots on Ad Age - adage.com/article/global…

Jul 10, 2013

Definitely not the "bud" I associate with Rihanna. bit.ly/189gMUd

Geico Poised to Drive Past Allstate

adage.com — Geico might soon cause a little of its own mayhem in the auto-insurance market. The marketer -- which spends some $1 billion a year on gecko and pig-filled advertising -- is poised to surpass Allstate as the nation's second-largest auto insurance company, according to business data company SNL Financial.

Can BBDO Make Bud Light Advertising Awesome Again?

adage.com — Anheuser-Busch InBev is getting back together with Omnicom Group in the U.S. The world's largest brewer is hiring BBDO as lead agency for Bud Light domestically, while keeping line extensions such as Bud Light Platinum at Translation, which had been handling the entire account since last August.

Kraft Restructures as It Eyes More Brand-Building

adage.com — Nine months after Kraft Foods split in two, one of the new companies is restructuring as it looks to boost brand-building. Kraft Foods Group, which was formed in October as a North American food and beverage business, today said it will divide its grocery division into two units: one focused on meals and desserts and the other housing snacks, sauces and dressings.
Jun 14, 2013

Kraft Restructures as It Eyes More Brand-Building adage.com/u/J3nkIa

Mondelez Strikes Global 'Mobile-Only' Media Deal with Google

adage.com — Mondelez International has struck a significant mobile media deal with Google covering 16 countries as the marketer looks to drive more impulse purchases of brands such as Oreo and Trident across the globe. The pact, which Mondelez describes as its first "mobile-only media deal," will cover mobile search, display and websites.
May 30, 2013

"@adage: Mondelez Strikes Global 'Mobile-Only' Media Deal with Google bit.ly/10JT2NJ"

May 30, 2013

RT @adage: Mondelez Strikes Global 'Mobile-Only' Media Deal with Google bit.ly/10JT2NJ

May 30, 2013

Mondelez Strikes Global 'Mobile-Only' Media Deal with Google via @adage adage.com/u/sQvy0b

Morning has broken.

The boats are coming home. Wint...

Jul 29, 2015

A-B InBev explored buying Dogfish Head, according to the craft brewer: brewbound.com/news/calagione… via @brewbound

Jul 29, 2015

Molson Coors is bringing Blue Moon to Canada, re-branded as "Belgian Moon." pic.twitter.com/X7DlV5Fit2

Jul 27, 2015

Amazon planning drive-up grocery stores? bizjournals.com/sanjose/news/2… via @svbizjournal

Jul 23, 2015

RT @CNBCnow: Diageo confirms SEC inquiry into U.S distribution; SEC investigating whether $DEO shipped excess inventories to distributors - Dow Jones

Jul 23, 2015

As these things go, @CampbellSoupCo 's new food transparency site, whatsinmyfood.com , is fairly well done.

Jul 23, 2015

Wienermobile Goes Off-Roading With New 'Wiener Rover' adage.com/article/cmo-st…

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