I cover beer/spirits and food marketing for Advertising Age. Send tips to firstname.lastname@example.org.
RT @adage: Bud Light wins Colorado town's last-minute approval for 'Whatever, USA' takeover bit.ly/1tQJnVJ
Crested Butte’s approval of Bud Lights event permit came after the brewer doubled the donation to the town to $500,000.
Crested Butte Town Council has approved Bud Light’s move to convert the town into Whatever USA for national ad shoot, event, per A-B
Snickers taps Johnny Football for new ads: youtube.com/watch?v=B0_aBM…
... on the plus side for AB, the Crested Butte controversy will probably earn this campaign more attention that it would've gotten b4 ...
Is this be the first time ever that a national ad campaign hinges on the approval of a small town Town Council vote? adage.com/article/cmo-st…
Bud Light Faces Backlash Over Town Takeover Ad Stunt
Big Food to divulge chemical info politico.com/story/2014/08/… via @POLITICO
Something to consider amid talk of whiskey boom: According to ISI, demand peaked in the 1970s at ~100 mm cases, and is currently only ~50 mm
Just got this pitch: "It may still be summer but before you know it, the holiday party circuit will soon be upon us." #chrismascreep
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