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As seen in:  Advertising Age

I cover food and beverage marketing for Advertising Age. Send tips to eschultz@adage.com.

Budweiser Signs Rihanna for New Global Campaign

adage.com — Rihanna is joining Anheuser-Busch InBev's stable of music stars, which already includes Jay-Z and Justin Timberlake. The pop star will take center stage in a campaign for Budweiser that will also include Jay-Z and reach more than 85 countries starting next week.

Geico Poised to Drive Past Allstate

adage.com — Geico might soon cause a little of its own mayhem in the auto-insurance market. The marketer -- which spends some $1 billion a year on gecko and pig-filled advertising -- is poised to surpass Allstate as the nation's second-largest auto insurance company, according to business data company SNL Financial.

Can BBDO Make Bud Light Advertising Awesome Again?

adage.com — Anheuser-Busch InBev is getting back together with Omnicom Group in the U.S. The world's largest brewer is hiring BBDO as lead agency for Bud Light domestically, while keeping line extensions such as Bud Light Platinum at Translation, which had been handling the entire account since last August.

Kraft Restructures as It Eyes More Brand-Building

adage.com — Nine months after Kraft Foods split in two, one of the new companies is restructuring as it looks to boost brand-building. Kraft Foods Group, which was formed in October as a North American food and beverage business, today said it will divide its grocery division into two units: one focused on meals and desserts and the other housing snacks, sauces and dressings.

Mondelez Strikes Global 'Mobile-Only' Media Deal with Google

adage.com — Mondelez International has struck a significant mobile media deal with Google covering 16 countries as the marketer looks to drive more impulse purchases of brands such as Oreo and Trident across the globe. The pact, which Mondelez describes as its first "mobile-only media deal," will cover mobile search, display and websites.

Morning has broken.

The boats are coming home. Wint...

Feb 01, 2015

Why Weight Watchers Ran an Anti-Drug-Like Super Bowl Ad adage.com/article/specia…

Feb 01, 2015

For those who were so sure the first Godaddy ad was a stunt, explain that second ad.

Feb 01, 2015

So far, Marcia Brady has had more success in this Super Bowl than Tom Brady

Feb 01, 2015

Oreo, which caused a stir with 2013 blackout tweet, likely to drop the mic again this year. I don’t expect them to Tweet. (wisely)

Feb 01, 2015

Anheuser-Busch typically runs first ad in game. Not this year. Brewer’s three 60-second ads will come later.

Feb 01, 2015

@bristei last year GEICO ran an ad no one knew about, if I remember correctly. (it was an old spot)

Feb 01, 2015

RT @petersontee: NBC's Super Bowl livestream is about 1.5 minutes behind TV feed

Feb 01, 2015

RT @jpoggi: Switching to @adage to discuss #SuperBowlads -- come chat with me over there.

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