EJ Schultz on Muck Rack

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As seen in:  Advertising Age

I cover food and beverage marketing for Advertising Age. Send tips to eschultz@adage.com.

Budweiser Signs Rihanna for New Global Campaign

adage.com — Rihanna is joining Anheuser-Busch InBev's stable of music stars, which already includes Jay-Z and Justin Timberlake. The pop star will take center stage in a campaign for Budweiser that will also include Jay-Z and reach more than 85 countries starting next week.

Geico Poised to Drive Past Allstate

adage.com — Geico might soon cause a little of its own mayhem in the auto-insurance market. The marketer -- which spends some $1 billion a year on gecko and pig-filled advertising -- is poised to surpass Allstate as the nation's second-largest auto insurance company, according to business data company SNL Financial.

Can BBDO Make Bud Light Advertising Awesome Again?

adage.com — Anheuser-Busch InBev is getting back together with Omnicom Group in the U.S. The world's largest brewer is hiring BBDO as lead agency for Bud Light domestically, while keeping line extensions such as Bud Light Platinum at Translation, which had been handling the entire account since last August.

Kraft Restructures as It Eyes More Brand-Building

adage.com — Nine months after Kraft Foods split in two, one of the new companies is restructuring as it looks to boost brand-building. Kraft Foods Group, which was formed in October as a North American food and beverage business, today said it will divide its grocery division into two units: one focused on meals and desserts and the other housing snacks, sauces and dressings.

Mondelez Strikes Global 'Mobile-Only' Media Deal with Google

adage.com — Mondelez International has struck a significant mobile media deal with Google covering 16 countries as the marketer looks to drive more impulse purchases of brands such as Oreo and Trident across the globe. The pact, which Mondelez describes as its first "mobile-only media deal," will cover mobile search, display and websites.

Morning has broken.

The boats are coming home. Wint...

Dec 20, 2014

RT @latimes: Only one-third of claims made on "The Dr. Oz Show" can be backed by medical evidence, study says: lat.ms/1DTz2k3

Dec 19, 2014

@jessicawohl So Vernon will basically paid for not working for 2 years for about as long as he held the CEO job (2 years). #mustbenice

Dec 19, 2014

RT @jessicawohl: Kraft's Vernon set to get two years of severance worth more than $2 million fw.to/m3aBsbh $KRFT

Dec 17, 2014

RT @draftmag: Good news, #Chicago beer drinkers: @SweetWaterBrew's hitting the Windy City in April!

Dec 17, 2014

Teen alcohol, cigarette, illegal drug use all down in 2014 according to U Mich study: monitoringthefuture.org//pressreleases…

Dec 15, 2014

RT @kenwheaton: Let me fix your headline @BW: "Profitable insurance companies, rich NFL owners pretend to hold Super Bowl hostage." buswk.co/1ufoIsG

Dec 15, 2014

RT @dkaplanSBJ: NFL on BW story on SB in peril due 2 federal terrorism insurance issue: "The Super Bowl will be played. "

Dec 15, 2014

An early look at ad plans for College Football Playoff: adage.com/article/cmo-st…

Dec 11, 2014

RT @OldSchool80s: On this day in 1987, both the films Wall Street and Throw Momma From the Train were released in theaters. #80s

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