EJ Schultz on Muck Rack

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As seen in:  Advertising Age

I cover food and beverage marketing for Advertising Age. Send tips to eschultz@adage.com.

Budweiser Signs Rihanna for New Global Campaign

adage.com — Rihanna is joining Anheuser-Busch InBev's stable of music stars, which already includes Jay-Z and Justin Timberlake. The pop star will take center stage in a campaign for Budweiser that will also include Jay-Z and reach more than 85 countries starting next week.

Geico Poised to Drive Past Allstate

adage.com — Geico might soon cause a little of its own mayhem in the auto-insurance market. The marketer -- which spends some $1 billion a year on gecko and pig-filled advertising -- is poised to surpass Allstate as the nation's second-largest auto insurance company, according to business data company SNL Financial.

Can BBDO Make Bud Light Advertising Awesome Again?

adage.com — Anheuser-Busch InBev is getting back together with Omnicom Group in the U.S. The world's largest brewer is hiring BBDO as lead agency for Bud Light domestically, while keeping line extensions such as Bud Light Platinum at Translation, which had been handling the entire account since last August.

Kraft Restructures as It Eyes More Brand-Building

adage.com — Nine months after Kraft Foods split in two, one of the new companies is restructuring as it looks to boost brand-building. Kraft Foods Group, which was formed in October as a North American food and beverage business, today said it will divide its grocery division into two units: one focused on meals and desserts and the other housing snacks, sauces and dressings.

Mondelez Strikes Global 'Mobile-Only' Media Deal with Google

adage.com — Mondelez International has struck a significant mobile media deal with Google covering 16 countries as the marketer looks to drive more impulse purchases of brands such as Oreo and Trident across the globe. The pact, which Mondelez describes as its first "mobile-only media deal," will cover mobile search, display and websites.

Morning has broken.

The boats are coming home. Wint...

Jul 01, 2015

MillerCoors interim CEO Gavin Hattersley begins today. He commits to "restoring both Miller Lite and Coors Light" in memo to distributors

Jul 01, 2015

Kraft shareholders approve Heinz merger. The new Kraft Heinz Co starts operation after markets close July 2.

Jul 01, 2015

Nine months after acquiring Annies, Gen Mills will launch Annies soups.

Jul 01, 2015

Gen Mills to make Lucky Charms gluten free

Jun 30, 2015

ConAgra will sell its private label business, company announces this morning.

Jun 29, 2015

The leadership team for the new Kraft-Heinz is mostly Heinz people and mostly male. adage.com/article/cmo-st…

Jun 29, 2015

RT @jessicawohl: The Trump fallout continues --- this time, with beer. @WBEZ has the story: twitter.com/monicaeng/stat…

Jun 29, 2015

Kellogg's new product lineup includes Keebler-Jif cookies. pic.twitter.com/2Dr1gRPrao

Jun 29, 2015

Here is a sponsor actually doing something about the FIFA scandal: fw.to/OBBUaKY

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