E.J. Schultz on Muck Rack

E.J. Schultz

Verified
Chicago
As seen in: Ad Age, Ad Age Marketer's Brief, Apple Podcasts, Flipboard, Automotive News, Automotive News Europe, Autoweek, Crain's New York Business, Morning Consult, Automotive News Canada, Crain's Chicago Business, Crain's Detroit Business and
News Editor at Ad Age. Send tips to eschultz@adage.com. Or use aatips@adage.com
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Articles

GM marketing executive Norm de Greve is departing the automaker

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By E.J. Schultz 
| Automotive News
General Motors Chief Growth Officer Norm de Greve is leaving the automaker. His exit comes about six months after he gave up the chief marketing officer title when GM elevated Lin-Hua Wu to the new role of chief communications and marketing officer. The shift made de Greve the company’s first chief growth officer and he retained oversight of media buying and planning.
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GM hires Uber exec as Cadillac CMO, begins search for Buick/GMC marketing leader

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By E.J. Schultz 
| Automotive News
General Motors has filled its Cadillac chief marketing officer role with a longtime Uber marketing leader and is beginning a new search to fill the top marketing job for Buick and GMC.
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Ford and GM turn F1 into mass marketing stage — not just racing

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By E.J. Schultz 
| Automotive News
The Ford-General Motors rivalry has taken a new turn — right onto a Formula 1 racetrack. The American auto giants are newly invested in the sport: GM through the new Cadillac F1 team and Ford via its new engine partnership with Oracle Red Bull Racing. And the competition, which begins this weekend with F1’s first 2026 race in Australia, is as much about winning over regular car buyers as excelling on the high-speed circuit.
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