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Chicago Bureau Chief — Advertising Age

Chicago Bureau Chief for Advertising Age. My beats include include beverage, food, sports and auto marketing. Send tips to eschultz@adage.com.

Mello Yello Has a New Look

Mello Yello Has a New Look
creativity-online.com — Add Mello Yello to the list of beverage brands getting an extreme packaging makeover. The Coca-Cola owned brand recently teased its new packaging on Twitter. The design -- which features a vertically scripted "MY" phrase and uses black and yellow and a touch of green -- is a radical departure from previous packaging that used green and and orangish-red color against a yellow backdrop (see second image above).

Volkswagen brand takes image hit as perception scores plummet

Volkswagen brand takes image hit as perception scores plummet
autonews.com — The growing emissions scandal at Volkswagen is starting to harm the automaker's brand image on social media and beyond, although its Audi brand appears to be sheltered some, according to new data. The YouGov BrandIndex, which tracks daily consumer perception, found that Volkswagen's score in the U.S.

Oscar Mayer's Sizzl Dating App Plays Matchmaker to Bacon Lovers

Oscar Mayer's Sizzl Dating App Plays Matchmaker to Bacon Lovers
creativity-online.com — Need some more bacon in your love life? Oscar Mayer has an app for that called "Sizzl" that the brand is touting as a "first-ever, totally real" dating app for bacon lovers. The app is available for free on iTunes and is meant to "help Americans find their bacon soulmates," according to the Kraft Heinz-owned brand.

Go to Bat As Bryce Harper in Gatorade's VR Experience

Go to Bat As Bryce Harper in Gatorade's VR Experience
creativity-online.com — Gatorade is trying to give fans a new point of view -- like how to stare down a Major League fastball -- as part of a new virtual reality effort. The campaign features Washington Nationals star Bryce Harper and seeks to put fans in his shoes as he steps to the plate.

Budweiser Signs Rihanna for New Global Campaign

Budweiser Signs Rihanna for New Global Campaign
adage.com — Rihanna is joining Anheuser-Busch InBev's stable of music stars, which already includes Jay-Z and Justin Timberlake. The pop star will take center stage in a campaign for Budweiser that will also include Jay-Z and reach more than 85 countries starting next week.

Geico Poised to Drive Past Allstate

Geico Poised to Drive Past Allstate
adage.com — Geico might soon cause a little of its own mayhem in the auto-insurance market. The marketer -- which spends some $1 billion a year on gecko and pig-filled advertising -- is poised to surpass Allstate as the nation's second-largest auto insurance company, according to business data company SNL Financial.

Can BBDO Make Bud Light Advertising Awesome Again?

Can BBDO Make Bud Light Advertising Awesome Again?
adage.com — Anheuser-Busch InBev is getting back together with Omnicom Group in the U.S. The world's largest brewer is hiring BBDO as lead agency for Bud Light domestically, while keeping line extensions such as Bud Light Platinum at Translation, which had been handling the entire account since last August.

Kraft Restructures as It Eyes More Brand-Building

Kraft Restructures as It Eyes More Brand-Building
adage.com — Nine months after Kraft Foods split in two, one of the new companies is restructuring as it looks to boost brand-building. Kraft Foods Group, which was formed in October as a North American food and beverage business, today said it will divide its grocery division into two units: one focused on meals and desserts and the other housing snacks, sauces and dressings.

Mondelez Strikes Global 'Mobile-Only' Media Deal with Google

Mondelez Strikes Global 'Mobile-Only' Media Deal with Google
adage.com — Mondelez International has struck a significant mobile media deal with Google covering 16 countries as the marketer looks to drive more impulse purchases of brands such as Oreo and Trident across the globe. The pact, which Mondelez describes as its first "mobile-only media deal," will cover mobile search, display and websites.

Morning has broken.

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