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As seen in:  Advertising Age

I cover food and beverage marketing for Advertising Age. Send tips to eschultz@adage.com.

Budweiser Signs Rihanna for New Global Campaign

adage.com — Rihanna is joining Anheuser-Busch InBev's stable of music stars, which already includes Jay-Z and Justin Timberlake. The pop star will take center stage in a campaign for Budweiser that will also include Jay-Z and reach more than 85 countries starting next week.

Geico Poised to Drive Past Allstate

adage.com — Geico might soon cause a little of its own mayhem in the auto-insurance market. The marketer -- which spends some $1 billion a year on gecko and pig-filled advertising -- is poised to surpass Allstate as the nation's second-largest auto insurance company, according to business data company SNL Financial.

Can BBDO Make Bud Light Advertising Awesome Again?

adage.com — Anheuser-Busch InBev is getting back together with Omnicom Group in the U.S. The world's largest brewer is hiring BBDO as lead agency for Bud Light domestically, while keeping line extensions such as Bud Light Platinum at Translation, which had been handling the entire account since last August.

Kraft Restructures as It Eyes More Brand-Building

adage.com — Nine months after Kraft Foods split in two, one of the new companies is restructuring as it looks to boost brand-building. Kraft Foods Group, which was formed in October as a North American food and beverage business, today said it will divide its grocery division into two units: one focused on meals and desserts and the other housing snacks, sauces and dressings.

Mondelez Strikes Global 'Mobile-Only' Media Deal with Google

adage.com — Mondelez International has struck a significant mobile media deal with Google covering 16 countries as the marketer looks to drive more impulse purchases of brands such as Oreo and Trident across the globe. The pact, which Mondelez describes as its first "mobile-only media deal," will cover mobile search, display and websites.

Morning has broken.

The boats are coming home. Wint...

Mar 01, 2015

RT @OldSchool80s: On this day in 1982, MTV launched its "I Want My MTV" advertising campaign. #80s pic.twitter.com/iufSlmgER4

Feb 27, 2015

RT @kottke: WOW. The Chicago Bulls’ official site has reverted to its 90s design, which I remember very clearly. Nostalgia bomb. nba.com/bulls/90s-night

Feb 27, 2015

RT @adage: Sparkling Lipton Tea looks to fill soda void; TV spot launches on Monday. See it now. #tinybubbles trib.al/ewcPHG2

Feb 26, 2015

See The Spots: Preview Coke's Big New Global Bottle Campaign adage.com/article/see-th…

Feb 26, 2015

AB-InBev will expand its Mexican import, Montejo, to 8 more states in 2015, bringing total to 12 states.

Feb 20, 2015

Bud Light is bringing back its “Whatever USA” town takeover marketing campaign that debuted last year

Feb 19, 2015

PepsiCo dedicating its entire #CAGNY presentation to “Power of One” which it now calls “Better Together” (Pep+Frito)

Feb 17, 2015

Marketers: If Guidelines Change, Will Your Cholesterol Claims Matter? adage.com/article/cmo-st…

Feb 15, 2015

RT @AlbertBrooks: I thought the SNL reunion was in L.A. Shit.

Feb 12, 2015

As he changes CMOs, new Kraft CEO seems intent on more marketing discipline. Updated story: adage.com/article/cmo-st…

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