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I cover beer/spirits and food marketing for Advertising Age. Send tips to eschultz@adage.com.

Budweiser Signs Rihanna for New Global Campaign

adage.com — Rihanna is joining Anheuser-Busch InBev's stable of music stars, which already includes Jay-Z and Justin Timberlake. The pop star will take center stage in a campaign for Budweiser that will also include Jay-Z and reach more than 85 countries starting next week.

Geico Poised to Drive Past Allstate

adage.com — Geico might soon cause a little of its own mayhem in the auto-insurance market. The marketer -- which spends some $1 billion a year on gecko and pig-filled advertising -- is poised to surpass Allstate as the nation's second-largest auto insurance company, according to business data company SNL Financial.

Can BBDO Make Bud Light Advertising Awesome Again?

adage.com — Anheuser-Busch InBev is getting back together with Omnicom Group in the U.S. The world's largest brewer is hiring BBDO as lead agency for Bud Light domestically, while keeping line extensions such as Bud Light Platinum at Translation, which had been handling the entire account since last August.

Kraft Restructures as It Eyes More Brand-Building

adage.com — Nine months after Kraft Foods split in two, one of the new companies is restructuring as it looks to boost brand-building. Kraft Foods Group, which was formed in October as a North American food and beverage business, today said it will divide its grocery division into two units: one focused on meals and desserts and the other housing snacks, sauces and dressings.

Mondelez Strikes Global 'Mobile-Only' Media Deal with Google

adage.com — Mondelez International has struck a significant mobile media deal with Google covering 16 countries as the marketer looks to drive more impulse purchases of brands such as Oreo and Trident across the globe. The pact, which Mondelez describes as its first "mobile-only media deal," will cover mobile search, display and websites.

Morning has broken.

via.me — Morning has broken.

The boats are coming home. Wint...

via.me — The boats are coming home. Winter is near.
Oct 21, 2014

Unplugging. Chasing the sunset at 30,000 feet. Heading west to get hitched. See y'all sometime in November ...

Oct 21, 2014

RT @kenwheaton: Carefully Groomed Stubble Is a Mark of Low Moral Character gawker.com/carefully-groo…

Oct 18, 2014

Flying back form Orlando on a plane full of crying kids. #thanksDisney

Oct 18, 2014

Did Rauner camp interfere with this Sun-Times reporter's job? shar.es/1mi21C via @crainschicago

Oct 18, 2014

RT @saralivingston: @ejschultz3 MC Miller Lite throwback was talked about yesterday. I think it's more about evolution away from the old mass marketing

Oct 18, 2014

State of Beer Advertising?: the only beer campaign talked about at #ANAMasters is EIGHT years old. (Most Interesting Man)

Oct 18, 2014

#ANAMasters attendees: Read Ad Age profile of actor behind Most Interesting Man: adage.com/article/behind…

Oct 18, 2014

RT @adage: Time Inc.'s Mark Ellis read from our content marketing issue on stage at #ANAMasters Important issue to grab, if you haven't already!

Oct 16, 2014

ANA prez Bob Liodice kicks of ANA conference by showing Budweiser and Coke Super Bowl ads. #ANAMasters

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