EJ Schultz on Muck Rack

EJ Schultz Verified

I cover beer/spirits and food marketing for Advertising Age. Send tips to eschultz@adage.com.

Aug 29, 2014

RT @adage: Bud Light wins Colorado town's last-minute approval for 'Whatever, USA' takeover bit.ly/1tQJnVJ

Aug 28, 2014

Crested Butte’s approval of Bud Lights event permit came after the brewer doubled the donation to the town to $500,000.

Aug 28, 2014

Crested Butte Town Council has approved Bud Light’s move to convert the town into Whatever USA for national ad shoot, event, per A-B

Aug 28, 2014

... on the plus side for AB, the Crested Butte controversy will probably earn this campaign more attention that it would've gotten b4 ...

Aug 28, 2014

Is this be the first time ever that a national ad campaign hinges on the approval of a small town Town Council vote? adage.com/article/cmo-st…

Aug 27, 2014

Something to consider amid talk of whiskey boom: According to ISI, demand peaked in the 1970s at ~100 mm cases, and is currently only ~50 mm

Aug 26, 2014

Just got this pitch: "It may still be summer but before you know it, the holiday party circuit will soon be upon us." #chrismascreep

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