EJ Schultz on Muck Rack

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As seen in:  Advertising Age

I cover food and beverage marketing for Advertising Age. Send tips to eschultz@adage.com.

Budweiser Signs Rihanna for New Global Campaign

adage.com — Rihanna is joining Anheuser-Busch InBev's stable of music stars, which already includes Jay-Z and Justin Timberlake. The pop star will take center stage in a campaign for Budweiser that will also include Jay-Z and reach more than 85 countries starting next week.

Geico Poised to Drive Past Allstate

adage.com — Geico might soon cause a little of its own mayhem in the auto-insurance market. The marketer -- which spends some $1 billion a year on gecko and pig-filled advertising -- is poised to surpass Allstate as the nation's second-largest auto insurance company, according to business data company SNL Financial.

Can BBDO Make Bud Light Advertising Awesome Again?

adage.com — Anheuser-Busch InBev is getting back together with Omnicom Group in the U.S. The world's largest brewer is hiring BBDO as lead agency for Bud Light domestically, while keeping line extensions such as Bud Light Platinum at Translation, which had been handling the entire account since last August.

Kraft Restructures as It Eyes More Brand-Building

adage.com — Nine months after Kraft Foods split in two, one of the new companies is restructuring as it looks to boost brand-building. Kraft Foods Group, which was formed in October as a North American food and beverage business, today said it will divide its grocery division into two units: one focused on meals and desserts and the other housing snacks, sauces and dressings.

Mondelez Strikes Global 'Mobile-Only' Media Deal with Google

adage.com — Mondelez International has struck a significant mobile media deal with Google covering 16 countries as the marketer looks to drive more impulse purchases of brands such as Oreo and Trident across the globe. The pact, which Mondelez describes as its first "mobile-only media deal," will cover mobile search, display and websites.

Morning has broken.

The boats are coming home. Wint...

Mar 31, 2015

RT @McMurphyESPN: Mid-American commissioner Jon Steinbrecher, MAC taking stand vs. Indiana law espn.go.com/college-sports…

Mar 31, 2015

RT @PaulDoyle1: UConn coaches won't travel to Indianapolis for Final 4. Statement from President Susan Herbst pic.twitter.com/BDSgnlHwTE

Mar 31, 2015

RT @CNBCnow: [Exclusive] Buffett on Heinz-Kraft deal: We hope its not the last 'major transaction' in the space, "there is no finish line"

Mar 31, 2015

Breaking beverge news this A.M: Coke's Wendy Clark is coming back: adage.com/article/cmo-st… Heineken shakes up mgmt: adage.com/article/cmo-st…

Mar 31, 2015

Southern Comfort announces drone delivery in fairly obvious April Fool's Day prank (I think) ... soco2go.southerncomfort.com/home

Mar 30, 2015

...and here come the predictable brand April Fool's Day stunts: startribune.com/lifestyle/tast…

Mar 30, 2015

RT @jessicawohl: Ferrara will soon make nearly all of the candy it sells to Wal-Mart in the U.S. fw.to/weJdpyM $WMT

Mar 27, 2015

Here is some significant CPG ad agency news for a big General Mills brand adage.com/article/agency…

Mar 27, 2015

RT @spiritsbusiness: SPI Group is "extremely disappointed" by a ruling it must return its Stolichnaya #Vodka trademark to Russian state ow.ly/KRZsW

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