Erin Griffith on Muck Rack

Erin Griffith Verified

Tech Writer, — Fortune
Covers:  business strategy, tech ipos, venture capital, apps, e-commerce companies, startups, new york city tech, adtech, social media, funding rounds, fundraising, investing trends, the occasional fun randomness, startup trends
Doesn't Cover: advertising case studies, ad campaigns, news our competitors have already covered

I write about tech, startups, VC + business for Fortune. | subscribe: | photo by @billwadman

Buy This Book Before You Buy Facebook: A PandoDaily Expert Guide To The Internet's Most Talked Ab...

Buy This Book Before You Buy Facebook: A PandoDaily Expert Guide To The Internet's Most Talked Ab...

Have you ever used a typewriter?

Not professionally...

What's the funniest news-related #hashtag you've seen?

Recently the #muslimrage backlash was fairly hilarious

What tools and software do you use to do your job?

Android (yes Android) phone, Macbook air, Google Docs, Skype, Wordpress

Reaction Housing raises $10 million for disaster relief shelters — In developing the prototypes for its 80-square-foot Exo shelters, Reaction Housing, a startup based in Austin, Texas, realized that the available materials and vendors didn't meet its performance criteria. The units needed to last five to 10 years, but early dives into the supply chain didn't look promising.

Exclusive: Refinery29 is raising up to $50 million — Refinery29, a fashion and lifestyle site for young women, is close to raising a large new round of funding, according to sources familiar with the situation. The company is seeking up to $50 million in funding. Most of the money in this round would come from strategic investors, including existing shareholder Hearst Corporation.

Men’s Wearhouse founder George Zimmer pitched investors on a tux rental startup — George Zimmer, founder of Men's Wearhouse , last summer pitched venture capitalists on a new endeavor: Generation Tux, an e-commerce tuxedo rental business. His goal was to raise $22 million in Series A funding, according to a pitchdeck obtained by Fortune. The round would have given the company a pre-money valuation of $6.9 million.

Why Jet is giving equity to customers — In April, e-commerce site plans to open its digital doors to the public in one of the most anticipated startup launches in recent memory. The startup has raised an unprecedented $220 million in venture funding, which values it, including the funds raised, at $590 million.

Social media's biggest business challenge? Keeping brands in check — On a rainy day in February 2012, several hundred representatives from brands, software makers, and advertising agencies gathered at the American Museum of Natural History in New York City. The event, held by Facebook months before its IPO, was meant to be a schmoozy affair.

A lawyer's pledge to change the ratio — Ed Zimmerman, a venture capital lawyer at Lowenstein Sandler, isn't trying to set the world on fire. But he does want to make a difference, however small it may be, in his industry. There's been a lot of buzz around minimizing the tech industry's discrimination against women.

IPOs Facebook and Twitter — A week before the May 2012 offering, General Motors yanked its $10 million budget, declaring that Facebook's ads didn't work. Investors fretted that the social media company wasn't making enough money from mobile ads. Regulators pressed the company on its mobile-revenue guidance, which proved controversial.

The decline of the app millionaire — Smartphone apps are sucking up more of our time than ever (a 65% increase over the past two years), but we really use only a few of them. Facebook alone consumes 10% of our time, and most people don't download even one new app in an average month, ComScore reports.

Pandora's grand plan: A CRM system for recording artists — Musical acts today make the majority of their money from touring. (Unless, perhaps, you happen to be Taylor Swift.) Because of this, an entire class of apps and Web services exists to help artists promote themselves and their tours. There's Artist Growth, Bandsintown, SongKick, Thrillcall, YPlan,, Jukely, and Superglued (which appears to have already shut down).

Why Chelsea Handler chose Netflix over TV — When Chelsea Handler left her nightly talk show last fall, she had plenty of options. She could have taken a host job at a late night network talk show, she could have starred in a sitcom, or even a reality show. Instead, she signed a contract with Netflix.
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Mar 04, 2015

@zsims they should probably partner on a smartlock and call it nestdoor

Mar 04, 2015

@eliseramsay @FortuneMagazine i had nothing to do with it - decision was made company-wide it seems

Mar 04, 2015

hipchat is dead at @FortuneMagazine, long live slack. i'll miss the custom emojis

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