Erin Griffith on Muck Rack

Erin Griffith Verified

Tech Writer, — Fortune
Covers:  business strategy, tech ipos, venture capital, apps, e-commerce companies, startups, new york city tech, adtech, social media, funding rounds, fundraising, investing trends, the occasional fun randomness, startup trends
Doesn't Cover: advertising case studies, ad campaigns, news our competitors have already covered

Writer at Fortune. Tech, startups, VC + business. | tips: erin.griffith at fortune | subscribe:

Buy This Book Before You Buy Facebook: A PandoDaily Expert Guide To The Internet's Most Talked Ab...

Buy This Book Before You Buy Facebook: A PandoDaily Expert Guide To The Internet's Most Talked Ab...

Have you ever used a typewriter?

Not professionally...

What's the funniest news-related #hashtag you've seen?

Recently the #muslimrage backlash was fairly hilarious

What tools and software do you use to do your job?

Android (yes Android) phone, Macbook air, Google Docs, Skype, Wordpress

Memo enables employer-approved anonymous office gossip — When Ryan Janssen worked at Motorola, he'd get a sick feeling in the pit of his stomach every Sunday afternoon. He dreaded going to work the next day. Not because he didn't like the actual work-that part was great-but because he hated the insincerity and politics that come with navigating a large organization.

Fab was never a billion-dollar company — The night before Fab's quarterly board meeting last fall, CEO Jason Goldberg invited its directors and other top investors to a private dinner in Berlin. It was the first board meeting held after Goldberg laid off around 600 of Fab's 750 employees and made plans to pivot the flash-sales website to a custom furniture site called Hem.

Artsy, a tech startup, lures art galleries and collectors online — The art industry is an old-school, relationship-driven one, and it won't be easily turned on its head by software from outsiders. To make its bid for attention work, Artsy, a resource for art collectors and galleries, is practicing another fine art: patience.

Meet Slack, the youngest billion-dollar startup — If any company embodies the Age of the Unicorn (the subject of Fortune's latest cover story), it's Slack. The business software maker can easily serve as an example of why we're in a tech bubble. Its namesake product is only eight months old and the company is worth $1 billion.

Book review: Marissa Mayer and the Fight to Save Yahoo! — Marissa Mayer and the Fight to Save Yahoo! is a quick, compelling read, partly because Nicholas Carlson, a chief correspondent with Business Insider, writes in punchy Tweet-sized paragraphs, the signature style of his employer. A web sensibility doesn't always translate to the printed word, but Carlson has shown he can strike the right balance.

Shape the Future: Computer algorithms that can 'see' images on the Web — Thanks to smartphones, photos are the new language of the Web. Each day people upload 1.8 billion new images to the Internet. The only problem with all that pic-sharing? The Web's entire infrastructure is built around text. (Even Google's image search function relies on text to identify images.)

Algorithms buy television ads — Never mind that Americans now spend more time online than they do in front of the tube. Television commands $74.5 billion in annual advertising spending, which dwarfs the $42.8 billion that goes to digital ads. Decades into this whole Internet thing, we're still waiting for ad dollars to follow the eyeballs online.

The latest trend in startup names? Regular old human names — If you work in startups, there's a good chance you know Oscar. And Alfred. Benny, too. And don't forget Lulu. These aren't the prominent Silicon Valley people that techies know by first name (although those exist-think Marissa, Satya, Larry and Sergey, Zuck). Rather, Oscar, Alfred, Benny and Lulu are companies.

Inside Machinima's turnaround plan — Machinima, a network of gaming video channels, is in an awkward position. It was one of the first big YouTube networks to make headlines, quickly growing to 300 million subscribers and raising almost $50 million in venture backing (including from Google, YouTube's parent company), valuing it at nearly $200 million in 2012.

Rent the Runway raises $60 million — Rent the Runway, a dress rental service, has raised $60 million in a series D round of new venture funding. The company has now raised a total of $116 million. Technology Crossover Ventures led the round, with participation from Bain Capital Ventures, Highland Capital Partners, and Advance Publications.
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Jan 26, 2015

@davetisch @pkafka I remember 2006 because I had just moved here. Nothing shut down and it was unremarkable.

Jan 26, 2015

this is how @danprimack gets me to drop what i'm doing and dig into earnings reports just for the sake of argument…

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