Gabriel Beltrone on Muck Rack

Gabriel Beltrone Verified

NYC
Staff Writer — Adweek

Contributor to @adweek and @adfreak.

Method Leaf-Blows a Birthday Cake and Makes Other Unholy Messes in These Fun Ads

Method Leaf-Blows a Birthday Cake and Makes Other Unholy Messes in These Fun Ads
adweek.com — Hand, dish and laundry liquids get surprisingly sexy in a new campaign from green cleaning brand Method. Call it haute soap. The brand's new "Fear No Mess" campaign, which might be less pithily articulated as "Make as Big a Mess as You Possibly Can," features immaculately dressed heroes finding inventive ways to trash beautifully designed rooms in a series of TV ads.

This Agency's Brilliant 'Braille Bricks' Help Blind Children Learn to Read Through Play

This Agency's Brilliant 'Braille Bricks' Help Blind Children Learn to Read Through Play
adweek.com — Imagine if Lego-style blocks were turned into a Braille alphabet that could help visually impaired children learn to read. For a group of kids in Brazil, such toys are a reality. The two-minute video below promotes "Braille Bricks," a new project from the nonprofit Dorina Nowill Foundation for the Blind and agency Lew'Lara\TBWA.

Justin Bieber's 'Sorry' Is Suddenly a Song About Allergies in This Hilarious Parody

Justin Bieber's 'Sorry' Is Suddenly a Song About Allergies in This Hilarious Parody
adweek.com — Allergy season is here, which means it's time for a fun song about snot and sucky genes! Set to Justin Bieber's hit "Sorry," pop-song parody artists Laughing Moms-aka Alisha Found Eden-croon about wheezing, antihistamines and hives, while apologizing to their kids for passing along the miserable immune response.

Team Canada's Winter Warriors Prep for Warmer Weather in Striking Rio 2016 Ads

Team Canada's Winter Warriors Prep for Warmer Weather in Striking Rio 2016 Ads
adweek.com — Canada's climate includes harsh terrain and gnarly winters-which is why its athletes are so hardcore, says a new ad for the nation's Olympics team. The Canadian Olympic Committee and agency Cossette created the campaign, titled "Ice in Our Veins," for this year's Summer Games in Brazil.

Ad of the Day: The World Is Weeping Over the Beauty of This Video Shot on an iPhone 6S

Ad of the Day: The World Is Weeping Over the Beauty of This Video Shot on an iPhone 6S
adweek.com — The iPhone 6S video camera is so good, it will make just about anything like a groundbreaking art film. So says a new ad about a tween girl who leverages her high-definition smartphone camera into a career as an award-winning auteur ... by filming a clip of her mother chopping a red onion.

Nike Tells Greek Athletes to 'Just Do It' Amid Crumbling Ruins of Country's Olympic Venues

Nike Tells Greek Athletes to 'Just Do It' Amid Crumbling Ruins of Country's Olympic Venues
adweek.com — Nike is weighing in on the Greek economic crisis with a haunting new ad featuring four competitive athletes from the debt-stricken country. It's a visually arresting piece, set in desolate venues from the 2004 Athens Olympics-expensive projects that have fallen into disrepair, becoming symbols of short-sighted government oversp

39 Great Ad Copywriters Just Got Book Jackets for Novels They Haven't Written

39 Great Ad Copywriters Just Got Book Jackets for Novels They Haven't Written
adweek.com — Some of the biggest creative names in advertising just received snail-mailed prototypes of book jacket designs ... for novels they haven't yet written. It's all part of an ambitious call for entries for the Winston Fletcher Fiction Prize, an annual literary competition for authors working in the advertising industry.

These Inmates Learn Social Media by Sending and Receiving Tweets Sewn on Bracelets

These Inmates Learn Social Media by Sending and Receiving Tweets Sewn on Bracelets
adweek.com — A new campaign titled "Tweet from Prison," created by Dubai-based agency Tonic International, blends rehabilitation, recycling and social media into an unusual message. Italian fashion line Made in Carcere, founded in 2007, has always had a moral mission-helping incarcerated women better integrate into society after their release by teaching them to sew, using secondhand fabrics, while they're in prison.

Chilling Australian PSA Shows How Boys Learn Domestic Abuse ... and Girls Learn to Forgive

Chilling Australian PSA Shows How Boys Learn Domestic Abuse ... and Girls Learn to Forgive
adweek.com — Knocking a girl over isn't just flirting, a new PSA from Australia reminds us-it's an early sign of contempt for women that could lead to more serious acts later in life. The chilling ad, created by the government and agency BMF to prevent violence against women in future generations, features an escalating montage of disconcerting scenarios.

How Amazon Saves You From the 'Showhole' When You Don't Know What to Binge Next

How Amazon Saves You From the 'Showhole' When You Don't Know What to Binge Next
adweek.com — It's one of the unhappy side effects of binge-watching-that deep emptiness you feel inside after burning through your favorite on-demand series. Amazon calls the common condition a "Showhole," and two new 30-second ads promote its Fire TV line of internet-streaming hardware products as the solution. The first spot st
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Nov 24, 2015

RT @nudd: Watching Katy Perry's H&M ad is "like getting punched in the face with a fistful of glitter," says @gab@gabrielbeltronetps://t.co…<a title="http://adweek.it/1lHmwwX" href="https://t.co/cpAWanbYan" rel="nofollow" target="_blank">adweek.it/1lHmwwX

Dec 10, 2013

.@nudd's annual 10 best ads list, nice balance of viral hits and exceptionally well-produced spots bit.ly/1bu4apc

Dec 10, 2013

@rhettandlink thanks for writing a fun song, and reading, and tweeting. (Sent, of course, from my phone). Cc @Adweek

Dec 09, 2013

@eringriffith good times - thanks again for the intro. @SandersAK thanks for the coffee and the chat - looking forward to more soon.

Oct 02, 2013

@EranEyal hey, thanks for the heads up, working on sorting it out.

Sep 30, 2013

Coke loses laurels as world's top brand, slipping to third behind Apple and Google. ow.ly/plLxT by @Chris_Heine

Sep 17, 2013

"[VW] must have figured enough of the target market was soaking up MTV in the mid-1980s to make this worthwhile." ow.ly/oX80m


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