Gabriel Beltrone on Muck Rack

Gabriel Beltrone Verified

NYC
Staff Writer — Adweek
As seen in:  Adweek

Contributor to @adweek and @adfreak.

Ad of the Day: A Young Serena Williams Sees the Future in This Excellent Gatorade Spot

adweek.com — A new commercial from TBWA\Chiat\Day for Gatorade features tennis star Serena Williams as a young girl, when a reporter asked her what player she'd most like to emulate as an adult. After an emotional montage of highlights from her subsequent career-she's won 21 major titles, putting her in the upper echelon of her sport, and all athletics-the camera cuts back to the answer she gave as a child.

Ikea Cooks Up a New Kitchen Like It's a Meal in This Adorably Designed Ad

adweek.com — If you've ever wondered what an Ikea kitchen might look like if it were assembled in a frying pan, you're in luck. A super cutesy new ad from BBH Asia Pacific features the furniture chain's "Metod" line of modular kitchen fixtures, getting whipped together as if they were ingredients on a cooking show.

Watch This Man Ambush Smokers at the Point of Sale With a Brutally Personal PSA

adweek.com — Even if your smoking habit doesn't kill you, it can still make you miserable. A new PSA from the Brazilian state of Paraña illustrates that point quite effectively with this long-form story of a middle-aged man whose generally happy life is marred by an illness that waited 14 years after he quit smoking to strike.

Booking.com Is Now Turning Your Best Summer Snapshots Into Clever, Silly GIFs

adweek.com — Summer may be coming to an end, but here's a fun way to keep reliving the good times-high-quality GIFs of your photos from the season, courtesy of Booking.com. The Priceline-owned online travel agency is inviting consumers to submit pics of their summer adventures, then turning its favorites into animated GIFs.

Organic Valley Is Back to 'Save the Bros' Again, and This Time You Can Help Brononymously

adweek.com — Earlier this year, Organic Valley launched a brilliantly idiotic campaign to save bros from synthetic protein. Now, the dairy marketer wants you to know the work isn't done. A new video from Alex Bogusky-backed agency Humanaut introduces an anonymous bro-themed hotline, where would-be good samaritans can try to help without risking juvenile retaliation (recounted in the ad as 60 Minutes style confessionals).

Peyton and Eli Manning Punk College Kids With a Very Demanding Gatorade Vending Machine

adweek.com — Peyton Manning is back to shame more lazy people into earning their Gatorade with sweat, and this time he's brought his brother with him. In a new reality-style ad series from TBWA\Chiat\Day, Peyton, quarterback of the Denver Broncos, and Eli, quarterback of the New York Giants, play coach to college students who are foolishly trying to use money to get drinks out of a Gatorade vending machine.

Bob Dylan Went Electric. And You Should Too, With a Plug-In Hybrid, Says Audi

adweek.com — A new hybrid-electric Audi is just like that time Bob Dylan shocked audiences by playing an electric guitar at the Newport Folk Festival, says Audi.

3M Builds a Rube Goldberg Machine From Its Esoteric Products, But Is It the Best Metaphor?

adweek.com — 3M, which makes lots and lots of different kinds of random, practical objects like sandpaper and stethoscopes, has now combined a bunch of them into one highly impractical but somewhat entertaining object-a Rube Goldberg machine. The video below makes the manufacturer the latest in a long line of brands (Honda, Red Bull, Panera, etc.)

Clothing Crackles With the Meaning of Life in These Excellent European Fabric Softener Ads

adweek.com — Kudos to Procter & Gamble brand Lenor (known in the U.S. as Downy) for managing to eroticize fabric softener in surprisingly poetic fashion. Each of these four long-form ads from Grey Dusseldorf delivers a cheeky ode to a different type of garment-skirts, trousers, shirts and scarves.

Kevin Durant Goes Nuts for a Street Baller's Dunk in Ad for Nike and Foot Locker

adweek.com — Kevin Durant may be a basketball star, but he knows how to cheer for the little people, too. In this new co-branded ad for Nike and Foot Locker, the Oklahoma City Thunder player gets so excited while sitting courtside at a street game that he throws his legs-and his namesake KD 8 Nikes-into the air.
More Articles →
Dec 10, 2013

.@nudd's annual 10 best ads list, nice balance of viral hits and exceptionally well-produced spots bit.ly/1bu4apc

Dec 10, 2013

@rhettandlink thanks for writing a fun song, and reading, and tweeting. (Sent, of course, from my phone). Cc @Adweek

Dec 09, 2013

@eringriffith good times - thanks again for the intro. @SandersAK thanks for the coffee and the chat - looking forward to more soon.

Oct 02, 2013

@EranEyal hey, thanks for the heads up, working on sorting it out.

Sep 30, 2013

Coke loses laurels as world's top brand, slipping to third behind Apple and Google. ow.ly/plLxT by @chris_heine

Sep 17, 2013

"[VW] must have figured enough of the target market was soaking up MTV in the mid-1980s to make this worthwhile." ow.ly/oX80m


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