Gabriel Beltrone

Jack Dorsey Is The Creepiest Man On Vine

buzzfeed.com — A story in eight short parts. ..

Ad for My First Rifle, Used to Kill 2-Year-Old, Is Way Too Much Like Any Other Toy Commercial

adweek.com — The problem with this 30-second spot for Crickett's My First Rifle .22-caliber single-shot gun is that it basically markets it as a toy. We see a school-age boy wide-eyed with excitement when he gets his shiny new weapon-"My first rifle," the voiceover enthuses, "a moment you never forget!"-while his chum is glum because he has to make do with a soccer ball.

Ad of the Day: IBM

adweek.com — IBM and Ogilvy make a big impact with the smallest of building blocks in their latest video, billed as "the world's smallest movie"-a rudimentary stop-motion animation made by IBM scientists using a special microscope they invented to move atoms around on a surface.

Lego Under Fire for Sticker Set Featuring Leering Construction Worker

adweek.com — You can build lots of stuff with Legos-even controversy! The company came under fire this week for a licensed sticker set that includes a leering, waving male construction worker and the caption, "Hey Babe!" Journalist Josh Stearns set off a mini firestorm after spying the stickers in a store and calling out Lego on his Tumblr.

Procter & Gamble Hires Grey to Handle Its Gillette Creative Business

adweek.com — Grey has won a battle of Procter & Gamble agencies to take home Gillette's creative account, according to sources. The other finalists were Saatchi & Saatchi and the incumbent, BBDO. The assignment is global. Worldwide media spending on the brand was not available, but in the U.S.

Jaguar's New Branded Film Is 13 Minutes Long, but Still Worth the Ride

adweek.com — When it comes to branded content, the better the content, the better the branding. And so it goes with Desire (below), a short film from ad agency The Brooklyn Brothers and Ridley Scott's production company, touting Jaguar's F-Type sports car.