Gabriel Beltrone on Muck Rack

Gabriel Beltrone Verified

NYC
Staff Writer — Adweek
As seen in:  Adweek

Contributor to @adweek and @adfreak.

Delta Feels a Road Warrior's Pain in Charming Ad About the Most Grueling of Trips

adweek.com — Traveling constantly for work can suck, and Delta wants you to know it understands. A new ad from Wieden + Kennedy New York tackles that familiar trope, as a drone of a man trudges through relatable little first-world indignities-the electronic keycard to his hotel room not working, getting lost going for a run in foreign streets, ironing a tie he's still wearing (but wait ...

Mentos Pack a Seriously Fresh Punch in This Hilarious Ad with a Perfect Twist Ending

adweek.com — This ad from BBH London for Mentos NOWMints is amazingly funny-perfectly paced, surprising, silly, and close enough to making sense that it actually serves the brand, especially because it's so memorable. It also sends up fresh-breath kissing clichés.

Agency Rigs Its Office to Count Everything That Goes On in Excruciating Detail

adweek.com — Do you love numbers? Not as much as Sid Lee does. The agency's Paris office is channeling Count von Count with a side project in which it set up digital sensors to count everything that goes on-how many cups of coffee are poured in a day, how many times the toilets flush, how many times employees use the "command + z" keyboard shortcut (that's undo, for all you mouse-clicking Neanderthals), how many documents the fax machine sends (zero, since 2013, because ha ha, umm...

Coca-Cola Celebrates Its Iconic Bottle's 100th Birthday With 15 New Ads

adweek.com — It's the 100th birthday of Coca-Cola's classic glass bottle, and the soda brand is celebrating hard-with a bunch of ads in all sort of different styles. The first might be best described as a super-diverse high-five stop-action hand party, shot by pop photographer David LaChappelle.

Classic Disney Characters Shadow Shoppers in This Delightful Mall Stunt

adweek.com — What would you do if you were walking through a well-lit shopping mall and your shadow suddenly turned into Donald Duck? It might be enough to strike panic into the heart of any reasonable person. Is it time to go on a diet? When did things get so wildly out of hand?

Sonic's Weird Drink Flavors Come to Life as Strangely Riveting Mouth Cartoons

adweek.com — Sonic is pretty serious about playing with its food. A new campaign from Goodby, Silverstein & Partners transforms actors' mouths into zany little characters using face paint, à la makeup artist Lauren Jenkinson's renditions of classic cartoon characters.

When the Escalators Died in Stockholm's Subway, Reebok Was There to Give People a Lift

adweek.com — If you're looking for an unconventional workout, Reebok might suggest carrying a stranger up a flight of stairs, just so he or she doesn't have to walk. Last week, when the escalators in Stockholm's subway stations were out of order, the sportswear brand, along with agency The Viral Company, recruited a bunch of athletes from Fit 4 Life, a local CrossFit gym, to give commuters a lift.

Christopher Guest Channels Best in Show for Brilliantly Bizarre PetSmart Ads

adweek.com — If you were a fan of Christopher Guest's classic movie Best in Show, PetSmart has the perfect campaign for you. The brand, with agency GDS&M, hired the writer, actor and filmmaker to direct a set of commercials in his signature mockumentary style, under the tagline "Partners in Pethood."

Oscars Relive the Glory of Past Winners in Stirring Ads for Sunday's Show

adweek.com — The Oscars are just around the corner, so now's as good a time as any to start amping yourself up by revisiting past highlights. And the show's producers, with help from 180LA, are making it easy to get a quick fix with the four new ads below, cut together by Oscar-winning editor Kirk Baxter.

Ikea Develops Its Own Emojis, for When You Need to Text About Swedish Meatballs

adweek.com — Men and women would get along better if they just had more domestically themed emojis to help them communicate properly in their text messages, says Ikea. The Swedish furniture maker and brain-hacking home-retail maze is playing couples therapist in a new campaign from the Netherlands that announces the launch of Ikea Emoticons.
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Dec 10, 2013

.@nudd's annual 10 best ads list, nice balance of viral hits and exceptionally well-produced spots bit.ly/1bu4apc

Dec 10, 2013

@rhettandlink thanks for writing a fun song, and reading, and tweeting. (Sent, of course, from my phone). Cc @Adweek

Dec 09, 2013

@eringriffith good times - thanks again for the intro. @SandersAK thanks for the coffee and the chat - looking forward to more soon.

Oct 02, 2013

@EranEyal hey, thanks for the heads up, working on sorting it out.

Sep 30, 2013

Coke loses laurels as world's top brand, slipping to third behind Apple and Google. ow.ly/plLxT by @chris_heine

Sep 17, 2013

"[VW] must have figured enough of the target market was soaking up MTV in the mid-1980s to make this worthwhile." ow.ly/oX80m

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