Gabriel Beltrone on Muck Rack

Gabriel Beltrone Verified

NYC
Staff Writer — Adweek
As seen in:  Adweek

Contributor to @adweek and @adfreak.

Mini-Documentary Looks at How to Balance Inspiration and Obligation as a Creative

adweek.com — Mac Premo is a guy who makes art, and has always made art, and here's a pretty cool mini-documentary about Mac Premo that you might well mistake for an ad for Mac Premo. Created by a guy named Bas Berkhout, it's beautifully shot and edited, with a narrative that pretty much breezes right by.

Tesco Puts On an Insane Christmas Light Show, Proves Commitment to Holiday Spirit

adweek.com — The annual British Christmas ad wars are heating up, and Tesco wants people to know it's armed with lots of the obligatory bright lights, and endearingly ridiculous ornaments.

Ad of the Day: Grandmas Know What Grown Princesses Want for Christmas, and It's Not a Pony

adweek.com — Christmas creep is pretty much here, so it's time for an ad about opening gifts. Luckily, this one's good for some laughs. The spot, for Mulberry, is adam&eveDDB's first work for the high-end British fashion retailer.

Cam Newton Gets Primal for Beats by Dre, With Help From Kendrick Lamar

adweek.com — Beats by Dre is back to motivate you, and this time it's enlisted Cam Newtown. The Carolina Panthers quarterback sweats it out in a new ad for the headphone maker's wireless offering from R/GA, following in the footsteps of last month's commercial celebrating LeBron James's return to Ohio, and this summer's starring Serena Williams in the wake of her U.S.

This Bank Bought Every Ad Slot on Norway's Biggest TV Station for 24 Hours

adweek.com — How do you market round-the-clock customer customer service? If you're Norwegian bank DNB, you buy all of the ad space on one channel in a 24-hour window, and fill it with advice from your country's citizens. The marketer crowdsourced some 3,000 clips from the public. And on Sept.

Pantone Lovers Can Now Book the Perfect Getaway at the Pantone Hotel

adweek.com — Do you love Pantone, and wish everything in your life could be defined by it? Consider a visit to the Pantone Hotel in Brussels. The color measuring company is now in the accommodations business, thanks to a building whose design is inspired by-what else?-the Pantone palette.

How JWT Is Turning Campaign Signs Into Furniture After Elections Are Over

adweek.com — Now that the elections are over, just think about all the fun craft projects you can do with irrelevant campaign signs-at least, if you live in Brazil. Civic nonprofit Mobilidade Urbana SustenĂ¡vel and JWT are out with the Political Furniture project, a campaign in the wake of the country's elections that shows people how to turn post-ballot sandwich boards into DIY home fixtures.

James Franco Is Saved From Certain Death by a Quick-Thinking Droid Turbo

adweek.com — The new Droid Turbo is so fast that when James Franco falls off the roof at a party, he can use the Motorola phone to find the nearest safe landing, calculate the best route there and text his date to meet him at the bottom-all before he crashes through an awning into a dumpster and dusts himself off.

Pitching New Business? Don't Behave Like These Imbeciles in the Meeting

adweek.com — Next time you go into a pitch meeting, you probably want to know what the client's business actually is. Such is the helpful moral of this comedy video from Smartypants, a new branded content production company from New York-based Seftel Productions, that does not in fact have much to do with pants.

Chrysler Celebrates Being American by Making You Think It's German or Japanese

adweek.com — How do you sell American cars in 2014? By tricking people into first thinking your goods are Japanese or German. Chrysler is launching a tongue-in-cheek campaign for its 200 model with TV ads featuring voiceovers that start in foreign languages, touting qualities commonly associated with cars built outside the U.S.
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Dec 10, 2013

.@nudd's annual 10 best ads list, nice balance of viral hits and exceptionally well-produced spots bit.ly/1bu4apc

Dec 10, 2013

@rhettandlink thanks for writing a fun song, and reading, and tweeting. (Sent, of course, from my phone). Cc @Adweek

Dec 09, 2013

@eringriffith good times - thanks again for the intro. @SandersAK thanks for the coffee and the chat - looking forward to more soon.

Oct 02, 2013

@EranEyal hey, thanks for the heads up, working on sorting it out.

Sep 30, 2013

Coke loses laurels as world's top brand, slipping to third behind Apple and Google. ow.ly/plLxT by @chris_heine

Sep 17, 2013

"[VW] must have figured enough of the target market was soaking up MTV in the mid-1980s to make this worthwhile." ow.ly/oX80m

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