Gabriel Beltrone on Muck Rack

Gabriel Beltrone Verified

Staff Writer — Adweek

Contributor to @adweek and @adfreak.

Katy Perry Is a Nutcracker, a Fairy Godmother and More in H&M's Loony Holiday Extravaganza — H&M has hired the perfect celebrity endorser for its over-the-top, candy-coated holiday spectacular: Katy Perry. The pop star and walking acid flashback anchors a new two-minute commercial for the clothing chain, grinning and prancing through every imaginable Christmas trope while her new single, "Every Day Is a Holiday," plays
Nov 24, 2015

Watching Katy Perry's H&M ad is "like getting punched in the face with a fistful of glitter," says @gabrielbeltrone.

Nov 24, 2015

RT @nudd: Watching Katy Perry's H&M ad is "like getting punched in the face with a fistful of glitter," says @gabrielbeltrone.…

Julia Louis-Dreyfus Tries Robbing Snoop Dogg in Old Navy's Wacky Black Friday Campaign — Julia Louis-Dreyfus scores some new co-stars in her latest for Old Navy, and the ensemble suits her well. The Veep and Seinfeld actress ties up rapper and marijuana poster boy Snoop Dogg in an attempt to strip him of a million dollars in this heist-themed ad for Old Navy's Black Friday sweepstakes, which promises the same sum for its prize.

Ad of the Day: Would You Act If You Were in Imminent Danger? Maybe Not, Says This Ad — If you were alone in a room that started filling with smoke, you'd take the cue and make a hasty exit, right? But if you were in the room with a group of full of strangers, you might react differently to that same immediate danger-depending what others do.

72andSunny Wins Seventh Generation, Breaks Scathing Ad About Carefree Millennials — Here's a fun send-up of live-for-the-moment advertising aimed at millennials. 72andSunny just picked up the ad account of Seventh Generation, the environmentally minded cleaning, paper and personal care products company. And its first work for the new client is for Bobble, its water bottle brand-the satirical commercial below is packaged as a takedown of the too-carefree approach to drinking water out of single-use plastic bottles.
Nov 18, 2015

RT @AdFreak: 72andSunny wins Seventh Generation, breaks scathing ad about carefree millennials.

This Emotional Ad About Grandparents Raising Their Grandchild Is for What, Now? — There are still a solid six weeks left in 2015, but this ad is a strong contender for the most uplifting, then perplexing, commercial of the year. It features an older couple who talk openly about the challenges and blessings they've experienced in raising their granddaughter, whose father-their son-is incarcerated.

This Holiday Ad for Dick's Sporting Goods May Be the Season's Sweetest Yet — Here's a Christmas commercial that's sure to bring a smile to your face. Dick's Sporting Goods has released a minute-long ad about a special gift for a local family man who is also a kids' soccer coach.

Pepsi's Uncle Drew Returns to Shoot Hoops with a New Group of Old Friends — After more than two years, Pepsi is reprising its Uncle Drew campaign, starring Kyrie Irving. This time, he's schooling younguns and old-timers alike in an intense game of H.O.R.S.E. The fourth video in the hit series, themed around an NBA point guard dressed up like a cranky old man who plays basketball like the young pro he really is, launched Thursday and has already generated over 1.6 million YouTube views.

How Slurpee Made Real 3-D Cups From the Soundwaves of Its Radio Ads — If you could drink a Slurpee out of anything, would you choose a plastic cup modeled from the soundwaves of a radio ad? To celebrate Australia's Bring Your Own Cup Day -a 7-Eleven promotion that lets customers put their Slurpee in unusual containers, like teapots and buckets-Leo Burnett Melbourne recorded Slurpee radio spots that featured sounds like mating blue whales and cheering soccer fans.

Ad of the Day: Christmas Is (Mostly) Hell in the Season's Most Brutally Honest Commercial — Here's a refreshingly honest Christmas ad from from Australian, in which supermarket chain Aldi acknowledges that we aren't all swimming in hugs and beautifully wrapped presents. The stress of the holidays takes center stage in this minute-long spot by BMF, in which revelers scramble to decorate, shop, cook and otherwise get in the spirit of the season while battling time constraints and equally desperate hordes.
Nov 12, 2015

RT @Adweek: Ad of the Day: Christmas is (mostly) hell in the season's most brutally honest commercial

Ad of the Day: Ikea Turns Your House into a Magical Playland in Gorgeous Storybook Spot — Is your home an Ikea-furnished wonderland? A new ad from the retailer and agency Mother London features a rich imaginary world, full of islands in the sky, where a bat and a bird help a robot learn to fly. It's a delightful little story, gorgeously produced, in a style evoking illustrations from children's books.
More Articles →
Nov 24, 2015

RT @nudd: Watching Katy Perry's H&M ad is "like getting punched in the face with a fistful of glitter," says @gabrielbeltrone.…

Dec 10, 2013

.@nudd's annual 10 best ads list, nice balance of viral hits and exceptionally well-produced spots

Dec 10, 2013

@rhettandlink thanks for writing a fun song, and reading, and tweeting. (Sent, of course, from my phone). Cc @Adweek

Dec 09, 2013

@eringriffith good times - thanks again for the intro. @SandersAK thanks for the coffee and the chat - looking forward to more soon.

Oct 02, 2013

@EranEyal hey, thanks for the heads up, working on sorting it out.

Sep 30, 2013

Coke loses laurels as world's top brand, slipping to third behind Apple and Google. by @chris_heine

Sep 17, 2013

"[VW] must have figured enough of the target market was soaking up MTV in the mid-1980s to make this worthwhile."

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