Credits Agency : Fred & Farid Paris Client : Tribord (Oxylane Group) Title : Back to Water Creative Directors : Fred & Farid Copywriters : Rayhaan Khodabux, Pierre Jouffray Art Directors : Rayhaan Khodabux, Pierre Jouffray Client supervisors : Arnaud Gauquelin, David Martinelly Agency supervisors : Bérengère Mangin, Alice Lombard TV producer (agency) : Karim Naceur Post producer (agency) : Sacha Adamon Director : Christopher Hewitt Production company : Moonwalk Producer : Gaspard Chevance Music : Spock Production Post production company : Nighshift Continue reading →

Pictures of people who look pathetic are funny. It's scientific fact at this point. It's also the engine behind People of Wal-Mart, that genius website that allows users to upload ridiculous camera-phone shots of ridiculous people (and other sights) captured while adventuring at ... you guessed it ... Wal-Mart! One of the niftiest features of People of Wal-Mart is the search function, which allows a person to narrow their search by state - meaning through the magic of technology we can gawk, chuckle, point, laugh, guffaw and otherwise carry on at the expensive of people caught in compromising positions (because they look stupid) at Wal-Marts right here in Washington. And they probably don't even know it! It's pretty dope. Now, I'm not going to lie. ... Continue reading →

The Best Street Ads Of The Year, So Far Meme advertising done right, via the streets of Toronto. posted about 2 hours ago Continue reading →

Pixie Pushkin A little pug with a big heart. posted about a day ago Continue reading →

Dozens Of Racoons Invade A Neighborhood, Eat Doritos “They eat everything,” said Stephanie Rutkowske, a local animal lover. “Doritos, Cheetos, chocolate. Or a big bag of cat food. They’ll eat that just as good too.” Welcome to my nightmare. posted about an hour ago Continue reading →

Nike had a huge advertising success at the 2010 World Cup with "Write the Future," the epic soccer spot that won the 2011 Film Grand Prix at Cannes for Wieden + Kennedy Amsterdam. (It didn't work out so well for the players in the spot, though, many of whom failed notably at the tournament—fueling fears of a "Write the Future" curse.) Now, Wieden + Kennedy London takes over for Amsterdam with a sequel of sorts called "My Time Is Now," which is, in its own way, just as epic as the original. The theme this time is the hunger of youth, with up-and-coming players like Brazil's Neymar, France's Yann M'Vila and Germany's Mario Götze storming a field—followed by hundreds of others—to compete against established stars ... Continue reading →

Guinness QR Cup Reveals Scannable Code When Full Another reason to choose the black stuff By Tim Nudd QR codes have been exhibiting an uncharacteristic characteristic lately—they've been not sucking as much. We had the Korean retailer's 3-D sunlight-activated QR code, which was scannable only at lunch, when the shadows lined up. Now, we have this Guinness QR code on a beer glass, dreamed up by BBDO New York. It's literally activated by the product—you pour a Guinness into the glass, and the beer's black color fills out the code. (Those inferior amber-colored beers are useless here.) Scan the code with your smartphone, and it "tweets about your pint, updates your Facebook status, checks you in via Foursquare, downloads coupons and promotions, invites your friends ... Continue reading →

McDonald's: All WhiteAnheuser-Busch: Mr. Silent Killer Gas PasserIn 2005, this long-running radio campaign finally won the Grand Prix at the International Advertising Festival in Cannes. It would have won earlier, but there were no Radio Lions until last year. Since launching in 2000, the campaignAnheuser-Busch: Mr. Footlong Hot Dog InventorIn 2005, this long-running radio campaign finally won the Grand Prix at the International Advertising Festival in Cannes. It would have won earlier, but there were no Radio Lions until last year. Since launching in 2000, the campaignAnheuser-Busch: Mr. Giant Taco Salad InventorIn 2005, this long-running radio campaign finally won the Grand Prix at the International Advertising Festival in Cannes. It would have won earlier, but there were no Radio Lions until last year. Since launching ... Continue reading →

In 1943, an anthropologist named Abraham Maslow published a paper titled “A Theory of Human Motivation” that, while it appeared only in an obscure academic journal, has since gone on to influence generations of marketers. Maslow’s theory posited that human needs fall into categories. The bottom two are essential for mere survival—physiological (food, sleep, etc.) and safety (shelter, employment, etc.). But above these lay the “social” and “ego” needs. These are what motivate people to satiate deeper desires: self-esteem, respect from others, a feeling of belonging. In a word: acceptance. The intense human desire to fit in probably never required a research paper to establish its validity. After all, it’s rooted in our daily lives. And that is why, as the ads on these pages ... Continue reading →

Prevalence and comorbidity of nocturnal wandering in the US adult general population M.M. Ohayon, MD, DSc, PhD, M.W. Mahowald, MD, Y. Dauvilliers, MD, PhD, A.D. Krystal, MD, MS and D. Léger, MD, PhD From the Stanford Sleep Epidemiology Research Center (M.M.O.), School of Medicine, Stanford University, Stanford, CA; Minnesota Regional Sleep Disorders Center (M.W.M.), Department of Neurology, Hennepin County Medical Center, The University of Minnesota Medical School, Minneapolis; Centre de Référence Nationale Maladie Rare–Narcolepsie et Hypersomnie Idiopathique (Y.D.), Service de Neurologie, Hôpital Gui-de-Chauliac, Inserm U1061, Montpellier, France; Duke University School of Medicine (A.D.K.), Durham, NC; and Université Paris Descartes (D.L.), APHP, Hôtel-Dieu de Paris, Centre du Sommeil et de la Vigilance, Paris, France. Correspondence & reprint requests to Dr. Ohayon: mohayon{at}stanford.edu Abstract Objective: To assess ... Continue reading →