Gabriel Beltrone on Muck Rack

Gabriel Beltrone Verified

Staff Writer — Adweek
As seen in:  Adweek

Contributor to @adweek and @adfreak.

Are Jonathan Glazer's New U.K. TV Promos Hypnotizing or Just Plain Bizarre? — The U.K's Channel 4 is rebranding, and the results are bizarre but stunning. A series of new idents-short video signatures to air on the network-feature natural but surrealistic scenes. In one, rocks fall from the sky to disturb a lush forest landscape. In another, a masked person performs some kind of ceremonial dance inside a cave.

Ad of the Day: Rob Lowe Brings His A-Game in These Funny Ads for Fox NFL Sunday — Rob Lowe is no longer playing lesser, cable-cursed versions of himself to for DirecTV. But he does star in a spate of fun new promos for Fox NFL Sunday, his brand of choice for watching football. Both now and in the future. Potentially as a hologram.

Yamaha Tries to Capture the Meaning of Music in This Epic Six-Minute Tearjerker of an Ad — It's tricky to pull off a six-minute dramatic commercial, but Yamaha might have managed it-with a few caveats. "The Gift" is an odd mix of epic tearjerker and cheesy promo. On the one hand, it's a tour of Yamaha products through the ages, featuring everything from a beginner's acoustic guitar to pianos and synthesizers, drums and mixing consoles.

Mariah Carey's Game of War Ad Is Here, and It's Actually Not Terrible — It's just another day getting knocked on your ass by hordes of medieval soldiers and a fire-breathing dragon, and then Mariah Carey suddenly comes along and saves you. A new ad from mobile role-playing game Game of War: Fire Age, riffs on the pop singer's 1993 hit "Hero"-with a cameo from the star herself.

To Attract Outsider Talent, One Agency Cooked Up a New Approach in New Orleans — Before Nate Sutter worked in advertising, he was a professional yo-yo-er. Sponsored by Duncan Yo-Yo, he traveled the country performing tricks at toy stores, children's hospitals and schools. He then spent a year and a half apprenticing as a body-piercing artist, and after that worked as a bartender in New Orleans' Bywater neighborhood.

10 Dream Jobs for Creatives and How the People Who Have Them Got Them — A career in advertising can be a notorious slog, especially at the beginning. Working grueling hours on dog's-breakfast accounts, watching 99 percent of your ideas-often the best ones-die on the vine, then swallowing your rage when clients insist on mangling the few gems that actually survived the meeting.
Sep 28, 2015

10 Dream Jobs for Creatives and How the People Who Have Them Got Them @BBDO @72andsunny @ogilvyny - @adweek

Sep 28, 2015

RT @Adweek: 10 dream jobs for creatives and how the people who have them got them:

A Talented Llama Is Just One Magical Piece of These Surprisingly Fun Industrial Ads — Properly automating the electrical system at your workplace sounds boring. But in fact, it could save the entire world from a catastrophic asteroid collision. That is the premise of one new ad from Schneider Electric, which sells energy management and automation products and services in Europe.

Ad of the Day: Bond Gets a New Sidekick in W+K's Entertaining Swan Song for Heineken — Another day, another James Bond movie, another dapper chase scene of a Heineken commercial-but with a new kind of hero. Daniel Craig bookends this new 90-second, high-octane ad-from Wieden + Kennedy Amsterdam and MJZ director Tom Kuntz-promoting both the beer brand and the Nov. 6 release of Spectre, the next film in the 007 franchise.
Sep 22, 2015

RT @Adweek: Ad of the Day: Bond gets a new sidekick in W+K's entertaining swan song for Heineken.

Samsung Just Made a TV That Isn't Ugly, With Help From Two French Designers — Would you like your television to look like a tastefully designed piece of furniture, rather than a hideous black slab of high-resolution escapism? Samsung is bucking the trend of just racing toward bigger and better technical specs with Serif, a new framed boob tube that looks like it would more likely be sold at Sharper Image than Best Buy (assuming brick and mortar stores actually still exist anywhere).

Century 21 Quietly Has Fun With Its Silent, Autoplaying Ads on Facebook — Instead of watching a Facebook ad that makes you long for a langorous night playing guitar by the firepit, why not just buy a house? That's the mental leap Century 21 asks you to make in its new set of cheeky 15-second Facebook ads.
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Dec 10, 2013

.@nudd's annual 10 best ads list, nice balance of viral hits and exceptionally well-produced spots

Dec 10, 2013

@rhettandlink thanks for writing a fun song, and reading, and tweeting. (Sent, of course, from my phone). Cc @Adweek

Dec 09, 2013

@eringriffith good times - thanks again for the intro. @SandersAK thanks for the coffee and the chat - looking forward to more soon.

Oct 02, 2013

@EranEyal hey, thanks for the heads up, working on sorting it out.

Sep 30, 2013

Coke loses laurels as world's top brand, slipping to third behind Apple and Google. by @chris_heine

Sep 17, 2013

"[VW] must have figured enough of the target market was soaking up MTV in the mid-1980s to make this worthwhile."

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