Staff Writer, Adweek
Writer for @adweek and @adfreak. RTs ≠ endorsements.
adweek.com — The problem with this 30-second spot for Crickett's My First Rifle .22-caliber single-shot gun is that it basically markets it as a toy. We see a school-age boy wide-eyed with excitement when he gets his shiny new weapon-"My first rifle," the voiceover enthuses, "a moment you never forget!"-while his chum is glum because he has to make do with a soccer ball.
adweek.com — You can build lots of stuff with Legos-even controversy! The company came under fire this week for a licensed sticker set that includes a leering, waving male construction worker and the caption, "Hey Babe!" Journalist Josh Stearns set off a mini firestorm after spying the stickers in a store and calling out Lego on his Tumblr.
adweek.com — Grey has won a battle of Procter & Gamble agencies to take home Gillette's creative account, according to sources. The other finalists were Saatchi & Saatchi and the incumbent, BBDO. The assignment is global. Worldwide media spending on the brand was not available, but in the U.S.
adweek.com — When it comes to branded content, the better the content, the better the branding. And so it goes with Desire (below), a short film from ad agency The Brooklyn Brothers and Ridley Scott's production company, touting Jaguar's F-Type sports car.
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