Gabriel Beltrone on Muck Rack

Gabriel Beltrone Verified

NYC
Staff Writer — Adweek
As seen in:  Adweek

Contributor to @adweek and @adfreak.

Chrysler Celebrates Being American by Making You Think It's German or Japanese

adweek.com — How do you sell American cars in 2014? By tricking people into first thinking your goods are Japanese or German. Chrysler is launching a tongue-in-cheek campaign for its 200 model with TV ads featuring voiceovers that start in foreign languages, touting qualities commonly associated with cars built outside the U.S.

Tech Brand's First Ad Shows How Romantic You Can Get With Some Outlets and a Smartphone

adweek.com — Can something as dry as smartphone-controlled appliances ever come across as romantic? Gadget brand WeMo and Crispin Porter + Bogusky think so, and they've created a rather elaborate video to prove it. "The Big Anniversary Rig" is WeMo's first consumer marketing push and features a house-spanning series of contraptions and romantic gestures celebrating a couple's first year together.

The Latest Crazy Vending Machine Has a Piano on the Side, and Gives You Free Drinks for Playing It

adweek.com — There's a grand tradition of marketers building fancy vending machines, but it's not every day you see one that doubles as a piano. For the Alfa Jazz Fest in L'viv, Ukraine, this past June, mineral water brand Borjomi and its agency, Banda, set up a publicity stunt inviting passersby to play a sideways keyboard in exchange for free product.

Ad of the Day: Ford Pranks Drivers by Turning a Car Wash Into a Haunted House

adweek.com — Don't you hate it when you're just trying to get your car washed and some freaking weirdo with a wood axe pounces on your hood and starts banging on your windshield? Ford jumps on the prankvertising bandwagon with this new Halloween ad featuring people who thought they were on their way to a test drive.

Ad of the Day: Two Friends Rampage Through Games in PlayStation's Salute to Friendly Competition

adweek.com — The great thing about video games is you can do all kinds of cool, crazy, dangerous and impossible things without actually having to do them.

Craigslist Is the Setting for This Interactive Music Video About Humanity, or at Least Weird Ads

adweek.com — Craigslist might be best for making a couple bucks off that one-wheeled leopard-print bicycle your ex left behind, and it's just that kind of random human curio that makes the classified site the inspiration for-and theme of-this new interactive music video created by 72andSunny's in-house creative school 72U.

Philips Creates a Stunning Explosion of Color and Snow With 'Afterglow'

adweek.com — If you like any combination of pretty colors, night skiing and striking imagery, Philips has an ad for you. To promote its color-backlit Ambilight televisions, the electronics manufacturer teamed up with Stockholm agency Ahlstrand & Wållgren, film company Sweetgrass Productions, and a crew of pro skiers to create "Afterglow," a 12-minute clip shot on the slopes at Golden Alpine Holidays in Aleyska, Alaska, under giant colored lights during the dead of night.

David Beckham Invites You to Travel the World, Drinking His Scotch, in Ad From Guy Ritchie

adweek.com — If you're the type of jet-setter who flies a seaplane to a Scottish estate so you can put on tuxedo and have a drink with a handful of your posh friends, David Beckham would like you to buy some of his new whisky.

Brand of the Day: Chanel No. 5 Finds a New Muse in the Stunning Gisele Bündchen

adweek.com — Chanel No 5. makes you irresistible. At least, if you're Gisele Bündchen. The supermodel stars in this new three-minute ad for the brand, a sequel of sorts to Chanel's 2004 love story starring Nicole Kidman. Baz Luhrmann, who directed the first clip, returns for this one, making for an unsurprisingly lush visual style.

Brand of the Day: If You Like Bush on Pandora, You Could Get a Free One-on-One Concert

adweek.com — For a few lucky listeners, using Pandora can get you a personal concert with one of your favorite artists. The Internet streaming music service today breaks the new ad below from twofifteenmccann. It features a handful of users who were suddenly invited, via FaceTime, to a one-on-one live streaming performance by Bush frontman Gavin Rossdale immediately after giving the rock band a thumbs-up on Pandora.
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Dec 10, 2013

.@nudd's annual 10 best ads list, nice balance of viral hits and exceptionally well-produced spots bit.ly/1bu4apc

Dec 10, 2013

@rhettandlink thanks for writing a fun song, and reading, and tweeting. (Sent, of course, from my phone). Cc @Adweek

Dec 09, 2013

@eringriffith good times - thanks again for the intro. @SandersAK thanks for the coffee and the chat - looking forward to more soon.

Oct 02, 2013

@EranEyal hey, thanks for the heads up, working on sorting it out.

Sep 30, 2013

Coke loses laurels as world's top brand, slipping to third behind Apple and Google. ow.ly/plLxT by @chris_heine

Sep 17, 2013

"[VW] must have figured enough of the target market was soaking up MTV in the mid-1980s to make this worthwhile." ow.ly/oX80m

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