Gabriel Beltrone on Muck Rack

Gabriel Beltrone Verified

Staff Writer — Adweek
As seen in:  Adweek

Contributor to @adweek and @adfreak.

13 Dogs and a Cat Eat With Human Hands in Freshpet's Holiday Extravaganza — Videos of dogs eating with human hands are nothing new, but Freshpet is taking the joke to its extreme with a holiday spread featuring 13 dogs-plus a token cat. The meme is natural comedy, and the corporate production raids the tradition while bringing in wardrobe, writing and camera-ork touches that you might not get from homemade versions.

Facebook Celebrates 2014's Most Shareable Moments in Its Year-End Video — Facebook wants you to know that a lot happened in 2014, and people shared it on Facebook. The social network is out with its year-end video looking back at major events. The ALS Ice Bucket Challenge, a viral hit from the summer, leads the clip.

Grammys Ads Show the Peculiar After-Effects of Loving Taylor Swift and Lorde — The Grammy Awards will make even a long-maned, bearded, hard-rock dude head bang to Taylor Swift, according to this new ad from TBWA\Chiat\Day. It's a preposterous conceit, even if Taylor Swift's long hair at last year's Grammys show generated the illusion of impressive head banging skills.

Meet the Two Singers Who Helped Make Apple's 2014 Holiday Ad So Special — Apple is back to take you behind the scenes of its sweet holiday ad about a musical recording that spans generations. Singer-songwriter Dana Williams, who stars as the granddaughter in the commercial, recaps its premise-she finds a vinyl copy of the Gershwin standard "Love Is Here to Stay" that her grandmother cut for her grandfather in the early 1950s, before he went to war in Korea.

R/GA Is Adweek's 2014 Digital Agency of the Year — In hindsight, it's no surprise that one of the best ads of 2014 came from an unlikely corner of the advertising world: digital agency R/GA. "The Game Before the Game," for Beats by Dre headphones, featured Neymar Jr. along with a dozen other international soccer stars acting out their pregame rituals.

Ad of the Day: Skype Tells the Story of Earth's First Climate-Change Refugees — Skype wants you to know it isn't just good for keeping in touch with geographically distant friends and family-it's a practical tool for important professionals doing good work.

Ad of the Day: YouTube's Rewind Takes You on a Crazy Ride Through 2014 Pop Culture — It's been a good year for YouTube-ad world highlights included a hamster eating tiny burritos, a devil baby terrorizing pedestrians, and strangers making out.

Photograph These Ingenious Ads, and You'll Learn How to Save Kids From Eye Cancer — If you take a flash photograph of a child, and one of his or her pupils looks white in the resulting image, it can indicate an eye tumor. In the U.K., a series of ads uses reflective ink to illustrate that warning sign, in the hope of teaching parents how to recognize it.

Arby's Forgot to Feature Pepsi in an Ad, But This Apology More Than Makes Up for It — Arby's wants you-and Pepsi-to know it's really sorry that it forgot to feature the soft drink in two of its own ads this year. The roast beef chain's deal with the soda brand requires Arby's to promote the drink in its own advertising.

The Best Ad of 2014 Was Brilliant and Subversive, and It Wasn't Even Real — Technically speaking, the best ad of 2014 didn't exist. Just ask Anna Kendrick. Last January, millions of viewers watched the Academy Award nominee deliver a two-minute, profanity-laden rant that took Newcastle Brown Ale to task for offering her a role in a Super Bowl commercial-and then flaking out and not making it.
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Dec 10, 2013

.@nudd's annual 10 best ads list, nice balance of viral hits and exceptionally well-produced spots

Dec 10, 2013

@rhettandlink thanks for writing a fun song, and reading, and tweeting. (Sent, of course, from my phone). Cc @Adweek

Dec 09, 2013

@eringriffith good times - thanks again for the intro. @SandersAK thanks for the coffee and the chat - looking forward to more soon.

Oct 02, 2013

@EranEyal hey, thanks for the heads up, working on sorting it out.

Sep 30, 2013

Coke loses laurels as world's top brand, slipping to third behind Apple and Google. by @chris_heine

Sep 17, 2013

"[VW] must have figured enough of the target market was soaking up MTV in the mid-1980s to make this worthwhile."

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