Gabriel Beltrone on Muck Rack

Gabriel Beltrone Verified

NYC
Staff Writer — Adweek
As seen in:  Adweek

Contributor to @adweek and @adfreak.

Manny Pacquiao Wonders If Mayweather Fight Is On, or If It's All Just a Foot Locker Ad

adweek.com — Foot Locker is happy it can finally celebrate the upcoming Floyd Mayweather vs. Manny Pacquiao fight-for real. Last fall, the shoe store released a commercial in which Pacquiao thought Mayweather had agreed to face him in the ring (when in reality, two guys he overheard at a gym were actually talking about a different wildly anticipated event ...

Droga5, Morgan Spurlock Show You How the Toyota Mirai Is 'Fueled by Bullsh*t'

adweek.com — Toyota wants you to know it has a car that literally runs on bullshit. This new ad for the automaker's Mirai fuel cell vehicle features an engineer visiting a dairy farm, loading a pickup bed with cow manure, taking it to be processed into hydrogen and using it to power a ride.

Kmart Celebrates Sloth With Joe Boxer's Inactivity Tracker and an Hourlong Ad About Nothing

adweek.com — Nike FuelBand may have fizzled out, but luckily the Joe Boxer Inactivity Tracker is here to take its place. Kmart is promoting its Joe Boxer pajamas with a new digital bracelet that's just like any of the other quantified-self fitness pieces on the market, only instead of making you feel guilty for missing your workout, it will celebrate you for it.

Ad of the Day: Cooks Cut Loose in Lurpak's Sizzling New Food Porn

adweek.com — Cooking with Lurpak is a full body-and-soul experience. A new ad from Wieden + Kennedy London continues the butter brand's tradition of quick-cut, hi-res food porn.

This Cool Tumblr Imagines If Ad Agencies Were Ice Cream Flavors

adweek.com — If famous ad agencies were ice cream brands, what flavors would they be? Aditya Hariharan and Joshua Namdar, a pair of students at the Miami Ad School in New York, took a swing at visualizing the answer with Agency Scoops, a Tumblr that features mockups of ice cream names and package designs for well-known agencies, themed around their more famous campaigns.

Ikea Gets Into the Wedding Business, Promising to Marry People via Webcam

adweek.com — Does your dream wedding include getting married via webcam? You should sign up for Ikea's newest service. The Swedish furniture chain has launched "Wedding Online," a (somewhat) tongue-in-cheek site that lets users pick a theme and setting-beach, boat, circus, forest, rooftop-and then hold a remote virtual ceremony by live-streaming their heads (and those of their guests) on to pictures of easily assembled wedding bodies.

Grim Reaper Sings About Kids Dying in Unicef's Insane Sound of Music Parody

adweek.com — The hills are alive with the sound of Unicef Sweden singing about cholera. A jolly grim reaper does a Broadway number on waterborne diseases in Forsman & Bodenfors' insane new ad from the children's charity. Titled "The sound of Death," it parodies The Sound of Music-namely the song "My Favorite Things," performed by children in the musical.

Pentagram Designs Climate Change Posters Made Completely Out of Emojis

adweek.com — Emojis are everywhere these days-even printed on posters at an environmental rally. The popular social-media symbols found their way onto protest signs (made of what isn't clear) at the recent People's Climate March in London, thanks to design firm Pentagram, which created and handed out the placards.

Century 21's New Campaign Is Made Entirely of Moving Boxes

adweek.com — When you're moving, you're so beset by cardboard boxes that your life might as well be made of them. And now, Century 21's new ad campaign actually is. The new stop-motion campaign from Mullen uses cardboard cutouts to tell three stories about the travails of relocation.

Chrysler Goes Full Game of Thrones in This Ad Voiced by Peter Dinklage

adweek.com — Your life might not be quite like Game of Thrones, but you can still feel like a boss power broker if you drive a Chrysler, says a new ad from the automaker. "Kings and Queens of America," voiced by actor Peter Dinklage, who plays Tyrion Lannister on the hit HBO show, is launching just ahead of the fifth-season premier this Sunday.
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Dec 10, 2013

.@nudd's annual 10 best ads list, nice balance of viral hits and exceptionally well-produced spots bit.ly/1bu4apc

Dec 10, 2013

@rhettandlink thanks for writing a fun song, and reading, and tweeting. (Sent, of course, from my phone). Cc @Adweek

Dec 09, 2013

@eringriffith good times - thanks again for the intro. @SandersAK thanks for the coffee and the chat - looking forward to more soon.

Oct 02, 2013

@EranEyal hey, thanks for the heads up, working on sorting it out.

Sep 30, 2013

Coke loses laurels as world's top brand, slipping to third behind Apple and Google. ow.ly/plLxT by @chris_heine

Sep 17, 2013

"[VW] must have figured enough of the target market was soaking up MTV in the mid-1980s to make this worthwhile." ow.ly/oX80m

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