Gabriel Beltrone on Muck Rack

Gabriel Beltrone Verified

NYC
Staff Writer — Adweek
As seen in:  Adweek

Contributor to @adweek and @adfreak.

Ad of the Day: Pedigree Tackles Race in America in This Provocative Spot

adweek.com — Pedigree would like you to consider how its dog food can help ease racial tensions. In a provocative new ad from BBDO New York, a standoffish white old-timer deadbolts his fortress of a house before taking his giant mastiff for a walk in his largely black neighborhood.

If You Like Cute Pigs and Happy Endings, Vodafone Has an Ad for You

adweek.com — Vodafone New Zealand is out with a heartwarming ad that tells the story of a mailman who finds and befriends a lost pig, then goes on a mission to reunite it with its owner. It's a path fraught with people who don't know anything, except that pigs taste pretty good (truth).

Nikon Strapped a Camera to This Dog's Heart and Took Photos When He Got Excited

adweek.com — Times are tough for camera companies. Humans are abandoning digital point-and-shoots in droves, thanks to the ubiquity of smartphones and tablets. And this has apparently forced Nikon to extreme measures, like marketing its cameras to dogs instead. "Dogs?" you might say. "Dogs don't have thumbs."

Tired of Sharing? Taco Bell Has an Anti-Social Nacho Just for You

adweek.com — Are you a greedy person who doesn't like to share your nachos with your friends? If so, Taco Bell wants you to buy its giant nacho for one. In a new ad from Deutsch LA, a young man with exactly the kind of dour demeanor you'd expect from a nacho hoarder rants about the injustices of sharing, the social institution.

Michael Jordan Waxes Poetic in Gatorade's New Paean to Sweat

adweek.com — Gatorade really does love sweat. Last year, the brand's hidden-camera ads with Peyton Manning and Cam Newton required customers at a convenience store to "sweat it to get it." If would-be consumers couldn't show visible signs of a workout, they couldn't buy Gatorade.

This Ikea Pop-Up Store Serves Breakfast in Bed to Lucky Londoners

adweek.com — Last month, Ikea launched an online wedding service. Now, it's one step closer to offering the full honeymoon package, with a stunt that will bring breakfast in bed to guests of a temporary restaurant. The furniture store is promoting its bedroom products with the Ikea Breakfast in Bed Cafe, operating this week in London.

This Foot-Care Brand Made the First Magazine You Read With Your Feet

adweek.com — What better way to sell foot-care products than with an entire magazine for and about feet? Hansaplast, a Beiersdorf-owned band-aid brand, is launching a line of creams, deodorant and antiperspirant called FootExpert.

This Giant Shady Tower Tricks Beachgoers Into Avoiding the Sun by Offering Free WiFi

adweek.com — How do you get beach bums to take a break from the sun? If you're one nonprofit, by luring them into the shade with free WiFi. The Peruvian League Against Cancer has built a special tower on the Playa Agua Dulce, which offers wireless internet connectivity-but only to people standing in the tower's shadow.

This Copywriter Is Traveling Around Europe Doing Freelance Work for Gas Money

adweek.com — If you love your job but are bored with your city, maybe you can make like Jonay Sosa and become a traveling adman. The Spanish copywriter is bouncing around Europe, freelancing at different agencies while he sees the continent and billing the trip as a barter-themed project, "Ideas for Fuel."

This Clever Volkswagen Ad Is Exactly as Long as the Time You Can Spend With It

adweek.com — If you don't have time to watch this whole new commercial for Volkswagen Trucks, you can just skip to the end for a quickie version-no matter where you are in the story-and it will still make sense. Go here to check it out.
More Articles →
Dec 10, 2013

.@nudd's annual 10 best ads list, nice balance of viral hits and exceptionally well-produced spots bit.ly/1bu4apc

Dec 10, 2013

@rhettandlink thanks for writing a fun song, and reading, and tweeting. (Sent, of course, from my phone). Cc @Adweek

Dec 09, 2013

@eringriffith good times - thanks again for the intro. @SandersAK thanks for the coffee and the chat - looking forward to more soon.

Oct 02, 2013

@EranEyal hey, thanks for the heads up, working on sorting it out.

Sep 30, 2013

Coke loses laurels as world's top brand, slipping to third behind Apple and Google. ow.ly/plLxT by @chris_heine

Sep 17, 2013

"[VW] must have figured enough of the target market was soaking up MTV in the mid-1980s to make this worthwhile." ow.ly/oX80m

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