Political Columnist, Crain's Chicago Business
political writer and blogger for Crain's Chicago Business
chicagobusiness.com — Ask any communications pro what the secret is to getting your message out and they'll almost certainly give you two pieces of advice. One: Keep it simple, so that listeners don't get swamped in data overload and tune you out. Two: Don't overstate your pitch, lest listeners mistrust the message and, um, tune it out.
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