Gregory Galant

There's no Mad Men for PR. But social media may change that... Public relations is not taken seriously as a function of business or as a profession. US companies spend $150 billion annually on advertising and only $5 billion on public relations, according to eMarketer and PRSA respectively. Advertising professionals make up to 75% more than thei...

Technology allows companies to bombard people more efficiently than ever. But that's bad strategy... It must have been a proud moment for McDonald's when they sold their millionth hamburg...

It feels great to be covered by the media, but unless there's a business goal for getting press, it often doesn't lead to any useful outcome - aside from allaying your parents' fears that...

The top priority for most magazine executives today seems to be building iPad apps. Yet the user experience of a print magazine is unmatchable: they're cheap, never out of battery charge,...

A few months ago I was quoted in CNET's article Twenty thousand reasons to go to SXSW: "More than anything, it's about turning a [virtual] follower into an in real life connection," said ...