Gregory Galant on Muck Rack

Gregory Galant

New York City
Covers:  business, entrepreneurship, gif making, vine, digital humanism, gif, startups, marketing, social media, art
Doesn't Cover: twitter

CEO of Muck Rack and The Shorty Awards

Gregory Galant's Biography

Gregory Galant is the cofounder and CEO of Muck Rack, a platform for PRs pros and journalists to pitch story ideas, monitor the news and measure the impact of articles. TheNextWeb called Muck Rack “one of the most useful tools ever invented for media professionals”. Greg's also the cocreator and executive producer of The Shorty Awards honoring the best of social media -- past winners include Ricky Gervais, Cory Booker ...

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What's the funniest news-related #hashtag you've seen?

What does PR software cost? Prices of media databases, monitoring tools, and press release services — There's never been a greater need to use technology to improve the public relations process, but it's really hard to figure out what it costs because a lot of companies don't list pricing. I decided to spend some time researching it so you don't have to. Media contact databases, monitoring ...

Mid-Year Social Journalism Report — In continuing with our previous year-end data reports, the team at Muck Rack has once again analyzed the world of social media journalism to see how media outlets and individual journalists stack up against each other midway through 2014. As Sacramento Bee executive editor Joyce Terhaar recently noted "One person can't be the sole driver ...

Two phrases every startup should adopt — The term for a mob boss "godfather" was invented by Mario Puzo for his book of that same name. After Francis Ford Coppola turned The Godfather into a hit movie, the mafia actually adopted that term for their bosses. Sometimes it pays for life to imitate art (what is good art if not one step ahead of real life?).

How I got quoted in CNET by tweeting at a journalist — A few months ago I was quoted in CNET's article Twenty thousand reasons to go to SXSW: "More than anything, it's about turning a [virtual] follower into an in real life connection," said Gregory Galant, the CEO of Sawhorse Media, of why he attends SXSW.

“It’s better if you don’t ask” — We had a contract with our liquor sponsor The Macallan stating that we'd lead a scotch toast at the 3rd annual Shorty Awards taking place in early 2011. Of any line item in any contract I've ever signed, being a huge scotch fan, this was the one I was most excited about fulfilling.

Simple is better than complex. Complex is better...

2013: A year in Twitter journalism — From Edward Snowden's big reveal to the Boston bombings, social media has become an established part of how news spreads and increasingly how it is sourced. In Twitter's S-1 filing prior to its IPO, the company listed a risk factor that "influential users, such as world leaders, government officials, celebrities, athletes, journalists, sports teams, ...

"I learned that courage was not the absence of fear, but the triumph over it." -Nelson Mandela — A couple years ago I got around to reading Nelson Mandela's autobiography Long Walk to Freedom. Having grown up learning about Mandela as larger-than-life hero, I expected a very serious and tactical account of his struggle. Instead Mandela's autobiography is as warm, human and even funny as can be.

Our tool for swatting PR spam — The New York Times's David Segal wrote a fiery condemnation of spam from PR people enabled by email databases titled Swatting at a Swarm of Public Relations Spam that has been shared by 116 fellow journalists and counting. He labeled this spam "a scourge that affects a rather narrow subset of humanity ...

When people screenshot an email newsletter, it's time to put it on the web — When we launched Muck Rack in April 2009 there were only a couple hundred journalists on Twitter. Our software at the time simply aggregated all of their tweets in one place and let you see journalists sorted by the publication they worked for. Back then it was actually possible to ...
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