Harry McCracken on Muck Rack

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Silicon Valley
Technology Editor — Fast Company

Boy journalist. Northern Californian. @FastCompany technology editor.

The Spectacular Tech-Inspired Art Of Dolby's New Headquarters

fastcompany.com — Dolby Laboratories' old San Francisco offices had art on the walls. But only a little. Basically, the company had hung posters for a few of the countless movies that have used its technologies over the decades.

Pebble's New Smartwatch Is Round (And, More Important, Really Thin)

fastcompany.com — Read enough reviews of smartwatches, and you may notice a theme: "The Apple Watch feels a bit chunky compared to Apple's stable of super-slim gadgets . . . " "Even though the Gear Fit is still kind of chunky . . . " "Although thick, the Moto 360 is .
Sep 23, 2015

The neatest thing about the Pebble Time Round isn't that it's round--it's that it's so thin. fastcompany.com/3051415/pebble… pic.twitter.com/6xjGcaUaue

Microsoft Office 2016 And The End Of The Major Software Upgrade

fastcompany.com — Today, Microsoft is formally rolling out Office 2016, the new version of its productivity suite, also available as the Office 365 subscription service. The big news is a bunch of new features designed to enable effortless collaboration in Word, Excel, PowerPoint, and other apps. When I heard that, I experienced an odd sense of déjà vu.

The 12 Most Unexpectedly Interesting Things About Amazon's New Tablets And Fire TV

fastcompany.com — It's been exactly one year since Amazon's last big tablet announcement. So it's logical enough that the company is announcing four new models today: the Fire, Fire HD 8, Fire HD 10, and Fire Kids Edition. (The last is a version of the Fire bundled with a kid-proof case and content and software features tailored for young folks.)

Indiegogo Is Getting Ready for Equity Crowdfunding

fastcompany.com — When Facebook announced in March 2014 that it was acquiring virtual-reality pioneer Oculus VR for $2 billion, the news caused jaws to drop throughout the tech industry. It also left at least a few of the 9,522 people who had contributed to Oculus's Kickstarter campaign less than two years earlier grumbling that they should be cut in on the windfall.
Sep 14, 2015

Here's my story from our new print issue on Indiegogo's move into equity crowdfunding. fastcompany.com/3050200/the-bi… pic.twitter.com/fO9YgoXFfI

AT&T's Quiet Connected-Car Revolution

fastcompany.com — At the end of July, when AT&T announced its financial results, it reported that it had added 2.1 million new wireless lines to its total subscriber base in the previous quarter. The most intriguing thing about that figure is that it didn't represent 2.1 million more folks signing up for AT&T phone service.
Sep 10, 2015

AT&T, which just signed Jaguar Land Rover as a partner, is doing a LOT with connected cars. fastcompany.com/3050875/elasti… pic.twitter.com/SaSX09VUqP

Lyft Goes Swift: How (And Why) It Rewrote Its App From Scratch In Apple's New Language

fastcompany.com — When Apple ended its WWDC keynote in June 2014 by announcing Swift, an all-new language for creating iOS apps, it was an unusual moment for a couple of reasons. For one thing, it was a seriously technical bit of news during a keynote that traditionally addresses consumers as much as it does engineers.
Sep 10, 2015

Here's my story about how Lyft redid its iOS app from scratch in Swift, and what it learned. fastcompany.com/3050266/tech-f… pic.twitter.com/eexyoeKh7G

Sep 10, 2015

RT @harrymccracken: Here's my story about how Lyft redid its iOS app from scratch in Swift, and what it learned. fastcompany.com/3050266/tech-f… pic.twitter.com/eexyoeKh7G

Sep 14, 2015

How (and why) Lyft rewrote its app from scratch in Apple's Swift language fastcompany.com/3050266/tech-f… by @harrymccracken via @FastCompany

10 Questions I Still Have After Apple's Big Event

fastcompany.com — In June, Apple held a WWDC keynote that was...well, all over the place. It announced new stuff, of course. But there were also jokes! Dancing! Loose-cannon celebrity guests! It was quite a spectacle and fun to take in, but also the least disciplined Apple event I've ever witnessed in person.

The L.A. Philharmonic Goes Virtual, With Oculus's Help

fastcompany.com — At this point in time, it's not a rash prediction to say that virtual reality is poised to transform the world of gaming. It's also proving to be alluring to movie makers. But the new medium also offers intriguing possibilities for artistry of other sorts, including some that aren't necessarily all that obvious.

Instagram Gets Serious About Messaging

fastcompany.com — Instagram is best known, of course, as a service that lets more than 300 million people a month share photos and videos with the world. Rather quietly, it's also racked up 85 million users a month who use it to exchange private messages with friends.
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Oct 02, 2015

Dick Tracy actually liked the fact that the screen on his 2-way wrist TV tended to picked up fingerprints. pic.twitter.com/0jBiXYxoy4

Oct 02, 2015

The Apple Watch's WatchOS 2 is more about long-term benefits than immediate ones, says @OneJaredNewman. fastcompany.com/3051692/app-ec…

Oct 01, 2015

@twittner He seems like the kind of guy more likely to be OK with being perceived as giving the finger to the street than to customers.

Oct 01, 2015

@twittner I'm not judging it on reasonableness, just optics, especially given what the Amazon brand stands for.

Oct 01, 2015

@EricXboxGamer @mattpeckham I don't like that either. But Apple's brand isn't about being comprehensive.

Sep 30, 2015

@GlennF They said that about Steve Jobs! (Did they say that about Steve Jobs?)

Sep 30, 2015

I'm not the only one who went from thinking this was a no-go to claiming I knew all along it was inevitable, right?. recode.net/2015/09/30/sou…

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