Harry McCracken on Muck Rack

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Silicon Valley
Technology Editor — Fast Company

@FastCompany technology editor. @Technologizer founder. Boy journalist. Bon vivant. Northern Californian.

Project Moneyball: An Oral History Of How Yahoo Built A Native Ad Platform In 43 Days

fastcompany.com — When Marissa Mayer was named as president and CEO of Yahoo in July 2012, she arrived at a company which had long made most of its money from traditional display advertising: big, splashy banners plastered on web pages. It was a business in decline.

How Marissa Mayer Mobilized Yahoo

fastcompany.com — "I joke that my son is about as old as my tenure here," says Marissa Mayer, the president and CEO of Yahoo. "He showed up when I was about eight weeks in. And I just have this vision that when he gets older, we're going to have these conversations where he's going to be like, 'Okay, so, Mom, your whole career was about search.

Lyve's Photo-Organizing App Adds Mix, A Real-Time, Location-Based Sharing Feature

fastcompany.com — It seems like a fairly obvious need waiting for someone to fulfill it: an app that lets groups of people easily share photos with nearby folks at an event such as a party or concert, as quickly as you can shoot them. Indeed, a number of apps have hitched their wagon to that concept.

Fire TV, Meet IMDb: Amazon's TV Streamers Are Now Experts On Actors, Characters, And Music

fastcompany.com — When Amazon unveiled its Fire TV streaming video box a year ago, its big defining feature was the ability to search by talking into its remote control. But with gadgets, yesterday's defining feature has a way of turning into today's checklist item.

Marissa Mayer on Yahoo's 20-Year Love Affair With The Color Purple

fastcompany.com — Once upon a time, circa 1995, Yahoo cofounders Jerry Yang and David Filo were setting up the company's first office. It was a pretty drab place, so they decided to redo the walls. Filo headed out to pick up some paint.

Review: The New MacBook Is The MacBook Air, Taken One Stylish, Minimalist Step Further

fastcompany.com — For the past few years, the PC industry has been busily trying to reinvent the venerable laptop computer. It's added touch screens. And displays that fold into different orientations like a piece of origami, or break free from the keyboard altogether. And pressure-sensitive styluses.

Square Adds Email Marketing To Its Small-Business Mix

fastcompany.com — When you think about Square, the first thing that comes to mind is still its first product-the tiny gizmo that turns a smartphone or tablet into a credit-card reader. Over the last year or so, however, the company has been building a portfolio of small-business offerings in addition to its credit-card processing service.

The iPad's Next Frontier: Creativity For The Masses

fastcompany.com — When I step into Apple's flagship San Francisco store on Powell St., I'm used to the Apple Store app on my iPhone displaying a notification designed to gently put me in a frame of mind to buy stuff. Recently, though, I got something else: an invitation to check out the art on the walls.

Google's Greatest April Fools' Hoax Ever (Hint: It Wasn't a Hoax)

time.com — Would you think me a hopelessly humorless curmudgeon if I confessed that the Internet's aggressive celebration of April Fools' Day - which gets a little more aggressive each year - hasn't improved April Fools' Day for me?

Surface 3: Finally, A $499 Device From Microsoft That Makes Sense

fastcompany.com — What is Microsoft's new Surface 3 tablet/PC? That's pretty easy to explain: It's very much like the Surface Pro 3, except with a lower price, a smaller screen, and a few other signs of cost-consciousness. At a starting price of $499, it's $300 cheaper than the base-model Surface Pro 3.
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Apr 19, 2015

2004 PC World presentation. We were in print in more than 50 countries at the time. pic.twitter.com/J6Jsfdc9WG

Apr 18, 2015

@Krewell @markhachman One of the most important smartphones of its time, if not the must important.

Apr 18, 2015

@Krewell We were one of the companies he was taking about selling to.

Apr 18, 2015

Our waiter tonight, like me, likes to take photos with a Polaroid camera and @Impossible_HQ film. pic.twitter.com/0JFuNWbdKy

Apr 18, 2015

@digiphile Later, TechTarget did stuff more directly competitive.

Apr 18, 2015

@digiphile IDG was OBSESSED by TechTarget. But not so much PC World, since we were more consumery.

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