Issie Lapowsky on Muck Rack

Issie Lapowsky Verified

New York, NY
Staff Writer — Wired
As seen in:  Wired, CNN, Slate, Inc., Business Insider

Staff Writer for @Wired

Jay-Z Enters Streaming Music Industry, With Bid to Acquire Swedish Company — Jay-Z's empire may soon be a little bit larger. The rapper and business mogul is about to get into the streaming music business. On Friday, the Swedish company Aspiro, which is behind the streaming services WiMP and Tidal, announced that Jay-Z's company, Project Panther, had submitted a bid to acquire Aspiro for $56 million.

The Grand Plan to Give Everyone a Free Year of Online College — Some, like The Daily Beast's Jonathan Alter, have likened the idea to the G.I. Bill, calling it "a powerful engine for restoring the American middle class." Others, like Republican Representative Bradley Byrne, have decried the proposal, saying it would saddle states that "are already stretched far too thin" with an undue financial burden.

Sony Partners With Spotify to Launch Playstation Music — For Sony, it's out with the old, and in with the new. Today, the tech conglomerate announced that it's ditching its existing streaming music service, Sony Music Unlimited, and replacing it with a new service called Playstation Music, which will give users access to 30 million songs and 1.5 billion playlists, all powered by Spotify.

AT&T Ushers In a New Frontier in Advertising With a Snapchat Video Series — The ad industry's big day may be just around the corner - that's Super Bowl Sunday, for those who actually tune in for the game and not the commercials - but today, one major advertiser is hard at work on a much less traditional, and potentially revolutionary, form of advertising.

Snapchat Is Officially in the News Business With Launch of Discovery — Snapchat's long-awaited news tool, Discovery, is finally here, letting media outlets post bite-sized content on the popular messaging app. The company announced the news on Tuesday with a blog post, though rumors of a Snapchat news tool began circulating last year.

The Messaging App That Uses Cats to Keep Your Photos Private — Sell is the founder and CEO of Wickr, an encrypted, ephemeral messaging app that promises users substantially more security than competitors like Snapchat, and today, the company unveiled a new tool called the Wickr Timed Feed-WTF for short-that lets users share photos in an Instagram-like feed inside Wickr.

BMW's Hilarious Super Bowl Ad Recalls Life at the Dawn of the Internet — On that fateful day in 1994, Bryant Gumbel and Katie Couric were seated side by side on the set of The Today Show, attempting to sort out the translation of the "@" symbol. It was between takes, and Gumbel and Couric wondered aloud what in the world that symbol was supposed to mean.

Facebook Launches 'Lite' App for Users in the Developing World — Facebook has launched an alternate, slimmed down version of its app called Facebook Lite, designed for low-end Android phones used primarily in the developing world. According to a description in the Google Play store, the app uses less data than the main Facebook app does and works with 2G networks and in places with limited internet connectivity.

The Startup That Thinks It Can Dethrone eBay — On a recent January morning in San Francisco, Noah Ready-Campbell showed me around the 3-year-old business he says is about to give eBay a run for its money. It's a 25,000-square-foot warehouse space, with music pumping overhead and sunshine streaming through the skylights.

How One Ex-Googler Plans to Build the Second Internet --- In Space — This is a story about the guy who wants to connect billions of unconnected people to the internet. No, not Elon Musk. And not Mark Zuckerberg. It's the story of Greg Wyler, CEO of OneWeb, a new startup that aims to send thousands of satellites into orbit by 2018, in hopes of delivering fiber-optic-fast internet to the remotest parts of the world.
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Jan 30, 2015

As Congress debates free community college, this plan to offer 1 year of college for free online is already underway:

Jan 26, 2015

RT @joemfbrown: Vaccination is not just a personal choice. Great piece by @KatieMPalmer on Mickey Mouse measles…

Jan 22, 2015

.@tumblr launches Creatrs, a new creative agency that connects Tumblr artists with major advertisers: @WIRED

Jan 20, 2015

@bobbiegossage just underneath it. for my next act, thinking of filing my taxes at Hooter's.

Jan 20, 2015

Just got something notarized at Toys 'R' Us Times Square, which is not very on brand, in my opinion.

Jan 17, 2015

Any other nerds out there spot all the So You Think You Can Dance? cast members in the Virgin America flight safety video? ...just me? Cool.

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