Issie Lapowsky on Muck Rack

Issie Lapowsky Verified

New York, NY
Staff Writer — Wired
As seen in:  Wired, CNN, Slate, Inc., Business Insider

Staff Writer for @Wired

As Search Revenue Growth Slows, Google Opens Play Store to Ads — In an apparent attempt to better compete with Facebook and others in the mobile advertising market, Google is now running ads in its mobile app store, Google Play The change, which Google revealed in a blog post, isn't all that surprising. With its search-driven ads, Google effectively proved that digital advertising could be an enormous business.

EFF: If You Want to Fix Software Patents, Eliminate Software Patents — The US patent system is a mess. One way to fix it is to abolish software patents. That is by far the most incendiary proposal the Electronic Frontier Foundation offers in its comprehensive report on overhauling a painfully broken patent system.

The Next Big Thing You Missed: Startup Launches Tool to Help School Systems See Beyond Test Scores — In the No Child Left Behind era, the quality of a school became inextricably tied to test scores-so much so that, in some school districts, test scores and attendance have become some of the only metrics that principals and superintendents keep track of today. It stands to reason.

Magic Leap CEO Teases 'Golden Tickets' for Its Augmented-Reality Device — Ever since Google, Qualcomm, and others poured $542 million into an augmented reality startup called Magic Leap, the tiny company has been one of the tech world's most mysterious ventures. But according to Magic Leap CEO and founder Rony Abovitz, Magic Leap will soon pull back the curtain on its creation.

Pebble's Insane Success Proves That Kickstarter Is Now a Marketing Tool — When Pebble launched a Kickstarter campaign for its original smartwatch, the startup met its $100,000 fundraising goal in just two hours, going on to become the most funded campaign in Kickstarter history at the time. Three years later, Pebble has broken its own impressive record, raising $500,000 in just 17 minutes for its latest watch, the Pebble Time.

With New European Data Centers, Apple Hopes to Get Regulators Off Its Back — Apple plans to spend nearly $2 billion on two new data centers in Denmark and Ireland. The centers will run completely on renewable energy, in keeping with Apple's recent efforts to build cleaner, greener data centers. The move, which Apple announced in a blog post today, comes at an interesting moment in Apple's history of doing business in Europe.

This Startup's Video Tech Counts Cars to Eliminate Traffic Hell — It was one of his many tasks as an intern at a traffic engineering company-tallying the cars that drove through the intersection and reporting the data back to his bosses, who would use the intel to shorten a red light here, extend a red light there.

Pinterest Eyes $11 Billion Valuation with New Round of Funding — Pinterest may soon join Uber and Snapchat in the elite class of startups valued at $10 billion or more. According to The Wall Street Journal -citing anonymous sources-the company is discussing a $500 million round of funding, which would value Pinterest at $11 billion. Pinterest declined to comment on the WSJ report.

An App That Lets Kids Report Bullies Anonymously — Amanda Todd was 15 when she committed suicide. It was October 10, 2012, about a month after she posted a heart-wrenching video on YouTube, in which she used a series of flashcards to explain how she had been bullied by classmates and anonymous strangers, online and off, over the years.

Crushing Amazon Would Be Nice, But Also Wants to Boost Small Merchants — Everyone loves a David and Goliath story, and the tale of entrepreneur Marc Lore versus Amazon certainly looked like one back in 2009. As founder of Quidsi, the e-commerce company behind sites like and, Lore had built one of the fastest growing startups in the country by daring to take on the giant of e-commerce that is Amazon.
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Feb 26, 2015

This story is bananas. And sad. "At a Brooklyn Cherry Factory, a Suicide and an Illicit Discovery"… @nytimes

Feb 26, 2015

The @EFF on why the best way to fix the patent system may be to abolish software patents altogether.… @WIRED

Feb 25, 2015

@WillYakowicz sidenote, just noticed you have such a good podcast voice.

Feb 25, 2015

RT @piercedavid: I wrote about Magic, the insanely viral startup that wants to be Uber for everything…

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