Jack Neff on Muck Rack

Jack Neff Verified

Reporter — Advertising Age

Write for Advertising Age. Opinions expressed here don't necessarily reflect those of Ad Age, or, particularly in cases of retweets and sarcasm, even myself.

P&G's Always Takes #LikeAGirl to Super Bowl

adage.com — First Feminine-Care Brand in Big Game Will Trim Three-Minute Ad to 60 Seconds Procter & Gamble Co.'s Always will make its Super Bowl debut with a 60-second version of the brand's #LikeAGirl viral video hit, first released online in June.

Watch the Newest Ads on TV From McDonald's, Coca-Cola

adage.com — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday.

The Truth About What Works in Digital Marketing

adage.com — Does digital media deliver a better return on investment than TV? Patti Wakeling, global director-media insights at Unilever, neatly sidestepped that query put to her by a Coca-Cola exec during a presentation before the Advertising Research Foundation in March. It is a good question, but here's an even better one: Does it sell soap at all?

P&G Cuts Marketing but Tries to Maintain Media

adage.com — CFO Outlines Where $570 Million in Spending Trims Have Come A strong dollar took its toll on Procter & Gamble Co. sales and earnings, and it's also among factors pushing down marketing spending, Chief Financial Officer Jon Moeller said marketing spending was down 0.7 percentage points as a share of sales last quarter.

See Wix's First Super Bowl Ad

adage.com — Wix.com has pre-released an extended version of its first Super Bowl ad, joining the legion of marketers unwilling to wait until Sunday to seek a return on their massive investment. The website development company is going up against fellow web services advertisers Squarespace, a first-timer last year returning for a sophomore outing, and GoDaddy, a perennial Super Bowl presence.

Nissan, Toyota, Dove Put Dad in Super Bowl

adage.com — Fatherhood Featured Prominently, Positively in Host of Spots -- Including in Super Bowl It's Father's Day come early. Often ignored or portrayed as a dolt in advertising, the family patriarch is finally getting his due. Kind and gentle dads are populating pitches this year for everything from General Mills' Cheerios and Hyundai Sonata to Similac.

Similac Looks to End Mommy Wars Over Breastfeeding

adage.com — Abbott Brand Stages Playground Battle To Help End the Shaming When you sell baby formula, the so-called "Mommy Wars" -- particularly that battle where moms who breast feed heap scorn on those who don't -- are bad for business.

Taylor Rises to Top of P&G Succession Race With Bigger Role

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Social Sharing of Super Bowl Ads Declines

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Biggest Ad Spender P&G Has New North America Media Chief

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More Articles →
Jan 29, 2015

Always takes its #LikeAGirl viral video to Super Bowl in broader effort to "change the conversation" lnkd.in/e5qJDEa

Jan 27, 2015

Amid currency woes, P&G tries to cut marketing without cutting so much media. lnkd.in/eZNFrEK

Jan 21, 2015

RT @JimStengel: "The principles by which Coke manages its organization would be very helpful in a political campaign." buff.ly/1yLEMdl

Jan 18, 2015

Russell Wilson is channeling Andy Dalton.

Jan 18, 2015

Somewhat surprisingly, State Farm is kicking American Family Insurance's butt. #GBvSEA

Jan 13, 2015

In the end, Buckeyes beat Oregon by same 22-point margin as they beat the UC Bearcats @GoBearcats

Jan 12, 2015

RT @DavidPepper: Yep. Much better. RT @morningmoneyben: Ohio State is just flat out better. Game should not be as close as it is. #OREvsOSU

Jan 12, 2015

@DegreeMen RT @Fake_Dispatch If you are rubbing your armpit and snapping your finger, dryness isn't your biggest problem.

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