Jack Neff on Muck Rack

Jack Neff Verified

Reporter — Advertising Age

Write for Advertising Age. Opinions expressed here don't necessarily reflect those of Ad Age, or, particularly in cases of retweets and sarcasm, even myself.

OKRP, Nomades Take Top Honors at 2015 Small Agency Awards

adage.com — So much for the terrible twos. A couple of two-year-old shops walked away with the top awards at Advertising Age's 2015 Small Agency Awards held in Boston. Chicago-based O'Keefe Reinhard & Paul was named 2015 Agency of the Year.

P&G Cuts Agencies 40% in First Wave of Consolidation

adage.com — Savings Of $300 Million Helps Company Beat Earnings Estimates Despite Soft Sales Procter & Gamble Co. will likely keep marketing spending flat as a share of sales this fiscal year, but global media spending will still rise as the company keeps plowing savings from agency and production costs into media.
Jul 30, 2015

P&G cuts agencies 40% and marketing costs $300 million as it misses sales expectations. lnkd.in/bQWApHg

What You Should Know About P&G's Next CEO

adage.com — He Was Plant Manager Before Brand Manager, but Still Gets Agencies' Respect David Taylor will take the helm as CEO of the world's biggest advertising spender, Procter & Gamble Co., as of Nov. 1, the company announced today, a move widely anticipated since global beauty duties were added to his role as group president-global health and grooming earlier this year.

Facebook and Proactiv Find Display Ads Precede Search Clicks

adage.com — One Thing They Didn't Measure: Impact of Proactiv's Giant TV Budget It's tempting to credit a sale to the last thing a customer saw or heard before it happened, even though the reason is often far more complex. Even direct marketers with full access to their sales data aren't immune to this tendency, called the "last-click attribution" fallacy in digital marketing analytics.

Coming July 30: 200 Leading National Advertisers Webcast

adage.com — How Top Marketers are Spending Smarter, Deploying Digital and Controlling Costs Join Ad Age July 30 for a members-only live webcast offering a behind-the-scenes take on the 200 Leading National Advertisers, Ad Age's annual report on spending, strategies and trends for the nation's top marketers.

Is Walmart Saying It Pays Workers $!5 an Hour?

adage.com — Industry Self-Reglulator NAD Says Maybe So, Asks FTC to Review Is Walmart falsely implying that its workers make a living wage -- specifically the $15-an-hour minimum sought by some advocacy groups? The giant retailer may soon be answering that question for the Federal Trade Commission, after an unusual move by the National Advertising Division of the Council of Better Business Bureaus.

Pace's Exit from Subway Likely Means ANA Changing Chairs

adage.com — This Makes Second ANA Chair Since 2011 to Leave Marketing Day Job During Term Tony Pace's departure as chief marketing officer of Subway also leaves the Association of National Advertisers looking at who should be chairman, a post generally filled by a sitting marketing executive.

Tom's of Maine Looks to Tackle CPG's Instagram Challenge

adage.com — Toothpaste Maker Woos Small Group of Fans Who Can Produce Big Results Instagram is growing faster than Facebook or Twitter, and its engagement rates with content are far higher. But packaged-goods brands without obvious visual punch - like toothpaste or skincare products - remain largely invisible there.
Jul 20, 2015

Tom's of Maine Turns to 'Micro-Influencers' to Tackle Instagram adage.com/article/cmo-st…

Here's Why Biking With a Helmet Is a No Brainer

adage.com — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday.

Kao's Jergens Tries Humor in a Largely Humorless Business

adage.com — New Campaign for Kao Brand from Arnold Features Comedic Actress Leslie Mann Skincare advertising tends to range from earnest to deadly serious, and endorsers are often chosen more for looks than ability to make people laugh.
More Articles →
Jul 30, 2015

P&G cuts agencies 40% and marketing costs $300 million as it misses sales expectations. lnkd.in/bQWApHg

Jul 22, 2015

@pblackshaw continued: Startups need customers and support.

Jul 22, 2015

Nestle's @pblackshaw @ Cincy Newco on startup days: Big cos thought their name on a press release would add enterprise value. Not so.

Jul 22, 2015

RT @JimStengel: Stat of the day: Google and Facebook's market cap has gone up by Unilever in the last few weeks. #signalpg

Jul 12, 2015

Great American's P&G scoreboard sans Tide. Church & Dwight's Arm & Hammer and Oxi Clean have detergent rights. pic.twitter.com/VhgEnSqm62

Jun 30, 2015

Hey @Reds you ever consider letting relievers start and not making your fans wait around hours for nothing during non-rain delays?

Jun 28, 2015

@kenwheaton I won't abide mistreatment of dogs in film. The humans, much more open minded on that.

Jun 27, 2015

It's Simple: Tweet Emoji. Get Pizza Delivered. Win Grand Prix. adage.com/article/specia…

Jun 17, 2015

RT @creativitymag: Thought Mom's Day ads made you cry? Check out this Father's Day spot from Fairy(&grab tissues) bit.ly/1MJhIOH ht…

Email Jack by joining Muck Rack

Are You a Journalist?

Make a Portfolio

Create a free Muck Rack account to customize your profile and upload a portfolio of your best work.