Jack Neff on Muck Rack

Jack Neff Verified

Reporter — Advertising Age

Write for Advertising Age. Opinions expressed here don't necessarily reflect those of Ad Age, or, particularly in cases of retweets and sarcasm, even myself.

'Spotlight' and 'Mad Men' Talents Team on Duracell's Touching Short Film

'Spotlight' and 'Mad Men' Talents Team on Duracell's Touching Short Film
creativity-online.com — Duracell is bringing out some heavy hitters to promote its batteries for National Hearing Month in May, enlisting Mad Men's John Slattery for a voiceover and the directors of Academy Award-winning Best Picture "Spotlight" for a video to support its giveaway of 50,000 free hearing tests.

Are Nonworking Cuts Working for Unilever and P&G?

Are Nonworking Cuts Working for Unilever and P&G?
adage.com — P&G and Unilever Trim Compensation to Agencies, but Some See Effectiveness Sacrificed Big advertisers have for years been trying to trim what they pay agencies and production companies as a means to spend less on creative, or what finance executives call "nonworking media," to put more toward paid "working" media.

P&G Back in Games With New Olympics Work

Method Makes an Artsy Mess in Latest Spots

Method Makes an Artsy Mess in Latest Spots
creativity-online.com — Green cleaning ads are getting a decidedly new look, as Method launches a campaign via connected TV, digital, outdoor and in-store that encourages people to joyfully make messes with the confidence that natural products can clean them up.

See the Spots: Method Makes a Pretty Mess to Back Cleaners

See the Spots: Method Makes a Pretty Mess to Back Cleaners
adage.com — Muhtayzik/Hoffer Work Latest in Stepped-Up Natural Cleaner Battle Green cleaning ads are getting a decidedly new look, as Method launches a campaign via connected TV, digital, outdoor and in-store that encourages people to joyfully make messes with the confidence that natural products can clean them up.

See the Spot: P&G Back in Games With New Olympics Work

See the Spot: P&G Back in Games With New Olympics Work
adage.com — Latest 'Thank You, Mom' From Wieden Shows Strong Moms, Plenty of Branding Procter & Gamble Co. is back in the games with its latest "Thank you, Mom" ad from Wieden & Kennedy, continuing a six-year run with a two-minute film portraying the strong mothers behind Olympic athletes.

Clorox Consolidates With FCB, McGarryBowen/Dentsu

Clorox Consolidates With FCB, McGarryBowen/Dentsu
adage.com — 'Pitchapalooza' Includes Digital, Sidelines Four Incumbents as Clorox Looks to Get Faster FCB and McGarryBowen are big winners in a Clorox Co. review. The two will be dividing up creative duties, including digital, that had been handled by longtime shops DDB, Critical Mass and Swirl, the company confirmed.

P&G Keeps Hiking Ad Spend

P&G Keeps Hiking Ad Spend
adage.com — More Cuts Coming Too, Some Targeting Massive $18 Billion Promotion Budget Procter & Gamble Co. is sticking with plans to hike ad spending this year, though an increase last quarter produced sales growth that missed analyst expectations slightly. Despite planned spending increases in media and overall marketing, P&G continues to cut agency and production costs.

Clorox and DDB Part Ways

Clorox and DDB Part Ways
adage.com — Move Follows Agency Review Begun Late Last Year Clorox is parting ways with DDB after a 20-year relationship, Ad Age has learned. The move comes after a review for creative that began late last year, though winners of the business being lost by DDB couldn't be immediately verified.

Droga5 Turns Sundown Naturals 'Shmorange'

Droga5 Turns Sundown Naturals 'Shmorange'
creativity-online.com — Humor was never a feature of vitamin ads until recently. But armed with new evidence it works in the category, NBTY and Droga5 are launching a campy campaign to coin a new word for the long-overlooked Sundown Naturals brand -- "Shmorange."
More Articles →
Apr 20, 2016

Gotta love Uber for getting me from National Harbor, MD, to DCA in 1/2 time and cost even in rush hour vs. cab opposite way last night.

Apr 20, 2016

Microsoft should consider selling ad space on the Windows 10 blue screen of death. This week's crash count already at 2.

Apr 19, 2016

The hardware wasn't faulty under Windows 8.0-8.1, but so often is with Windows 10, the OS for those who want computers to lie to them.

Apr 16, 2016

The Librarian Who Saved Timbuktu’s Cultural Treasures From al Qaeda wsj.com/articles/the-l…

Apr 13, 2016

Here's a comprehensive summary of why Windows 10 is so bad, and why I'll reluctantly join the Apple cult itvision.altervista.org/why-windows-10…

Apr 13, 2016

Two computers running Windows,10 means twice as many crashes, as both blame "hardware," then install latest updates.

Apr 11, 2016

Hi @Starbucks. Here's how I celebrated your loyalty program switch day. pic.twitter.com/EaXbuB4hqn

Apr 07, 2016

Quite the historical photo, per Snopes, taken during a gathering of governors in Kennebunkport. twitter.com/OmanReagan/sta…

Apr 07, 2016

RT @ilanabecker: Woo hoo! "An ad icon like you've never seen before!!" 😶 Thanks so much!! @jackneff @Arnoldworldwide @adage @Allergan


Are You a Journalist?

Make a Portfolio

Create a free Muck Rack account to customize your profile and upload a portfolio of your best work.