Jack Neff on Muck Rack

Jack Neff Verified

Reporter — Advertising Age

Write for Advertising Age. Opinions expressed here don't necessarily reflect those of Ad Age, or, particularly in cases of retweets and sarcasm, even myself.

The Creativity Top 5: The Best Brand Ideas of the Week

ANA and 4A's Form Task Force on Media Transparency

adage.com — Move Follows Uproar Over Presentation by Former MediaCom CEO Mandel, The Association of National Advertisers has joined the American Association of Advertising Agencies to create a task force on media transparency populated with heavy hitters from both the marketer and agency camps to address issues over U.S.

Cathy Coughlin, Former Marketing Exec at AT&T, Dies at 57

adage.com — Cathy M. Coughlin, a former AT&T global marketing executive who crafted the company's image as a mobile technology leader and personally launched a campaign against texting while driving, died Thursday at her home in Dallas after a battle with pancreatic cancer. She was 57.

Apple Watch Creates Wrist-y Business for Media, Advertisers

adage.com — Not Enough Scale to Sell Ads Yet, but Marketers May Find Other roles The Apple Watch is officially out today, but the so-called wearable has already sparked an arms race among media companies vying for attention on your wrist. (Does that make it a wrist race?)

Comcast Said Planning to Drop Offer for Time Warner Cable

adage.com — Deal Might Have Fueled Advancement of Addressable TV Ads and Other Tech Comcast Corp. is planning to walk away from its proposed takeover of Time Warner Cable, people with knowledge of the matter said, after regulators planned to oppose the deal.

How P&G's Marc Pritchard Plans to Consolidate Agencies

adage.com — Global Brand Officer Sees Digital Driving Costs Up, Need for Creatives to Work Across Media Procter & Gamble Co. expects its agency consolidation process to take a year or two and come largely through discussions with agency executives, though it's likely to involve reviews in at least some cases, according to Global Brand Officer Marc Pritchard.

Hulu Gains Exclusive Rights to TNT, Cartoon Network Shows

adage.com — 'The Last Ship,' Cartoon Network Come to Streaming Hulu has acquired exclusive rights to shows from Time Warner's Turner Broadcasting in the first grealicensing deal between the companies. Past seasons of shows from Turner's Adult Swim and Cartoon Network channels will be available on demand at Hulu, along with some current and future series from TNT and TBS, the companies said Thursday in a statement.

Disney Blocks Verizon Custom TV Ads in 'Skinny Bundle' Fight

adage.com — A La Carte Light Won't Come Easy, Not If Networks Have a Say Walt Disney Co. has pulled TV ads for Verizon Communications Inc.'s Custom TV from its networks after saying that the new TV-package service violates contract agreements.

P&G Plans Consolidation to Lop $500 Million Off Agency Fees

adage.com — CFO Moeller Says Move Will Improve Impact as It Cuts Costs Procter & Gamble Co. plans to cut as much as $500 million from agency fees under a new drive to reduce the number of agencies it works with, Chief Financial Officer Jon Moeller said on the company's earnings call Thursday.

Huggies Focuses Squarely on Value With Longer-Lasting Diaper

adage.com — Can Your Diaper Last 12 Hours? Value Improvement Aims to Regain Lost Share Kimberly-Clark Corp.'s Huggies has lost U.S. diaper market share steadily throughout this decade's slow economic recovery. Now, having concluded that economic improvements aside, value consciousness is here to stay, K-C is fighting back with a new focus on how long its diapers last for the money.
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Apr 23, 2015

Hey @ctrent can you find out what's wrong with Tony Cingrani? Also Walt Jockety. He seems to be MIA too. @Reds

Apr 10, 2015

RT @HugoSarrazin: How a beauty company’s #CDO is planning on digitally transforming the consumer experience bit.ly/1CDh0QR #digital via @jackneff

Apr 04, 2015

Remember UK will still hold the record for most wins vacated in a season #MarchMadness

Mar 30, 2015

RT @stuartenyt: An old lyric has been made new again: "#Indiana wants me, but I can't go back there ..."

Mar 30, 2015

@retailwire I never once heard a Walgreens worker actually say that.

Mar 26, 2015

That's alright. That's OK. They'll vacate this win someday. WVAvsUK #MarchMadness

Mar 21, 2015

RT @TaylorMade_AT: Kentucky Fan Hate List: 1. Christian Laettner 2. Octavius Ellis 3. Compliance Officers

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