Jack Neff on Muck Rack

Jack Neff Verified

Reporter — Advertising Age

Write for Advertising Age. Opinions expressed here don't necessarily reflect those of Ad Age, or, particularly in cases of retweets and sarcasm, even myself.

As Social Media Gets More Visual, It's Gotten More Invisible

adage.com — Social media keeps getting more visual, and for evidence of that, look no further than Clorox Co.'s Hidden Valley Ranch. One recent Twitter post of a photo that showed chicken wings and French Fries with Hidden Valley Ranch dressing generated 150 million retweets and an ultimate audience of nearly 44 million people, according to Brian Kim, director of product management for ad-tech startup GumGum.

Drone Basketball Is New Summer Pastime in Bud Light Spot

adage.com — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday.

J&J Puts $2.6 Billion Global Media Account in Review

adage.com — More Than Half of Top Eight Global CPG Accounts Now in Play Add one more to the list of giant marketers launching media reviews: Johnson & Johnson has placed its $2.6 billion global media buying and planning account into review, the company confirmed. J&J reported $2.6 billion in advertising spending in its 2014 annual report.

Method Co-founder Looks to Clean Up Vitamin Aisle

adage.com — Target Hopes Better Packaging, Product Design of Olly Brand Will Give It a Boost Vitamins and supplements have gotten plenty of bad press the past 18 months. Even before that, they turned off many people with sprawling shelves filled with drab packages bearing confusing claims or murky benefits.

Eukanuba Ads Make Bold Claim: Dogs Can Live 30% Longer

adage.com — Campaign Touts Results of 10-Year Study Dog food ads have claimed many things over the years, but A new campaign from Eukanuba makes a rather bold implied claim: Its kibble can help dogs live longer.

Most Procurement Execs Pressued to Cut Agency Fees Annually

adage.com — Ebiquity Believes Rise in Rebate Concerns Related to Fee-Cutting Pressure The vast majority of marketer procurement executives are under at least some pressure to reduce agency fees each year, according to a new survey by consulting firm Ebiquity and its sister media-auditing company FirmDecisions.

Dash Offers Amazon New Power in the Home-If It Catches On

adage.com — When Amazon Dash rolled out in late March, it provoked everything from suspicions of April Fool's pranking to predictions that marketing will be irrevocably changed by buttons that let people instantly add items to their shopping carts from the convenience of their pantries or bathrooms. Now that the buttons have been in homes for a while, it looks like they're neither the farce nor the force some believed.

Negotiating Skills Run in the Family in New Priceline Spot

adage.com — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend.

P&G Shifts More Razor Accounts to Grey as BBDO Loses Hold

adage.com — Venus, Braun Follow Gillette to WPP's Grey in Latest Streamlining Move P&G has consolidated creative duties on its grooming businesses with WPP's Grey, moving the Venus, Braun and Art of Shaving brands from Omnicom's BBDO as part of its previously announced agency consolidation effort.

FTC: RadioShack Sale of Data Could Be Unlawful

adage.com — RadioShack Corp.'s planned sale of customer data as part of its bankruptcy case could violate federal law, according to the Federal Trade Commission, which wants conditions placed on the deal. RadioShack collected personal information about millions of consumers and promised the data wouldn't be sold, the agency said in a letter dated May 16 that was made public Monday.
More Articles →
May 27, 2015

Liam Neeson adds "most likable celebrity endorser" to his particular set of skills bit.ly/1FDq7RQ And he;ll kick your butt.

May 18, 2015

P&G Consolidates Shaving Brands With Grey as BBDO Loses Key Foothold adage.com/article/agency…

May 06, 2015

Nationwide CMO Departs in Wake of 'Dead Boy' Super Bowl Ad adage.com/article/cmo-st…

Apr 27, 2015

ANA Forum Shows Advertisers, Agencies Far Apart on U.S. Rebates adage.com/article/agency… #ANAAFM

Apr 23, 2015

Hey @ctrent can you find out what's wrong with Tony Cingrani? Also Walt Jockety. He seems to be MIA too. @Reds

Apr 10, 2015

RT @HugoSarrazin: How a beauty company’s #CDO is planning on digitally transforming the consumer experience bit.ly/1CDh0QR #digital via @jackneff

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