Jack Neff on Muck Rack

Jack Neff Verified

Reporter — Advertising Age

Write for Advertising Age. Opinions expressed here don't necessarily reflect those of Ad Age, or, particularly in cases of retweets and sarcasm, even myself.

Upstart Livionex Launches Ads as Colgate Goes to Super Bowl

adage.com — LivFree Cites Test Showing It Is 2.5 Times More Effective Than Colgate Total Startup dental gel marketer Livionex is launching its first advertising, just ahead of when big rival Colgate will air its first Super Bowl ad.

Edgewell's Schick Makes Late-Game Entry Into Super Bowl

adage.com — Edgewell Brand Moves Relaunch Campaign Up a Week With Late Buy Schick has a late entry into the Super Bowl to back an improvement to its Hydro 5 razors, moving plans for a new global campaign up a week after the Edgewell Personal Care Co. brand confirmed the buy with CBS yesterday.
Feb 05, 2016

Schick moves its campaign up a week with last-minute Super Bowl buy. lnkd.in/eFHATM8

L'Oreal USA Looks to Bring Programmatic Trading In-House

adage.com — Beauty Giant Would Follow P&G and Others Amid Industry Concerns L'Oreal USA looks to be the latest big marketer set to bring programmatic digital trading in house, soon after concluding its North American media review.

ANA Finds Third of Marketers Use Startups

adage.com — ANA Finds Just One-Third of Marketers Work With Startups More than one-third of marketers work with marketing-tech startups, according to a new survey by the Association of National Advertisers. Even more might, if they could figure out one thing -- exactly what it is the startups do.

CPG E-Commerce Sales Soared 42% Last Year, Fueled by Amazon

adage.com — That e-commerce inflection point packaged-goods marketers have sought for decades may finally have arrived. CPG e-commerce sales soared 42% last year, well ahead of overall growth in e-commerce and driven heavily by Amazon subscription sales, which more than tripled, according to data analytics firm 1010data.
Jan 29, 2016

The time for CPG e-commerce appears to finally have come -- thanks largely to Amazon subscriptions lnkd.in/eqCntcg

Axe Takes New Ad to Super Bowl

adage.com — Unilever Brand Cites Positive Response Since Work From 72andSunny Launched Axe will take a 30-second version of its new "Find Your Magic" ad to the Super Bowl on Feb. 7, the company said, in a late-game decision after favorable reception to the work released two weeks ago from 72andSunny, Amsterdam.

P&G Accelerates Media Spending as U.S. Sales Rebound

adage.com — Global Cost Cuts Include Agency and Production Expenses Procter & Gamble Co. is hiking media spending, particularly in North America, and seeing some encouraging results, as a rebound in U.S. sales helped the company deliver better-than-expected organic sales and profit growth last quarter.

P&G Tests Tide Spin Laundry Service in Chicago

adage.com — Wash, Fold, Repeat: Test Is Similar to 2000 Effort, But Adds an App Procter & Gamble Co.'s Tide has launched a test of a home laundry pickup and delivery service in Chicago -- the packaged-goods giant's latest in a series of efforts to get into services.
Jan 26, 2016

P&G testing services, e.g., new laundry service (pickup+wash+fold+delivery) in Chicago w/ #mobile app. adage.com/article/cmo-st…

Jan 26, 2016

Fascinating: Tide maker P&G is testing the waters with a laundry service: adage.com/article/cmo-st…

L'Oreal and Google Find TV-Style Ad Holds Viewers Longer

adage.com — But Younger Women Recall Low-Budget Tutorial Better Than TV Ad What type of pre-roll beauty ad are women most likely to keep watching, even when they can skip?
Jan 26, 2016

RT @adage: TV-style ad holds viewers better than blogger tutorial in Google-L'Oreal USA study. bit.ly/1JB1QBv pic.twitter.com/zgCAy1LMld

Cincinnati Shops Vie in Contest Judged By Reds, MLB, P&G

adage.com — Two-Hour Contest Produces Several Ideas Reds Likely to Use Creative shootouts that involve work largely for free often aren't fun. Agency Fight Night, an event pairing three of Cincinnati's largest agencies, was an exception, as the shops produced rapid-fire ideas across seven challenges within a couple of hours for the Reds.
More Articles →
Feb 05, 2016

Schick moves its campaign up a week with last-minute Super Bowl buy. lnkd.in/eFHATM8

Jan 29, 2016

The time for CPG e-commerce appears to finally have come -- thanks largely to Amazon subscriptions lnkd.in/eqCntcg

Jan 29, 2016

Bernie’s Ice Cream Stand on.wsj.com/1QwdNIg via @WSJ We now know Bernie is in the pockets of Ben and Jerry.

Jan 14, 2016

Issues here I don't usually see covering soap marketing -- suicide and charges of bullying, sexual assault adage.com/article/cmo-st…

Dec 21, 2015

RT @lichtig23: My @Quora answer to What are some unique, effective ways to discipline a child? quora.com/What-are-some-… has over 10k votes!

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