The days of skateboarding dogs holding sway on the web may be numbered. Technology companies and advertisers are professing their belief in the value of professionally produced original content. Portals and platforms like YouTube, AOL, MSN and Yahoo -- once known for aggregating and optimizing video produced by others -- are spending millions of dollars to develop and acquire programming of their own. The demand is clearly there. YouTube reported 30 percent growth in views over eight months, and online video viewing rose nearly 45 percent in January over the previous year, according to Nielsen. So, while the trend comes after previous forays into original programming, this time it may stick. Earlier efforts largely flopped. Amazon launched, then pulled, a series hosted by Bill Maher. ... Continue reading →
Back in December we wrote about COMMON, a creative community for accelerating social change, and COMMON Pitch NYC. That event highlighted the brightest ideas for collaborative consumption — the ways social technologies help us to borrow, share and trade everything we need. Since April, COMMON has been back in our sights, following its Threadless typography competition, with a focus on fostering American innovation. For the upcoming event, Pitch Milwaukee: American Innovation, COMMON searched and successfully found eight promising startups working hard to redefine business in America. From COMMON: The eight selected entrepreneurs, representing US industries from health and manufacturing to housing and apparel, will take the stage during Milwaukee Innovation Week this June 7, exposing their new businesses and business concepts to an interactive audience ... Continue reading →