We're about to close the book on the Oregon Daily Emerald. After 92 years, the University of Oregon's newspaper will end its run as a Monday-to-Friday operation in June. Yes, it's the end of an era, and we're sad about that. But it's also the start of a new era, the digital one. Next fall, we will replace our traditional newspaper with a modern college media organization, Emerald Media Group. This isn't about rebranding. This isn't about ramping up revenue for our non-profit company. Sure, we face the same economic pressures as every legacy media company. But this is our best financial year since 2000, and we have no debt and a reasonable reserve fund. This is about delivering on our mission to serve our ... Continue reading →
You, if you didn't know that the Facebook estimates were cut. A lot of people still don't understand why the Facebook bombshell that broke yesterday--that analysts had cut estimates during the roadshow--is such a big deal. Analysts change estimates all the time, they point out. And they're just estimates. So who cares? The reason it's a big deal is that these particular estimates aren't really estimates, at least not in the true sense of the word. Rather, they are "estimates" that are developed through close collaboration of the analysts at the IPO underwriters and the management of the company that is going public. In other words, they are really a form of guidance--the company's outlook about how its business is expected to perform. The analysts ... Continue reading →
Matt Mullenweg, the founder of WordPress and Automattic (see disclosure) says that the service is preparing for a significant change of direction — by releasing a much simpler version designed to work on mobile. Speaking at the paidContent 2012 event on Wednesday, Mullenweg said that he had been hard at work coming up with a new interface that will eradicate some of the complexity that WordPress is usually associated with. “One of the things I’ve been working on for the past few months is a radical simplification of the interface,” he told interviewer Anil Dash. “WordPress it’s a complex tool, it’s like the back of a digital SLR… but that doesn’t work on a phone.” That complexity has become one of the reasons it is ... Continue reading →
Back in November, I grappled with the fact that online display ads in general, and banner ads in particular, are clearly not working very well; my suggested alternative was for brand advertisers to embrace the power of the external link. That was one suggestion; there are many, many more. But what they all have in common is that they’re attempts to go beyond the ad, and to leverage the interactive power of the internet. Over at Tumblr, David Karp is being characteristically vague about what he’s offering to potential advertisers: all we know for the time being is that he “wants brands and marketers to use Tumblr as a way to tell stories that they can’t otherwise tell on other social networks”. Which sounds great, ... Continue reading →
Facebook has reminded investors of a simple lesson: Avoid companies whose bosses don’t care about you. From the get-go, Mark Zuckerberg, the social network’s not very sociable founder, made clear he had little interest in welcoming public shareholders. That indifference set a tone for his executives, venture capitalists and bankers that arguably contributed to the glaring flaws in Facebook’s initial public offering last week. True, the company’s earlier backers, who were able to unload more than $10 billion of stock at the highest possible price, may consider the deal worthy of high-fives and Cristal. But the combination of a stock already trading well below its offer price, annoyed retail investors - many of them Facebook users - and regulatory probes constitutes a botched deal. And ... Continue reading →