Jim Cooper on Muck Rack

Jim Cooper Verified

New York
Editorial Director — Adweek
As seen in:  Adweek

Editorial director, Adweek. Proud dad, angler, snowboarder, rider, rower, runner, struggling early adopter, visualist. Instagram at @instaagar

Christy Turlington Is on an Ambitious Quest to Save the World, One Mother at a Time

adweek.com — As they often are, the statistics that sparked the action to address them are as heartbreaking as they are frightening: Of the 289,000 women who die every year as a result of childbirth-that's one woman every two minutes-98 percent could have been saved by basic access to transportation, supplies and education.

Our Brand Genius Honorees Are Building Engagement With Marketing That Defies Avoidance

adweek.com — These are strange and interesting days for brand marketers. Fragmentation among screens continues unabated and consumers have more sophisticated tools than ever for avoiding marketing messages they find horrendous, interruptive or useless-or all of the above. A recent Adobe/PageFair study revealed that 48 percent of the U.S.
Oct 19, 2015

My editor's note: @adweek 2015 Brand Genius honorees craft marketing that defies avoidance adweek.it/1MNEet0 pic.twitter.com/9LTgu6twkG

The 12 Biggest Baby Name Influencers of Our Time

huffingtonpost.com — Which famous figures are having the largest influence on baby names right now? The most important baby name influencers are a mix of actors, writers, sports stars, musicians and historical figures. They all share a heroic image that inspires parents and their young namesakes. Here, based on their names' standings in the current U.S.

Q&A: Ogilvy's Worldwide CCO on Today's 'Breathtaking' and Limitless Era of Creativity

adweek.com — Tham Khai Meng, worldwide chief creative officer of Ogilvy & Mather, takes an almost ethereal tone when discussing his creative mission for his clients and agency. But that tone underlies the real-world fact that Tham has led Ogilvy to win Network of the Year at the Clio Awards three years running (2012-14) and at Cannes Lions four years in a row (2012-15).
Oct 01, 2015

RT @MediaREDEF: Q&A: Ogilvy's Worldwide CCO on Today's 'Breathtaking' and Limitless Era of Creativity (@jcoopernyc - @adweek) http://t.co/b…

Oct 01, 2015

RT @r2000c: Ogilvy's Worldwide CCO on Today's 'Breathtaking' and Limitless Era of Creativity (@jcoopernyc - @adweek) redef.it/jSdY

Oct 01, 2015

RT @Kantar: Reading ➜ Q&A: @Ogilvy CCO on Today's 'Breathtaking' and Limitless Era of Creativity adweek.it/1JEcK2p by @jcoopernyc @Ad…

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Melissa Etheridge on Her Evolving Relationship With Marketing and Technology

adweek.com — With almost 30 years of constant creative output and touring, Melissa Etheridge has come to appreciate what technology and thoughtful marketing can do to amplify her voice and connect her to fans.
Sep 28, 2015

Melissa Etheridge on Her Evolving Relationship With Marketing and Technology adweek.it/1Jycx0H @metheridge - @adweek @jcoopernyc

Sep 28, 2015

RT @lgranatstein: Melissa Etheridge on Her Evolving Relationship With Marketing and Technology adweek.it/1Jycx0H @metheridge - @adweek @jcoopernyc

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Adweek and Clio Sports Celebrate the Craft of Sports Marketing

adweek.com — We've all had them. They might have come via TV or a live event, through personal participation or from reading the paper or listening to the radio. They are those moments when sports lifted our emotions somewhere past fandom to a place where adrenaline and passion create a potent and focused form of elation.
Jul 06, 2015

RT @PwC_EntComm: Fresh off the #USWNT win, @jcoopernyc @adweek talks #soccer & sports marketing, mentioning #PwC Sports Outlook. http://t.c…

Why Tech's Impact on Creative Will Dominate Discussion at Cannes Lions

adweek.com — Two key and thorny themes will dominate the dialog during Cannes Lions this year. And while seemingly disparate, they are actually very much entwined and integral to present-day survival and future success. First is the growing parity between programmatic and creative, and second is finding and keeping the talent capable of understanding and unlocking the potential of both.

Adweek's Inaugural Power List Reflects Disruption in the Ad Industry

adweek.com — Like every business Adweek covers, the notion of power, where it resides and how it's expressed, has been disrupted. Once closely held in a far country requiring white-shoe credentials for admittance-think Time Inc., the "Big Three" broadcast networks, IBM, General Motors, McCann, Vogue-power has been fully democratized by technology: The best idea, no matter where it comes from, wins.
May 26, 2015

My editor's note on Adweek's inaugural Power List of the 100 most influential media and marketing execs adweek.it/1FN32NS

Jun 01, 2015

.@nfl Commissioner Roger Goodell ranked No. 28 on @adweek "Power List." adweek.com/news/advertisi…

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Assembly's Jeff Brooks Talks Data-Planning Engines and the Infrastructure Age

adweek.com — () Specs Who Jeff Brooks Current gig Chief commercial officer, MDC's Assembly Previous gig CEO, M&C Saatchi N.Y. Twitter @jeffbrooks1 Age 44 Thoughts about the current video marketplace for brands? Enthralling and utterly confusing.

Spark’s Branded Content Guru Eric Levin on True Creative Success

adweek.com — Specs Who Eric Levin Current gig svp, brand content group director, Spark/LiquidThread Previous gig vp, brand content director, LiquidThread Twitter @ericlevin11 Age 39 What is your mission at Spark? To make content the center of everything we do.
More Articles →
Dec 01, 2015

RT @Adweek: In 24 hours, Pirelli's calendar showed how quickly a brand can modernize its image: adweek.it/1NlKeot pic.twitter.com/FLftC6jLcT

Nov 30, 2015

RT @Adweek: Happy birthday to @yuleskim, our super intern / web artist / social media manager / robot cat caretaker. pic.twitter.com/02P5EsMrf6

Nov 30, 2015

RT @Adweek: View-Master is waking from its decades-long slumber, thanks to virtual reality: adweek.it/1HstoIs pic.twitter.com/u0cfHLWiZ9

Nov 30, 2015

RT @AdFreak: This artfully disgusting surfing ad calls for cleaner beaches in Brazil. adweek.it/1RgOVpn pic.twitter.com/t4mJ0wy8sR

Nov 30, 2015

.@Adweek Hot List selects for shows, mags and digital brands are out. Plus Reader Poll picks adweek.it/1MYtdRW pic.twitter.com/CulnFnwalA

Nov 24, 2015

RT @Adweek: Sorry, Britain, but this lovely Christmas ad from Spain is the one to watch this year: adweek.it/1MxXOYs pic.twitter.com/vUSxfYvUqu

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