Jim Cooper on Muck Rack

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New York
Executive Editor — Adweek
As seen in:  Adweek

Editorial director, Adweek. Proud dad, angler, snowboarder, struggling early adopter, visualist

Jon Steinberg, CEO of the Mail Online, Discusses His British Invasion of Madison Avenue

adweek.com — Photo: Alfred Maskeroni Specs New gig: CEO, Mail Online, North America Old gig: President, COO, BuzzFeed Age: 37 Twitter: @jonsteinberg So how's the U.S. invasion going so far? Because the Daily Mail is a British company, there is a perception that Americans don't go to it.

L.A.’s Diverse Creative and Tech Culture Energize New Agency President

adweek.com — What's been your Goliath moment since becoming president? I think it's been really managing our growth while keeping our culture intact and thriving. The David&Goliath name is truly important and we really encourage our people to always be focusing on big challenges-so much so that we have a wall in our office where we have new employees create graphic representations of their personal Goliaths to challenge.

Jared Leto headlines Adweek L.A. Issue with roundtable at Funny or Die

adweek.com — More than any city in the world, Los Angeles defines creativity. It is shaped by a massive entertainment industry, storied creative agencies and a burgeoning maker and startup culture. But its creative energy also is driven by the powerful intangibles of optimism and renewal.

Jason Kint on Refocusing Digital Content Next

adweek.com — Photo: Alfred Maskeroni Specs Who Jason Kint New gig CEO, Digital Content Next (formerly Online Publishers Association) Old gig Svp, gm, CBS Interactive Sports Age 40 Twitter @jason_kint Why the name change for the association? We just thought it was time. We've had feedback over the last few years.

Interview With PepsiCo’s Javier Farfan: Blowing Up Genres and Producing Great Creative

adweek.com — Creating a new cultural fluency for a brand as large and diverse as PepsiCo seems like a tall order. But sitting across from the man charged with that task-a denim-draped, chill and focused Javier Farfan-in the company's New York offices, it takes on a clear mandate.

(RED) Makes Real Change in the Fight Against HIV/AIDS

adweek.com — To underscore the importance of cause marketing, Adweek has launched Brand Save, our first endeavor dedicated to the common good.

Adweek's Busiest Advertising Week Ever: The Clio Awards, Brand Genius and Brand Save, a New Honor for Cause Marketing

adweek.com — Advertising Week kicks off in New York today, as does one of the most ambitious weeks in Adweek's history. Along with the jam-packed agenda of the annual industry gathering-the panels, the parties, the coffee meetings and, yes, the cocktails-we mark the 25th anniversary of Brand Genius Tuesday evening with a ceremony honoring the year's 10 best marketing executives and hosted by MSNBC anchor Mika Brzezinski.

With a Focus on College Sports, NFL, Hunting and Golf, Scout CEO James Heckman Is Building the ‘Yahoo for Men’

adweek.com — Photo: Alfred Maskeroni Specs Who James Heckman New gig CEO, founder and director of Scout Old gig Head of global media strategy at Yahoo Age 49 What's your mission statement for Scout? I don't feel it's an overreach to say we're building the Yahoo for men.

Introducing Isaac+

adweek.com — In an effort to expand Adweek Project Isaac's search for great inventive spirit, we partnered with KBS+ to create a new category that would welcome submissions from students. So with KBS+ as sponsor, Isaac+ was born.

How Ronda Rousey Convinced UFC Head Dana White to Use Women Fighters

adweek.com — The business of professional sports has never been bigger or more complex. Games are seen via multiple media and screens, and are time-shifted. Social and mobile have become first-string players. And sports is the last true collective viewing hearth at scale.
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Jan 23, 2015

RT @AdFreak: Ad student hijacks agency hashtags on Instagram, hoping for job interviews. adweek.it/1uprLiw pic.twitter.com/NBwRwKaAzC

Jan 22, 2015

RT @Adweek: This agency helps ex-cons by turning their prison tattoos into something beautiful. adweek.it/1yKeXsz pic.twitter.com/eOLzv7qy2i

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