Jim Cooper on Muck Rack

Jim Cooper Verified

New York
Editorial Director — Adweek
As seen in:  Adweek

Editorial director, Adweek. Proud dad, angler, snowboarder, rider, rower, runner, struggling early adopter, visualist. Instagram at @instaagar

Adweek and Clio Sports Celebrate the Craft of Sports Marketing

adweek.com — We've all had them. They might have come via TV or a live event, through personal participation or from reading the paper or listening to the radio. They are those moments when sports lifted our emotions somewhere past fandom to a place where adrenaline and passion create a potent and focused form of elation.

Why Tech's Impact on Creative Will Dominate Discussion at Cannes Lions

adweek.com — Two key and thorny themes will dominate the dialog during Cannes Lions this year. And while seemingly disparate, they are actually very much entwined and integral to present-day survival and future success. First is the growing parity between programmatic and creative, and second is finding and keeping the talent capable of understanding and unlocking the potential of both.

Adweek's Inaugural Power List Reflects Disruption in the Ad Industry

adweek.com — Like every business Adweek covers, the notion of power, where it resides and how it's expressed, has been disrupted. Once closely held in a far country requiring white-shoe credentials for admittance-think Time Inc., the "Big Three" broadcast networks, IBM, General Motors, McCann, Vogue-power has been fully democratized by technology: The best idea, no matter where it comes from, wins.

Assembly's Jeff Brooks Talks Data-Planning Engines and the Infrastructure Age

adweek.com — () Specs Who Jeff Brooks Current gig Chief commercial officer, MDC's Assembly Previous gig CEO, M&C Saatchi N.Y. Twitter @jeffbrooks1 Age 44 Thoughts about the current video marketplace for brands? Enthralling and utterly confusing.

Spark’s Branded Content Guru Eric Levin on True Creative Success

adweek.com — Specs Who Eric Levin Current gig svp, brand content group director, Spark/LiquidThread Previous gig vp, brand content director, LiquidThread Twitter @ericlevin11 Age 39 What is your mission at Spark? To make content the center of everything we do.

Digital Content NewFronts Kicks Off As Viewers Surf Unprecedented Choice

adweek.com — While it's debatable whether or not this is the golden age of video, television or content, it is undeniably the golden age of choice. Never have viewers had so many options to watch. Before them exists a vast array of video content ranging from UGC trampoline fails to Robin Wright devouring lushly produced scenes in the Netflix original House of Cards.

5 Takes on the Challenges and Opportunities of Digital Video

adweek.com — In advance of the fourth annual Digital Content NewFronts, Adweek, in partnership with the Interactive Advertising Bureau, convened a panel of five industry thought leaders to discuss the challenges and opportunities Web- and mobile-based video pose for traditional media companies, digital native firms and brand marketers.

Why Univision Is One to Watch at the Upfront

adweek.com — () Specs Who Jessica Rodriguez Current gig CMO, Univision Communications Previous gig Evp, program scheduling, Univision Agency Twitter @_RodriguezJess Age 42 How are you using social as a marketing tool? It's at the core of everything that we do.

10 Trends Shaping the Future of Branded Content

adweek.com — As we wind down the first quarter of 2015, the discussion around content marketing only continues to grow in volume. And it's moving in so many different directions that it's tough to divine what's real and what isn't.

Adweek and Clio Awards Form a Duet For Our Annual Music Issue

adweek.com — We've all experienced it, the powerful, emotional upwelling when you hear a piece of music for the first time that really hooks into your soul.
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Jul 06, 2015

RT @UpperEastRob: Why Carli Lloyd will become the next Mia Hamm--not in women's football, but product endorsement deals bit.ly/1dHUzAq @FIFAWWC

Jul 06, 2015

RT @PwC_EntComm: Fresh off the #USWNT win, @jcoopernyc @adweek talks #soccer & sports marketing, mentioning #PwC Sports Outlook. http://t.c…

Jul 01, 2015

RT @Adweek: How exciting is Wimbledon? With biometrics, Jaguar takes Centre Court's pulse: adweek.it/1Ktpwql pic.twitter.com/UKccPBJDTW

Jun 30, 2015

RT @jasonlynch: The post-Donald Trump era at NBC has begun, and so far, it's heavy on ninja warriors adweek.it/1ehe6bj pic.twitter.com/qh0fCiufZO

Jun 30, 2015

RT @LaurenJohnson: .@kristinamonllos finally gets to write her dream story: How Narragansett Beer Rebuilt Its Brand With a Meager Budget adweek.it/1BTrnBU

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