Jim Cooper on Muck Rack

Jim Cooper Verified

New York
Executive Editor — Adweek
As seen in:  Adweek

Editorial director, Adweek. Proud dad, angler, snowboarder, rider, rower, runner, struggling early adopter, visualist. Instagram at @instaagar

10 Trends Shaping the Future of Branded Content

adweek.com — As we wind down the first quarter of 2015, the discussion around content marketing only continues to grow in volume. And it's moving in so many different directions that it's tough to divine what's real and what isn't.

Adweek and Clio Awards Form a Duet For Our Annual Music Issue

adweek.com — We've all experienced it, the powerful, emotional upwelling when you hear a piece of music for the first time that really hooks into your soul.

Fred Levron Goes From Ogilvy in Paris to CAA Marketing in L.A.

adweek.com — Specs Who Fred Levron New gig creative director, CAA Marketing Old gig executive director and creative director, Ogilvy & Mather, Paris. Age 36 You went from having a long title at Ogilvy to a very short one at CAA.

Jon Steinberg, CEO of the Mail Online, Discusses His British Invasion of Madison Avenue

adweek.com — Photo: Alfred Maskeroni Specs New gig: CEO, Mail Online, North America Old gig: President, COO, BuzzFeed Age: 37 Twitter: @jonsteinberg So how's the U.S. invasion going so far? Because the Daily Mail is a British company, there is a perception that Americans don't go to it.

L.A.’s Diverse Creative and Tech Culture Energize New Agency President

adweek.com — What's been your Goliath moment since becoming president? I think it's been really managing our growth while keeping our culture intact and thriving. The David&Goliath name is truly important and we really encourage our people to always be focusing on big challenges-so much so that we have a wall in our office where we have new employees create graphic representations of their personal Goliaths to challenge.

Jared Leto headlines Adweek L.A. Issue with roundtable at Funny or Die

adweek.com — More than any city in the world, Los Angeles defines creativity. It is shaped by a massive entertainment industry, storied creative agencies and a burgeoning maker and startup culture. But its creative energy also is driven by the powerful intangibles of optimism and renewal.

Jason Kint on Refocusing Digital Content Next

adweek.com — Photo: Alfred Maskeroni Specs Who Jason Kint New gig CEO, Digital Content Next (formerly Online Publishers Association) Old gig Svp, gm, CBS Interactive Sports Age 40 Twitter @jason_kint Why the name change for the association? We just thought it was time. We've had feedback over the last few years.

Interview With PepsiCo’s Javier Farfan: Blowing Up Genres and Producing Great Creative

adweek.com — Creating a new cultural fluency for a brand as large and diverse as PepsiCo seems like a tall order. But sitting across from the man charged with that task-a denim-draped, chill and focused Javier Farfan-in the company's New York offices, it takes on a clear mandate.

(RED) Makes Real Change in the Fight Against HIV/AIDS

adweek.com — To underscore the importance of cause marketing, Adweek has launched Brand Save, our first endeavor dedicated to the common good.

Adweek's Busiest Advertising Week Ever: The Clio Awards, Brand Genius and Brand Save, a New Honor for Cause Marketing

adweek.com — Advertising Week kicks off in New York today, as does one of the most ambitious weeks in Adweek's history. Along with the jam-packed agenda of the annual industry gathering-the panels, the parties, the coffee meetings and, yes, the cocktails-we mark the 25th anniversary of Brand Genius Tuesday evening with a ceremony honoring the year's 10 best marketing executives and hosted by MSNBC anchor Mika Brzezinski.
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Apr 17, 2015

RT @jasonlynch: Some very exciting news to share: I'm joining @Adweek, and will be covering TV full-time starting 4/27! tvnottv.com/announcement/a…

Apr 16, 2015

RT @Adweek: Twitter unveils Star Wars emojis, and all is right with the galaxy. adweek.it/1HxIGc9 pic.twitter.com/101JEYTucM

Apr 15, 2015

RT @Adweek: Nike turns "can't" into "can" in its largest women's campaign ever. adweek.it/1FQhuTI pic.twitter.com/dlxF9PXOhz

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