Jim Cooper on Muck Rack

Jim Cooper Verified

New York
Editorial Director — Adweek
As seen in:  Adweek, Huffington Post

Editorial director, Adweek. Proud dad, angler, snowboarder, rider, rower, runner, struggling early adopter, visualist. Instagram at @instaagarEditorial director, Adweek. Proud dad, angler, snowboarder, rider, rower, runner, struggling early adopter, visua

9 Members of Video’s Vanguard Discuss Creating Content for the Scrolling Economy

adweek.com — brightcove.createExperiences(); As the fifth annual Digital Content NewFronts kick off today, Adweek and the IAB convened a panel of nine industry executives approaching the business of video from a range of perspectives and goals for the coming two weeks, during which 39 presentations will be made to potential advertisers.

Editor's Note: Video Is the Latest Battlefront in the Struggle for Consumers’ Attention

adweek.com — In pulling together our annual Video Issue this year, which we publish on the first day of the fifth annual Digital Content NewFronts, I had to gut check our coverage plan several times as news hit during the weeks just before deadline that altered and elevated digital video's place in the media and marketing landscape.

Martin Sorrell: The Ad Industry Needs to Get Used to Low Growth Being 'the New Normal'

adweek.com — In a wide-ranging discussion that touched on the macro forces shaping modern advertising, the implications of Britain leaving the European Union and his own compensation, WPP chief executive Sir Martin Sorrell wrapped the end of the first day of Advertising Week Europe on a somber note.

How Data-Enhanced Storytelling Is Rapidly Reshaping Both Content and Advertising

adweek.com — In it's inaugural gathering Thursday, Digital Storytelling, a newly sanctioned event of the Sundance Film Festival, ambitiously set out to better link brand marketers with digital content creators as well as discuss how return on investment on that content will grow and evolve beyond interruptive advertising models.

Sundance's First Digital Storytelling Conference Showcases the Best in Brand Videos

adweek.com — As digital video and streaming services continue to recast the viewing landscape, a handful of digital executives and Sundance Film Festival attendees pushed to have the burgeoning videosphere represented during one of filmmaking's highest-profile events-and Rick Parkhill, CEO of VMA Media, made it happen.

Why MasterCard Worldwide's CMO Predicts a Merger Between VR and the Internet of Things

adweek.com — brightcove.createExperiences(); Not today, but soon, MasterCard Worldwide CMO Raja Rajamannar sees the beginnings of a world in which sales and marketing could run through an virtual reality environment enhanced by the Internet of Things connectivity.

Why It Should Scare Marketers That We're Living in ‘the Stone Age of Data’

How Ad Tech and the Internet of Things Will Shape the Connected Lifestyle

adweek.com — brightcove.createExperiences(); As the smart home and car create a broader connected lifestyle for consumers, the consolidating and quickly evolving ad tech space will be right there, ready to serve up ads and marketing in new and presently unseen ways.

Going to the Movies Could Be a Fully Interactive Experience by 2020

adweek.com — brightcove.createExperiences(); While sensors and beacons are driving the wearable tech and connected cars on display at CES 2016, they're likely going to change most everyday experiences, too, including going to the movies.

PopSugar CEO Riffs on the Fall of Linear Media and the Rise of Virtual Reality

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Apr 29, 2016

RT @digimatized: my last Friday dj session for a little while. come to @burnsidebiscuit and get down and/or get on up. pic.twitter.com/1FPlHH7Miziz

Apr 29, 2016

RT @AdFreak: If choreography were an Olympic sport, Lacoste's Rio 2016 ad would surely win the gold: adweek.it/1QF13fc pic.twitter.com/Z03mnQrfB03mnQrfB0

Apr 29, 2016

RT @Adweek: McKinney printed N.C.'s bathroom bill on toilet paper. You know what to do with it: adweek.it/1T9BaGa pic.twitter.com/AawsHLd9zn9zn

Apr 27, 2016

RT @martyswant: "We are in the beginning of a golden age of online video." -Zuckerberg $FB

Apr 27, 2016

RT @nateriggs: Excellent panel discussion led by @jaybaer, and with compelling soundbites from @lieblink, @AndyKennemer @jcoopernyc

Apr 27, 2016

RT @scullather: @jcoopernyc Jim Cooper Edit Dir @Adweek "This is the beginning of end of advertising as we know it" #MME16 @Oracle https://pic.twitter.com/OalNwpFnLL.co/OalNwpFnLL

Apr 25, 2016

RT @Adweek: Our #WomensIssue features @wnd & how she's changing the culture as CEO of DDB North America: httpadweek.it/1Qweluqps://t.…<a title="http://twitter.com/Adweek/status/724772535254929408/photo/1" href="https://t.co/gdvllcwecy" rel="nofollow" target="_blank">pic.twitter.com/gdvllcwecy

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