Jim Cooper on Muck Rack

Jim Cooper Verified

New York
Editorial Director — Adweek
As seen in:  Adweek

Editorial director, Adweek. Proud dad, angler, snowboarder, rider, rower, runner, struggling early adopter, visualist. Instagram at @instaagar

Adweek and Clio Sports Celebrate the Craft of Sports Marketing

adweek.com — We've all had them. They might have come via TV or a live event, through personal participation or from reading the paper or listening to the radio. They are those moments when sports lifted our emotions somewhere past fandom to a place where adrenaline and passion create a potent and focused form of elation.
Jul 06, 2015

RT @PwC_EntComm: Fresh off the #USWNT win, @jcoopernyc @adweek talks #soccer & sports marketing, mentioning #PwC Sports Outlook. http://t.c…

Why Tech's Impact on Creative Will Dominate Discussion at Cannes Lions

adweek.com — Two key and thorny themes will dominate the dialog during Cannes Lions this year. And while seemingly disparate, they are actually very much entwined and integral to present-day survival and future success. First is the growing parity between programmatic and creative, and second is finding and keeping the talent capable of understanding and unlocking the potential of both.

Adweek's Inaugural Power List Reflects Disruption in the Ad Industry

adweek.com — Like every business Adweek covers, the notion of power, where it resides and how it's expressed, has been disrupted. Once closely held in a far country requiring white-shoe credentials for admittance-think Time Inc., the "Big Three" broadcast networks, IBM, General Motors, McCann, Vogue-power has been fully democratized by technology: The best idea, no matter where it comes from, wins.

Assembly's Jeff Brooks Talks Data-Planning Engines and the Infrastructure Age

adweek.com — () Specs Who Jeff Brooks Current gig Chief commercial officer, MDC's Assembly Previous gig CEO, M&C Saatchi N.Y. Twitter @jeffbrooks1 Age 44 Thoughts about the current video marketplace for brands? Enthralling and utterly confusing.

Spark’s Branded Content Guru Eric Levin on True Creative Success

adweek.com — Specs Who Eric Levin Current gig svp, brand content group director, Spark/LiquidThread Previous gig vp, brand content director, LiquidThread Twitter @ericlevin11 Age 39 What is your mission at Spark? To make content the center of everything we do.

Digital Content NewFronts Kicks Off As Viewers Surf Unprecedented Choice

adweek.com — While it's debatable whether or not this is the golden age of video, television or content, it is undeniably the golden age of choice. Never have viewers had so many options to watch. Before them exists a vast array of video content ranging from UGC trampoline fails to Robin Wright devouring lushly produced scenes in the Netflix original House of Cards.
Apr 27, 2015

Enter Digital Content NewFronts. My editor's letter on why choice is now king adweek.it/1HIQtne pic.twitter.com/arszUUuQFr

Apr 29, 2015

RT @MediaLink: We're celebrating "the golden age of choice" here at the #Newfronts. compelling @adweek article by @jcoopernyc. bit.ly/1bEMtHS

Apr 29, 2015

RT @MediaLink: We're celebrating "the golden age of choice" here at the #Newfronts. compelling @adweek article by @jcoopernyc. bit.ly/1bEMtHS

5 Takes on the Challenges and Opportunities of Digital Video

adweek.com — In advance of the fourth annual Digital Content NewFronts, Adweek, in partnership with the Interactive Advertising Bureau, convened a panel of five industry thought leaders to discuss the challenges and opportunities Web- and mobile-based video pose for traditional media companies, digital native firms and brand marketers.
Apr 27, 2015

RT @GenesisMediaNY: Publishers weigh in on challenges & opportunities w/ #digitalvideo—what’s your take? bit.ly/1DCCydB @jcoopernyc

Apr 28, 2015

RT @CondeLibrary: "@CNE was created to take these iconic brands and content and leverage them across other platforms." adweek.it/1HIPVNY via @jcoopernyc

May 01, 2015

RT @VideoAdTech: 5 takes on the challenges and opportunities of digital video roundtable in advance of the #NewFronts: adweek.com/news/technolog… by @JCooperNYC

Why Univision Is One to Watch at the Upfront

adweek.com — () Specs Who Jessica Rodriguez Current gig CMO, Univision Communications Previous gig Evp, program scheduling, Univision Agency Twitter @_RodriguezJess Age 42 How are you using social as a marketing tool? It's at the core of everything that we do.
Apr 21, 2015

.@_RodriguezJess We're not just a network but part of the journey of Hispanics in this country adweek.it/1O974py pic.twitter.com/wzQUVzxeU7

10 Trends Shaping the Future of Branded Content

adweek.com — As we wind down the first quarter of 2015, the discussion around content marketing only continues to grow in volume. And it's moving in so many different directions that it's tough to divine what's real and what isn't.
Mar 22, 2015

RT @roter: Smartest thing you'll read today! 10 Trends Shaping the Future of Branded Content from @sminero via @jcoopernyc adweek.it/1xGIcbZ

Adweek and Clio Awards Form a Duet For Our Annual Music Issue

adweek.com — We've all experienced it, the powerful, emotional upwelling when you hear a piece of music for the first time that really hooks into your soul.
Mar 16, 2015

My editor's note kicking off @adweek's Music Issue in partnership with Clio Music adweek.it/1MDx0Fu pic.twitter.com/JhzfaSqfbu

Mar 16, 2015

RT @jcoopernyc: My editor's note kicking off @adweek's Music Issue in partnership with Clio Music adweek.it/1MDx0Fu pic.twitter.com/JhzfaSqfbu

More Articles →
Sep 01, 2015

RT @Adweek: Google doesn't just have a new logo. It has a whole new look for the mobile age: adweek.it/1hRyMck pic.twitter.com/F5q78SiiC7

Sep 01, 2015

RT @POPSUGARHome: BRB, hyperventilating over the chicness that is @JonathanAdler's NY home {CC: @Adweek} popsu.gr/38255108 pic.twitter.com/RTa8U2xwC0

Sep 01, 2015

RT @Adweek: Fox Sports Go's 'Khaki Cam' will follow Michigan's irascible football coach: adweek.it/1KnyJSd pic.twitter.com/4eGJeegQ9A

Aug 31, 2015

RT @winstonbinch: What Agencies Can Learn From the Frenzied Creative Blitz to End California's Drought adweek.it/1FaIA6g thx @adweek @jcoopernyc

Aug 31, 2015

RT @sminero: Brilliant approach to content from Wet Hot American Summer (@WetHot). Short form video, GIFs, photos & funny responses cc: @da…

Aug 27, 2015

RT @Adweek: McDonald's wouldn't make a McWhopper, so we did, and it's an abomination: adweek.it/1JyXOqM pic.twitter.com/X7lIr3hPT2

Aug 26, 2015

RT @tim_bays: The composure and professionalism being shown by the @WDBJ7 on-air team (and those behind the camera) is jaw-droppingly impressive

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