Jim Cooper on Muck Rack

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Executive Editor — Adweek
As seen in:  Adweek, Adweek
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Editorial director, Adweek. Proud dad, angler, snowboarder, struggling early adopter, visualist

Interview With PepsiCo’s Javier Farfan: Blowing Up Genres and Producing Great Creative

adweek.com — Creating a new cultural fluency for a brand as large and diverse as PepsiCo seems like a tall order. But sitting across from the man charged with that task-a denim-draped, chill and focused Javier Farfan-in the company's New York offices, it takes on a clear mandate.

(RED) Makes Real Change in the Fight Against HIV/AIDS

adweek.com — To underscore the importance of cause marketing, Adweek has launched Brand Save, our first endeavor dedicated to the common good.

Adweek's Busiest Advertising Week Ever: The Clio Awards, Brand Genius and Brand Save, a New Honor for Cause Marketing

adweek.com — Advertising Week kicks off in New York today, as does one of the most ambitious weeks in Adweek's history. Along with the jam-packed agenda of the annual industry gathering-the panels, the parties, the coffee meetings and, yes, the cocktails-we mark the 25th anniversary of Brand Genius Tuesday evening with a ceremony honoring the year's 10 best marketing executives and hosted by MSNBC anchor Mika Brzezinski.

With a Focus on College Sports, NFL, Hunting and Golf, Scout CEO James Heckman Is Building the ‘Yahoo for Men’

adweek.com — Photo: Alfred Maskeroni Specs Who James Heckman New gig CEO, founder and director of Scout Old gig Head of global media strategy at Yahoo Age 49 What's your mission statement for Scout? I don't feel it's an overreach to say we're building the Yahoo for men.

Introducing Isaac+

adweek.com — In an effort to expand Adweek Project Isaac's search for great inventive spirit, we partnered with KBS+ to create a new category that would welcome submissions from students. So with KBS+ as sponsor, Isaac+ was born.

How Ronda Rousey Convinced UFC Head Dana White to Use Women Fighters

adweek.com — The business of professional sports has never been bigger or more complex. Games are seen via multiple media and screens, and are time-shifted. Social and mobile have become first-string players. And sports is the last true collective viewing hearth at scale.

Sir Martin Sorrell Speaks From the Croisette on Publicis-Omnicom and Content

adweek.com — CANNES, France-WPP CEO Sir Martin Sorrell, in a sitdown with Adweek in the sun-dappled Mediacom suite at the Martinez hotel, continued his dissection of the failed Publicis-Omnicom merger.

Jackie de Crinis Returns From Paradise to Take On USA’s Wider Development Mission

adweek.com — Specs Who Jackie de Crinis New gig Evp, original programming, USA Network Old gig Senior programming executive, USA Network Age 49 In a recent interview with Adweek, chairman of NBCU Cable Entertainment Bonnie Hammer said USA Network is going to get more edgy. How's that going to evolve?

The 2014 NewFronts Are an Inflection Point in Digital Programming

adweek.com — As the third annual Digital Content NewFronts kicks off today in New York, we'll be awash in new programming that will range from the sublime to the silly, and marketers will be similarly inundated with hype and pitch. It still follows an upfront model, after all, and sales is sales.

50 Cent on the ’90s Hip-Hop Scene -- Vulture

vulture.com — Watch Bill Cosby Tightrope-Walk With Jimmy Fallon on His Back Watch Lindsay Lohan and Billy Eichner Destroy a How I Met Your Mother Car I was listening to pretty much everything that came out. In those days, hip-hop was just New York City-based music.
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Oct 24, 2014

Infographic: From Tweets to YouTube videos, the ideal length of everything online adweek.it/1DHDb7d pic.twitter.com/4kM9tINcXW

Oct 23, 2014

RT @Adweek: The Adweek 50: Meet the real influencers behind the world's top brands - adweek.it/1vSFMKn pic.twitter.com/RG5TtcrUXL

Oct 21, 2014

RT @Adweek: Ben Bradlee, America's most iconic newspaper editor, has died at 93: adweek.it/1yWB53v pic.twitter.com/fzwZzUGx7D

Oct 21, 2014

RT @Johnny_Marr: To the fella who played air guitar & drums non stop on the balcony in Cambridge tonight: I salute you brother, you are alw…

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