Jim Cooper on Muck Rack

Jim Cooper Verified

New York
Editorial Director — Adweek
As seen in:  Adweek, Huffington Post

Editorial director, Adweek. Proud dad, angler, snowboarder, rider, rower, runner, struggling early adopter, visualist. Instagram at @instaagar

How Data-Enhanced Storytelling Is Rapidly Reshaping Both Content and Advertising

adweek.com — In it's inaugural gathering Thursday, Digital Storytelling, a newly sanctioned event of the Sundance Film Festival, ambitiously set out to better link brand marketers with digital content creators as well as discuss how return on investment on that content will grow and evolve beyond interruptive advertising models.
Jan 22, 2016

RT @Adweek: How data-enhanced storytelling is rapidly reshaping both content and advertising: adweek.it/1S9z3Fu pic.twitter.com/nrZLqo14A8

Jan 23, 2016

RT @RoySekoff: A look at the Sundance Digital Storytelling event I spoke at. #ExitLinesRUs redef.it/y02o @jcoopernyc @adweek

Jan 25, 2016

ICYMI My piece on how data-enhanced storytelling is reshaping both content and advertising adweek.it/1S9z3Fu pic.twitter.com/XIFL71H3Av

Jan 25, 2016

RT @_brucetuchman: Not everything at #SundanceFilmFestival was about who's buying what. First digital confab last Thurs. bit.ly/1Pnmbg0 @jcoopernyc

Show 5 more tweets from Tory Starr, Michael Martinez and others...

Sundance's First Digital Storytelling Conference Showcases the Best in Brand Videos

adweek.com — As digital video and streaming services continue to recast the viewing landscape, a handful of digital executives and Sundance Film Festival attendees pushed to have the burgeoning videosphere represented during one of filmmaking's highest-profile events-and Rick Parkhill, CEO of VMA Media, made it happen.
Jan 19, 2016

RT @RogJ: #Sundance's First Digital Storytelling Conference Showcases the Best in Brand Videos adweek.it/23cghTb via @jcoopernyc

Jan 19, 2016

Interesting --> Sundance's First Digital Storytelling Conference Showcases the Best in Brand Videos adweek.it/23cghTb

Why MasterCard Worldwide's CMO Predicts a Merger Between VR and the Internet of Things

adweek.com — brightcove.createExperiences(); Not today, but soon, MasterCard Worldwide CMO Raja Rajamannar sees the beginnings of a world in which sales and marketing could run through an virtual reality environment enhanced by the Internet of Things connectivity.
Jan 08, 2016

RT @Adweek: Why MasterCard's CMO predicts a merger between VR and the Internet of Things: adweek.it/1MXeGET #CES2016 pic.twitter.com/echjAiqG0D

Jan 08, 2016

RT @Adweek: Why MasterCard's CMO predicts a merger between VR and the Internet of Things: adweek.it/1MXeGET #CES2016 pic.twitter.com/echjAiqG0D

Why It Should Scare Marketers That We're Living in ‘the Stone Age of Data’

Jan 08, 2016

RT @Adweek: Why it should scare marketers that we're living in "the stone age of data" - adweek.it/1MX8Mn8 #CES2016 pic.twitter.com/uvuAkPIoqU

Jan 11, 2016

RT @SpeedeonData: Why It Should Scare Marketers That We're Living in ‘the Stone Age of Data’ by @jcoopernyc and @Adweek bit.ly/1UJ4pBX

How Ad Tech and the Internet of Things Will Shape the Connected Lifestyle

adweek.com — brightcove.createExperiences(); As the smart home and car create a broader connected lifestyle for consumers, the consolidating and quickly evolving ad tech space will be right there, ready to serve up ads and marketing in new and presently unseen ways.

Going to the Movies Could Be a Fully Interactive Experience by 2020

adweek.com — brightcove.createExperiences(); While sensors and beacons are driving the wearable tech and connected cars on display at CES 2016, they're likely going to change most everyday experiences, too, including going to the movies.

PopSugar CEO Riffs on the Fall of Linear Media and the Rise of Virtual Reality

Jan 09, 2016

RT @tucktakesoff: PopSugar CEO Riffs on the Fall of Linear Media and the Rise of Virtual Reality adweek.it/1OdaimQ @jcoopernyc @adweek @popsugar

Why Google and Facebook Are Uniquely Positioned to Control How Marketing Evolves

adweek.com — Adweek responsive video player used on /video. brightcove.createExperiences(); As the drum beat on media personalization grows louder and more urgent, Keith Grossman, head of sales, Americas for Bloomberg, kicks off his tour of duty at CES 2016 charting the increasing influence Facebook and Google have on connected consumer conversations.

How Human Storytelling Will Shape the Future of Technology

adweek.com — Adweek responsive video player used on /video. brightcove.createExperiences(); In the early hours of the first day of CES 2016, Harry Kargman, CEO of Kargo, offers a decidedly human perspective on the future of media and technology as the building discussion on sensors, wearbles and connected cars roars around him.

Why Consumers Might Shed Wearables by 2020 and How Sensors Can Shape the Future of Ads

adweek.com — Adweek responsive video player used on /video. brightcove.createExperiences(); Speaking as the entire wearable technology armada descends on Las Vegas for CES 2016, Eric Franchi, co-founder of digital advertising firm Undertone, boldly predicts that consumers will forgo wearable tech for a more smartphone-centric existence by 2020.
More Articles →
Feb 09, 2016

RT @ceverson: I applaud Pantene's commitment to gender equality. I am grateful every day for what Douglas Everson does to take... fb.me/4NptGE71Z

Feb 09, 2016

RT @Adweek: Q&A: Viacom is betting on Snapchat to stay relevant with millennials: adweek.it/20Jm43P pic.twitter.com/LYApQPi88C

Feb 09, 2016

@VotingFemale @CodePink Thank god for that. Enjoy the rest of your dirtbag life.

Feb 09, 2016

@1776Solution @realDonaldTrump Nope, but we should expect a bit more decorum from presidential candidates.

Feb 09, 2016

@VotingFemale @CodePink Nope, but we should expect a bit more decorum from presidential candidates.

Feb 09, 2016

RT @thehill: WATCH: Rubio supporters get physical with protester dressed as "Robot Rubio" hill.cm/uoeAyCw pic.twitter.com/SQiBuiYyrj


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