Jeff Sonderman on Muck Rack

Jeff Sonderman

Arlington, VA
As seen in:  Poynter Online

Deputy director of the new American Press Institute (@AmPress) • Adjunct faculty @HoyaJournalism • Technology, research and ideas for journalism.

Making the leap from editorial to product thinking

americanpressinstitute.org — Many of the people performing product management roles in news organizations have moved over from traditional editorial roles. That shift requires some changes in mindset and work habits, as they find producing daily news content is a quite different responsibility from managing the long-term growth and usability of the product.
Feb 01, 2016

Good insights here: Making the leap from editorial to product thinking, which are increasingly connected bit.ly/203oapt

Feb 06, 2016

"Find someone who handles conflict well;" tons more great advice in API's "Making the leap... to product thinking:" ow.ly/Y1zUN

Best practices for product management in news organizations

americanpressinstitute.org — Conceptually, that is a leap for people from traditional reporting and editing roles. We are used to buying "products" in stores or online. We hear tech people describe a new app or service as a "product." And all that makes sense. But we traditionally did not think of news that way.
Feb 01, 2016

RT @elanazak: News orgs need product managers. End of story. Great tips here on implementing them into the newsroom: americanpressinstitute.org/publications/r…

Feb 01, 2016

RT @jeffsonderman: Excited to release a much-needed @AmPress guide today: "Best practices for product management in news organizations" americanpressinstitute.org/publications/r…

Feb 01, 2016

Best practices for product management in leading news organizations -- real-time iteration @lukekintigh @debword americanpressinstitute.org/publications/r…

Feb 01, 2016

"News is a product." Good read from @AmPress about why product managers are important in news orgs americanpressinstitute.org/publications/r…

Feb 01, 2016

Missing @WillyVolk as I make my way through "Best practices for product management in news organizations" americanpressinstitute.org/publications/r…

Show 6 more tweets from Sam Kirkland, Derrick Ho and others...

Was April 10 doomsday for Washington Post, Guardian Facebook apps?

poynter.org — Something strange is happening in the world of Facebook's frictionless sharing apps. News apps that automatically share a user's reading activity with their friends lost huge amounts of active users in April, according to AppData.com tracking.

Fake @CokieRoberts Twitter account fools journalists

poynter.org — One of two things happened on Monday: Veteran political news analyst Cokie Roberts joined Twitter and began a hapless and uncharacteristically snarky campaign of ranting, later mistaking Twitter for Google and tweeting Applebee's-related search queries; or Someone pretending to be Roberts decided to start a hoax account mocking the twitterphobic NPR and ABC journalist.

How people use Twitter in general

americanpressinstitute.org — In general, all three core groups studied - Twitter users, non-Twitter users on social media and social media users overall - consume a good deal of news. In all, 77% of all social media users said they keep up with the news at least once a day, a number that was similar (76%) for non-Twitter ...

Twitter and breaking news

americanpressinstitute.org — While people end up following news in general on Twitter and use the social network "to pass the time," the immediacy of using the network to track news in real time, as noted above, is one of the primary reasons that people say they use Twitter and the most common form of news that is ...

Who people follow and discover on Twitter

americanpressinstitute.org — On Twitter consumers can discover new voices, authors, news providers and take following actions as a result. The survey tried to track those patterns by asking what kind of news sources people follow and what kind they had discovered. The findings reveal that, to a substantial degree, Twitter is a way that news consumers follow ...
Sep 01, 2015

Big takeaway from @AmPress: People who use Twitter use it a lot, use it for news (+sports) and use it on phones: americanpressinstitute.org/publications/r…

How false information spreads and gets corrected on Twitter

americanpressinstitute.org — One question some people have about the openness of the web, including social networks, is about navigating information that proves to be false. The survey probed Twitter users about that experience as well. The findings suggest that there is some self-correcting element to Twitter and to the web generally, born in part out of the ...
Sep 01, 2015

RT @JaneEliz: Twitter & the news, the social media odd couple. "Misinformation" chapter in new @AmPress report is my fave. http://t.co/Fse7…

Sep 01, 2015

RT @JaneEliz: Twitter & the news, the social media odd couple. "Misinformation" chapter in new @AmPress report is my fave. http://t.co/Fse7…

How people use Twitter to get news

americanpressinstitute.org — How does Twitter change the way people get news? What kinds of thought leaders, journalists and organizations do people follow on the network? How are these Twitter followers different than those on other social networks? And how are people reacting to added elements on Twitter, such as advertising and promoted tweets?
Sep 01, 2015

RT @vivian: Kicked off this study while I was still at Twitter. Great data here from @AmPress on Twitter and news. americanpressinstitute.org/publications/r…

Sep 01, 2015

RT @vivian: Kicked off this study while I was still at Twitter. Great data here from @AmPress on Twitter and news. americanpressinstitute.org/publications/r…

Show 34 more tweets from Peter Sterne, Laura Davis and others...

The problem with retweets & how journalists can solve it

poynter.org — Every so often a journalist draws criticism for something he retweeted. And whether that criticism is justified or not, it discourages some journalists from using Twitter effectively. News organizations respond with policies urging staff to be careful. The Washington Post's guidelines tell reporters not to tweet anything that could be perceived as reflecting political bias or favoritism.
More Articles →

Are You a Journalist?

Make a Portfolio

Create a free Muck Rack account to customize your profile and upload a portfolio of your best work.