Jeff Sonderman on Muck Rack

Jeff Sonderman

Arlington, VA
As seen in:  Poynter Online

Deputy director of the new American Press Institute (@AmPress) • Adjunct faculty @HoyaJournalism • Technology, research and ideas for journalism.

‘Frictionless sharing’ is an instructive failure of 2012 — Two of the news organizations that led the push into social reader Facebook apps are retooling their products, and Facebook itself is signaling that it's time to leave behind the "frictionless sharing" experiment. The Washington Post has extended its Social Reader - the app whose name went on to define the genre - outside of the Facebook environment and onto the open Web at

Guardian Facebook app causes ‘seismic shift’ in social traffic, and The Onion launches its own — | | | The Guardian is turning a profit with its "frictionless sharing" Facebook app, director of digital development Tanya Cordrey says, having generated enough ad revenue to cover the development costs. She also predicted that thanks to this app the Guardian will soon get more digital readers via social media than via search.

Facebook explains why social reading apps are suffering — Emerging evidence suggests the sudden decline in usage of Facebook news apps is a symptom of the social network's varied experiments in promoting reading activity in users' main News Feeds. On Monday I questioned what could have happened in mid-April to simultaneously and similarly disrupt so many of these frictionless-sharing apps.

What the Forbes model of contributed content means for journalism — Two years ago, was a news website like most others. Today, it is less website, more operating system - an underlying layer of technology that hundreds of contributors use to publish independently. Lewis DVorkin, who kickstarted the model at True/Slant and since 2010 has honed it for as chief product officer, calls it "incentive-based, entrepreneurial journalism."

New ‘disclaimify’ tool allows you to reclaim your Twitter bio — If you must include a "retweets are not endorsements" disclaimer in your Twitter profile (I'm not a fan, but many journalists do it), at least stop wasting so much space on it. You only get 160 characters for your Twitter bio, so why take up most of them with a long, boilerplate disclaimer about how no one ought infer any personal opinions from your tweets?

Adopt a user-centered design process to plan your niche mobile app — If you aren't familiar with user-centered design, you can infer a lot just from the name. It is a process that puts the intended users of a product at the center of your decision making. The potential strength of a niche app strategy is that it targets a particular defined audience.

Wilson Center offers public policy fellowships [Worldwide] — is the premier global website for journalists and media managers to learn about training and networking opportunities. The site and its weekly e-mail bulletin reports on the latest innovations, resources and awards. IJNet publishes in Arabic, Chinese, English, Persian, Portuguese, Russian and Spanish. Users come from more than 185 countries.

Metro escalators survey: Checking every station (Live blog, map) — Metro workers examining the escalator in Chinatown. (Photo: TBD Staff) Metro's escalators have made news recently for machine failures and undisclosed maintenance problems, and have always been a source of lesser complaints. TBD is asking for your help to note the condition of escalators in every station.

What it really means to 'engage' a mobile user — There are many ways of defining "engagement," but those working in mobile emphasized that they all are about making valuable connections with mobile users to build loyalty or create content. The word engagement is thrown around so often that it's easy to dismiss, but drill deeper and the concept actually gets at essential aspects of ...

Mobile and social media are intricately linked — Any discussion about to reach and serve people use smartphones almost certainly must begin with social media. This was a major point of consensus among mobile leaders at our summit. Using social media to connect with other people is the most popular purpose of smartphone app usage other than gaming.
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