Jeff Sonderman on Muck Rack

Jeff Sonderman

Arlington, VA
As seen in:  Poynter Online

Deputy director of the new American Press Institute (@AmPress) • Adjunct faculty @HoyaJournalism • Technology, research and ideas for journalism.

Our plan for enabling news innovation through culture change — Based on this new research, API has designed a strategy that we believe is an unusual, human-centered and flexible program of consultation, education, outreach and support to help news organizations enable innovation and problem solving for the future. We see the key first step for an organization as a personalized assessment of its current culture, structure and processes.

The path to creating innovative culture in news organizations — In the tech startup world a now-famous phrase has been coined: "culture eats strategy for breakfast," and it has been extended to include "technology for lunch, and products for dinner, and soon thereafter everything else too." Culture is shaped by many factors. There are professional mores, industrial processes, internal structures, communication, personnel, accumulated habits, and more.

A culture-based strategy for innovation — For journalism it truly is the best of times and the worst of times. The best, in that never has there been more opportunity for creative storytelling, audience expansion, and crafting or grasping new digital tools for whatever needs arise. The worst, in that news organizations are often unable to seize the opportunities at their fingertips.

API innovation reports: Lots of good advice (and a little déjà vu) — I get a sense of déjà vu in the American Press Institute's release this morning of a pair of reports on innovation in news organizations. An important event in my career was the 2006 release of API's report Newspaper Next: A Blueprint for Transformation, followed by my efforts to promote and teach the principles of the...

‘Frictionless sharing’ is an instructive failure of 2012 — Two of the news organizations that led the push into social reader Facebook apps are retooling their products, and Facebook itself is signaling that it's time to leave behind the "frictionless sharing" experiment. The Washington Post has extended its Social Reader - the app whose name went on to define the genre - outside of the Facebook environment and onto the open Web at

Guardian Facebook app causes ‘seismic shift’ in social traffic, and The Onion launches its own — | | | The Guardian is turning a profit with its "frictionless sharing" Facebook app, director of digital development Tanya Cordrey says, having generated enough ad revenue to cover the development costs. She also predicted that thanks to this app the Guardian will soon get more digital readers via social media than via search.

Facebook explains why social reading apps are suffering — Emerging evidence suggests the sudden decline in usage of Facebook news apps is a symptom of the social network's varied experiments in promoting reading activity in users' main News Feeds. On Monday I questioned what could have happened in mid-April to simultaneously and similarly disrupt so many of these frictionless-sharing apps.

What the Forbes model of contributed content means for journalism — Two years ago, was a news website like most others. Today, it is less website, more operating system - an underlying layer of technology that hundreds of contributors use to publish independently. Lewis DVorkin, who kickstarted the model at True/Slant and since 2010 has honed it for as chief product officer, calls it "incentive-based, entrepreneurial journalism."

New ‘disclaimify’ tool allows you to reclaim your Twitter bio — If you must include a "retweets are not endorsements" disclaimer in your Twitter profile (I'm not a fan, but many journalists do it), at least stop wasting so much space on it. You only get 160 characters for your Twitter bio, so why take up most of them with a long, boilerplate disclaimer about how no one ought infer any personal opinions from your tweets?

Adopt a user-centered design process to plan your niche mobile app — If you aren't familiar with user-centered design, you can infer a lot just from the name. It is a process that puts the intended users of a product at the center of your decision making. The potential strength of a niche app strategy is that it targets a particular defined audience.
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