Jeff Sonderman on Muck Rack

Jeff Sonderman

Arlington, VA
As seen in:  Poynter Online

Deputy director of the new American Press Institute (@AmPress) • Adjunct faculty @HoyaJournalism • Technology, research and ideas for journalism.Deputy director of the new American Press Institute (@AmPress) • Adjunct faculty @HoyaJournalism • Technology,

How Steve Jobs changed (but didn’t save) journalism

poynter.org — Editor's note: With news of Steve Jobs' passing on Oct. 5, we thought it was appropriate to republish this story, written when he resigned as CEO of Apple. Steve Jobs resigned Wednesday as CEO of Apple Inc., but his legacy will be felt in the news industry for years to come.

Science reveals what really increases Twitter followers

poynter.org — The world of science has some new advice for people who want to increase their Twitter following, and it may sound something your mother used to say: If you don't have anything nice to tweet, don't tweet at all.

Making the leap from editorial to product thinking

americanpressinstitute.org — Many of the people performing product management roles in news organizations have moved over from traditional editorial roles. That shift requires some changes in mindset and work habits, as they find producing daily news content is a quite different responsibility from managing the long-term growth and usability of the product.

Best practices for product management in news organizations

americanpressinstitute.org — Conceptually, that is a leap for people from traditional reporting and editing roles. We are used to buying "products" in stores or online. We hear tech people describe a new app or service as a "product." And all that makes sense. But we traditionally did not think of news that way.

Was April 10 doomsday for Washington Post, Guardian Facebook apps?

poynter.org — Something strange is happening in the world of Facebook's frictionless sharing apps. News apps that automatically share a user's reading activity with their friends lost huge amounts of active users in April, according to AppData.com tracking.

Fake @CokieRoberts Twitter account fools journalists

poynter.org — One of two things happened on Monday: Veteran political news analyst Cokie Roberts joined Twitter and began a hapless and uncharacteristically snarky campaign of ranting, later mistaking Twitter for Google and tweeting Applebee's-related search queries; or Someone pretending to be Roberts decided to start a hoax account mocking the twitterphobic NPR and ABC journalist.

How people use Twitter in general

americanpressinstitute.org — In general, all three core groups studied - Twitter users, non-Twitter users on social media and social media users overall - consume a good deal of news. In all, 77% of all social media users said they keep up with the news at least once a day, a number that was similar (76%) for non-Twitter ...

Twitter and breaking news

americanpressinstitute.org — While people end up following news in general on Twitter and use the social network "to pass the time," the immediacy of using the network to track news in real time, as noted above, is one of the primary reasons that people say they use Twitter and the most common form of news that is ...

Who people follow and discover on Twitter

americanpressinstitute.org — On Twitter consumers can discover new voices, authors, news providers and take following actions as a result. The survey tried to track those patterns by asking what kind of news sources people follow and what kind they had discovered. The findings reveal that, to a substantial degree, Twitter is a way that news consumers follow ...

How false information spreads and gets corrected on Twitter

americanpressinstitute.org — One question some people have about the openness of the web, including social networks, is about navigating information that proves to be false. The survey probed Twitter users about that experience as well. The findings suggest that there is some self-correcting element to Twitter and to the web generally, born in part out of the ...
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