Jeff Sonderman on Muck Rack

Jeff Sonderman

Arlington, VA
As seen in:  Poynter Online

Deputy director of the new American Press Institute (@AmPress) • Adjunct faculty @HoyaJournalism • Technology, research and ideas for journalism.

The problem with retweets & how journalists can solve it — Every so often a journalist draws criticism for something he retweeted. And whether that criticism is justified or not, it discourages some journalists from using Twitter effectively. News organizations respond with policies urging staff to be careful. The Washington Post's guidelines tell reporters not to tweet anything that could be perceived as reflecting political bias or favoritism.

Use of generic photos can be dangerous for illustrating news stories — Maybe you have a Web CMS that requires an image to be associated with some stories. Maybe you just need some kind of image, any image, to color an otherwise gray slate of text. Whatever the reason, many news websites make use of generic images - either purchased stock images or reused file photos - to illustrate articles.
Aug 17, 2015

@Craigrodney As always, there’s an ethical slant around disclosure:… .. it’s a dangerous practice.

How these graduates feel about their work and the state of journalism — One question virtually everyone in media hears at one point or another is whether the world of journalism, with all the possibilities and disruption caused by technology, is getting better or worse. The survey asked a series of questions that probed this. The answers varied significantly depending on where people worked in the media, their ...
Aug 07, 2015

RT @AmPress: Journalism/comm grads think the biggest problem facing news is the flood of opinion and false information online

The needs, attitudes and experiences of people in media — A new study of communication graduates finds that people in many different industries - from commercial brands to government and think tanks - now produce what they consider journalism, and while they are pessimistic about the direction of news in general, most believe their own work in the last five years has gotten better.
Aug 06, 2015

RT @AmPress: From the report: 61% of journalists think the journalism they produce is better than five years ago

Aug 06, 2015

RT @Hermida: Many producing what they consider journalism do not work for news orgs, finds @AmPress #APJournoSurvey #AEJMC15

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ONADC - the DC Area Online News Association Meetup Group — Join Jeff Sonderman and Tom Rosenstiel of the American Press Institute to discuss - as well as get feedback and direction on - a culture-based strategy for creating innovation in news organizations. A
Jul 29, 2015

You should join me at this Meetup (ONADC — A culture-based strategy for innovation). Check it out and RSVP!

Jul 29, 2015

RT @ihearttheroad: You should join me at this Meetup (ONADC — A culture-based strategy for innovation). Check it out and RSVP!

Our plan for enabling news innovation through culture change — Based on this new research, API has designed a strategy that we believe is an unusual, human-centered and flexible program of consultation, education, outreach and support to help news organizations enable innovation and problem solving for the future. We see the key first step for an organization as a personalized assessment of its current culture, structure and processes.

The path to creating innovative culture in news organizations — In the tech startup world a now-famous phrase has been coined: "culture eats strategy for breakfast," and it has been extended to include "technology for lunch, and products for dinner, and soon thereafter everything else too." Culture is shaped by many factors. There are professional mores, industrial processes, internal structures, communication, personnel, accumulated habits, and more.
May 27, 2015

RT @lheron: So much wisdom in this new @AmPress study of how culture/leadership/"tribes" enable (or inhibit) innovation…

May 27, 2015

RT @lheron: On the difficulty of change: "Simple routines that occupy daily life easily evolve into rituals that define it"…

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A culture-based strategy for innovation — For journalism it truly is the best of times and the worst of times. The best, in that never has there been more opportunity for creative storytelling, audience expansion, and crafting or grasping new digital tools for whatever needs arise. The worst, in that news organizations are often unable to seize the opportunities at their fingertips.
May 27, 2015

RT @vivian: "Innovation is a product of culture... culture is a product of leadership, strategy and internal processes"… @tbr1

May 27, 2015

Can we unite the disparate "tribes" in newsrooms? @AmPress thinks so:

May 27, 2015

RT @vivian: "Innovation is a product of culture... culture is a product of leadership, strategy and internal processes"… @tbr1

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API innovation reports: Lots of good advice (and a little déjà vu) — I get a sense of déjà vu in the American Press Institute's release this morning of a pair of reports on innovation in news organizations. An important event in my career was the 2006 release of API's report Newspaper Next: A Blueprint for Transformation, followed by my efforts to promote and teach the principles of the...
May 27, 2015

RT @stevebuttry: .@AmPress innovation reports give me a sense of déjà vu. I hope they bring more change than Newspaper Next did:…

May 27, 2015

RT @stevebuttry: .@ampress reports by @jeffsonderman, @tbr1 & @craigsilverman say leadership, structure & processes drive innovation. https…

May 27, 2015

API innovation reports: Lots of good advice (and a little déjà vu) (via @stevebuttry)

May 27, 2015

RT @jacklail: API innovation reports: Lots of good advice (and a little déjà vu) (via @stevebuttry)

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‘Frictionless sharing’ is an instructive failure of 2012 — Two of the news organizations that led the push into social reader Facebook apps are retooling their products, and Facebook itself is signaling that it's time to leave behind the "frictionless sharing" experiment. The Washington Post has extended its Social Reader - the app whose name went on to define the genre - outside of the Facebook environment and onto the open Web at
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