Jenna Wortham on Muck Rack

Jenna Wortham Verified

Staff Writer, New York Times Magazine — New York Times
Covers:  start-ups, howwelivenow, business, internet, thenewebeconomy, internetculture

Full-time technology reporter for the New York Times, part-time maker of zines, GIFs and delicious sandwiches.

For Some Internet Start-Ups, a Failure Is Just the Beginning — Every entrepreneur hopes to start the next big thing. But sometimes the first try doesn't go as planned. Bradford Shellhammer remembers the exact moment he realized his fledgling Web start-up, Fabulis, a review site and social network geared toward gay men, was a flop.

‘Future Crimes,’ by Marc Goodman — There's a certain type of technology writer who presents himself as a modern-day Paul Revere, breathlessly warning us about all the dangers of our rapidly digitizing world.

The Makeup Shake-Up — Promise Phan, a popular YouTube beauty-video blogger, recently uploaded a tutorial called " Mystery Celebrity Transformation." It looks straightforward at the beginning. First, she applies varying shades of brown powder in confident strokes around her eyes, deepening the creases. Then she makes bold, parallel lines down her nose to give it a sharper, more aquiline contour.

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Instagram’s TMZ - — The first time I heard about The Shade Room, I thought it was a reality show, or maybe a nightclub. It turned out to be neither, although I was close in spirit; it's a new celebrity-entertainment publication with hundreds of thousands of readers and a secretive owner, which lends it an air of mystery and intrigue.

Borecore - — The Vine videos that rise to the top of the heap typically feature dance routines, quick-cut pranks and the occasional clever stop-motion short. But if you tap into the video-sharing app's raw "fire hose," a different picture emerges. For example, , which lets people broadcast video feeds from their phones of what they're doing at any particular moment.

ClassPass and the Joy and Guilt of the Digital Middleman Economy — Each month, I pay $99 to a company called ClassPass for the luxury of taking an unlimited number of fitness classes in and around Brooklyn, where I live.

The Death and Life of Great American GeoCities — At first glance, the blog Animated Text, with its neatly stacked rows of glittering, undulating, pixelated, neon-hued catchphrases, looks like a relic of the '90s, an untouched time capsule from last-generation social sites like GeoCities.

Cecile Emeke Isn't Worried About Hollywood — The work of the Jamaican-British filmmaker Cecile Emeke offers a portal into a world rarely seen on American screens: the everyday experiences and culture of black youths in Europe, rendered with a complexity and depth that is exhilarating to watch.

My Dear, Dear, Dear Watson — Part of the Internet's beauty is the space it affords people to take an idea and run with it . . . and run with it and run with it, until they end up miles away from where they started.
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May 25, 2015

Did you know that Memorial Day was started by former slaves honoring soldiers who fought for their freedom?…

May 25, 2015

IntraEurope air travel rarely requires showing ID which is the most freeing and strange thing

May 25, 2015

Mural dedicated to the lives lost while crossing the Mediterranean in search of refuge in Europe. Copenhagen, 2015

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