by Rachel Boothroyd, Legal Counsel, eModerationAs the torch is lit and we approach the 30th Olympiad in London, the excitement is unmistakeable. Add to that the fact that this is being dubbed the 'first social Olympics' and we're positively abuzz. It may be hard to believe, but just 4 years ago there was no official integration of the Beijing Olympics with social media platforms. At that time Facebook and Twitter had 100m and 6m users respectively. Today's user figures are 845 million and 140 million respectively and we have sanctioned integration with the official Olympics hub. With those factors what more perfect environment do we have for social community engagement? But, but, but...as most of us are aware of by now, there is a suite ... Continue reading →

Lady Gaga launches “Little Monster” social network By Tyler Lee on 05/24/2012 04:51 PDT Lady Gaga is most definitely not short on fans. With 25 million fans of Twitter and 50 million on Facebook, we guess the next logical step for her would be to launch her own social network. Wait – what? Yup you heard it right, Lady Gaga has officially launched her own social networking website dubbed Little Monsters, which coincidentally is also the nickname given to her fans. It’s a rather niche social networking website designed for Lady Gaga fans to congregate together and share news, photos and videos of the superstar, although to be honest 50 million Facebook fans can hardly be called “niche”. The site was launched by Backplane, a ... Continue reading →