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LeBron James Beat Reporter — Plain Dealer

Reporter for the Northeast Ohio Media Group covering LeBron James as an NBA superstar, budding biz mogul, philanthropist, actor, and Akron kid.

LeBron James: Cleveland Cavaliers' opener "one of the biggest sporting events ever" — None of us should take this moment for granted. This is probably one of the biggest sporting events ever. CLEVELAND, Ohio -- The magnitude of what is about to happen when the Cleveland Cavaliers open the 2014-15 season at home tonight against the New York Knicks is not lost on LeBron James.

Nike releases latest LeBron James shoe today as Cleveland Cavaliers season opens — CLEVELAND, Ohio -- The LeBron 12, LeBron James' latest shoe with Nike, is being released by the global shoe company on Thursday as James and the Cleveland Cavaliers get set to open the 2014-15 season. Nike delayed the initial release of the shoe 30 days ago, citing a minor cosmetic issue.

Exclusive: How LeBron James and his foundation are rescuing urban school kids when they need it most — AKRON, Ohio - LeBron James is helping about 800 children from his hometown graduate from high school one day -- kids who otherwise might have ended up on the streets. That's what he means when he says he wants to make an impact that lasts after his basketball career is over.

LeBron James asks fans to decide chalk toss on Twitter — CLEVELAND, Ohio -- True to his word, LeBron James asked fans via Twitter whether or not he should toss chalk into the air upon taking the floor against the New York Knicks Thursday night. The ask came around 8 p.m.

LeBron James confirms birth of daughter, says "my family is happy" — CLEVELAND, Ohio -- LeBron James confirmed the birth of his third child, daughter Zhuri, to reporters Wednesday -- one week after the baby was delivered. James' wife, Savannah, gave birth to Zhuri on Oct. 22 in Akron, according to numerous reports. Neither James, his personal team, nor the Cleveland Cavaliers had said anything publicly about the birth.

How much are the lights, camera and action of the entertainment industry in LeBron James' future? — CLEVELAND, Ohio - LeBron James is riding a hot streak few in his sport have seen. Not one, but two television shows he co-produced are airing on cable right now. A third series -- a reality show on HGTV -- in which he starred for several episodes but did not produce, will air in November.

The LeBron James business model: Why it's not (entirely) about the money — CLEVELAND, Ohio - When Maverick Carter sits down to hammer out an endorsement deal for LeBron James, negotiations often aren't really about money. Family. Personality. Dedication. Akron. Authenticity. All things that can be portrayed in a TV commercial.

The Cleveland Cavaliers will beat the Los Angeles Clippers in the NBA Finals: Joe Vardon's season 2014-15 predictions — CLEVELAND, Ohio - My predictions for the Cleveland Cavaliers and the 2014-15 season are, if nothing else, indicative of my buying of the hype. I'm sold. The Big Three of LeBron James, Kevin Love, and Kyrie Irving the Cavaliers assembled will be too much for the league to handle.

The Cleveland Cavaliers are wired to win in June, not to win 70 — CLEVELAND, Ohio - The Cleveland Cavaliers will not win 70 regular-season games this year. They won't win 60. But they will win the games that really matter, in June. LeBron James is going to lead the Cavaliers to the first NBA championship in franchise history.

What must LeBron James do to end his career as the NBA's best player ever? Chat with Joe Vardon at 1:30 — LeBron James already has two NBA titles and four NBA MVP awards. When his career is over, could he eclipse Michael Jordan as the player generally acknowledged as the best ever? What does he have to do? Chat with Northeast Ohio Media Group reporter Joe Vardon at 1:30 p.m.
More Articles →
Oct 30, 2014

Today is about hoops in Cleveland. Take a moment to read what LeBron is doin for urban schools #cavsopener

Oct 30, 2014

SportsCenter, from E 4th, on a perfect (read, cold and gray) Cleveland morning. #CavsOpener

Oct 30, 2014

LeBron: "If this thing is sustainable, which we believe it is" he would consider taking urban schools plan across OH

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