Josh Loftin on Muck Rack

Josh Loftin

Salt Lake City, UT
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Marketing, communications, leadership consultant. Storyteller, home brewer, husband and proud father of 2 boys in Salt Lake City, Utah.

How to think like a journalist — Building trust with beat reporters can save a campaign from crisis. If your campaign's crisis management plan doesn't include an effort to build a trusting relationship with the media, you need to revisit it. Working with reporters you trust will repeatedly prove valuable for campaigns and communications professionals.

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